Michelle J Raymond

B2B GROWTH CO - Get Your Business Active on LinkedIn™️ for Growth

Are you looking for someone who can audit your current performance on LinkedIn and provide a strategy on how you can boost the performance?

Want to learn how to create an Employee Advocacy Program using LinkedIn? I can work with your teams to show methods that will give great returns.

LinkedIn can be overwhelming when you first venture onto the platform. Where should you focus your efforts? What is the current LinkedIn best practice?

Built on the principles of #socialselling - building trusted relationships, become the go-to authority and be top of mind ready for when your ideal client is ready to make a purchase. 

The training focusses on WHY you should do different things on LinkedIn so you can tailor to your unique following. 

I never want you to think it's a one size fits all approach.

Head B2B Growth Coach + LinkedIn Trainer

International Speaker & Podcast Guest - LinkedIn™️ Company Page Expert

𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝘁𝗵𝗲 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 - https://socialmediaforb2bgrowthpodcast.com/

This show covers everything you need to know to grow your business using social media. It covers Social Selling, Branding, Content Creation, Thought Leadership, and Employee Advocacy.

With weekly sessions featuring global B2B experts, we share proven strategies and actionable tips to 
help you maximise your time on LinkedIn.

Podcast Host and Producer - Social Media for B2B Growth Video Podcast

The LinkedIn Pages Product team have hand-selected a small, engaged group of small & medium-sized business Page Admins to share quick feedback on new concepts and features they are building. 

This is an acknowledgement of the work being done as an advocate for the improvement of LinkedIn  Company Pages and active member of the Page Admins group. 

Please note : I'm unable to share any new features before they are launched.

LinkedIn Pages Team Advisor - Small Business Advisory Council

The LinkedIn Branding Community by #MichelleSquared

Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses.

Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.

The LinkedIn Branding Community was launched in early 2022 as a LinkedIn Audio show followed by their podcast and book that showcases their Brand Squared System™ methodology to pay these lessons forward. 

Their mission is to bond together powerful and impact-driven professionals who are building successful brands and businesses to rise up and stand out on LinkedIn and beyond.

The LinkedIn Branding Community Co-Founder

The top-ranked podcast, The LinkedIn Branding Show, hosted by #MichelleSquared, Michelle B Griffin and Michelle J Raymond, empowers professionals, entrepreneurs, experts, and small business owners to stand out and rise up as they build personal and business brands on LinkedIn. New episodes drop every Thursday on your favorite podcast platform.

Podcast Co-Host - The LinkedIn Branding Show

This isn’t an ordinary branding book or business book, for that matter. The LinkedIn Branding Book is more. This compilation is our invitation to support you in investing and profiting from your unlimited potential through the power of LinkedIn.

Inside, you’ll discover the power of putting yourself out there and the foundational branding steps you need to stand out and rise up on LinkedIn, either as an employee or a business.

Think of #MichelleSquared as empowering yet straight talk experts, guiding you to build a personal or business brand that is uniquely and proudly yours.The LinkedIn Branding Show, our highly regarded weekly podcast, comes to life on these pages. You’ll find interactive episodes with actionable takeaways threaded in with the stories and lessons that will deliver real results.

Throughout, you will be guided by our personal perspectives, our decades of sales and marketing knowledge, and our first-hand experiences building LinkedIn brands on a global scale.

The LinkedIn Branding Book is here to fast-track and ensure your success. You can skip the mistakes we made, avoid frustration, and move forward confidently and convincingly with your refined LinkedIn personal and business brand. Come along for the journey with the Power of #MichelleSquared, the Power of LinkedIn and the Power of Good Brands and Good Businesses.

If you are looking to invest in the success of you and your business, we wrote this book for you.

Michelle B Griffin & Michelle J Raymond AKA #MichelleSquared

Co-Author The LinkedIn Branding Book

I help you get rid of these

If you want credibility for your business you need to get rid of these grey boxes. They could be costing you opportunities. Having your company page set up will legitimise your business, create a great first impression and begin to build trust.

<<< ASK ME HOW TO GET RID OF THESE FOR YOUR BUSINESS

Business Gold

Build Awareness, Authority and Advantage with LinkedIn Company Pages. getbook.at/BusinessGold

Business Gold is the world's first book about LinkedIn company pages and gives you everything you need to know about using Pages to make an impact in your business.

We cover:
▶ Why a Page for your business is an excellent idea and how it will help you achieve your marketing and sales objectives.
▶ How to set up a Page properly so it will receive 20% more reach than incomplete pages.
▶ How to publish from a Page to get high organic reach, without having to pay for adverts.
▶ How Pages differ from personal profiles.
▶ How to grow the following of your Page.
▶ How to successfully run events from your Page.
▶ All you need to know about sub-pages of company Pages.
▶ Examples of excellent Pages.
▶ The future of Pages.

Shelley McConaghy posted this review on Amazon:
This is THE go-to for setting up and managing a LinkedIn Business Page
I can't believe how many amazing tips are contained in this one book, about setting up and continuing to manage a great Linkedin business page. I think I'll be implementing ideas from it for quite a while. Of course things evolve quickly, but the strategies and guidance around implementation of setting up all the features is timeless. Well-written and very digestible.

Follow #BusinessGold and our book page at https://www.linkedin.com/company/business-gold-book

Ranked -
124 In Kindle Store in total
1 in Multilevel Marketing
1 in Business Communications
9 in Business and Economics
1 in Marketing
1 in Marketing and Sales
1 in Business and Investing

Co Author - World’s First Book on LinkedIn Company Pages ** GLOBAL BESTSELLER**

Dalcon Hygiene - Ensuring a Cleaner Future.

Dalcon Hygiene is an Australian manufacturer of commercial cleaning products in both liquids and powders. 

Responsibilties
• Develop a program of cost reduction initiatives by strategically sourcing raw materials.
• Technology upgrade throughout business. Includes responsive/mobile-friendly website, HubSpot Marketing and CRM integration, and mobile account managers.
• Product development by staying on top of current product trends and the latest ingredient technologies.
• Ownership and development of operations aligning with organisational strategy, implementation, and communication to all key stakeholders.
• High focus on increasing warehousing systems and efficiencies within the organisation, including taking employees on the journey and implementing structures for short and long-term success. 
• Led and supported a team of fifteen, focusing on employee performance development, including delivery of plans, budgets, and KPIs. 
• Establishment and implementation of a business plan for a 3-5 year period, consistent with the organisation's plan for commercial activities. 
• Development of organisational capabilities and efficiencies by examining operational infrastructure to ensure the highest level of customer service whilst reviewing underperforming areas of business and introducing improvements to meet stakeholder requirements.

GM Sales & Operations

BRENNTAG ASIA PACIFIC

Responsibilties
• Responsible for the growth and development of major contract manufacturers and brand owners in Sydney and Melbourne.
• Report on business movement, opportunities, industry trends, competitor activity and past/future sales appointments.
• Achieve activity, sales and GP targets whilst identifying and converting new business.
• Attend industry networking functions and events to increase market awareness and new business.
• PACT Group, Pax, Unilever, BWX (Sukin), Ensign Laboratories, Baxter Laboratories, Nature’s Organics, Aesop, Aware Environmental. 
• Distributing materials from - DSM, Solvay, Carrubba Extracts, KCC Silicones, CPL Aromas, JRS Cosmetic Cellulose, Novachem.
• Working at all levels of business with heavy involvement with R&D projects. 

Key Achievements 
• Delivered 147% of GM budget.
• Member of Brenntag Asia Digital Marketing Team
• Interim supplier management for a number of suppliers over a period of five months

Key Account Manager - Personal Care

• Liaise with core suppliers, Personal Care unit manager, logistics, sourcing and QSHE teams to deliver service excellence to customers.
• Use of social media and business networks to promote principal suppliers and their products.
• Account Management of key brand owners and contract manufacturers such as: Unilever, PACT Group (Jalco), Pax, Activ Pharma, Moorebank Aerosols, Pure Fiji

Key Achievements:
• Interim management of principal suppliers and team leadership in the absence of a Personal Care Market Manager
• Market map completed of mineral oils and petroleum jelly in Australia. Identified 2500t of potential new business for the personal care market. 
• Delivered GM $300k of new business development.

Account Manager - Personal Care

IXOM

Life Sciences incorporates Household and Laundry, Personal Care and Beauty and Health. 

In this role, I worked with key accounts such as Unilever, PACT Group, Pax, Trendpac, Delta Laboratories, Natures Care.

Major manufacturers promoted - Seppic, Lubrizol, CLR, AAK, Stepan, Vantage, Shin Etsu, Strahl & Pitsch, Novachem.

In depth understanding of the challenges faced in manufacturing, my role is working to find solutions to enable my customers to maintain high quality in increasingly tight market. 

Ingredients and raw materials sold varied from commodities to specialty ingredients, including flavours/fragrances 

Achievements
•  Bulk Powders Laundry Project - $15M revenue
• Heated ISO SLES Project - $5M revenue

Key Account Manager - Life Sciences

Working with small to mid-size manufacturers in the household and industrial space nationally. 

Key Responsibilities
• Strong focus on reactivating lost business and building opportunities in this space. 

Key Achievements
• Increased Ixom's market share of this portfolio by 8% after several years of decline. 
• Reactivated 30% of lost business accounts in the short period that this role was held before promotion. 
• Developed and delivered sales plans.

Account Manager - Household and Industrial

Pacific Non Wovens

This hybrid role was a combination of short and long cycle selling at all levels of business. 

National Wipes Product Manager - a multi faceted role which included completion of requests for proposals, renegotiating existing contracts, marketing strategies, business development, product training  and budgeting. Customer portfolio was a mix of janitorial, office, industrial and wholesale suppliers. Also managed the toll manufacturing on behalf of Unilever Australia.

Completed a relaunch of the Vistex brand into the distributor market place. This included complete packaging redesign, marketing material, sales training program.

Senior Technical Account Manager – broad spectrum of customers across many different non woven textile markets.  Specialist in acoustic and filtration products.
A technical solutions based selling role from product development, testing and implementation. 

Responsible for $6 million portfolio representing approx 25% of total company sales budget.  

Also included the oversight of Sydney based customer service representative to ensure that NSW Sales representatives were supported.

National Product Manager / Senior Technical Account Manager

Contract Role to manage key client relationships during The Smith Family’s divestment process.

Key Responsibilities
• Develop strong working relationships with internal stakeholders e.g. warehouse, production planning, finance 
• Technical-based sales of Non-Woven fabrics.
• Complete monthly forecast and review to liaise with the Operations team to ensure order demands could be met. 
• Manage customer service representatives to ensure daily tasks are completed in a timely manner. 

Key Accomplishments
• Cleared all slow-moving and obsolete stock from the warehouse, increasing sales by $95K.
• Achievement of an average 97% of orders delivered in full and on time.

Customer Service and Warehouse Team Leader

Universal Choice Wholesalers

Responsibilities
• Management of one local sales representative and four based in overseas sales team. (Philippines).
• Management of team to drive retention and growth against sales targets through new product expansion and new business development. 
• Development of a marketing plan to expand the Universal Choice brand in respective markets. 
Improvement of GM% against company targets

Key Accomplishments
• Increased average Gross Margin % from 10% to 35% within the first six months. 
• Developed Universal Choice brochures for beauty, aged care, child care and safety markets to expand Universal brand in the market. 
• Achieved 11% growth on customer portfolio, reversing the trend of negative growth for the previous 12-month period.

Sales Manager

Responsibilities
• Provide recommendations and advice on suitable products and convert client queries into sales.
• Utilise LIVCRM system to monitor customer purchasing patterns and manage multiple sales prospects. 
• Negotiation of new business with various levels of management. 

Key Accomplishments
* Account management of sales budgets of AUD$1.2m, including 12.5% growth in first six months. 
* Designated team specialist in reactivating inactive customers.
* Promoted to Sales Manager.
* Growth of 17% on number of items sold.

Senior Account Executive

The Smith Family

Responsibilities
• Manage Supply Agreements with the aim of ensuring all market offers are delivering the greatest value to the customer account and earning TSFCE the highest profit margin possible.
• Prepared 2009/10 Sales budgets and analysis of performance against budget reported monthly. 
New business research and development, including quotations.

Key Accomplishments
• Account management of sales budgets of $4m with a focus on Distribution portfolio e.g. Vistex Wiping Cloths 
• Captitalised on individual market research and initiated new business and product development with estimated sales of AUD$1m. 
• Analysed Market Offer and sales for the Furniture Felt segment and implemented a revised market offer, which delivered improved gross margins of 7% due to reduced handling and freight costs. 
• Prepared the marketing plan to reinvigorate the “Vistex” brand of wiping cloths. Sales trend reversed to have the highest on record for 18 months.

Technical Sales Representative

As part of the Sales and Marketing team, managed the Customer Service team to be proactive service providers in order to maximise the effectiveness of the customer service provided to internal/external and Australian/Overseas customers.
• Escalated calls, ensured achievement of KPIs, 
• Mentored team for growth and development and manage conflicting priorities.

Key Accomplishments
• Led cross-functional teams to develop and implement Service Level Agreements throughout the Supply  Chain, which improved on-time deliveries by 9%.
• Procedural development and deployment across Customer Service and the Supply Chain.
• Overall efficiencies gained allowed for the Customer Service team to take on an additional Export function reduction in wages of 25%.

Customer Service Manager

Business LinkedIn Trainer - B2B Marketers/Business Owners my LinkedIn G.R.O.W.T.H Masterclass & B2B Community Builder are your secret to growth. Company Page Expert. 2XLinkedIn Author.

“I know my business should be on LinkedIn, BUT… (Insert Your Reason Here).” Are you feeling frustrated that you know that your target audience is on LinkedIn, but you aren’t sure how to take advantage of this?

You probably looked around LinkedIn, and there was conflicting and often questionable advice that isn’t tailored to B2B and certainly not aligned with your business goals and resources. 

You quickly realise you don’t have time to figure LinkedIn out. You just want to work with someone you can trust. 

With over two decades of B2B sales experience, eight of them using LinkedIn to scale businesses, I founded B2B GROWTH CO because I’m passionate about helping businesses like yours leverage LinkedIn to build a powerful industry-leading community and attract opportunities for business growth.

I work one on one as I know that no two businesses are the same. You have unique requirements, resources and experience that need to be factored in. One size never fits all, and your LinkedIn B2B strategy is no different. 

LinkedIn for business success is built on the power of your company brand and the personal brand of your employees working together. That’s why I've developed three products that will be your blueprint for making this happen.

After a free intro call, I will recommend which course or combo will help your business most  - 
 📌 LinkedIn G.R.O.W.T.H Masterclass - foundational training for all employees. 
 📌 LinkedIn B2B Community Builder Masterclass - exclusive for Company Page admins running the Company Page.
 📌 LinkedIn Profile Recharge – Say goodbye to profiles that undersell knowledge and experience. 

My mission is to give your team confidence and clarity in taking effective actions on LinkedIn without wasting time. 

What makes me different to most is that I genuinely care about your business growth and results. I’m strongly against automation tools, engagement pods, and other hacks that avoid genuine relationship-building. 

Don't just take my word for it. Here's what one of my clients, Kelly K, says: "Michelle is our LinkedIn whisperer... having someone we can rely on to keep us on top of what's happening has been invaluable. Her enthusiasm and positivity are contagious."

STOP UNDERSELLING YOUR BUSINESS ON LINKEDIN!

𝗖𝗢𝗡𝗧𝗔𝗖𝗧 𝗠𝗘:
😃 The time is NOW to grow your business - Book a FREE 15min Intro Call
📅 https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Global LinkedIn Pages Expert - LinkedIn Strategist and Trainer - B2B Social Selling Consultant

LinkedIn feels like it has changed more in the past year than it has in the last five, don't you think? You'd be forgiven if you're struggling to keep up.

If your reach has dropped or your posts feel unpredictable, it’s not you. The platform is evolving.

Big creators are seeing smaller numbers, smaller creators are getting surprise boosts, and pay-to-play has arrived.

But here’s the first truth bomb. 💣

You can still win on LinkedIn. You just need to evolve your strategy.

Ready for the full breakdown? 

My latest newsletter dives into what’s actually working right now with help from this week's guest, the fabulous Michaela Alexis.

B2B Marketers LinkedIn Bestie. Don’t waste time figuring out LinkedIn. I’ve already done that and can help you implement LinkedIn in your business. LinkedIn Training, LinkedIn Profile Writing, Company Page Management.

There’s a quiet frustration running through LinkedIn right now. Marketers, creators, and business owners are all asking the same questions. “Why is my

Open article: LinkedIn Has Changed: 5 Truth Bombs Every Professional Needs to Know by Michelle J Raymond • 4 min read

LinkedIn Has Changed: 5 Truth Bombs Every Professional Needs to Know

Who's coming to Social Media Marketing World Anaheim in 2026? It's the place where Marketers' Dreams Come True. 😉

Fun fact: my first ever speaking gig was at this event in 2024. 

It's so cool to be invited back to speak at this event for the third time. Every year that Liliane Abboud and I go, we learn so much and we meet so many great people (too many to tag, but the temptation to try is real!).

Here's my topic for 2026 - LINKEDIN COMPANY PAGES THAT CONVERT: THE 5 STRATEGIES EVERYONE ELSE MISSES.

Buy your ticket through this link (in person or virtual) - https://lnkd.in/gBfUYzpK

Mike Stelzner and the Social Media Examiner team do such an amazing job putting on this event, and I can't wait to see what energy the new location brings. 

Will I see you there?

PS Yes I'll be packing Tim Tams 😀

No alternative text description for this image

Hot take: If your LinkedIn strategy falls apart the moment an employee leaves, it was never a strategy to begin with. You just borrowed their brand.

Everyone talks about building employee personal brands because they “get more reach than Company Pages”.  Yes, it's true they do get more reach. 

They’re powerful. They matter. They humanise your business.

But here’s what no one wants to say out loud:

Gen Z makes up 65% of LinkedIn members. It is this generation that businesses rely on to amplify their brands. 

But Gen Z now averages around one year in a role, and 1 in 3 plan to change jobs in the next 12 months. (no judgement)

With that level of churn, building your entire visibility on individual profiles is… unstable at best.

Your Company Page is the brand asset you own.
Your employees are the amplifiers - not the foundation.

Here’s the twist people forget: a strong Company Page is what attracts the next wave of great employees in the first place.

My solution - The Power of Two wins every time. 
A strong company brand + strong employee brands.

“Employee personal brands = borrowed land". Change my mind.

Man smiling while sitting at a table with a sign that reads "Employee personal brands = borrowed land. Change my mind."

You want your content to sell stuff on LinkedIn. But it's not.

I'll give you the answers today to change that on one condition.....

You'll need to stop using impressions and engagement as your only measure of success. It's killing your conversions.

Because writing for likes and comments isn't the same as writing for conversion. 

Good news for you, The Ghost 👻 a.k.a Sarra Richmond is here to help in this week's episode. 

The summary is in the newsletter, but do yourself a favour and watch or listen to the whole episode so you don't miss out on what could be that one thing that is a game-changer for your content.

What did you learn from reading this?

Repost if you think it will help someone else 😀

You’re posting. You’re showing up. You’re “doing all the right things” according to what the feed says… and still nothing moves. On the surface, your 

Open article: How to Fix Your LinkedIn Conversions: The Real Reasons Your Content Isn’t Working by Michelle J Raymond • 4 min read

How to Fix Your LinkedIn Conversions: The Real Reasons Your Content Isn’t Working

Dare to be different.

Or not. But here's what happens when you don't..

There's the obvious - you blend in with competitors. I see that all the time when I'm doing Page Audit & Strategy sessions with clients. 

Remove the logo, and everyone still looks the same and sounds the same. 

Being professional ✅
Blending into obscurity ✅

But Marketers, there is another angle for you to consider that's not so obvious. 

That nagging voice inside you that knows what you are doing won't work, doesn't go away. The job you once found fulfilling now feels more like an empty void. 

Because deep down, you know the truth.

Safe content isn’t strategic. It’s self-sabotage dressed up as professionalism.

The longer you play small, the further you drift from the impact you could be making.

If you want results, you can’t hide behind what’s “industry standard”.

You have to lead. Experiment. Put your own stamp on things.

Dare to be different. 😀

Your audience, your brand and your career will thank you for it.

Cheers
Michelle

PS Do you need help getting back the courage to back yourself and do the type of marketing that lights you up? Send me a DM.

Should I join an engagement pod and reap the potential rewards? A question I've pondered recently and answered why I couldn't do it in my 200th episode recording with Neal Veglio. 

There are many reasons why my answer was no; it would never be worth it. 

The main one - my clients. 

How could I offer training and done-for-you LinkedIn services if I fundamentally didn't believe they would work for my clients?

There is no way that I could lie to their face and say follow my process, it works with a disclaimer of **only if you buy the engagement and followers**. 

I don't pretend that with clients, LinkedIn for business growth will always be easy. It's not. 

Nor will I overpromise the types of results they can expect or the timelines in which they will occur. I know I've missed out on opportunities because of this, but those potential clients weren't the right fit to work with me. 

I am 100% confident in my G.R.O.W.T.H framework, and other LinkedIn training programs will set clients up for success if they do the work. 

Integrity will always be the foundation of working with B2B GROWTH CO - Grow Your B2B on LinkedIn. 

If you are a B2B Marketer or business owner that shares these values and is looking to refine your LinkedIn strategy for 2026 book a time with me. Limited places left before the end of the year.

Tim Tam Tip - imagine this is the LinkedIn feed. There is a little bit of everything out there. You have to give people a reason to pick you, your content, your brand. 

You won’t be for everyone.

But the one’s that align with your brand will choose you.

That’s the great part about branding. It makes selection easy. 

Just like there is no way I’m eating bananas (Liliane Abboud you can have them). 

How many Tim Tams are on this platter?

PS If someone invents Tim Tam pie I’m jumping on the Thanksgiving trend here. What do you think Brenda Meller🥧 ? 

Happy Belated Aussie Friday 😃

Marketers - winning on LinkedIn in 2026 will come down to one thing: Know Thy Customer.

Having tunnel vision to serve your customer with your LinkedIn Marketing is a skill we all need to practice. 

I see it with Company Pages that fail, as they constantly focus only on the brand. 

I see it with individuals who get sidetracked by trending content, algorithm reports and the noise LinkedIn sends our way, like ads and suggested posts.

Know Thy Customer for me is not getting ChatGPT to create an ICP profile in a few seconds; you give it attention for 4 minutes and 22 seconds, and then forget about it as the next distraction comes in. 

It's about real conversations that happen with customers. 

Maybe the marketing team have the opportunity to speak directly, maybe it's social listening, or maybe you are leveraging your customer-facing colleagues.

Narrow down your customer and solve their biggest problem, and as Sarra Richmond says - CHING 💰💰💰💰

Tim Tam Tip - Let's get dark this week. Dark Tim Tam & Dark Social. 

Timfluencer Testing Leaderboard 

1) Double Coated Chocolate
2) Deluxe Dark Chocolate Mint
3) Original
4) Dark Chocolate
5) Decadent Triple Coated Chocolate
6) Strawberries & Cream
7) Cafe Latte
8) Mangoes & Cream (confession, I can't bring myself to try this flavour)

Happy Friday, 21/11/2025 - Let me know in your comment the date you see this post. I'm curious when people will actually see this.

Day By Day - Business Management

You know you could streamline and delegate a lot of the things on your plate.

✔You have holes in your workflow you know you could patch
✔You’re manually tracking things you know you could automate
✔You’re constantly reinventing the wheel when many of your processes are repetitive

You’re happy with your business growth, but you know you could scale up faster and more efficiently if only you’d optimize your processes.

Over 12 years as a manager and an in-house product owner at a SaaS startup have given me robust knowledge of the most cutting-edge software on the market.

I create maximally efficient workflow systems using the best tools for your needs.

Founder & Chief Strategist

RevGenius

RevGenius is a community for sales, marketing and revenue operations professionals.

Check it out

https://vrlps.co/24XoUTm/cp

Member

Buddy & Soul

Responsible for digitalisation of content for online personal development platform.

Responsible for various domains in the R&D namely 
-Product development 
-Sync and management  of the QA team
-Sync and management of the development team 
-Sync and management of design and writing team integration with production
-Overall leadership of the R&D effort
-Prioritization of development process

Write definition and testing documentation for all components as well as general overseeing of site production from content, via design and programming, to launch.

Responsible for user engagement including
-Defining flow and KPIs
-Setting up digital tools, emails, landing pages and bots
-Collaborating with writing and design teams

Responsible for all tracking and reporting efforts using various tools such as Google Analytics, Analytics Canvas, SQL and more.

Product Owner

Writing Special Forces for personal development.

Writer

Tzomet Sfarim

Managed a team of 18-20 employees. 
Supervised sales as well as orders from suppliers.
Helped train future store managers. 
Supported other stores in chain (professionally and technically).

Store Manager

Michael

The Michael Method is a unique, holistic program to develop and realise and individual's emotional, intellectual and behavioural potential. 
While participating in the Michael Program, students are introduced to a wide gamut of philosophical ideas, values and multi-disciplinary concepts and great challenges.
http://www.michael.org.il

Instructor (Mancha)

Creo

Responsible for developing, evaluating, maintaining and managing curriculum development projects for instructor-led and self-paced training courses.
Courses were in the following formats: written, web-based and video.
Worked with subject matter specialists to ensure effective teaching and learning strategies are utilised in study packages.

Instructional Designer

Versaware Technologies

Creating a framework for internal training, in conjunction with the technologies' developers. 
Pedagogical analysis of materials and needs. 
Management of content delivery process.

Technology Training Manager

Coordinated building of advanced multimedia web sites, from customer requirements gathering through development and launch.
Helped develop a proprietary internet technology used by the company to host the same material on many different sites and maintain the individual personality of each host site.
Also trained Indian subsidiary in the use of this technology.

Internet Project Manager

NDS Technologies Israel Limited

Responsible for maintaining corporate Intranet and developing new sites, as well as teaching new users HTML editing tools and web development.  
Was also involved in multimedia software planning and developing.

Web Developer

Yarid Hasfarim

Supervised orders and sales.
Was in charge of computer services for bookstore chain.

Ashrot Computer Training

Taught beginners and advanced computer classes. Microsoft packages and technical English for computer technicians.

Computer Instructor

Systems that scale businesses to 6 & 7 fig | On the cusp of big time growth? You have a good problem | Scale as a coach, consultant or creative with process, strategy, software, & automation | Save 20+ hours a week

Everything you wanted for your business is happening, word on the street favors your brand — and you have your eye on the next big step.

You're ready to DO it:
📈 scale up - Grow a team around your process & replicate revenue 3X+
💰 sell products - Open new streams of revenue with courses or digital products
🦉 build authority - Get your expertise out there — and charge premium prices

There's just one little problem
It’s hard to move forward and scale your THING — when it’s all inside your head.
👉 You can hire a team, but you'll spend all your time telling them what to do.
👉 You can create a product or course but lack the know-how.
👉 You can build authority with online content, but that would be a full-time job.

You know that there are tech solutions that can get you where you need to go. 

But you've hit your growth ceiling.

😏You've tried to figure it out on your own.
🤨You've tinkered with tools and researched software. (And wasted hours you didn't have.)
😯You’ve set up your business using way too many different tools ... and it’s a mess.
😣You’re sinking into calendar quicksand. You can’t even see what you’re up to now — never mind scheduling all the new things coming down your pipeline.
🫤Instead of creating and monetizing, you’re busy burning the midnight oil and experimenting with product platforms.

Time to get your process out of your head and into scalable, automated workflows and products

Which brings you to... me

Long-Time Automator - 15 + years and going strong
12 years as a manager and an in-house product owner at a SaaS startup, and 3 years as a process and automation consultant.

Compulsive Tool-Tester - 978+ tools tested (and counting!)
I wouldn't be able to stop researching tech if I tried. It's a mild obsession.

Serial Speaker & Trainer - When I'm not tinkering with tools, I'm talking about them.

Generous Whizdom Dispenser - 1,426+ articles, posts & videos.

Playful Podcaster - I'm the co-host of Off Tangent, a playful podcast with my colleague Zineb Layachi. We talk about business, process, and growing pains. 

Masterful Course Creator - I've created courses in-house as an instructional designer, helped entrepreneurs launch their own courses, and developed my own Sales Pipeline Automation Accelerator.

What it looks like to work with me

Strategize - We get everything out of your head and plan ways to automate it.
Set up - I set up the software and automation for you and send detailed how-to-use videos. 
Streamline - You try out all your shiny new tech and we tweak things where needed.

Let's chat
day-by-day.biz/talk-to-me

Irit Levi

A client spent $10,000 on an "all-in-one" platform.



Two weeks after we started working together, we scrapped it entirely.

She was working harder WITH the tool than without it.

The problem? She chose based on features, not fit.

Before evaluating any business tool, answer these 3 questions:

1\. Purpose: What specific outcome do you want?
2\. Process: What are your exact current steps?  
3\. People: Who will actually use this daily?

Tools should serve your business, not the other way around.

Building systems that scale with your ambition | On the cusp of big time growth? You have a good problem | Scale as a coach, consultant or creative with process, strategy, software, & automation | Save 20+ hours a week

Stop asking for everything upfront. Build customer profiles over time.


Traditional approach:
One massive form asking for everything: company details, contact info, project requirements, budget, timeline, technical specifications, decision-making process, etc.

Result: 15% completion rate. Most people see 20 questions and abandon immediately.

Progressive profiling approach:

First interaction (minimal friction):
→ Name, email, company
→ General interest area
→ Rough timeline

Second interaction (after email engagement):
→ More specific project details
→ Budget range
→ Technical requirements

Third interaction (after phone call or demo):
→ Decision-making process
→ Implementation timeline
→ Detailed specifications

Same information collected eventually.
Much higher completion rates at each stage.
Better customer experience because requests feel reasonable.

Progressive profiling recognizes that relationship building happens over time.

You don't need to know everything about a prospect before the first conversation.

You need to know enough to have a valuable first conversation.

Then learn more as the relationship develops.

Smart forms support relationship progression instead of demanding instant information downloads.

"Everyone asks me what to do today."


Heard this from a client whose system tracked everything perfectly. 
Status updates. 
Progress reports. 
Assignment details.

But the system only recorded history. It didn't guide action.

The problem: Status DOES NOT EQUAL  Stage

Status tells you what happened. 
Stage tells you what happens next.

When workflows only capture status, you become the interpreter. 
Every update needs your translation into next steps.

This creates daily bottlenecks and prevents teams from becoming self-directing.

Action-oriented workflows embed decision logic:
👉 When project enters review: auto-send approval request
👉 If approved: move to production queue
👉 If revision needed: schedule design meeting within 24 hours

Stop being the daily translator. Design systems that guide action.

The scaling ceiling isn't about capacity. It's about complexity.


Revenue capacity: More clients requiring more man**l work
Quality consistency: Man**l processes introducing variability  
Stress levels: Team overwhelmed managing chaos instead of delivering value

When systems handle routine tasks, humans focus on value creation.

Reorganizing by function sounds simple. Here's why it's not.


The concept is straightforward: Stop organizing around people, start organizing around business functions.

The execution is where most businesses fail.

Because Sarah isn't just going to cheerfully hand over her marketing responsibilities. She's built her identity around being "the marketing person."

And Mike won't easily give up customer service tasks. That's how he stays connected to customer feedback.

Plus, what happens to the work during the transition? Someone still needs to handle everything while you reorganize.

Successful functional reorganization requires:

→ Change management that respects people's concerns
→ Transition planning that maintains business continuity
→ Clear communication about why the change benefits everyone
→ Gradual implementation instead of overnight revolution
→ New success metrics aligned with functional ownership

It's not a weekend project. It's a strategic initiative.

But businesses that do it right see results within 30-60 days.

And the competitive advantage compounds over years.

The question isn't whether functional organization works.

The question is whether you have the patience and discipline to implement it properly.

Most businesses give up after the first week of discomfort.

The smart ones push through and reap the rewards.

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Michelle J Raymond

Irit Levi

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taplio

The Battle

Michelle J Raymond

Irit Levi

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Michelle J Raymond's LinkedIn Performance

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