NatWest Group

Research Consultant

Noggin The Brain People

🧠 Noggin The Brain People 🧠

Sainsbury's Bank

Head of Research, Planning & Brand

Head of Propositions & Innovation

Head of Customer Insight & Innovation

The Marketing Society Scotland

Chair Of Marketing Society Scotland

Heineken UK

Head Of CMI (Consumer & Market Intelligence)

Category Insights Controller

PepsiCo Intl

Consumer Insights For All PepsiCo Portfolio Of Beverage Brands across Western & Eastern Europe

European Consumer & Market Insights Director

PepsiCo

Worked on creating new International Trademarks for PepsiCo to play in exciting growing Asian beverage categories e.g. Healthy Whites (RTD Soymilk/Drinking Yoghurts) in China, India, Vietnam & Thailand.

Asia Regional Innovation Insights Manager

Quorn Foods

Consumer & market insights for the Quorn brand.

Consumer Insight Manager

Procter & Gamble

Consumer & Product Researcher Working In Skin Beauty Care (Oil Of Olay).

Products Research

🧠 Noggin - helping improve the cognitive health of the nation 🧠 | P&G | PepsiCo | Heineken | Sainsbury's |

I have over 25 years of insight, marketing, and innovation leadership experience in FMCG and FS sectors, I know, I don't look THAT old.

I've enjoyed working for some of the world's leading brands in various categories (health & beauty, food & beverages & financial services) and regions, delivering impactful consumer and market intelligence, brand strategy, and product innovation. My time spent working on Oil Of Olay made me my mum's favourite son.

Currently, I'm a research consultant at NatWest Group, where I'm supporting the bank's customer, technology and data-driven approach to enhancing its products and services. 

I'm a co-founder at Noggin The Brain People, on a mission to improve the cognitive health of the nation & founding investor in Gutzy Organic which makes having a healthy, happy gut, fun and easy. Active investor in the technology & health & wellness arena.

I'm a former chair and current fellow of the Marketing Society in Scotland.

Mick Doran

'What we fail to notice quietly shapes what we fail to do.'


My latest What I Underlined book review The Marketing Society Scotland

https://lnkd.in/e8UKwjqZ

#discovery #useyournoggin #marketing

We need to anticipate better.



It was Drucker who said "The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday's logic"

And if we're honest, lots of us are doing just this. 

I have an ask / request .... 

What's shaped your thinking on this?

Books, courses, people to follow, tools you actually use for strategic foresight?

Drop them below. I'll compile everything and share it back.

Thank you in advance, please share as I'd like to get a diverse viewpoint. 🙏🏽


#StrategicForesight #FuturesThinking #UsingYourNoggin

Credibility is overrated. Seriously. 

#nofluff #training #2026goals

If work feels exhausting, it’s probably not because you’re working too hard.


But it might be because your brain never gets to switch off.

Most corporate work doesn’t tire people out with effort.

It tires them out with constant cognition. Think about it ....

Notifications.

Messages.

Decisions that feel almost too small to matter, but never stop coming.

We’ve seem to have built jobs that demand continuous attention without recovery, and then act surprised when people feel drained by mid-afternoon.

Our noggins didn’t evolve for that.

They work best in bursts .... focus, effort, rest, and ready to go again.

Work used to have more boundaries, but now it just leaks into everything.

Somewhere along the way, most also confused being busy with doing good thinking.

Fast replies.

Full calendars.

Visible responsiveness.

But clarity comes from giving the appropriate space to THINKING.

Many organisational systems are optimised for efficiency and scale. Not a bad thing mind.

However, let's not forget that human brains need context, meaning and recovery.

When those don’t line up, the system might keep running but the people absorb the cost.

Which is why so many well intentioned fixes fall flat.

We tell people to be more resilient.

We add wellbeing initiatives on top of overloaded days.

We introduce new tools that promise efficiency and quietly add another layer of 'mental noise'.

The organisations doing better are taking a different approach.

They’re reducing unnecessary decisions.

Protecting thinking time.

Simplifying priorities.

Rewarding clarity, not constant availability.

Because recovery shouldn't be an afterthought.

It’s a performance input really.

so this year, remember this ....

Burnout isn’t normally a failure of people, it’s a failure of systems....

and Tony Schwartz puts it's brilliantly

The no.1 enemy of performance is not stress. It’s the absence of recovery.

Look after your noggin, so it can look after you.

#productivity #useyournoggin #brainhealth #cognition

CATALYST Integrators™

Whether your company is currently running on EOS® or you have just heard of it, we can help. Our knowledge and experience will be of great value as your Fractional Integrators.

WHAT WE DO
- Assist with the rollout and practical application of EOS® within the business
- Mentor your Integrator or act as your Integrator for the long or short term
- LMA coaching and mentoring
- Maintain accountability for the V/TO, Rocks and EOS® Integration
- Lead your Leadership meeting pulse (L10s, Same Pages, Quarterlies & Annuals - if no formal Implementer)
- Help design, optimize, and integrate your Accountability Chart
- Ensure your Scorecard is in place and effective with key Measurables
- Orchestrate the effective integration of your HR and People processes including hiring and Quarterly Conversations
- Train and go deeper into the EOS® tool review and execute all team training
- Own the Integrator accountabilities and job description

Fractional Integrator (COO) for companies running on EOS®

Business Development

Professional Development, LLC

Owner

Target Media USA

- Cultivated a high performing senior leadership team that implemented Gino Wickman’s Entrepreneurial Operating System (EOS) with a Traction EOS coach. 
- Researched current processes/procedures to assess workflows and implemented new tools such as Zoho CRM, Microsoft TEAMs, Comscore, and Power BI.  
- Recruited, trained, and managed a sales team of four Directors to create an outbound sales prospecting strategy
that yielded $1M in additional advertising revenue to the company in year one. 
- Project managed media strategy sales pitches, client onboarding, and campaign reporting.
- Created annual forecasts and analyzed against monthly actuals at a senior leadership level.

SVP, Integrator

PermaSafe™

Sales Manager

Clean Care Distributors

- Set up a Pennsylvania/Delaware distribution arm of PermaSafe Protective Coatings, an antimicrobial/disinfection company. 
- Recognized an extremely cost-effective digital advertising opportunity during the pandemic that set up an active sales funnel of multiple leads per day. 
- Facilitated the sale of $1M+ in revenue within 18 months of distribution company’s inception. 
- Executed a nine country, multi-year exclusivity contract in the Middle East worth $6.2M. 
- Sourced American made goods for high-net-worth clients in the Middle East including motor oil, medical supplies, and disinfection products.

President/CEO

The Siegfried Group

- Right hand of the Executive Regional Market Leader for all matters and tasks related to the delivery of our vision/strategy as laid out by the CEO. 
- Conducted weekly 1-1 strategy calls with Associate Directors to develop their leadership advisory skills, strategize key client and prospect relationships, and network higher up the C-SUITE. 
- Produced and coordinated regional and market level events and budgets.  
- Completed quarterly P&L projections by market and city, and monthly rolling sales and recruiting forecasts. 
- Reviewed monthly financials at a regional and market level compared to forecast and addressed any issues with   revenues, expenses, and AR collections. 
- Direct liaison between regional/market team members and the headquarters in Wilmington, DE.

Operations Director - South Region

- Main point of contact for executive related matters and meetings to our Advisory Board, Executive Team, National Market Leadership Team, and Operations.
- Contributed recommendations and perspective to the incoming President on key topics and issues.  
- Created crucial documents to aid in discussions had at Advisory Board and Executive Team meetings. 
- Assisted in the mapping and enhancement of our sales process and documentation.
- Worked with Employee Development to manage programs and incentives that affect our 800+ Professional Resource team.

Executive Associate to the Office of the President

- Assisted in writing internal marketing communications for the company’s intranet.
- Planned and executed over 30 internal meetings per year across 18 U.S. cities. 
- On-site coordinator and main point of contact for internal meetings to ensure each event runs smoothly.
- Worked with the Assistant Financial Controller to create financial budgets and controls for each meeting/event.
- Coordinated the execution of the company’s MY Journey Program in Las Vegas while livestreaming to 18 remote venues.

Marketing and Events Corporate Associate

Zimmerman's Automotive

- Managed the debt refinancing and leasing of business property between ownership and a prospective lessee. 
- Restructured the daily operations of Rapid Lube, Service, and Sales departments to increase overall company productivity.
- Generated and implemented services focused on increasing revenue through enhancing existing client relationships and driving new clients to the facility.
- Developed marketing focus and marketing team to represent Zimmerman’s at local chamber and business-to-business network building events.
- Rebranded Company’s mission statement and logo for all electronic and printable marketing materials.
- Planned sale’s department marketing events to boost car sales, build community involvement, and engage community.
- Conducted bi-monthly meetings with the management and ownership team to develop individual leadership and communication.

Operations Director

Fractional Integrator (COO) for Companies Running on EOS® | Visualize the Skyline | Prioritize the Baseline | Change Agent 🙌 | 1-2 Things/Day Can Change Your Life | Book a Call! 👇| Kolbe 7274

My Unique Ability is helping people get “From Here to There” in life. I love helping people and organizations 
get unstuck in order to create the traction they desire in their personal and professional lives.

Industry Experience: Marketing/Media Buying, Accounting/Financial Services, Law, Event Planning, Wealth Management, Family Owned, Automotive, Therapy Practice, Cybersecurity, E-Commerce, and Start-Ups.

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Mick Doran

Jeremy Walter, MBA

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Jeremy Walter, MBA

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