Mickael Faivre-Maçon

lempire

Leading a 150M$ scale-up technical team toward the goal of becoming a French unicorn is extremely motivating! Let's go!

Privacy, data protection and ethics.

[GDPR]

Data Protection Officer

In the Product Trio (Product Manager / UX responsible / story shaper) the shaper has a technical knowledge of the product (here lemlist) and is in charge of insuring its technical and functional integrity. It's a mix between a scrummaster, a functional responsible and a project leader. He is accountable for the delivery.

In charge of 
- features department alignment and communication for lemlist product
- story shaping and prioritization for developers
- product development follow-up

lemlist story shaper (functional responsible)

Software developper @lemlist, the most comprehensive sales automation platform on the market.

✅  The best deliverability on the market. Consistently land in the main tab of your prospects' inbox 👍

✅  Close more deals by engaging with your leads across multiple channels (email, social, call..)

✅  Ultra customization of your messages, beyond the simple {fistname} or {companyName} variables, create custom landings, images and videos! ✨

Over 10,000 companies like UBER, SUMO, ZENDESK, SHAPR and others use lemlist to add a much-needed personal touch to their outreach without losing the ability to send emails at scale

Senior Fullstack Developer @lempire | $15M ARR - 100% bootstrapped

lemlist family

Best community in the world (no, no, I'm not biased)

Member

lemverse

It's my office! I work here everyday!
You won't believe how easy remote work is with lemverse, try it!
https://www.lemverse.com/

lemverse resident 🏢

Humanité Numérique

- Développement d’un framework de développement rapide de sites prêt à l’emploi
- Développement de sites sur ce framework

(MeteorJS, mup, MongoDB, Stripe, JS, HTML, CSS, Sendgrid, WebRTC)

Freelance / Project Leader / MeteorJS Lead Developer

GO-SENS.fr

Développement d’une plateforme pour la présentation des richesses du territoire normand avec des services informatiques pour les PME (CRM, envoi d'emails avec l'API Sendgrid, système de réservations de salles)
- gestion et développement de la plateforme
- commercial

(MeteorJS, mup, MongoDB, Stripe, JS, HTML, CSS, Sendgrid, WebRTC)

Cofounder / CTO / Project Manager / MeteorJS Lead Developer

ZAPPIK.com

Pilotage de projet sur l’application Zappik
- Développement d’une méthodologie / Process Qualité basé sur l’Agilité
- Développement d’un outil de gestion à partir de cette méthodologie
- Gestion de projets basé sur cette méthodologie (MeteorJS)
- Management de l'équipe de développeurs

(MeteorJS, mup, MongoDB, Stripe, JS, HTML, CSS, Sendgrid)

Cofounder / CTO

SQLI

Customers: Airbus, Airbus Helicoper (Eurocopter)
Teams between 10 and 33 people (devs, technical responsible, offshore tests project leaders, test teams, QA engineers)

- Guaranteeing the on-time delivery of software applications, respecting costs and quality.
- Responsible for the specifications, the architecture, the development, the tests and the support.
- Workloads and planning construction
- Leading the whole team, including functional responsible, technical responsible and developers.
- Leading offshore team
- Defining quality referencial adjustments to project context

Project Leader

Responsible of 10 people at SQLI
Annual performance evaluation
Salary negociation
Career follow-up
Support and advices in daily activities

HR Team Manager

Airbus

Project Leader assistant at Airbus on NSS part of A380 (the "light green" as we called it, coming from the color of a slide in a presentation, hello Airbus I love you !)
- managed specs and development made by a subscontrator
- lots of meetings (surprised ?)

Product Leader Assistant on A380 (for SQLI)

Aston

Back to France, I was a consultant before Aston were acquired by SQLI.
You won't be surprised if I told you that I was specialized in Unicode and how to do app localization in Chinese.

Software Consultant

Self-employed

After 3 years in a software development company, I started my own with a designer friend. I was 27 years old. We were conquering the chinese world  and having a lot of fun !

I did some ASP development backed up by C++, I was so proud to hack Microsoft technologies, ah ah.

Freelancer

CTO @lempire - building the best place to work for senior devs

Helping 1 million businesses grow @ lemlist / lempire 🔥

Experienced Project Manager and Fullstack Developer with a demonstrated history of working in the computer software industry. Skilled in People Management, Management, Scrum, Quality Assurance processes and Web Applications. Strong information technology professional with a Master focused in Artificial Intelligence (Automatic Language Processing).

I've spent 15 years as a project manager, mainly for Airbus in Toulouse. I've always coded applications even in my project manager years, filling some gaps in management tools that were used internally, mainly in C++ before 2004 and then Ruby on Rails after that.

Until I discovered Meteor in 2015. I was so in love that I left my job in 2016 to build 2 startups in 4 years around this technology that were both huge successes for my personal experience and miserable failures financially. That was so fun !

Now working @ lempire, my desire to help people grow their business is fulfilled every day.

Entri

I work as a bridge between product, sales, and marketing at Entri, continuing to develop sales opportunities, while building a marketing engine at this fast-growing startup.

Responsible for leading in GTM initiatives, selecting, configuring, and managing the martech stack, marketing ops, content marketing production, and building pipeline with prospecting, and outreach, and deal negotiation.

Director of Sales and Product Marketing

No one:
Platforms: please complete the highly technical process of confirming your DNS records or you aren’t allowed to set up the product you just paid for. Also, we can’t help you. Here’s a knowledge base article.

At Entri, we’re eliminating friction in domain connection for end users of platform and email products, with a DNS API solution that automatically configures your users’ DNS records for them in a just a few clicks.

Get instant product adoption, increase user retention, and reduce your DNS-related support tickets by as much as 97%. 

Dm me for your own custom demo (and more snarky DNS burns).

Account Executive

Copysauce

Freelance Copywriter

Thoughtful Automation

- Increased organic unique visitors by 15% on average week-over-week 
- Assisted with recruiting, qualifying, interviewing, and training marketing hires
- Developed creative assets (design and copy) across white papers, landing pages, email campaigns, social content, and blog articles
- Managed marketing projects, establishing timelines, managing team members and deadlines, and developing marketing processes
- Conducted multiple studies to form a data-driven segmentation approach for go-to-market personas
- Worked with partners to develop, plan, and manage co-branded campaigns
- Established KPIs for campaigns aligned with company-wide OKRs
- Monitored site analytics and implemented data processes to ensure accurate attribution
- Wireframed new site concepts and copy to pass on to developers

*NOTE ON LENGTH OF EMPLOYMENT: I was hired for this company prior to any outside consulting. Once advisors came in, the department was restructured, and my position was eliminated.

Content Marketing Manager

CanWe App

- Led the company through a re-brand in partnership with a designer
- Organized and managed focus group research to validate new brand elements
- Reduced an ad agency's cost per install by over 40% by augmenting audience targeting
- Developed new copy for app store listings, and assisted with the publication of new versions across Play and App Stores
- Worked with UX specialist to establish KPIs and benchmarks for funnel, from product to marketing
- Evaluated path analyses in Data Studio to prioritize improvements to the user experience
- Conducted extensive user research across the LGBTQ+ and polyamory communities to establish go to market strategy
- Planned, designed, wrote, and published social media content
- Planned, designed, and purchased print materials for guerilla marketing campaigns
- Wrote UX copy for user onboarding flow

Director of Marketing

Product Marketing Manager

Liquid Web

- Led content strategy across social media and the blog, in partnership with product and demand den teams
- Conducted case study interviews, wrote, edited, and wireframed that content
- Conducted keyword research to drive performance of blog content
- Developed blog content, edited other people's work
- Wrote copy for landing pages, and partnered with demand gen to revise campaigns for better performance

Content Strategist

Spin.live

- Developed go-to market messaging framework
- Wrote landing pages, nurture email campaigns, and outbound sequences
- Wrote UX copy for the app

Copywriter

Avocado Green Brands

- Pitched content ideas in direct partnership with the founders of the company
- Wrote content, including product specific articles, editorials, and product spotlights for brand partnerships
- Conducted outreach and coordinated partnerships with other brands in sustainable consumer goods
- Interviewed thought leaders, influencers, and the CEOs of other brands for editorial content

Partnerships Marketing Specialist

- Wrote eight articles per month for the brand's content arm
- Increased social following through content partnerships by 400% in the first six months

Content Writer

Coinifide

- Wrote blockchain course content for finance students
- Managed other writers, established deadlines, and set up project management software for the company
- Interviewed crypto and blockchain SMEs to assist with the development of content
- Edited the work of other writers
- Established content product SOPs and managed the entire team of writers

Content Manager

Joovy

- Helped the brand launch a media arm, Joovy Magazine
- Users from the magazine converted at a rate 400% higher than those from ads and organic search
- Coordinated with influencers and other brands for strategic partnerships
- Managed a team of writers, photographers, videographers, and social media marketers

Editor In Chief

- Increased D2C revenue by 32% in my first six months
- Led a conversion rate optimization initiative that reduced abandoned cart and bounce rates on the site
- Improved D2C conversion rates by a factor of 3.5 with better traffic qualification and stronger ecommerce copy
- Partnered with a development team to reduce friction in the checkout process
- Established brand guidelines in the form of a brand book
- Re-wrote the entire website, from product pages to About Us copy
- Created product packaging copy and ad sets
- Coordinated launch campaigns for two new products, leading to the most successful product launch in the company's history
- Consulted with the company on influencer marketing and strategic product positioning

Interim Marketing Director

Nature's Path Foods

Simplifying domains for SaaS @ Entri

I help B2B SaaS companies grow—from zero to traction, and from traction to scale.

As Director of Sales and Marketing at Entri, I help lead our go-to-market motion across sales, marketing, and RevOps. I’m a technical seller and strategist who knows how to build pipeline, position a complex product, and align teams around a growth engine that actually works.

Entri was built by engineers who wanted to fix a real pain point in SaaS: the complexity of custom domains. Since launching our flagship product, Connect, we’ve expanded into a full suite of APIs that help SaaS companies streamline setup, cut support tickets, and deliver a more seamless user experience. My role has been to turn that technical value into a commercial story—developing messaging, GTM strategy, outbound programs, and lifecycle campaigns to bring this product to market and drive adoption.

My background blends sales, product marketing, and ops. I’ve built outbound playbooks from scratch, launched inbound strategies that convert, and collaborated closely with product teams to refine features and craft go-to-market plans. I'm comfortable writing copy, configuring CRMs, building reporting frameworks, and leading cross-functional teams.

Before Entri, I worked with startups and global brands like General Mills and Okta, helping them clarify their positioning, launch new initiatives, and connect with the right customers. I’ve consulted, executed, and led—and now I’m focused on helping great products grow through aligned, scalable systems.

📩 If you want to see Entri in action, or just feel like nerding out about sales ops and GTM strategy—shoot me a message. Always happy to connect.

taplio

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Mickael Faivre-Maçon

Destiny Hagest

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