Mick Gosset

Helping you get Control over your deals. Building Jointflows in Public. Follow for Daily Entrepreneurial & Enterprise Sales posts.

Former pro gymnast. 
Creator of Jointflows: control and win non-linear sales cycles.

Leading the team at Jointflows. 
Hosting the Revenue Revolution Podcast.

V. Frank Sondors 🥓

While being a father of two, I bring my A-game every day. I'm not your usual guy and you would usually call me a doer or machine. Essentially the guy that makes things happen whether it's my family or my clients and love a challenge in areas such as

➡️  Predictive & Market Intelligence
➡️  Demand Generation
➡️  Monetization
➡️  Precision Marketing
➡️  Precision Sales 
➡️  Coaching
➡️  Sales Strategy & Revenue Operations

Performance, Commitment, Competence, and Culture are the key areas I optimize my team against. My professional hobby is crushing the competition by outsmarting them through the use of unconventional tactics.

Let's not bore you further and let's grab a virtual coffee? The average intake of 6-7 cups/day.

Co-Founder & CEO

Personalize every single email at any scale and in any language, while solving your email deliverability.

Salesforge programmatically allows you to sequence your ICPs at scale delivering a unique email to every single recipient leveraging buyer & seller data realtime matchmaking.

If you're a VP Sales / CRO / CFO, to hit your number, you'll need the least number of reps because a single rep can deliver 10x output.

Frank Sondors

Musk says Europe s*cks but it depends on whom you ask.

If you ask my wife, she'll say the US s*cks.

That's why I still haven't moved to the Bay.

But below are some reasons why it's a decent place to live.

What's your take?

Frank Sondors 🥓

I Make You Bring Home More Bacon | CEO @Forge | Unlimited LinkedIn & Mailbox Senders + AI SDR | Always Hiring AI Agents & A Players

Subject line: “Your Pornhub 2025 recap”

(Yes, really.)

Attention is the most valuable commodity and people will go lengths for this.

So in this example once you open the email, Jonathan immediately disarms you with humor, admits it’s a joke, and smoothly pivots into a relevant question.

Whether you love it or hate it, there are some real lessons here

What this cold email gets right:

➥ Pattern interruption

Your inbox is a battlefield. This subject line guarantees an open. Safe ≠ memorable.

➥ Self-awareness

They acknowledge the shock factor immediately. That reduces defensiveness and shows confidence.

➥ Fast pivot to value

The joke is one line. The rest is business. Humor opens the door, relevance keeps it open.

➥ Human tone

It doesn’t read like “Dear Sir/Madam.” It sounds like a real person taking a calculated risk.

Where it’s risky:

⚠️ Humor is contextual. What lands with one person might turn off another.

⚠️ This only works if your ICP is modern, informal, and not risk-averse.

The real takeaway:

Great cold emails aren’t about templates. 

They’re about attention → trust → relevance.

You don’t need shock humor to do this.

 But you do need a reason for someone to care enough to read line two.

1. Get a screenshot of your LinkedIn profile

2. Then use Nano Banana Pro > Google Gemini > and use this prompt:

"Overlay it with hand-drawn red-ink scribbles, doodles, remarks, and comments, as a mean spirited but funny critique from a veteran genuine expert in {your field}"

3. Cry

4. Attend LI profile optimization session tomorrow to optimize for more bacon in 2026. Deets in the comments.

Another copy

So today I received an “edgy” one by opening with “F*ck you”

and doubling down on shock value throughout.

Yes, the guarantee was interesting.

No, I didn’t book a call.

Here’s why this approach will fail in the eyes of many

1. Shock ≠ attention that converts

You might get a reaction, but not the right one. Most decision-makers will delete or mark this as spam before reaching your offer.

2. You borrow credibility you haven’t earned

Swearing at a prospect only works when there’s an existing relationship. In cold outreach, you haven’t earned permission to be provocative.

3. It creates unnecessary risk

Many companies have compliance, brand, or HR policies. One offensive line is enough to disqualify you permanently, no matter how good your offer is.

4.  The offer gets overshadowed

 “If I don’t run it profitably in 60 days, you don’t pay” is actually compelling.

But I had to get past multiple red flags just to notice it.

What's your take?

Learning how to combine 

world events with your outreach

is an art, not science.

Decent copy?

Another one

Even if we do a ton of AI,

we won't say that humans are shitty slow.

We won't even say this about competitors.

There's a place for humans and AI = that's where the magic is at.

Remember that.

Every cold email I get, I don't look at it as spam, but as an opportunity.

Either to

0. buy their product/service if it solves my pain
1. help with the copy
2. help with deliverability. Even competitors.
3. their website, especially if it doesn't resonate with me.
....

Reciprocity will eventually kick in.

1. If they're not a customer, they may consider us
2. If we're not a fit, they may refer you
3. If a customer, you'll help a customer
4. They may be your future partner
5. That person may be my future employee.

Be helpful.

Though what do you think isn't fully optimized here?

Star wars... but it's outbound.

Luke Skywalker was convinced he was on the best outbound platform

until Darth told him the truth.

now with unlimited Linkedin and Email senders

will Luke now finally be able to hit quota?

Unless you're in B2C.

Otherwise don't spray & pray.

Like in cold email,

if you're going to message the wrong people, you'll get a ton of spam reports etc.

That will kill your infra fast.

Or LinkedIn outreach.

That will damage potentially your brand.

Try and avoid targeting anybody beyond your ICP at all costs.

Matthieu. Reijers > 🐐
Enzo Carasso > 🧲
Michel Lieben > 🧠
Frank Sondors > 🥓
Garo Aroian > 🐘
Arnaud Belinga > 🧊🔨
james hawkins > 🦔
Jen Igartua > 🐰
Vin Matano > 🐝

You may not remember the name of the person or what they do, but you're far more likely to remember their emoji.

The reason for it is that there's a far stronger brand recall on visual elements.

You stand out in search results, in the feed etc.

You even see if people automate DMs/emails to you.

But this is also to say that you should not have a random emoji to your name.

Or a frequently used one like 🚀

It should represent you, what you do and the way you do things.

If it represents your company, there are plenty of examples where all employees have the same emoji to amplify the effect of it across the team.

I remember talking about this last year at the LFG camp with Nikita Balanov 🕺 and the team to help them bring home more bacon.

Is there a reason for you not to have an emoji?

100-400 replies per day

10-30 demos booked per day

80%-95% show rate

Hundreds onboarded every month.

PLG first with a strong sales assist that is.

Daily breakdown:

Every morning I grab a cuppa first.

Then check Slack or Salesforge app

for daily dopamine intake.

Push till 00:00 split in 3 parts:

Morning 8am start = do admin/follow up
Afternoon = System build & maintenance
Evening = prime time/execution

4-6 cuppas for morning & afternoon.
2-3 Monsters for evening.

That's the ritual.

Rinse & repeat.

Happy days.

P.S. yes, maybe I should reduce the caffeine/Monster intake. Or maybe not.

We'll be hitting the road in Q2 to see hundreds of customers around the globe, but before that

we'll pop by TechChill to see top founders compete for over $1M+  🥓

Some history here

1️⃣ Back in 2023 we were just attending as 3 co-founders hunting for VCs.

At the first meeting at 9am we met our first investor, who later put in $100K+

2️⃣ Then in 2024, we applied for the TechChill Founders Battle

We were a team of 9 back then, and we won the battle 🥓 (After losing many other ones around the world)

3️⃣ In 2025, I hosted the Founders stage as former winners and welcomed the new cohort of founders.

We were at that time a team of 30+ people

In 2026.... 🤫 You'll find out BUT

it's time to come to Riga and bring home the bacon. 

The deadline is THIS SUNDAY!

Deets in the comments below

I Make You Bring Home More Bacon | CEO @Forge Generating 500+ Demos Monthly | Unlimited LinkedIn & Mailbox Senders + AI SDR | Always Hiring AI Agents & A Players

This week I'm meeting some of the most cracked founders in Budapest thanks to Csongor Biás & Startup Hungary talking about all things scaling and one of them also being Robert Bukits from Infinityn: AI-Powered GTM,

one of our top Forge partners, building some of the most advanced GTM systems on the planet leveraging the Forge, Clay & more. Fire energy here in the capital with all things happening.

Thanks to Krisztian Berecz for hosting me for the week.

If you're on the ground here this week, ping me.

when a rep tells me

they didn't hit their quota at the Forge.

Another record month, so hiring MORE baconees

1. GTM Engineer
2. Head of Growth
3. VP GTM
4. 2X Account Execs

No JDs.

Suprise me.

LFG!

I'm super pumped to be doing this with Amir from CompanyEnrich!

Stuart Brent, Frank Sondors 🥓 and 249 other attendees

How To Squeeze The Juice From Lookalike Data To Generate More Leads

I bet many of you haven't maxed out the value on lookalike audiences for sales.

So today I'm going to do a session with Amir Nurmagomedov on how to make the most of it - plenty of use cases!

Come, join us and ask questions to the both us!

Deets in the comments below

Tomorrow together with

Sara Maldon from Make
Mike Korba from User.com by Positive
Nataliya Shadykulova from Verifone

we'll dive into 

▪️What AI maturity actually looks like in 2026 
▪️Where companies are seeing the biggest performance gains 
▪️Implementation challenges nobody talks about 
▪️How to align AI with revenue outcomes 

Miss it, miss out!

Deets in the comments below

Tomorrow, together with the mightiest Irishman on the planet

Ruadhán Ó Cúláin from Clay Club Europe, we'll talk about LinkedIn outreach.

It's a private session he's putting together for >

1. GTM Engineers/Rev Ops/Sales Ops
2. Head of Sales
3. AEs/SDRs
4. Heads of Growth
5. Batsh1t crazy SaaS founders/Agency Owners

It's one of our core channels, naturally, so I want to dive deep on this.

Powered by

1. Execution via Salesforge.ai 🔥

2. Data sourced via

Leadsforge - Search Engine For Leads 🏎️
Clay
Databar.ai
Jungler

We book anywhere from 50-100 demos from LI outreach every month and

we'll spill the beans on the 5 pillars of success that drives LI pipe.

What we see in terms of KPIs >

✅ 40%-60% acceptance rates
✅ 20%-30% reply rates on average

This is at scale.

What scale you may ask?

Ask me live.

Comment "bacon" and I'll send over the link to the session.

P.S. no, it won't be recorded, so you better cancel whatever you got going on.

I love the Irish response.

Ruadhán Ó Cúláin I bet you're proud mate.

Who's next?

Most teams are trying to scale outbound with automation.

But the customers getting the best results are still doing two very human things.

Social selling

It’s much easier to get replies and positive replies if you build up social presence.

Without strong social presence, cold email just doesn’t work the same way anymore.

Cold calling

This is where AI won’t replace humans.

And fully agentic cold calling isn’t even legal in the US and Europe.

One point Taft Love 🛫 made that I agree with is treating email as an assist, not the main event.

That’s exactly how I’ve seen it work in practice.

In my previous company, I ran a sales team of 50.

70% of demos came from cold calls.

Email helped, but it was usually the setup.

We’d send an email, then dial the next day and say:

“Hey John, did you get my email last night?”

Same thing with LinkedIn.

For every positive reply I get on cold email, I get two to three on LinkedIn.

So we scale LinkedIn the same way we scale email.

Email needs more domains and accounts.

LinkedIn needs more profiles.

Right now, we run with half of our team reaching out to thousands per week.

The teams seeing the highest efficiency are the ones that know where to use humans and where to use automation together.

Where are humans still doing the heavy lifting in your outbound today?

taplio

The Battle

Mick Gosset

Frank Sondors

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taplio

The Battle

Mick Gosset

Frank Sondors

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Frank Sondors's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreFrank Sondors's LinkedIn Performance