Mick Gosset

Helping you get Control over your deals. Building Jointflows in Public. Follow for Daily Entrepreneurial & Enterprise Sales posts.

Former pro gymnast. 
Creator of Jointflows: control and win non-linear sales cycles.

Leading the team at Jointflows. 
Hosting the Revenue Revolution Podcast.

Today, we’re announcing a partnership with Haku AI 🎯: one of the fastest growing AI-powered outbound prospecting platform on the market.

Haku helps revenue teams identify ICP accounts, surface buying signals, research prospects and launch highly personalised outreach using an AI + human approach. 

It comes after yesterday's partnership announcement with Fathom.ai, the leading note-taker on the market.

You got it: we’re building an ecosystem around you.
If you work with Jointflows, we’re making it easy to get access to the best adjacent tools in the world.

Excited to team up, team Fathom.ai: Richard White, Amanda P. and team Haku AI 🎯: Cameron Evans 🎯

Deal progression AI Agents. Control & WIN non-linear sales cycles.

James Ski

Incredibly proud to be supporting Asana's mission to help humanity thrive by enabling the world's teams to work together effortlessly.

As companies continue to invest in improving the productivity of their workforce. Asana is leading the way in Human + AI Collaboration.

15+ years of enterprise sales experience with a constant focus on helping people, teams and companies to become more productive, successful and fulfilled in their work.

I’ve built and exited a start-up business and been part of the growth of early-stage British SaaS companies like Huddle as well as the unique environment of hypergrowth companies like Linkedin where I was a top EMEA performer and President Club Winner

I know what it takes to build teams, own territory, build pipeline and win business across multiple functions and geographies with a consultative and strategic approach. 

Over 7 years I consulted companies via Sales Confidence like Salesloft, Zoominfo, Gong, 6Sense, Demandbase, Cognism, SimilarWeb and many others build brand awareness, land sales hires at all levels and grow their revenue in the UK and EMEA. 

I’m also the author of the book “How to Build Sales Confidence” which you can check out on Amazon.

CEO and Founder

Firstly, thank you.

If you’re reading this, you’ve been part of this journey in some way, and I don’t take that lightly. It’s been over a year since I last wrote on my LinkedIn newsletter and with over 5000 of you to update a lot has changed in that time.

I'm at Asana and couldnt more excited about the future of AI and Collaboration.

For those that have followed me for a while, you’ll know that Sales Confidence was never just a business. It was a mission. 

For over seven years, I spent almost every day thinking about how we help salespeople perform at their best without burning out. That led to thousands of conversations, a community, and eventually the book How to Build Sales Confidence.

But towards the end of 2024, something shifted for me.

I didn’t feel like I had anything new to say.

Sales, as I understood it, hadn’t really changed. And at the same time, this whole new world was opening up — AI, automation, agents, systems. Like a lot of people, I found myself in it, but not fully understanding it. Trying tools, experimenting, seeing everything on my feed… and if I’m honest, feeling a bit lost in it all.

So I stopped.

I stopped posting, stopped writing, stopped adding to the noise.
And then, over time, things started to click. Not because of one tool or one breakthrough, but because of a realisation that this isn’t really about tools at all. It’s about systems. It’s about how work actually gets done when AI becomes part of the process.

And in sales, that changes everything.

So this newsletter is evolving.

From here on, this becomes AI-Native Sales & Systems. Come along for the next chapter!

Enterprise Account Executive | AI + Human Collaboration = Win

View newsletter: Sales Confidence → AI-Native 

Firstly, thank you. If you’re reading this, you’ve been part of this journey in some way, and I don’t take that lightly. It’s been over a year since I

Open article: The Next Chapter by James Ski • 3 min read

The greatest idea I’ve had in a while:

The LinkedIn Profile Roaster.

1. Upload your photo.
2. Add your headline.

Get absolutely roasted.

And yes, you get a shareable card at the end so you can publicly enjoy the damage.

It’s free.
It’s stupidly fun.
And honestly, what more do you want from a weekend?

Link is in the comments.
Go try it.

Then come back and post your roast card in the comments.

Tag me so I can see how badly it treated you.

Comment "roast" if you want the link sent your way.

And if this made you laugh,

 like it, share it, and help me make this thing go a bit viral.

Let’s see who’s brave enough.

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Enterprise Account Executive

Founder and CEO

Enterprise Account Director

Enterprise Account Manager

The #1 question I get asked:

"How do I improve my LinkedIn profile?"

So let me give you some context on why I can actually answer that.
In 2018, I worked at LinkedIn.

I became the #1 social seller at LinkedIn — out of every salesperson, across every market, globally.

My Social Selling Index score: 98 out of 100.

That didn't happen by accident. It came from understanding exactly what LinkedIn rewards — and building a profile and presence that worked with the algorithm, not against it.

It helped me grow my following, build a genuine network, and honestly… have a lot of fun doing it.

Then I went quiet for two years.

I'm back now — and I'm using tools like Lovable and Claude to build resources I wish I'd had a decade ago.

And I'm giving them away for free.

I've built a tool that will:

→ Analyse your LinkedIn profile → Give you a score → Show you exactly what to fix and how

No course. No upsell. Just real feedback.

Here's how to get access:

💬 Comment LINKEDIN below 
♻️ Repost for priority access 
👍 Like so your network sees this too

This took me years to figure out.
It'll take you about 2 minutes to get your results.

I’ve built it.

Yes, I finally built it.

My head is genuinely blown by what is now possible when you can take an idea, vibe code it, and turn it into a live website.

This one is for hiring managers.

You can now upload your sales roles directly to the site and get them in front of the right people.

But I didn’t stop there.

There’s also a salary checker for UK and US sales professionals, from SDR all the way through to CRO, so people can benchmark where they sit in the market.

Honestly, this stuff is wild.

An idea in your head can now become something real, useful, and live on the internet far quicker than most people realise.

Go and have a look round the site now and explore it.

Comment “Sales” for the links
Repost to spread the goodwil
Like to support he cause 

Or share feedback on what you want to see!

Would love your feedback.

#hiring #salesjobs #salescareers #sdr #ae #salesleader #cro #recruitment #vibecoding #ai #sales

Ok the sun is shining in London ☀️

That’s means one thing / mandatory Linkedin selfie to feed the algo and wind up The Linkedin Police.

Bonus: If you upload a selfie and where you are in the comments I’ve give you a call and share how you can use AI sales and systems to book more meetings faster. (3 people selected randomly) 

I’ll review what you are doing right now and help unblock you.

I use 3 AI models every day. 

Here’s exactly how 

Let me tell you why I don’t think one is enough.

Most people pick a favourite and stop there.

I stopped doing that about 4 months ago.
Here’s my actual stack:

ChatGPT — 2+ years in. It knows me. My ideas, my patterns, how I think. It’s my always-on strategic layer. Therapist. Relationship coach. Fitness sounding board. The memory it’s built up over time is genuinely hard to walk away from.

Claude — this is where the work gets done. Building on ideas. Pushing back properly. Writing code. Building branded assets. Creating prompts for sites. If I need something built, Claude builds it. Sonnet 4 especially — it’s not even close.

Gemini — data, research, and almost all my emails. The speed of pulling structured insight from a dataset or drafting a sharp reply is underrated. It lives in my workflow quietly and earns its place.

The through-line? I voice note everything now.

This post started as a voice note into Claude. It produced the draft. I edited. I posted.

It’s that easy. 

That’s the actual workflow.

One model isn’t the answer. A system is.

What’s your AI stack? Drop it in the comments 👇

Most people don’t fail at fitness.

They just never fully commit.

Hard truth:

Over the last decade, I let my health slip.

Not completely…
	•	I went to the gym (sometimes)
	•	I ran (occasionally)
	•	I ate “fairly” well

But I wasn’t locked in.

And that’s the difference.

Because I know what locked in feels like.

At school and university, I was a high-performance rower.

Disciplined. Fit. Strong. Lean.

So I can’t lie to myself — it’s in me.

At the start of this year, I set a goal:

Lose 20kg.

So far: 7kg down.

No hacks. No shortcuts.

Just execution.

Here’s what actually moved the needle:

	•	Food prep > convenience
	•	Cut processed rubbish
	•	Drink water 
	•	Train Gym 3–4x per week
	•	Run 2–3x per week

All important.

But not the real secret…

⸻

The real game changer was accountability:

	1.	Daily weigh-ins
No hiding. Just truth.
	2.	Daily progress photos
Motivation compounds over time.
	3.	10,000+ steps every day
Underrated. Simple. Powerful.

⸻

Walking has been the biggest unlock.

It clears your head. Builds momentum. Keeps you consistent.

And consistency beats everything.

⸻

Also…

On the days motivation is low (and there are plenty),

Seeing others doing it helps.

People on here like Lee McQueen showing what’s possible.

⸻

So I thought:

Why not build something around this?

I’m now building a simple iOS app that tracks:
	•	Daily weight
	•	Daily progress photos
	•	Daily steps

Every 7 day streak you can share your progress and every 30 streak also (only if you want)

Plus:

👉 Follow people who are on the same journey
👉 Stay accountable
👉 Stay inspired by your favourite influencers 

⸻

There is over 12 weeks to summer.

You’ve got time.

⸻

If you want to get in the best shape of your life…

Comment “beachbody”
Repost 
Like

I’ll send you the app when it goes live + you can follow the journey 👇

The pace of AI conversation right now is completely out of control.

Every day there's a new tool. A new workflow. Every minute a new post!

A new "this changes everything" post from someone who discovered Claude last month.

Here's the problem — most of the content is either way too technical, painfully vague, or just someone repackaging a thread they saw yesterday.

If you're a founder, a marketer, or a sales leader trying to actually USE AI to grow revenue — you're drowning in noise and starving for signal.

So I've built something to fix that.

I've created a free WhatsApp group: AI-Native Revenue & Systems Lab.

It's not for developers. It's not for AI researchers. 

It's for the people actually building pipeline, running campaigns, and closing deals — who want to use AI to do it better, faster, and smarter.

No jargon. No code. 

Just what's working (Or not working), explained in plain English.

Here's what gets shared inside:

→ AI outbound plays that are generating pipeline right now 
→ GTM strategies that actually convert (not theory from people who've never sold anything) 
→ Simple prompt workflows anyone can use — sales, marketing, ops → What tools are worth paying for and which ones are hype 
→ Weekly breakdowns of what's moving the needle for real businesses

This is the stuff I'm learning, testing, and seeing work every single week.

I got tired of having the same conversation 30 times in DMs, so now it lives in one room.

If you're non-technical and feel like AI is moving too fast to keep up — that's exactly why this exists.

Founders. Marketers. Sales leaders. Agency owners. RevOps.

If you're driving revenue and want to understand how AI fits in without needing a computer science degree — this is your room.

Link's in the comments. Drop a "🟢" and I'll send it to you directly.

Builders at our Asana AI teammates day today.

This room is breaking ground in building AI agents with Ivan Coelho 

Exciting times ahead.

Thanks to all my customers that could make it!

 Lunch at the Ned next 😃

You are still selling like it’s 2020!

Most founders and sales teams are still running the same playbook they built during Covid!

This was a time when everyone was stuck at home, dialled into clubhouse and eating  the fridge at regular snack time.

The way revenue actually gets built in 2026 looks completely different.

Here’s what’s changed 👇

Activity-based selling is being replaced by context-based execution

For years, “doing sales” meant:
→ Build a list
→ Write a sequence
→ Hit send
→ Chase replies

High-performing teams aren’t doing that anymore.

They’re building systems that read the room before they reach out.

Because buyers are constantly leaving signals:

Call this signal-selling, context-selling, responsive-selling, personalise-selling

• Hiring patterns
• Funding rounds
• Tech stack changes
• LinkedIn behaviour
• Website intent

The teams responding to those signals in minutes — not days — are winning.

👉 Responding within 30 minutes of a buying signal can increase conversion by up to 8×. 

Most teams respond in days. (Yes in 2026!!!!!!)

Some don’t even respond or bother with follow up.

Why you even waiting when a voice AI agent can respond in seconds….. tell me who is doing this?

AI isn’t just writing your emails anymore
It’s now:

• Researching accounts automatically
• Scoring intent before a human touches it
• Prioritising who deserves your attention today
• Triggering outreach at the right moment

This is the shift from “AI tool” to “AI-native revenue system.”

And it’s not coming. It’s already here.

2026 is the year that all the early adopter pains start moving to practical
Implementation. 

Why this matters right now:

- Cold outreach is getting noisier by the week
- Buyer patience is at an all-time low
- The reps still doing volume are burning trust 
- Targets have gone up

Speed + context + timing = the new GTM edge.

The AI-native GTM stack looks like this:

Signal capture → AI scoring → Smart routing → Human judgement → Close.

Not “spray and pray.”

Not “more sequences.” Yes Outreach and Salesloft are no longer fit for purpose 

Intelligent execution, at the right moment, with the right message.

I spent years teaching people how to sell with confidence.

Hell I spent years advocating for sequences. I’ve been part of the problem. So I better be part of the solution.

I’ve been quiet, done some thinking and I’m back to share everything in public. 

Now I’m focused on something different — how to build systems that make that confidence count.

That’s what AI-native sales actually means.

♻️ Repost so other sales people can read this too.

👇 Comment "NEWSLETTER " for free access to all my thinking, observations and experiments.

I’m literally diving in and this time I’m not sponsored so you it’s going to get real, real quick!

It’s used to be what do people earn..

Now everyone just wants to know how much you use AI in your job…..

How much is it? #AI

It’s Monday - Be honest it’s what everyone wants to know.

How much do you actually use AI in your day-to-day job?”


Most companies think the challenge with AI adoption is the technology.

It isn’t.

The real barrier is tool debt.

Years of software layered on top of software.
CRMs. Project tools. Email threads. Slack channels. Documents.
Hundreds of systems where work is scattered and context disappears.

Then we try to add AI on top of it.

And AI without context is just faster confusion.

⸻

I was speaking recently with the Managing Director of a global professional services firm with hundreds of thousands of employees.

What they’ve done is fascinating.

Teams can spin up an Asana  workspace in hours.

Inside that workspace they run projects, allocate work, and coordinate between humans and what we call AI teammates.

Not AI as a novelty.
AI as part of the operating system of the team.

The result?

One command centre for work.

Projects are visible.
Tasks are tracked.
Decisions are documented.
AI agents help move things forward.

Instead of work being buried in:

• endless email threads
• Slack conversations
• disconnected tools

Everything happens in context.

⸻

And that changes everything.

When AI understands the project, the tasks, the owners, and the deadlines — it can actually be useful.

It can:

• summarise progress
• suggest next actions
• identify blockers
• help teams stay on schedule
• reduce non-billable time

In professional services, that matters.

Because time is the business model.

⸻

This is also why product-led growth is so powerful.

You don’t need a six-month transformation programme.

A small team spins up a workspace.
They start delivering projects better.
Other teams copy the workflow.

Adoption spreads because the work improves.

⸻

The big lesson for companies exploring AI agents is simple:

AI is not the starting point.

Context is.

If the work lives in email threads and disconnected tools, AI will struggle.

But when work lives in a shared system like Asana, where humans and AI operate together, something interesting happens.

AI stops being a gimmick.

And starts becoming a teammate.

Any who wouldn’t want their own digital teammate working when they are asleep

Most CVs are terrible.

Not because people aren’t talented…

…but because nobody ever taught them how to write one.

I’ve spent thousands of hours reviewing CVs.

From my early days in recruitment
→ to hiring as a manager
→ to building teams as a founder

I’ve seen the good, the great…

…and the goddamn ugly.

Here’s the truth:

Your CV is the single most important document in your career. No Linkedin didnt kill it. It hasnt gone anywhere in 100 years....

And most people get the fundamentals completely wrong.

So I’ve broken it down into 10 simple principles that actually work 👇

• Clarity beats cleverness
• Outcomes > responsibilities
• Numbers win attention
• Keep it to one page
• Tailor it (every single time)
• Strong opening > long summaries
• Remove fluff. Ruthlessly.
• Make it skimmable
• Show progression, not just activity
• Make it easy to say “yes” to you

That’s it.

No fancy templates. No nonsense.

Just what hiring managers actually care about.


This weekend I decided to do something about it.

I built a simple one-page CV builder to make this easy.

No overthinking.
No formatting stress.
No wasted time.

Just a clean, high-converting CV you can use immediately.

It’s early. It might be a bit buggy. Comment here if any issues...
But it works.
And it’ll save you hours.
—
If you’re applying for roles right now, you should try it.
If you’re hiring, send it to your candidates.
If you’ve ever struggled writing a CV… this is for you.
👇

And if you find it useful:

Like + repost so more people can actually get hired.

The truth everyone is too busy to test your new shiny AI tool.

So

I'm going to try and make it easier.... to float the best up to the top of the pile.

my take if you are starting a B2B company in 2026 you are not going to be using legacy Hubspot, Salesforce, Salesloft, Outreach etc .....

You are probably going to go AI-native... but where do you start... drop your suggestions and use cases and founders in this new world and I'd reach out do the interviews and report back.

Lets crowd source human validated reviews and see what we can learn.

👏 Comment "AI - Native" to be notified of learnings

👍 Like and Share to get this out to your contacts.

There is one thing about Ai agents we don’t need to worry about…

Replacing our mates down the pub. Especially while the sun is out ☀️

Delegate correctly and they would have finished that report while your gone though. 

Magic 😃

How are you using Ai agents in your role?

What’s your favourite LLM right now?

Is the usage trend shifting in 2026 - let’s find out!

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The Battle

Mick Gosset

James Ski

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The Battle

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James Ski

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mick Gosset's LinkedIn Performance

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