Mike Cardona

Hidden Levers AI

Empowering creative solopreneurs to save time and money by optimizing and streamlining their operations for maximum efficiency.

Digital Architect | Automation Alchemist | Writer

CS Insider

Help build our automation infrastructure, systems and processes, and work alongside Brandon Cestrone to create a community-driven newsletter for Customer Success professionals all around the globe. 

Key Contributions
• Overhauled website, implemented. SEO data, Google Analytics, Email Marketing and automation campaigns. Manage initiative had held full redesign of the website with findings from customer segmentation and competitive research.

Business Operations | Digital Marketing Manager

Technically

Growth and Operations

Technically breaks down software engineering in simple language so you can impress your boss. Join 40K+ people getting more technical.

Growth and Operations

Digital Ops | Automation Alchemist

Online Elite Goods

Founder

Shane Co.

Collaborated closely with management and team members to enhance sales and customer support experiences while assisting in the onboarding of over 8 employees.

Key Contributions
• Played a crucial role in designing streamlined workflows, resulting in a 17% increase in customer feedback.
• Delivered exceptional performance, generating $1.7M in sales and earning the Salesperson of the Year award in 2016, followed by a promotion from Sales Representative to Client Account Manager.

Sales Support Representative | Client Account Manager

Central Payment

Addressed 60+ tech support calls and resolved 40+ support tickets daily, providing comprehensive assistance to a diverse clientele.

Key Contributions
• Surpassed monthly target by 155%, ranking in the top 2 among 15 team members for new account activations.
• Enhanced productivity by 22% and elevated customer satisfaction scores to 100% in under eight months through the development and implementation of innovative systems.

Technical Support Specialist

Optum

• Devised a system that lowered ACH by 30%, ranking 1st among 18 team members for relevant call metrics.
• Handled 60+ customer support calls daily, addressed inquiries via email and phone, resolved billing issues, and delivered consistent customer resolutions.
• Continually ranked within the top three on the team for customer satisfaction, thanks to outstanding problem-solving skills and exceptional customer service.

Customer Support | Intake Coordinator

Helping busy solo entrepreneurs save 30+ hours per month | Automate the tasks you hate, so you can spend more time doing what you love | Automation Alchemist 🧪

Are you working around the clock to keep your business afloat? From marketing to writing, accounting to customer service, you're juggling it all. It's exhausting.

You're not alone. This is a common struggle for solo-entrepreneurs and digital creators. The demands of your business often sideline the need for strategic focus and direction, leading to a vicious cycle of low-value tasks.

Don't blame yourself. When you're in the thick of running a business, finding time for growth planning can feel like a luxury. But what if it didn't have to be?

Imagine having:

• Simple but powerful automations.
• Streamlined workflows and systems.
• Time dedicated to strategic growth planning.

This is the promise of Hidden Levers. As a fellow solopreneur, I've walked in your shoes. Nine years ago, I was where you are now.

Today, I'm on a mission to help creative solopreneurs like you:

• Grow a profitable business without burning out.
• Do the work you love and enjoy.
• Achieve time-freedom.

Every Tuesday, I share actionable frameworks, resources, and tips that leverage AI/Tech tools so you can reclaim your time and do the work you enjoy—all in five minutes or less.

Ready to redefine your solopreneur journey? Click here: https://bit.ly/3PhJ8Vi

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Follow me as well for content on:

• AI
• Zapier
• Airtable
• Systems
• No-Code
• Automation
• Solopreneurship

Operations | Automation Alchemist | Writer

- Building digital solutions to automate and scale business operations saving 1000s of hours for busy companies & teams
- Designing and creating no/low code tools for SMBs to manage their process efficiently
- Created MVPs for stat-ups that contributed to raising > $ 250K in funding
- Helping companies construct dashboards to make sense of their data
- Giving workshops and training to companies about workflow automation and no/low-code tools

Business Operations Automation & No/Low Code Development

Kawa Studio

- Helping businesses to apply digital innovation by improving business processes
- Redesigning, digitizing and scaling business processes
- Building intuitive web-apps to digitize and automate business processes
- Using UX design and design thinking to build user-centered solutions for our clients
- Relying on data analysis and data visualization to convert our clients' data into value

Co-Founder

Digital Consultant 

- Designed and managed the creation of digital solutions for small-medium enterprises (SMEs) using the design thinking approach -> understand the problem, prototype a solution, test, and iterate. 
- Increased conversion rate and lead generation of websites up to 3x via a user experience (UX) focused approach and data-driven strategies (e.g. A/B test)
- Developed and designed custom Wordpress websites and plugins relying on HTML, CSS, and PHP.
- Designed and managed the development of software to automate recurring tasks and improve productivity
- Increased Click-Through-Rate (CTR) of Google Ads campaigns up to 4x thanks to sophisticated data-driven customer acquisition and marketing strategies.

Digital Transformation Consultant | Freelancer

Edventurists

- Applied design-thinking methodology to co-develop the first iterations of the product; designed and built Edventurists' platform.
- Used data and feedback to create and shape all the digital aspects of the product experience.
- Set up the digital marketing strategy, KPIs and implemented all the analytics tools.
- Raised a grant by Tiny fellowship after being accepted into their incubator program for education startups. 
- Created and run workshops on design thinking and self-directed learning with our students in 3 continents

Co-founder & Product Lead

99meals

- Designed and built the ﬁrst version of the web and mobile platform. 
- Conducted usability and A/B tests to improve the user experience and conversion rate steadily. 
- Contributed to the product and business development since the very beginning.

Head of Product

HypeLab

Digital Marketing Strategy Consultant | Graphic Designer 

- Developed modern, responsive websites with optimized HTML, CSS, and tags starting from a template; conducted websites evaluations, search engine optimization and prepared a strategy in collaboration with clients to bolster online presence. 
- Created digital marketing organic strategies to increase brand awareness and scale up social media leads through the creation of unique, high-quality content on multiple social media.
- Steadily monitored analytics to evaluate the success of client programs. 
- Trained clients to edit their websites via CMS and to customize graphic templates files that were previously supplied.

Digital Marketing Consultant

Spotahome

- Collaborated with a great team in a fast-growing startup in a diverse environment of 25 people from 14 different countries.
- Managed the company's Italian social profiles on daily basis driving up engagement and traffic to social media pages; initiated engagement programs on social media platforms to boost visibility.
- Provided SEO-oriented content published on blogs to improve brand awareness.
- Made useful printable marketing content with the help of Abobe Photoshop, and Sketch.

Digital Marketing Intern

I build internal tools to automate and scale business operations saving 1000s of hours to busy SMBs 🤖 | Operations | Automation | Product management

Does any of these sound familiar to you?

→ You and your team lose countless hours in repetitive manual tasks (not to mention all the mistakes)
→ You spend much more time than you'd care to admit manually copying/pasting data between tools (Excel, emails, CRM, etc.)
→ Your myriad spreadsheets are reaching an unmanageable level 
→ You spent a lot of time and money building an internal software and your team still went back to Excel.
→ Your data are not connected and are scattered everywhere (multiple SaaS/ERPs, Excels, paper, email)

We've all been there, the good news is that this can be fixed much faster than you think.

Hi, I'm Giacomo. For the past 7 years, I've been helping companies save 1000s of hours by creating digital solutions to automate and scale their business operations

👉 I build solutions that help companies manage and automate their business workflows with an ROI measured in weeks, not years, that your team can modify and maintain as your business evolves. 

How? 

No build-from-scratch software necessary – just creative use of existing tools and a dash of low/no code wizardry.

Get an actionable solution ready in days:
→ No software houses and obscure techie jargon
→ No enterprise-software price tag
→ No lock-in and inflexible custom code cages

I deliver software in fast iterations so your team can test it in the real world so to solve the problem, not just build a list of untested specifications.

Intrigued? Want to see what's possible?

Let's have a chat!

Fill in the form at https://giacomomelzi.com or write me a DM

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Are you a startup? I've created MVPs for startups that help founders raising > $ 250K in funding. Tell me more about your idea!

Do you want to train your team? Do you want to organize a workshop? I do that too!

taplio

The Battle

Mike Cardona

Giacomo Melzi

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