Mike Howarth Coaching

Behaviour Change Lifestyle Coach

Fitness and Performance Behaviour Change Coach

Weightloss and Well-being Wizard

Mind and Body Transformation Coach

Making high achieving men unstoppable. Welcome to The Peak Performance Project.

If you’re a CEO, Director or MD of a multi-level organization and you want to look and feel your best, avoid burnout and be a better role model for your family..

..I have some very bad news 

You’re under pressure at work and home as it is

Your schedule’s packed, you’re stressed out and your energy levels are shot

Caffeine fuelled days of back-to-back meetings followed by a takeaway, some beers and a bit of tele at night is just too easy a habit to fall into. 

Before you know it that’s your normal and you’re left questioning how you ended up like this.

Even with the best of intentions to make changes you find yourself going through fits and starts never really making progress.

Deep down you know something needs to change and you know you can do better but with all the conflicting information online you just don’t know where to start this time

That’s where I come in…

I’m Mike Howarth, founder of The Peak Performance Project and I help high-achieving CEOs to look and feel their best and become better role models for their families in my 1-2-1 transformational coaching experience

Having lost 104lbs myself and coached hundreds of clients just like you I’ve created a proven strategy of mind and body transformation

A former British champion and international weightlifter my highest values are honesty, integrity, and authenticity

My motto is “clients first, clients last”

Check out what they have to say..

“The best decision I’ve made in my entire life, I’m present for my family and hitting my goals in business at the same time” – Pietro Guarino - serial entrepreneur

“I wished I’d done this 20 years ago” Brendan Linanne – MD 

“Definitely do it, you’ll be a completely different person at the end of the program” Christ Bailkoski Creative Director 

“Mike’s program has sorted my life out I can’t thank him enough” George Slicker MD 

“I just can’t believe how much I’ve achieved in just 12 weeks” Govinder Raghuraman Deputy Director of Kings Lynn Hospital

If you’re serious about becoming the best version of yourself, feeling and looking great and being the perfect role model for your family I can help.

Note: If it was easy, everyone would be doing it, and it’s not. So if you're expecting a quick overnight success, stop reading now

However.. If you want to work with me you must be: 

- A male CEO or a business owner.
- Running an honest and ethical business
- Willing to step out of your comfort zone
- Want to be a better role model for your family
- Wanting to change your lifestyle right now 
- Prepared to do the work

If this is you, DM and let’s talk

Mike Howarth

🔥 On A Mission To Help Busy, Professional Dads Over 40 Drop 30lbs in 12 Weeks & Fall in Love With Their Body 365 Days of The Year. Results GUARANTEED or Be Coached for Free 🔥

One client dropped 62lbs AND added muscle in 12 weeks.

Even crazier?

He DIDN'T:

Give up his favourite foods or social dinners
Spend 5+ hours a week in the gym
Or meal prep like a bodybuilder

He controlled his intake, hit his protein targets, increased his step counts, and lifted twice a week.

The result?

Leaner, stronger, more mobile. Wild

My clients lose 20-40 lbs of fat on average, build muscle, and reclaim their athletic performance in 90 days, all without living on chicken and broccoli or sacrificing time with their families.

I want to show you how.

Hi, I'm Gav Gillibrand.

For 17+ years, I've helped 750+ execs, business owners, and high-achieving dads in their 40s+ transform their bodies through The Fat Loss Code™, my proven 4-pillar system built for elite men with packed schedules.

The truth is…

To build muscle, drop 30 lbs of fat, and move like an athlete again, you DON'T need:

❌ Hours of cardio
❌ Restrictive diets
❌ Or a complicated plan

You just need a simple, proven system that actually works.

That's why I created The Fat Loss Code™ Email Course: A 5-day, no-BS email series that shows busy professionals exactly how to build muscle, lose 20–60lbs, and reclaim elite performance without giving up their lifestyle.

It's the same system that helped:

🔥 Martin (Operations Supervisor, 40): Lost 35 lbs, added muscle, strength through the roof—12 weeks

🔥 Ian (Senior Manager, 40s): Down 60 lbs, completely transformed physique—9 months

🔥 Neil (Executive, 53): Shed 34 lbs while still enjoying business dinners—9 months

🔥 Kevin (Consultant, 60s): Lost 32.8 lbs, feeling stronger than his 40s—12 weeks

🔥 Dan (Senior Director, 40s): Lost 41 lbs through knee surgery and Christmas—12 weeks

🔥 James (Professional, 30s): Shed 32 lbs, energy to fish and move again—12 weeks

🔥 Luke (Business Owner, 40s): Lost 34 lbs during Christmas parties—12 weeks

🔥 Leon (Senior Professional, 51): Shed 35 lbs without giving up nights out—12 weeks

And TONS more: https://gavgillibrand.com/testimonials/

Inside, you'll discover:

📧 Day 1: Why building muscle and losing fat as a busy pro is absolutely possible
📧 Day 2: The 3 false beliefs keeping most men stuck
📧 Day 3: How to eat out 2–3x and still transform your body every week
📧 Day 4: How to enjoy weddings, work drinks, and holidays without derailing
📧 Day 5: The system that makes body transformation automatic (and saves you £3,984/year)

Look I won't promise magic.

But if you follow what I teach and take action, results are inevitable.

Check it out in the featured section.

Talk soon,

Gav 👊

Gav Gillibrand

Family shenanigans with my no 1 Alex Gillibrand ❤️


I know you can all relate to this one. 

😂😂😂

Where has the gym etiquette gone? 



Back in the day, everyone worked in with each other. 

Now? 

No bloody chance. 

Your thoughts? 👇

😉

The Osbournes at The Brits. We can all see it, can’t we?


GLP1’s are here to stay and the abuse is rife. 

It’s a very hard trap to escape, even more so if you’re in the public eye and are judged on a daily basis. 

So many celebs have suddenly “cracked it” when they previously struggled with their weight. 

It’s so seductive, isn’t it. 

Effortless weight loss. 

No hunger. 

But it’s not nice to see someone like this, whoever they are. 

These guys and many others need help. 

And they won’t find that in Hollyweird. 

What’s your take? 👇🏼

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I Help Leadership Coaches Sign Leader Clients through LinkedIn.

As a leadership coach.

You might face these problems on LinkedIn:

• Very few leaders visit your profile let alone becoming clients.
• Your content doesn't attract any of them even though you tried to post consistently.
• Most of the leaders you found on LinkedIn are "inactive" - it's so hard to contact them.

I used to be like you.

Frustrated and overwhelmed.

After months and months, I finally cracked the code of finding clients on LinkedIn.

Here's how you can do the same:

• Write content that speaks directly to what's in leaders' minds.
• Optimize your LinkedIn profile to position yourself as the perfect solution they're seeking.
• Warm outreach to leaders who engage with your posts.
• Send 100 connections a week to your ideal leaders.
• Network with people who have the same audience.

I give all of this for free.

Package in the free 5 Days Become an Leader Magnet email course.

Feel free to sign up and enjoy the value.

Ryan.

Free LinkedIn Crash Course for Leadership Coaches

Book a free consulting call

Messi has 8 Ballon d'Ors. Ronaldo has nearly 1000 goals. Maradona is still the greatest footballer who ever lived.


And I'll die on that hill.

Most people confuse achievements with ability.

Messi played his entire prime in the greatest club side ever assembled. 

Ronaldo played in teams built specifically around him with unlimited budgets.

Maradona dragged Napoli, who were a mid-table Serie A side, to two league titles.

In the most brutal, violent, defensive league in football history.

Where defenders could legally assault you.

Where the pitches looked like ploughed fields.

Where organised crime ran the city, cocaine nearly killed him and he still dominated.

And he did it almost single-handedly.

Then he took an average Argentina squad to a World Cup.

And scored THAT two goal against England, dribbling past an entire team like they were training cones.

With a heavier ball. 
On a worse pitch. 

Against defenders who could two-foot you without a yellow card.

Put Messi or Ronaldo in that era. 

With those teammates. 

On those pitches. 

Against those defenders. 

With zero sports science. 

Zero recovery protocols. 

Zero protection from referees.

They don't do what Diego did.

Nobody does.

But this is the truth:

Your GOAT is whoever you grew up watching.

Ask my dad? George Best or Cruyff. 

Ask a 20 year old? Messi or Ronaldo. 

My 8 year old son? Mbappé is the best player ever. Obviously. 😂

Every generation thinks theirs is the one.

But if you strip away the era, the teams, the stats, the trophies and just judge pure, raw, god-given ability?

Diego Armando Maradona.

There's never been anyone close.

Come at me. 👇

Getting old sucks. But you know what sucks more?


Not getting old.

I'm 52 now, and I'm grateful for every single year.

Because not everyone gets this many trips around the sun.

Mates I went to school with didn't.

People who had dreams, families, plans for the future, they didn't get to see them through.

But I'm still here.
Still get to be a father.
Still get to chase my goals.
Still get to wake up next to Alex.
Still get to make a difference.

Yes, the lower back aches when I get out of bed each morning.

The hips and shoulders niggle in the gym most weeks, but I'm still here.

^^^ That's just the cost of admission.

The alternative is not being here at all.

Every grey hair is earned.

Every weight lifted, every lesson learned, every moment with my kids, all of it is borrowed time that I refuse to waste.

Getting old isn't the enemy.

It's the privilege.

LFG!

Gav

The fitness industry is lying to you.
And it’s been doing it for decades.



Fitness influencers with 3% body fat, veins everywhere, and shoulders the size of bowling balls…

Claiming they got there with chicken, rice, and hard work.

Simeon Panda. 

He's one of many.

And this isn’t a personal attack on Simeon. 

But when someone with a physique that defies human biology sells you a training programme and a supplement stack…

And tells you that’s what got them there?

That’s a lie.

And that lie has a cost.

Ordinary guys, YOUR age, killing themselves in the gym, restricting food, buying product after product…

Wondering why they don’t look like that.

Because they can’t.

Not naturally. 

Not ever.

The standard being sold to you doesn’t exist without pharmaceutical help.

Ignore the genetic freak influencers.

You need a protocol that works for the average guy.

I have that protocol.

Comment the word "protocol" below and I'll send it to you.

Cheers

Gav :)

200g fillet, triple-cooked chips, peppercorn sauce…


…and a glass or red.  

Name a better dinner. 

I’ll wait 😉

I love a Q&A on Instagram. 



If you’re gonna rude to me, you’d better come correct.

😉🤡🤪

Hello, I’d like to join the manosphere, please 😂

Dan came to me stressed, tired, and fed up. 12 weeks later...



...he's sleeping better, performing better at work, and his wife says he's a different man.

"Life changing, Gav, thank you!"

I've got 3 spots open in March for men who want the same.

DM me "MARCH."

Amazing mum to the troops, even better wife to me...


...Happy Mother's Day to my No 1, Alex.

We all love you very much. xx

Do some bloody work!



Who’s with me?

Gav 👊

Unpopular opinion, but still a fact:

Alcohol doesn't make you fat.

Eating too many calories makes you fat.

Alcohol has calories.

Just like bread.
Just like pasta.
Just like everything else you eat.

Fit those calories into your daily target?

You'll maintain your weight.

Go over your daily target?

You won't.

I've been proving this for 17 years.

750+ clients.
20-60lbs lost each.
Most still drinking a few times per week.

The fitness industry makes it complicated because complicated sells programs.

But it's not complicated.

So I made a cheat sheet that shows you exactly how to do it.

The Social Drinker's Fat Loss Cheat Sheet includes:

→ The simple calorie formula for drinking
→ Best vs worst drinks ranked
→ Smart swaps saving 500+ calories weekly
→ Calorie Banking for events & dinners
→ Restaurant survival strategies
→ 7-day action plan

Don't be scared of drinks.

Be scared of the people telling you to quit them entirely.

Want free access?

1️⃣ Like this post
2️⃣ Comment "TRUTH"
3️⃣ Connect with me (so I can send it)

And I'll send it over.

P.S.

Why free?

Simple:

Your comment pushes this post to my potential clients.

In return, you get free value.

Win-win.

Gav :)

Is it just me or what? 



Time and place my friends. 

And the audacity to roll out, proud as punch!

Gents, are you with me on this one?

Or is just me?

😂

I’ve been in your shoes gentlemen…
Prioritising work and everyone else but myself.

Waking up just a little bit too tired.

And coming home with no energy left to give.

You think your family wants the 5 star resorts…

But they actually want to jump in and out the pool with the man they look up to.

Here’s the thing:

Your family doesn’t hear what you say…they copy how you live.

They think it’s normal to be exhausted, overweight and “too busy”…

That ends here.

You don’t need another fad diet, magic pill or fitness app workouts…

…you need a system.

One that gets results fast with no risk…

If you’re over 40 with kids and spend most of your days behind a desk, this is what you’re missing out on:

- Having the confidence to take your shirt off again

- Coming home with energy, instead of being drained

- Having drive and excitement to get more out of life again

- Be able to move without getting out of breath

- Being the man your family admires

- Being respected by your peers and co-workers

It’s not too late for you my man, it’s still possible to get in shape, but it’s up to us to make it happen.

If you’re ready to stop talking about getting in shape and actually start doing it, this is for you.

Follow me, Gav Gillibrand 
 
☝️ And drop the word CODE in the comments

I celebrated my 52nd birthday at Roka in London just before Christmas...

3 margaritas.
Tasting menu.
Half an edible.

Absolutely banging night.

Zero guilt.
Zero stress.
Zero weight gain.

Why?

Because 90% of the time, I'm making great choices.

Hitting my protein.
Walking my steps.
Training twice a week.
Managing my calories.

That 10%?

That's living.

And I refuse to give that up.

Neither should you.

I've helped 750+ men drop 20-60lbs using this exact approach.

So I packaged everything into The Social Drinker's Fat Loss Cheat Sheet.

Inside:

→ The 5-7 drinks per week formula
→ Every drink ranked by calories
→ Smart swaps saving 100+ cal per drink
→ Calorie Banking for big nights
→ Restaurant & client dinner strategies
→ 7-day quick-start plan

This isn't about restriction.

It's about strategy.

Want free access?

1️⃣ Like this post
2️⃣ Comment "ROKA"
3️⃣ Connect with me (so I can send it)
4️⃣ Repost to get secret bonuses (optional)

And I'll send it over.

P.S.

Why free?

Simple:

Your comment pushes this post to my potential clients.

In return, you get free value.

Win-win.

Gav :)

PPS. The edible was a mistake. Ruined my black cod...

Last night I had two glasses of wine. This morning I checked my abs. 


Still there.

The fitness industry has convinced you that one drink = diet ruined.

It's nonsense.

Here's the math:

→ Average drink = 150 calories
→ 5-7 drinks per week = 750-1,050 calories
→ That's about 5-7% of your weekly budget

Fit it in. Move on. Keep losing weight.

I'm 52.

I drink regularly.

I've been lean for 30+ years.

And I've helped 750+ men drop 20-60lbs using this exact approach.

So I created The Social Drinker's Fat Loss Cheat Sheet.

Inside:

→ The 5-7 drinks per week formula
→ Best drinks vs worst drinks ranked
→ Smart swaps (save 100+ cal per drink)
→ Calorie Banking for big nights
→ Restaurant & client dinner strategies
→ 7-day action plan

No guilt.
No restriction.
No "sober curious" bollocks.

Just strategy.

Want free access?

1️⃣ Like this post
2️⃣ Comment "GUILT"
3️⃣ Connect with me (so I can send it)
4️⃣ Repost to get secret bonuses (optional)

And I'll send it over.

P.S.

Why free?

Simple:

Your comment pushes this post to my potential clients.

In return, you get free value.

Win-win.

Gav :)

"There's no way you only train twice a week."
Someone commented on my IG last week



I get this a lot.

Here's what people don't understand:

I'm 52. I've been lifting since I was 15. 

That's 37 years of building my physique.

Maintaining muscle is a completely different game to building it.

Once you've built it, it takes a fraction of the effort to keep it.

You see, most blokes think more is better.

More sessions. 
More sets. 
More volume.

And they wonder why at 40+ they're burnt out, banged up, and still don't look like they train.

Two hard sessions a week. 

Proper intensity. 
Proper recovery.

That's it.

I don't need to prove anything to my ego in the gym anymore.

I need to perform in my business, be present with my family, and still look like I know what I'm doing with my shirt off.

That requires training smarter, not harder.

You don't need 5 days in the gym.

You need the right programme, the right effort, and the maturity to let recovery do its job.

If you're over 40 and want to get in the best shape of your life without living in the gym, drop me a DM or click the link in the comments below.

I'll show you exactly how to train smarter, not harder.

Gav :)

What does 38lbs gone in 12 weeks look like?


Darren came to me stressed, sleeping terribly and just walking downstairs in the morning gave him terrible pain in his hips and knees. 

Tying his shoelaces was difficult!

12 weeks later he's sleeping better, performing better at work, and his life has changed immeasurably. 

I've got 3 spots open in March for men who want the same.

DM me "MARCH."

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Mike Howarth

Gav Gillibrand

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The Battle

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Gav Gillibrand

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Gav Gillibrand's LinkedIn Performance

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