Mike Jones

👇 Free "Sell on LinkedIn" Training • LinkedIn Agency Owner • LinkedIn SaaS Founder • Over 10 years doing Social Selling

$100,000,000.

That’s how much revenue my partners and I have generated from LinkedIn alone over the last decade.

But if you ask me what my most valuable currency is, it isn't the money. It’s time.

My journey started at 18, when my father passed away after a long illness.

That moment changed everything. It made me realize how scarce time is. It drove me to find a way to help people spend their lives doing what they actually love... not what they have to do.

For the last 25 years, that has been my mission.

I’ve helped 3 authors become Best Sellers, supported TEDx speakers in building massive communities, and launched LinkedIn products that hit millions in ARR.

But lately, I’ve noticed a problem.

LinkedIn has become a sea of noise. "Guru" systems to get 100k followers in 3 months, complex AI bots, and "Brew360" strategies are making business owners more overwhelmed than ever.

They aren’t saving you time. They are stealing it.

I believe good marketing should do the opposite.

It should allow a Coach to stop worrying about where their next client is. It should allow an Agency owner to stop the endless lead-gen grind. It should allow an Entrepreneur to sleep soundly, knowing payroll is covered.

That is why I’ve stripped away the complexity and condensed 25 years of experience into the Social Selling 7 Steps.

No fluff. No over-engineered bots. Just a simple, human-centric blueprint that actually works.

Today, my team at LinCredible uses this exact methodology to help businesses turn LinkedIn into a predictable growth engine.

Whether it’s through our training, our technology, or our full-service implementation, everything we do is designed to give you your time back.

Ready to cut through the noise?

The best way to understand our approach is to listen to the Social Selling 7 Steps Audiobook. It is the entry point for everything we do and the fastest way to see if our methodology is the right fit for your business.

Claim your copy here: https://socialselling7steps.com

Alternatively, if you’d like a complimentary copy, feel free to Connect with me and drop me a DM. I’d be happy to get you started on the right path.

Let’s make LinkedIn simple again.

Chief Executive Officer

As Co-founder and now CEO, I spend my time helping business leaders position themselves as thought leaders and develop credibility using our proprietary tactics, training and tools.

What do Reddit, DoorDash, Brightwheel and many other fast growing start-ups have in common? They've used Right Percent to scale their growth with ROI-focused B2B advertising. 

Our primary goal is always making a positive impact on your bottom line.

Kevin Lord Barry

This is an exclusive training I give to B2B marketing teams about using ad data. Your opportunity to get it for free:

Inside the slides I cover:

1/ Why most B2B advertisers waste money by tracking the wrong metrics
2/ The 2 key data layers you actually need to monitor (and what to ignore)
3/ How to pick the right conversion events that both train the algorithm and predict revenue
4/ The one attribution setting you should change immediately if you’re spending $50K+/mo
5/ How to track lead progression properly—whether you’re sales-led or product-led
6/ The exact weekly reporting cadence we recommend (and why dashboards can hurt early on)

+ Even more.

This is PERFECT if you’re spending $50K+ on ads and are struggling to profitably scale up.

To get access -

Like this post + comment anything below.

I’ll then send it over in the DMs.

PS. Send me a connection request otherwise I can’t DM you!

I wrote the only book on B2B ads on Amazon. Read more about ‘Do What Works’ below! 👇

Announcement: I’m co-hosting a live webinar on Wednesday, January 14th about the 4 biggest B2B marketing trends of 2026. I’ll be joined by 3 special guests:

Amy Scanlon (GM, Affiliate Marketing at Right Side Up).
Sterling Beck (VP Demand Gen at Customer.io).
Vincenzo Balistreri (B2B marketing consultant and ABM expert).

We'll be covering:
-> How affiliates can become meaningful revenue drivers by building Custom GPTs and promoting them through social channels
-> Why gated content isn't dead and how smart B2B brands are using it to improve lead quality
-> Why the best marketing might be the stuff nobody clicks and how to measure its real impact
-> What forward-thinking B2B marketers need to know to stay ahead this year

You'll find this useful if:
-> You're planning 2026 budget and unsure which channels deserve more investment
-> Your CAC crept up in 2025 and you’re open to trying new strategies to prevent this
-> You've heard "gated content is dead" but your pipeline still needs qualified leads
-> You're tired of marketing trends that sound good but don't translate to pipeline
-> You want to know what's actually working at companies spending $100K+/month

We'll leave time for Q&A at the end.

We’re going live on Wednesday, January 14th at 11:00 AM PT / 2:00 PM ET.

Link to register is in the comments.

If I was a CMO targeting enterprise companies (5,000+ employees) - I would avoid these 3 fatal ad account mistakes:

1. Making the audience is too small for the algorithm to help.

A typical enterprise ABM list might only include 10,000 companies in the world.

Then you layer in specific roles like VP, C-suite, or IT leaders and your reachable audience shrinks even more.

In that world, broad targeting and traditional optimization tactics break down fast.

The fix? Upload ABM lists and run ads in tandem with sales.

No algorithm. Just precision.


2. Thinking that ABM is just for ads.

Account-Based Marketing means working from the same target list, cadence, and feedback loop as your sales team.

But most ad teams run ABM like it’s an awareness play.

No direct signals. No coordination.

When ABM is done right, marketing is riding shotgun to sales, amplifying signals, not guessing what to say.


3. Over-engineering personalization before they’re ready.

Yes, 1:1 ads with a company’s name in the creative can stop the scroll.

But only if you’ve got the team, infrastructure, and intent data to back it up.

If not, you end up with fragmented campaigns, minimal learnings, and zero scale.

Most brands should start with singular vertical-based targeting:

- One campaign for finance companies
- One for food and beverage
- One for healthcare

Verticalized, not atomized.

-

How was this list?

Sharing my B2B ad attribution framework tomorrow

First time I’m doing this live

How do you prove marketing drove revenue when a deal has 30+ touchpoints across 6 months? 

Most teams respond one of two ways:

1. Ignore it. "Attribution is impossible in B2B."
2. Overbuild it. Dashboards everywhere. Reports nobody reads. No decisions made.

I wouldn’t do either.

Tomorrow, Alex Biale from Domestique and I are breaking down how to build attribution that actually works:

-> A practical method for matching models to your buying journey
-> How to catch over-reporting and under-tracking before it misleads you
-> A framework you can maintain and operationalize
-> Where AI helps and where it makes things worse

This is what high-performing B2B teams are doing right now.

The webinar kicks off tomorrow at 11:00 AM PT / 2:00 PM ET.

Link to register in the comments.

How do you prove ROI on marketing you can't attribute to pipeline? I’m revealing the answer tomorrow.

I’m talking about marketing forms like:

 - Brand impressions
 - Podcast sponsorships
 - Organic LinkedIn
 - Ungated content

You can see the activity but you can't tie it to closed deals with certainty.

Pipeline might even be up, but you can’t prove the main driving force behind it.

So tomorrow I'm co-hosting a live webinar with Amy Scanlon, Sterling Beck, and Vincenzo Balistreri

We're covering potent B2B marketing trends for 2026:

-> Why your best marketing might be the stuff nobody clicks, and how to measure its real impact
-> How affiliates can become a revenue channel you can actually attribute
-> How gated content improves lead quality (and proves marketing is working)

The webinar kicks off tomorrow at 11:00 AM PT / 2:00 PM ET.

Link to register in the comments.

Today's the day.

In a few hours, I'm going live with Amy Scanlon, Sterling Beck, and Vincenzo Balistreri to break down 4 B2B marketing trends for 2026.

If any of these sound familiar, this webinar will help:
-> Your CAC crept up in 2025 and you need new levers to pull
-> You're spending on brand and content but can't prove ROI to your CFO
-> You've heard "gated content is dead" but ungating everything isn't generating pipeline
-> You're looking for new revenue channels before competitors find them
-> You're planning 2026 budget and don't want to bet on the wrong strategies

What we're covering:
-> How affiliates can become meaningful revenue drivers by building Custom GPTs and promoting them through social channels
-> Why gated content isn't dead and how smart B2B brands are using it to improve lead quality
-> Why your best marketing might be the stuff nobody clicks - and how to measure its real impact

Plus live Q&A at the end.

We start at 11:00 AM PT / 2:00 PM ET.

This is your last chance to grab a spot.

Link to register in the comments.

Free training for B2B CMOs and CEOs:

How to make Reddit ads work in 2026.

This guide (written by Nick Andrews and endorsed by me) breaks down how to turn Reddit into a performance channel that drives:

1. Cheaper traffic than Google and LinkedIn
2. Higher engagement inside niche communities
3. Better SERP rankings for your landing pages

Here’s what it covers:

- What Reddit Conversation Ads are (and how they actually work)
- The exact setup: targeting, copy, landing pages, budget, KPIs
- 8 reasons they’re outperforming traditional B2B ad channels
- How they complement SEO and help your content rank faster
- When to use them vs. search or paid social

If you’re serious about B2B growth in 2025, this is worth the read.

It’s built from real tests that we’ve personally done

Want access?

1. Connect with me
2. Like this post
3. Comment “REDDIT” below

I’ll then send it over today.

Credit to Nick Andrews for putting the guide together!

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Mike Jones

Kevin Lord Barry

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The Battle

Mike Jones

Kevin Lord Barry

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kevin Lord Barry's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreKevin Lord Barry's LinkedIn Performance