Michael Pedersen

DecideFast™

I built the world's first Behavior Pattern Interrupt™ App to eliminate procrastination, overthinking, and indecision in seconds.

Founder

Adaptive Design Strategist

-Business Breakthrough
-Digital Footprint Overhaul
-Your New Online Asset (Business Website)
-Proven Content Marketing Strategies
-LinkedIn Branding & Engagement
-Lead Generation
-Email Marketing

Unlock the full potential of your small business, entrepreneurship, or coaching venture with our Adaptive Design Strategist Company. We're about engineering your success, not just updating your digital look. Experience business transformation that leads to tangible benefits: increased brand authority, more qualified leads, and a boost in conversions. With us, every digital interaction is optimized for engagement, turning visitors into loyal customers. Our approach ensures that your online platform drives growth and opportunity. Embrace a future where your digital strategy aligns with your ambitions, propelling you towards success. Join us to build the extraordinary.

Adaptive Design Strategist (formerly AZ Net Marketing)

Peak Performance Partners

-Mindset Reset Transformation Call

Breakthrough Coaching empowers you to navigate career transitions and overcome professional stagnation. Our focused approach targets what holds you back, equipping you with strategies to make decisive moves. With us, you transform obstacles into launchpads for success, mastering the art of adaptability and resilience. Whether you're pivoting roles, scaling your business, or seeking renewed motivation, our coaching ensures you emerge more focused, capable, and ready to seize opportunities.

Peak Performance Coach

Revenue Growth | Emotion-Based Brand Messaging To 3x Your Revenues | Bridging the gap between sales and marketing

Too many B2B sales teams are generating a high volume of quotes/proposals—yet win rates remain lower than desired.

Opportunities stall or disappear quietly. Not because of pricing—but because critical conversion elements are missing from the system.

That’s where I come in.

I work with B2B companies between $5M and $20M to recover lost revenue by optimizing the entire sales infrastructure—from initial targeting to proposal acceptance.

It starts with the 21 Day Revenue Sprint™, a fast, high-impact engagement powered by my proprietary Revenue Performance System™.

In just a few weeks, most companies uncover $250K to $1M+ in recoverable opportunity already sitting in their pipeline.

We can go deeper.

As a strategic advisor, I can also work directly with your leadership and sales teams to implement the structural upgrades and behavioral shifts that drive sustained revenue growth—without adding headcount, increasing marketing spend, or flooding your pipeline with unqualified opportunities.

Clients regularly report 20x to 100x ROI from targeted, system-level improvements.

Key areas of focus include:
✔️ Precision prospect targeting and qualification
✔️ Streamlined sales process and deal progression
✔️ High-conversion proposals and buyer decision clarity
✔️ Follow-up strategies that re-engage stalled opportunities

If your team is consistently quoting high-value work but too many deals are fading without resolution—you don’t need more activity.

You need a system built to convert.

📧 mike@adaptivedesignstrategist.com
🗓 Book a 15-minute Revenue Clarity Call

CEO & Founder

Does your website convert? When was the last time you gave it a refresh? How does it compare to your competitors?

Your company website is your brand on the Internet. An under-performing and outdated website will cost you revenues. 

Let’s jump on a discovery call to see if we are good fit to work together 

Visit: www.AZNetmarketing.com or 
Email: mike@aznetmarketing.com

How many times today have you reached for your phone instead of tackling the hard thing?

Your brain is wired to avoid discomfort—and it's costing your company millions. Here's what's actually happening in your head, and the one solution that works in real-time.

Full breakdown 👇

Mike Pedersen

Eliminating Decision Drag And Productivity Losses | Working With CFO and COO To Protect Payroll | Founder DecideFast™ The Decision Acceleration System

View newsletter: The Human Performance Brief

Ever spend 20 minutes organizing your desk instead of starting the actual work? Your brain is doing that on purpose. Here's the uncomfortable truth: p

Open article: Why Your Brain Loves Procrastination (And What Actually Works) by Mike Pedersen • 4 min read

Why Your Brain Loves Procrastination (And What Actually Works)

Decision Acceleration is a term you will start hearing more often when it comes to protecting payroll, operational efficiency, decision speed and throughput. 

DecideFast™ created the Decision Acceleration category, the performance layer that converts the hidden slowdowns inside the workday into speed, output, and financial gain.

To better understand the impact on the organization and employees, read this article.

Every company measures output. Revenue. Productivity. Efficiency. But almost no company measures the force that quietly drags them all down. Decision 

Open article: Decision Acceleration: Why Fast Teams Outperform Everyone Else by Mike Pedersen • 4 min read

Decision Acceleration: Why Fast Teams Outperform Everyone Else

THE HIDDEN $6.5M DRAIN

Every company tracks labor cost.

But almost no company measures the one force that silently drains millions of dollars: daily decision drag.

The hesitation. The small delays. The quiet moments where an employee freezes for five or ten seconds because they're stuck, unsure, or overloaded.

Those moments feel small. They're not.

Here's the math for a 500-employee company:
➡️ 13 interruptions per worker per day (UC Irvine)
➡️ 23 minutes to return to focus after each one
➡️ 5 hours of recovery time per employee per week
➡️ 2,500 hours lost across the workforce weekly
➡️ At $50/hour = $125,000 per week
➡️ $6.5 million annual drag

And this leaves out the secondary effects: → Delayed approvals → Slowed workflows → Stretched timelines → Margin erosion, let alone employee morale and burnout.

This isn't a people problem. It's a measurement problem.

➡️ You may not see it in daily reports, but these micro-delays quietly erode efficiency and margins. Imagine the cumulative impact if those lost minutes were reclaimed across your entire workforce.

Companies fix what they can see. Decision latency has been invisible.
Until now.

DecideFast™ created the category of Decision Acceleration. It gives employees fast resets(clarity) that cut decision drag and raise throughput across the workforce. Productivity rises because people act faster with less friction at every moment of the day.

Even small gains across 500 to 1000+ workers produce meaningful financial returns.

“Decision acceleration is the instant clearing of mental friction so people act fast with sharp focus. It drives workforce speed, precision, and consistent execution.” - DecideFast™ 

“Most tools take months to roll out and still never get used. DecideFast™ impacts your workforce in the first hour.”

➡️ If you want to listen to a condensed podcast from our 7000 word article, you can have a listen on Spotify. It's only 4 minutes: https://lnkd.in/gACVRV8w

If you enjoy it, share it, like it, and follow our DecideFast™ podcast. We'd appreciate it. 

#coo #DecisionVelocity #OperationalExcellence #CFO #EnterprisePerformance

Innovative CFOs don’t sit on daily decision drag.

☑️ They eliminate hesitation.
☑️ They remove friction.
☑️ They clear bottlenecks.
☑️ They protect productivity.

➡️ They know slow decisions bleed hours.
➡️ They know overwhelmed employees stall output.
➡️ They know small moments of confusion turn into big operational losses.

✅ They never assume employees just need to try harder.
✅ They give teams support in the moments they are stuck.
✅ They make clarity a priority because clarity speeds up the entire company.
✅ They focus on real time solutions because real time is where work breaks down.

👎 They don’t wait for annual surveys to reveal the obvious.
👎 They don’t lean on programs that never get used.
👎 They don’t pretend burnout and hesitation fix themselves.
👎 They fix what slows people down before it turns into cost.

That is the mindset that wins.

➡️ If you want to see how DecideFast™ helps eliminate decision drag and productivity losses, reach out. It will be the best 5-minute call you've had this year.

#cfo #coo #decisiondrag #operationalefficiency

Image credit: Business Infographics

Why leaders should focus on employee obsession and how it will impact so many critical aspects of the organization.

CFOs measure decision speed, but ignore decision drag and fatigue. This is costing companies millions of dollars and there's an easy fix.

If a CFO wants to see improvement in: 
1. Operational efficiency and workflow automation
2. Labor productivity and utilization
3. Margin protection and working-capital timing
4. Execution risk and organizational agility
5. Throughput and output acceleration
6. Cost of delay

The focus starts with giving employees relief in the moment of overwhelm, stuck and distracted. Solve that, and all six of these will be impacted greatly.

#cfo #operationalefficiency #decisiondrag #employeehesitation #DecideFast

The Missed Blind Spot Employees fight hesitation and distraction all day because work throws constant pressure at them. Micro stress points slow every

Open article: Employee Obsession. The Standard Every Leader Thinks They Follow but Rarely Do. by Mike Pedersen • 2 min read

Employee Obsession. The Standard Every Leader Thinks They Follow but Rarely Do.

$37,000,000 Gone You Won't See On A P&L

I did a DecideFast™ demo with an HR leader, and she was quite excited after she "felt it." 

She blurted out excitedly how productivity will go through the roof. I proceeded to tell her some shocking numbers. 

Only 3 out of 8 hours are truly productive—this “silent loss” is supported by research from Gallup, McKinsey, and HBR.

Let's consider a 1,000-employee company with an average annual salary of $60,000.

Calculation Details
➡️ Daily productivity loss: About $156,620.
➡️ Annual loss: $156,620 × 240 working days = $37,588,800.

This is a very conservative number; it is more like 250, as studies show the average number of workdays minus 11 holidays, and average PTO (10-12 days).

If you're a CFO reading this, you should work closely with your HR leaders to implement solutions that meet the needs (in the moment) of your workforce when they are overwhelmed, stuck, or burned out, which happens to 10-20 times every day.

You can't survey your way to more productivity. Nor can you meditate on it. It's time for an innovative solution to solve this $37M problem on demand and at scale.

DecideFast™  — Tap → Reset → Act

The only on-demand Employee Reset Solution™, giving your people instant relief from indecision, stuck, and overwhelm—at scale, in just 15 seconds, up to 20 times a day.

No onboarding, no training, just immediate clarity and forward movement for your entire workforce.

Millions of dollars in lost productivity can be recovered every year with faster decision-making speed—measured, delivered, and scaled through DecideFast™.

We are opening up two low-risk pilots to prove data and roll it out.

If you're an HR leader, don't wait until 2026. Let's schedule your 5-minute demo today! No slides. No pitch. Just experience it.

At DecideFast™, our mission is to ignite Human Innovation—helping every employee reset, refocus, and perform at their best in real time. We’re here to restore energy, clarity, and confidence across the workforce, one decision at a time.

➡️ What's it worth to your company to protect your culture, productivity, and retention? This is not a nice-to-have. It's mission critical!

#cfo #workplaceproductivity #employeeeexperience

Image credit: SelectSoftware Reviews

Eliminating Decision Drag And Productivity Losses | Working With CFO and COO To Bring ROI To The Bottom Line | Creator of DecideFast™ The Decision Acceleration System

The Quiet Part of Work No One Talks About

Look at this image.
This is what employees carry through a single workday.
Most of it never gets said out loud.

HR sees the reports.
CFOs/COOs see the numbers.
But those numbers are lagging indicators.
They only show the damage after it spreads.

The real story sits inside the moments you see in this image:
➡️ the hesitation
➡️ the doubt
the mental stall
➡️ the quiet pressure that slows people down.

This is where performance rises or drops.
This is where culture strengthens or cracks.
This is where people decide whether they speak up, shut down, or check out.

Traditional programs measure what happened last month.
They miss what employees fight today.

DecideFast™ gives instant relief in the moments employees feel overwhelmed or stuck.
Real-time clarity.
Real-time stability.
Real-time momentum.

No waiting for surveys.
No long modules.
No programs people avoid.

This is the new frontier of workforce performance.

Support employees in the moments that shape their day, and the culture shifts fast.

➡️ Attn CFOs and COOs. If burnout rises, turnover climbs, and output keeps slipping, the guesswork has gone on long enough—time for a real conversation.

"Human Innovation starts with people, not policy. DecideFast™ gives employees the instant resets they need to think clearer, act faster, and leave work with energy. That’s how we improve human potential at scale."

#hr #humanpotential #employeeexperience #workforceculture #decidefast #employeesareyourbusiness

The real cost inside the workday!

Every CFO has buckets they monitor with precision. 
➡️ Operational efficiency. 
➡️ Labor productivity. 
➡️ Throughput. 
➡️ Cost of delay. 
➡️ Workforce stability. 
➡️ Agility and execution risk. 

These buckets decide how fast a company grows or falls behind.

What most leaders miss is the root cause hiding inside all six. 
➡️ Employees get stuck. 
➡️ They get overwhelmed. 
➡️ They get distracted. 
It happens dozens of times per day across hundreds or thousands of people. 

The financial impact climbs into the millions before anyone sees it.

There has never been a real solution for those moments. Not surveys, wellness, or meditation apps. They are all lagging indicators (too late).

Nothing that meets employees in the exact second they hesitate (until now). 

Nothing that cuts through the overwhelm and gets them back into action fast.

That gap is massive and measurable. 

That gap is why companies are paying for slow decisions, lost output, and stalled execution without realizing where the leak begins.

DecideFast™  sits inside that gap. 
✅ It resets employees in seconds. 
✅ It restores clarity when they need it most. 
✅ It accelerates decisions at scale.

CFOs can ignore noise. They cannot ignore the cost leaking out every single day due to hesitation and distraction.

“DecideFast™ sits at the intersection of decision speed, execution efficiency, and operational capacity.”

Image credit: SelectSoftware Reviews

DecideFast™ The Decision Acceleration System

#cfo #workforceproductivity #decisionacceleration

Most leaders like to think they're running lean.
Often they are not, they're just spending less.

There's a difference.

Lean isn't about cutting budgets. It's about protecting payroll and controlling labor costs while eliminating waste.

👎 But here's what actually happens: CFOs see $8 million disappearing every year and call the fix an unnecessary expense.

Employees are productive 36% of the day. Every distraction burns 23 minutes of recovery time.

In a 500-person company, that's roughly $8 million in annual losses from decision drag and context switching.

Employees aren't to blame. 

When the brain experiences stress, it seeks immediate relief. 

That relief shows up as distraction—over two hours daily on phones, more than an hour on social media, the rest in texting, email, and YouTube. 

It's not a character flaw. It's how the human brain works under pressure.

➡️ Labor is the largest expense on the P&L. Protecting that investment means eliminating the factors that erode it.

Lean companies still invest in anything that protects payroll and execution. That is real leanness. Ignoring hard numbers is not leanness. It is cost denial dressed up as discipline.

➡️ Most finance teams never calculate the cost of decision drag.
Some see the numbers and the investment required don't fit the current budget narrative.

CFOs optimize labor cost per unit. Gross margin. Operating leverage.
But improving operational efficiency means protecting the throughput already on payroll.

➡️ Most companies spend millions to analyze slowdowns while the real losses happen in the seconds no dashboard can see. They measure everything except the drag that hits execution and inflates payroll cost. 

A consultant I spoke with on LinkedIn put it simply: "Easy for leaders to ignore what they choose not to believe."

The gap between what's being paid for and what's being delivered is sitting in these numbers.

The question is whether they get acted on or ignored.

➡️ DecideFast™ is offering 60-second demos. No slides or pitch. Just experience it. If you're a CFO or COO wanting to improve operational efficiency, throughput and protect your payroll, this is your solution.

➡️ ➡️ “Every solution promises performance after rollout. DecideFast™ delivers it on day one.”

#cfo #workforcecapacity #workforceefficiency #protectpayroll

Why Decision Speed Is Now a Must

Market data makes one thing crystal clear: decision speed and organizational agility are top strategic priorities for enterprises in 2025 and beyond.

➡️ Nearly 50% of senior leaders say accelerating decision-making is essential to thrive—up 10 points since 2021. 
➡️ 47% report that lagging agility costs significant profit, a rising concern compared to just 37% in 2021. 
➡️ Faster decision speed correlates directly with higher operational performance and competitive advantage. 
➡️ Yet only 28% of leaders feel truly ready to adapt as markets shift, signaling a major gap to close. 

 The message is clear: Focusing on reducing decision drag, hesitation, and speed is what executives need to survive in this fast-paced world we live in. Decision speed is simple, measurable, and directly tied to survival and success in volatile markets.

➡️ ➡️ "Every slowdown has a price. Most leaders pretend the leak is small because they have no solution to stop it."

Most current programs focus on lagging indicators, such as surveys, engagement, and wellness. If you want your company to survive, you must reevaluate the programs you are investing in and ask yourself this…
…“Is this helping our workforce in real time, or is it late?”

DecideFast™ is the decision acceleration system that turns hesitation into speed across your entire organization.

➡️ We are opening up 2 pilots before the end of this year. 100 users, 30 days. Data and proof are the intention. 

➡️ Are you a growth-minded leader who won’t accept the status quo? If so, reach out, and I’ll show you DecideFast™ live. It will be the fastest demo call you’ve ever had. No slides or pitch. Just experience it. 

“Most solutions take months to roll out and still never get used. DecideFast™ impacts your workforce in the first hour.”

The most expensive problems in your company are not the big ones.
They’re the tiny ones happening all day.

➡️ Micro-behaviors.
➡️ Overload.
➡️ Decision fatigue.
➡️ Short attention shifts.
➡️ In-the-moment hesitation.
➡️ The quiet pauses nobody tracks.

This is where the real slowdown happens.
This is where execution slips.
This is where companies lose millions in lower productivity and throughput without seeing it.

Employees aren’t failing.
Their brains hit a wall for a few seconds at a time.
Those seconds turn into minutes and compound across the workforce.

👉 That’s the real cost every CFO feels, even if they can’t trace it.

The companies that win are the ones that...
➡️ Support employees in these exact moments 10-20 times a day across the workforce.

When an employee gets clear fast, the whole organization moves more efficiently and quicker.

It's time to make a change! Employee survey and wellness programs are not solving this. They are lagging indicators. They are too late! 

➡️ Human Innovation starts with people, not policy. DecideFast™ gives employees instant mental resets they need to think clearer, act faster, and leave work with energy. That’s how we improve human potential at scale, and directly affect the bottom line!

We are offering enterprise leaders who are open to change and want their employees to have a solution that truly helps them, a 60-second DecideFast™ demo to feel it for yourself. 

Contact me and we'll set up a 5-minute call. No slides or pitch. Just experience it. 

“Most tools take months to roll out and still never get used. DecideFast™ impacts your workforce in the first hour.”

Three factors. Most companies measure none of them.

Decision Speed. Decision Drag. Decision Fatigue.

CFOs do not have a way to track these, nor have they tracked any of them.

They track outcomes. Revenue per employee. Project delivery. Deals closed.

But they're not measuring the decision layer—the invisible friction that sits between effort and execution.

Decision Speed 
How fast people move once they know the next step.

Decision Drag 
The slowdown that happens in the moment, inside the second, before anything starts. This is the invisible delay. The hesitation before the first action. The mental friction of figuring out what matters when everything feels urgent.

Decision Fatigue 
The psychological load that builds over the day and makes every choice heavier than the last.

By midday, the brain has burned through hundreds of micro-decisions. Email. Slack. Meetings. Priorities are shifting every hour. Each one pulls capacity until even simple choices feel impossible.

It's 2pm. Someone on your team has six things on their list. They stare at the screen for three minutes deciding which one to start.

That's not laziness. That's Decision Drag and Decision Fatigue compounding in real time.

Employees aren't to blame. The brain under cognitive load doesn't speed up. It delays and distracts to seek relief.

Measuring outcomes while ignoring the decision layer is like tracking how fast a car goes while ignoring that the engine keeps stalling and the driver is exhausted.

CFOs are being asked to cut costs and improve margins without clear visibility into where the money is actually going.

➡️ Headcount is the largest line item. Protecting it means knowing what's eroding it.

Most finance teams are reacting—defending budgets, justifying spend, trying to do more with less.

But they don't have the numbers that show where throughput is actually being lost.

➡️ Efficient companies invest in anything that protects payroll and execution. 

The gap between what's being paid for and what's being delivered lives in these three numbers.

Most leadership teams don't know what those numbers are.

The ones who do can't ignore them.

➡️ For those CFOs who want to protect payroll, improve operational efficiency, and throughput, DecideFast™ is the decision acceleration system that can solve this in real time, with no onboarding or friction. You see the impact in the first hour!

#cfo #operationalefficiency #throughput #payrollprotection

Most companies keep staring at workflow, while the real loss lives in the decision layer.

We obsess over revenue per employee, project delivery, ticket throughput, deals closed. All outcome metrics. None of them explain why a paid workday moves slow even when people are “working.”

Here is the part finance teams rarely name.

➡️ Decision Speed
How fast paid hours turn into output.

➡️ Decision Drag
Where payroll leaks before work even starts.

➡️ Decision Fatigue
Mental overload that quietly shrinks daily capacity.

➡️ Execution Flow
How consistently your labor investment produces.

Dashboards flag bottlenecks. Surveys confirm stress. BI tools paint the picture in fifteen different views. Then you look up a month later, and the same teams are still moving slowly. That is not a reporting issue. That is a decision-layer issue.

Think about a typical afternoon.
It is 2pm. A high performer has six priorities on their screen. Everything feels urgent. Nothing feels clear. Three minutes go by. Then ten. No one logs that moment anywhere. Yet payroll is still running.

Multiply that across hundreds or thousands of people and you see the problem. 

You are paying full price for capacity that gets chipped away by hesitation, overload, and unclear calls. Not because people are lazy. Because the system gives them data without giving them a fast reset when they hit that wall.

CFOs are being asked to cut costs and protect margins while the biggest leak sits between “I see the issue” and “We made the decision.” That space is invisible in most models. Which means the true cost never shows up where it should.

If you lead finance, this is the next frontier.
You do not need another dashboard. You need visibility into how fast decisions move, where they slow down inside the day, and how much paid capacity you lose there.

The companies that choose to measure and improve these four forces will run circles around the ones that keep polishing reports.

That’s what we solve at DecideFast™—real-time mental resets for your entire workforce. Decision acceleration compounds across the organization, protecting payroll, increasing operational efficiency, and decreasing labor cost leakage.

➡️ It's time the corporate world woke up, fixed these million-dollar costs, and stopped ignoring them. Who's bold enough to step forward?

Low Risk:
100 users. 30 days. Gather data (proof). Workforce rollout.

“DecideFast™ sits at the intersection of decision speed, execution efficiency, and operational capacity.”

#CFO #DecideFast #decisiondrag #workforceperformance

CFOs are under more pressure than ever: 65% say their boards want to see fast, measurable ROI from technology and productivity investments—the clock is ticking on every dollar spent.

Yet the reality inside most organizations?

$500 billion a year is lost across US enterprises to micro-hesitation, slowed decisions, and operational drag. 

A Fortune 500 company can lose up to 530,000 manager-days annually—often $250 million in payroll—because decision drag stalls projects and drains throughput. 

PwC reports that over half of executives admit they’re missing major business opportunities because teams can’t decide fast enough. 

But here’s the paradox:
➡️ Most “productivity” tools add complexity, require extra steps, and push employees to absorb yet another framework. People don’t want another workstream—they want relief, in the moment, when they’re truly stuck.

High-performing CFOs, those who outperform their peers, spend almost half their time on forward-looking strategy, not backward-looking reporting. They know that the true lever is helping teams move at business speed, not just adding more dashboards.

➡️ The next era of productivity will belong to those who can eliminate unnecessary complexity and enable teams to reset and move forward when it counts most.

➡️ It's time the corporate world woke up, fixed these million-dollar costs, and stopped ignoring these numbers. Who's bold enough to step forward?

“DecideFast™ sits at the intersection of decision speed, execution efficiency, and operational capacity.”

➡️ New Cost Calculator 

If you want to see what your number looks like, we can walk through the calculator together. Let’s get you on the schedule!

#CFO #DecisionAcceleration #Productivity #OperationalExcellence #BusinessStrategy

Every company loses time in the same places.
Not in disasters.

In the small moments, your people hit a wall and pause.
🚫 The dip in focus.
🚫 The drop in energy.
🚫 The moment someone stays quiet when they should speak.
🚫 The mid-day burnout that slows the room.
🚫 The hesitation before making a simple decision.

These moments look harmless.
They are expensive.
They weaken execution.
They slow teams.
They lower trust.
They shape how your company moves every day.

🚫 And when these moments hit, a survey will not help.
🚫 A wellness program will not help.
🚫 A meditation app will not help.
🚫 Nor will an employee rewards program.

None of those show up in the moment where the day slips.

Here is the question every leader avoids.

"What do these moments cost your organization across the year?"

Not in theory.
➡️ In real dollars.
➡️ In the delayed decisions.
➡️ In the stalled communication.
➡️ In the people who shut down when pressure rises.

If you pulled out your phone right now and ran the math on even one or two of these moments per employee each day, across your org, the number would hit hard.

That number sits on your balance sheet whether you name it or not. 

Now picture this.

What would your company look like if every employee had a way to pull themselves out of these moments in fifteen seconds when those moments hit 10-20 times every day?
✅ Cleaner execution.
✅ Faster decisions.
✅ More confident people.
✅ Less burnout hiding in the background.
✅ Teams that communicate instead of shutting down.
 
A company that moves without constant drag, makes faster decisions, and has a more confident workforce.

That is what DecideFast™ gives them.
 
A private reset they can use any time the day starts to slip.
✔️ Fast.
✔️ Simple.
✔️ Always in their hand.

If these moments changed, your company would feel different fast.
You already know it. 

DecideFast™: The Employee Reset Solution™
This is a new category that DecideFast™ has created. The corporate world hasn't seen it before—and must adapt, or employee churn, declining productivity, and poor culture will continue.

It's not a program.
It's not a perk.
It's a performance driver that employees actually use.
10-minute onboarding. No friction. No training. 

“The C suite wants dashboards and data. Employees want relief in the moment.”

HR leaders and CFOs: Do you want to maintain the status quo with the same programs that are not solving this, or do you want to be seen as an innovative company that is adapting this new approach to corporate culture and human performance at scale?

The question isn't, "Do we have budget for this?" The question is, "How fast can we get this in our organization?"

⬇️ Important ⬇️ 
If you want a short leadership briefing on this topic for your team, I offer a fifteen minute session with no pitch. It gives leaders clear insight they can use immediately.

Image credit: Proaction International - a dss+ company
Frank Congiu Shane Driggers

Most “workflow bottlenecks” aren’t workflow problems.

They’re decision problems hiding inside dashboards.

Every ops leader says the same thing:
“We can see the bottlenecks. The dashboards light up. The surveys confirm it.
But weeks later… the work is still stuck.”

Dashboards, surveys, and BI tools are great at surfacing friction. 
They are not effective at clearing it.​

Here’s what no one wants to admit:
Work isn’t waiting on data. It’s waiting on a decision.

Tasks don’t stall in Jira or Asana. They stall in people’s heads.
“We’re blocked” really means “No one feels safe or clear enough to move.”​

Workflow tools were built to track stuck work.

They were never built to give people a mental reset and accelerate decisions in real time.​

That’s the gap DecideFast™ was built to close.
It gives your people an on‑demand mental reset and improves decision acceleration in real time, the moment they get stuck:
✅ Break the cognitive jam.
✅ Create fast, aligned decisions.
✅ Protect payroll from another afternoon of “spinning.”​

Bottlenecks shouldn’t just be visible.
They should be short-lived.

If your dashboards keep telling you the same story every month, you don’t have a reporting problem.
➡️ You have a decision latency problem.

That’s what we solve at DecideFast™—real-time mental resets for your entire workforce. Decision acceleration compounds across the organization, protecting payroll, increasing operational efficiency, and decreasing labor cost leakage.

➡️ It's time the corporate world woke up, fixed these million-dollar costs, and stopped ignoring them. Who's bold enough to step forward?

“DecideFast™ sits at the intersection of decision speed, execution efficiency, and operational capacity.”

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Your path to a better business and life starts here | Empowering and Equipping Entrepreneurial Women, who've experienced Trauma, Triggers, and Mental Health Challenges, to thrive in business and life.

ivrygold is now Inc. verified!

ivrygold works with Women & Survivors of Trauma who are current and aspiring business owners, turning vision and goals into long-term revenue growth through 1:1 and Mastermind Small Group Coaching.

We also help growing businesses during growth stage to plan and establish recruiting processes, employer branding and talent attraction strategies, and onboarding and training systems. 

Launch Business Bootcamp was put together to make launching your new passive stream of income or business idea simple. This step-by-step intensive 1:1 coaching experience will help you build the foundation of your Business, Brand, and Offer and Launch with confidence in just 3 working sessions.

The Womanpreneur Lab, our flagship program, was designed for Entrepreneur Women with Trauma and Triggers, to help them streamline their businesses and passion projects, setting them up with the right foundations to scale… All while keeping Mental Health top of mind 💙

Let’s work together and collaborate! Visit ivrygold.co to schedule a quick intro chat or email ashley@ivrygold.co




Revenue Growth Partner | Execution Strategy | Project Management | Marketing | Brand Strategy | Brand Marketing | Personal Brand | Fractional and Interim Employment Services | Business Mentor | AI Workshops | Marketing Workshops | Business Workshops | Community Mentorship

Founder, Consultant, Coach

Founder Mental Health Pledge

Founder Mental Health Pledge is an coalition of startup investors, founders, and leaders coming together to destigmatize and encourage mental healthcare for founders and the greater startup community as a business imperative. Visit FounderPledge.com to learn more and take the pledge.


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Founders make countless sacrifices at the expense of their mental health.

They are more likely to suffer from:

2X Suicidal Thoughts & Depression 
10X Bipolar Disorder
3X Addiction
6X ADHD

My company, ivrygold's mission is Empowering and Equipping Women, with Trauma, Triggers, and Mental Health Challenges, to Thrive in Business and Life.

And rightfully so,

That's why I have committed to the "Founder Mental Health Pledge" - To make mental health a business priority.

Join me and 677 others in dedication to a better focus on Mental Health for Business Founders, leaders, and teams 💙

Member

WhiteFlag

As a WhiteFlag Ambassador, I am an advocate and voice for a unique and groundbreaking platform dedicated to fostering support, connection, and empathy within its community. 

WhiteFlag is a free, anonymous, peer-to-peer support app designed to offer a safe space for individuals seeking support, understanding, or simply a listening ear.

Learn more and join the community at https://www.whiteflagapp.com

Ambassador & Investor

Free Skin Co

This brand took a road of its own, going down a beautiful philanthropic path with high demand that was never expected 💙 Closed temporarily for rebrand — Will announce the relaunch when we’re there! 

Free Skin Co combines our founder, Ashley's, love and passion for skincare with clean ingredients that work for sensitive and acne-prone skin with her drive to improve the mental health.

Though our Self Care Packs for Survivors Program, 30% of all profits are donated to improving the mental health and healing process for survivors of child sexual abuse, sexual assault, trauma, and PTSD 💙

Protis Global

For over 25 years, Protis Global has been recognized as a leading global search firm in the Consumer Goods industry. Our years spent understanding the professional, personal and financial motivators for candidates allows us to deliver against the needs of Fortune 500’s and start-ups alike.

Key Industries Served:
Consumer Package Goods (CPG), Banking, Global Food & Beverage, Food Tech, Fast Moving Consumer Goods, Adult Beverage, Cannabis, Hospitality, Media and Beauty

Director, Brand and Marketing

Portobello America

At Portobello America I was responsible for leading all aspects of brand positioning, product marketing and creative development. 
These responsibilities included creative strategy, development and execution of new product lines and special programs, planning and executing 2-3 annual brand events, development of department and project SOPs for cross-functional internal team and eternal vendors, lead product photography, videography and 3D rendering development, vendor onboarding and management, new client onboarding and more.
Assisted with development of website, digital product apps, and customer apps to enforce brand integrity and proper content strategy
Reported directly to the CEO.

Portobello America is a solutions-oriented innovator and leader in the tile industry. Portobello America is part of Portobello's internationalization strategy in the US based in Pompano Beach, Florida.

Brand and Marketing, North America

Robert Half

Recruiting Manager with Robert Half Finance & Accounting, the world’s first and largest specialized financial recruitment service. 

Full-desk recruiting role included high volume B2B cold calls for client job orders, as well as responsibility to source, interview and prep candidates for matched positions.

Recruiting Manager

Septic Maxx

I was hired with this company to lead the IT partner to develop an inbound marketing and EDI system to increase company revenue and productivity, and decrease payroll overhead.
I additionally spearheaded the company's brand overhaul: Rebranded all product packing, logo, website, social media, SEO and internal training to coincide with the new EDI and inbound leads project 
In this role I also oversaw all day-to-day operations of the business and was responsible for a complete branding overhaul for the company. 
Directly managed leadership team of 4 and oversaw 65+ employees 
Leadership development and mentoring of managers and department leads
Management of manufacturers and distributors to create and manage products for multiple lines and sister companies (residential telemarketing, retail, and commercial products)

Director, Marketing and Operations

Visionary Brand Management, Inc.

Tactical brand management for internal teams and external messaging for product and talent marketing, inbound marketing, social media and ad management, SEO development and monitoring, website design, graphic design for small-medium sized companies. Hubspot Inbound Certified agency. 

In this role I was responsible for managing a team of four, customer life-cycle management, defining and building brand guidelines and playbooks for clients, establishing KPIs and brand strategy, overseeing client account progression, project management, creative development and GTM execution over my team.   

ABOUT VISIONARY BRAND MANAGEMENT
Visionary Brand Management is a full service digital branding agency committed to providing a pleasurable & results-oriented experience for our clients. We were designed around creating marketing that people love.

Founder, Head of Brand Strategy & Marketing

Cydcor

The Brand Operations Manager (BOM) role was a concept I was lucky enough to assist in the development of. During my time as a Recruiting Manager, Social Media for business was just coming into existence and I started experimenting with building websites, LinkedIn, Facebook, Google+, Twitter and blogs from a Talent Marketing perspective. It was so successful at our local office that I began to also assist our 30+ other franchise locations in the USA and assisted in the development of this new program for 300+ locations with the corporate office in California.

Brand Operations Manager

Award-winning and pace-setting recruiter. Responsible for making 100-150 cold and warm calls per day in order to recruit new employees for multiple sales locations throughout the country. Regular keynote speaker at national meetings/conferences with over 5000 attendees. Assisted in development and launch of innovative ATS used at hundreds of sales offices in North America. Creating, posting & managing job ads. Conducting in-person and telephone interviews, hiring new employees, and training new employees. Preparing teams for new location openings, office management, large-scale team management and leadership development training, payroll, social media management. Created and assisted in launch of new promotion structures and business opportunities for future employees.

Direct, face-to-face sales and marketing account manager. Worked with B2B customers, handling new account acquisitions, customer retention, and marketing. Trained new employees, conducted interviews, led meetings and business trips, and managed a team of 3. Promoted to Recruiter & HR Manager after exceeding sales goals and setting nationwide company records in the field.

B2B Account Manager

Empowering & Teaching Women and Trauma Survivors to transform passions & experiences → From triggers to 6+Fig business & career they love | Mental health first 💙 | Mastermind & 1:1 Coaching, Personal Brand, Skincare

My name is Ashley Pereira, and I am the woman talking about the things "you aren't supposed to talk about." Like Abuse, Assault, Trauma, Suicide Prevention, Mental Health, and Women’s Empowerment. 

As a survivor of abuse and failed suicide, my mission is to empower women and trauma survivors to elevate their confidence, achieve balance, and thrive in business and life. 

While I am an accomplished Brand and Marketing Leader by profession, helping new businesses to launch or enter the US market, expand their programs and solutions, align internal teams for better Buyer Experience, streamline for scalability, and lead CRM implementation,

I am also the . . .

▪️Founder of ivrygold — Coach to Entrepreneur Women & Survivors of Trauma 
▪️Co-founder and co-host of The Worthy Woman  
▪️Co-creator of Sell Me Your Story Workshop

I'm a little obsessed with my kids, enjoying life, laughing as much as possible, curiosity, and Business, Recruiting, Brand, and Marketing Strategy, with a heavy emphasis on Personal Brand and Mental Health, and the common skincare-obsessed chat.

__________________

To book me as a guest for a podcast, speaking engagement, or to work with me please email: hello@ashleypereira.me

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