Basement Brewed Fantasy Football

300+ fantasy football players use BBFF's research, resources and community to increase their chances of winning their fantasy football league(s). Subscribers have year-long access to 8 tools and services that will help you dominate your draft, trades, waivers, lineups and leagues.

Owner

Accelity

•	Built the sales department from the ground up
•	Onboarded, managed and coached sales reps
•	Audited and edited existing processes and procedures
•	Implemented new processes and procedures
•	Templatized inbound and outbound sales materials and correspondence
•	Selected and sold which B2B SaaS companies will be a good fit for Accelity
•	Qualified, engaged, presented and corresponded with new leads through close

Director of Growth

Zywave

•	Leader’s Club (2017)
•	Top Rep for the Month (July 2015, May 2017, June 2017)
•	Top Rep for the Quarter (Q2 2017)
•	Led charge into brand new market that was previously never permeated in 30 years

Account Executive

•Oversaw day-to-day activity of several Account Executives.
•Coached team members to help them develop their strengths and overcome their weaknesses.
•Worked with each team member individually to develop strategic pipeline battle plans.
•Conducted weekly and monthly meetings to discuss strategy, success, activity and results.
•Created performance-rewarded sales contests to keep the culture competitive yet exciting.
•Maintained my own territory and pipeline to generate revenue.

Team Lead - Inside Sales

•Assisted the National sales team in all facets of the sales cycle from research through closing.
•Crafted e-mail and voice mail campaigns to generate and maintain prospect interest.
•Kept all open opportunities organized and moving forward.
•Collaborated with each sales rep to come up with a battle plan for difficult prospects.
•Developed campaigns to stay on the radar of prospects we did not win.
•Created prospect-specific messaging when necessary to take a more targeted approach.

Inside Account Executive - National Sales

•Lead generation - Cold-called independent insurance agencies to qualify the prospect, generate interest and set up a meeting for our Outside Account Executives.
•Daily expectation: 80 calls, 2 meetings booked 
•Assisted in follow up with a prospect throughout the entire sales process until the deal closed.
•Maintained organization of my call lists and territories in Salesforce.

Inside Account Executive

•Wrote articles across every facet of financial planning for advisers to distribute to clientele.
•Produced marketing materials to help financial advisers prospect and maintain clients.
•Designed useful visuals to pair with authored pieces including graphs, charts, photographs plus more.
•Applied researching skills to collect reliable information and ideas for written pieces.
•Collaborated with teammates to continuously edit pieces to keep writing fresh and statistics current.

Content Writer

Briggs & Stratton

•Created advertisements, brochures, newsletter articles and posters for internal and external use.
•Conducted market research to find trends and present relevant findings.
•Used digital content management systems to uphold optimal use of company websites.
•Coordinated all necessary tasks of new product launches from ideation phase to full production including scheduling and assisting photo shoots, working with graphic designers to create collateral and advertisements, launching products for sale online, and writing articles for the newsletter.

Marketing Co-Op

Chili's

•Ranked 2nd out of 400 employees in Wisconsin for 2010 MACC Fund donations raised.
•Ranked 4th out of 400 employees in Wisconsin for 2010 St. Jude’s donations raised.
•Trained staff to become reliable assets to the company in most areas of in-house operations.
•Motivated co-workers by creating and conducting enjoyable sales contests.
•Communicated with clientele to find and recommend product offerings that best suited their desires.

Lead Trainer

U.S. Cellular

•Communicated with clientele to find and recommend product offerings that best suited their desires.
•Prospected new accounts and continually built them into successful ongoing business relationships.
•Informed clientele of cutting-edge products to generate the greatest possible revenue.
•Created and delivered presentations to colleagues regarding new products, policies and promotions.
•Trained new associates to become dependable assets to the company.

Level II Sales Associate

Fantasy 🏈 Analysis for Winners | Beat Your Friends, Dominate Your Leagues | Win DFS Contests & NFL Bets | Data-Driven Insights and Resources | Online Community of 300+ Fantasy Football Brains Ready to Help You Win!

When I was 7(ish), I "invented" a game where I'd close my eyes, grab two unsharpened NFL pencils, twirl them in my hands, and drop one (the loser). I'd record the winner/loser in my notebook and grab the next two pencils and do it again. I did full 16-game seasons this way, including the playoffs and Super Bowls. 🏆
 
When I was 11(ish), I played Madden on my Super Nintendo and then use a typewriter to write a "news article" about what happened in the game. 📰
 
When I was 15(ish), I met my inevitable best man because I discovered there was another human in the world like me who would play Madden and record every possible statistic in his notebook (we STILL do this today at 35 years old but we've at least leveled up to Google Sheets). 📓
 
When I was 18(ish), I played in my first #fantasyfootball league, and a new obsession unlike any other was born. I went on to win not only my leagues but also big ticket items like 64-person leagues and DFS tournaments. 💰
 
When I was 26(ish), I was tired of questioning my start/sit decisions with my fantasy football lineups. Rankings and projections didn't tell the full story, so I started creating a resource that DID. Something that recommended WHO to start, WHEN to start them, and, most importantly, WHY to start them.
 
When I was 31(ish), I started making that resource available to the public and had complete strangers asking for my Venmo so they could donate for using the resource. 🤯 
 
When I was 33(ish), I quit an ascending, decade-long B2B sales career to bet on myself and go all in on this dream that's been subconsciously brewing my entire life.
 
Now, 300+ (and counting) fantasy football players use my resources and community to outsmart their friends and dominate their leagues! 💰 Here are the 3 main ways they do that... 👇

1.  👥 Online Community: My fantasy football Discord Server is an army of 172 (and counting) fantasy football players workshopping dilemmas and helping each other out. It's also where I'm hanging out all season, sharing exclusive insights as I find them.  

2. 📋 Fantasy Football Draft Guide: Tiers, rankings, and written previews for 250+ players with features that help you identify the right time to draft each player.

3. 📊 In-Season Weekly "Heat Maps:" Conquer impossible "start/sit" decisions and set optimal lineups every week with contextual analysis for every player in every game, every week. This is THE resource that started my entire business after it went viral on Reddit!

Come hang out with us this season! https://www.basementbrewedff.com/signup

Mikey Henninger 🏈🏆

GenAlpha Technologies

▶︎ 𝗠𝗬 𝗘𝗫𝗣𝗘𝗥𝗧𝗜𝗦𝗘: 
- 20+ years working for and with OEMs selling aftermarket parts and new equipment
- Every minute, every hour, every day a machine is down costs customers money
- Design technology specifically to grow aftermarket parts and services over the life of the equipment 
 
▶︎ 𝗠𝗬 𝗞𝗘𝗬 𝗦𝗘𝗥𝗩𝗜𝗖𝗘𝗦: 
Equip360 - B2B SaaS platform designed by manufacturers for manufacturers
- Interactive parts manuals 
- eCommerce 
- Analytics
- Warranty/RMA
- Product Configurator

▶︎ 𝗘𝗫𝗣𝗘𝗖𝗧𝗘𝗗 𝗢𝗨𝗧𝗖𝗢𝗠𝗘𝗦: 
- Easier for customers to buy 24/7/365
- Reduces the cost per transaction ($8 per phone call/email)
- Allows more account representative ‘face time’ with more customers
- Increases retention rate on aftermarket
- Reduces processing errors by nearly 100%
- Produces analytics that enable you to understand customers buying behaviors
- Aids your image as an innovative partner for customers

▶︎ 𝗪𝗛𝗬 𝗨𝗦𝗘 𝗨𝗦: 
- To meet the needs of next generation buyers
- You set the pace and we make sure you are successful every step of the way
- Equip360 can be used as an open website, a customer portal or a dealer portal...this can change over time as business strategy changes
- We become part of your team, providing ongoing guidance and support to make sure you exceed your goals

▶︎ 𝗪𝗛𝗔𝗧 𝗖𝗟𝗜𝗘𝗡𝗧'𝗦 𝗦𝗔𝗬:
“I would say the differentiator for GenAlpha is the people and the ease of working with the people. The folks working on the project have made comments on the excellent customer service provided by GenAlpha.  I've worked with a number of e-commerce providers in the past who were difficult to work with because they were the experts, and not as passionate about providing a solution that better fits the manufacturer. GenAlpha having an 'out of the box' solution for e-commerce, along with a passion to help customers develop a solution that best fits their business, is a game changer.”  VP of Aftermarket, Specialty Vehicle Company

OEM & Aftermarket Growth | Digital Sales | Improve Customer Service | Equipment Information Online

A Broadcast For Manufacturers

Co-Host

Caterpillar Inc.

▶︎ ABOUT: Caterpillar is the world's leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. Caterpillar serves the worldwide mining community through its Caterpillar Global Mining organization. Global Mining is the single point of contact for global mineral producers and the primary link to the Caterpillar extended mining enterprise. Caterpillar provides mine-specific product and service solutions that help customers enhance safety, improve efficiency, increase productivity and reduce cost per ton.

▶︎ Regional Manager – Northern Latin America, Mexico and the Caribbean, Miami, FL
- Lead a team of 21 to deliver business results for the region (covering 18 countries and 16 dealers)
- Worked with internal stakeholders to meet the demands of dealers and customers across multiple product lines and countries
- Frequent travel to develop deep knowledge of customers and dealers in the territory

▶︎ Latin America Regional Account Manager - Lima, Peru
- Developed and maintained key client relationships (2 of top 5 revenue generating accounts for the Caterpillar Global Mining division)
- Positively influenced customer decisions regarding product and service selection
- Worked with multiple stake holders to maximize revenues for each account 
- Negotiated, monitored and executed strategic partnerships
- Partnered with Caterpillar regions and dealers to develop customer solutions
- Developed and lead continuous improvement strategies

Regional Manager | Equipment & Aftermarket Sales | Northern Latin America, Mexico and the Carribean

Bucyrus International

▶︎ HISTORY: Bucyrus designed and manufactured high productivity mining equipment for surface and underground mining. The equipment was used for mining coal, copper, iron ore, oil sands and other minerals. In addition to machine manufacturing, Bucyrus manufactured high-quality OEM parts and provided world-class support services for its equipment. Bucyrus was headquartered in South Milwaukee, Wisconsin, USA. The company was acquired by CATERPILLAR, INC. in a widely reported transaction that closed in July 2011 and now operates under the name CATERPILLAR GLOBAL MINING LLC.

▶︎ Executive Director - Lima, Peru
- Implemented Bucyrus´ profitability strategy in Peru´s growing mining industry
- Implemented market analysis and managed growing prospect database 

▶︎ Southern Hemisphere Market Intelligence & Alliance Management - Belo Horizonte, Brazil
- Managed a specialized team, which gathered, analyzed and consolidated information related to customers, markets, commodities, trends, products and competitors 
- Coordinated and negotiated alliance strategies with the four largest revenue generating clients in Bucyrus’ portfolio 

▶︎ Director, Aftermarket - Milwaukee, WI USA
- Lead global strategy for aftermarket parts (2008 Revenue of $1.2B) for Bucyrus’ equipment in the mining industry
- Determined strategies to capture market share - set goals, created and implemented action plans, and evaluated processes and results

▶︎National Parts Manager - Edmonton, Canada
- Managed $43M product line out of $65M total company sales
- Increased parts sales by 34% by working hand in hand with customers to become preferred supplier for several component commodities

▶︎Product Manager - Milwaukee, WI
- Effectively worked across the organization to analyze installed base and calculate market potential for the aftermarket
- Created, launched, and implemented long term strategies to capture more market share

Executive Director | New Equipment and Aftermarket Sales | Alliance Management

Technology strategically designed to grow your aftermarket parts and service over the life of equipment.

▶︎ 𝗞𝗘𝗬 𝗦𝗘𝗥𝗩𝗜𝗖𝗘𝗦: In today's fast paced digital world, dealers and customers expect equipment information at their fingertips.  For that we've created Equip360.  The most complete digital commerce solution for servicing equipment over its lifetime.  By leveraging your ERP data and engineering 2D and 3D drawings you can easily equip technicians and buyers with the information they need to do their job.  Each Equip360 module can be turned on over a phased approach and can be open to the public or used as a customer portal or dealer portal. The modules are the following:

1. eCommerce: price, product availability, quote, order, re-order, order status and pay invoices all online
2. Digital Parts Manuals: parts identification and access to operators manuals and maintenance instructions
3. Analytics: data driven insights that empower decision making and grow sales
4. Warranty & RMA: streamlining issues that happen during a valid warranty or return period
5. Product Configurator: simplifying the buying experience for custom equipment and service packages

▶︎ 𝗘𝗫𝗣𝗘𝗖𝗧𝗘𝗗 𝗢𝗨𝗧𝗖𝗢𝗠𝗘𝗦: 
- Easy for customers to buy 7x24x365
- Reduces cost per transaction by $8 per call/email no longer received
- Allows more account representative ‘face time’ with more customers
- Increases retention rate on aftermarket
- Reduces order errors by nearly 100%
- Actionable insights around customer searching and buying behaviors
- Improves average order value by 3-5%

▶︎ 𝗪𝗛𝗔𝗧 𝗖𝗟𝗜𝗘𝗡𝗧'𝗦 𝗦𝗔𝗬:
"In my experience, when I talk to other software developers I am never 100% confident that their solution will actually be valuable because I don’t feel they are really familiar with how we operate and what our values are. With the GenAlpha team I always thought that you knew that this was a good tool for us and you were just bringing it to us as a great step for our business. Which it has turned out to be."  Peter Vance, International Sales Manager, Broce Manufacturing

taplio

The Battle

Mikey Henninger 🏈🏆

Kristina Harrington

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