Basement Brewed Fantasy Football

300+ fantasy football players use BBFF's research, resources and community to increase their chances of winning their fantasy football league(s). Subscribers have year-long access to 8 tools and services that will help you dominate your draft, trades, waivers, lineups and leagues.

Owner

Accelity

•	Built the sales department from the ground up
•	Onboarded, managed and coached sales reps
•	Audited and edited existing processes and procedures
•	Implemented new processes and procedures
•	Templatized inbound and outbound sales materials and correspondence
•	Selected and sold which B2B SaaS companies will be a good fit for Accelity
•	Qualified, engaged, presented and corresponded with new leads through close

Director of Growth

Zywave

•	Leader’s Club (2017)
•	Top Rep for the Month (July 2015, May 2017, June 2017)
•	Top Rep for the Quarter (Q2 2017)
•	Led charge into brand new market that was previously never permeated in 30 years

Account Executive

•Oversaw day-to-day activity of several Account Executives.
•Coached team members to help them develop their strengths and overcome their weaknesses.
•Worked with each team member individually to develop strategic pipeline battle plans.
•Conducted weekly and monthly meetings to discuss strategy, success, activity and results.
•Created performance-rewarded sales contests to keep the culture competitive yet exciting.
•Maintained my own territory and pipeline to generate revenue.

Team Lead - Inside Sales

•Assisted the National sales team in all facets of the sales cycle from research through closing.
•Crafted e-mail and voice mail campaigns to generate and maintain prospect interest.
•Kept all open opportunities organized and moving forward.
•Collaborated with each sales rep to come up with a battle plan for difficult prospects.
•Developed campaigns to stay on the radar of prospects we did not win.
•Created prospect-specific messaging when necessary to take a more targeted approach.

Inside Account Executive - National Sales

•Lead generation - Cold-called independent insurance agencies to qualify the prospect, generate interest and set up a meeting for our Outside Account Executives.
•Daily expectation: 80 calls, 2 meetings booked 
•Assisted in follow up with a prospect throughout the entire sales process until the deal closed.
•Maintained organization of my call lists and territories in Salesforce.

Inside Account Executive

•Wrote articles across every facet of financial planning for advisers to distribute to clientele.
•Produced marketing materials to help financial advisers prospect and maintain clients.
•Designed useful visuals to pair with authored pieces including graphs, charts, photographs plus more.
•Applied researching skills to collect reliable information and ideas for written pieces.
•Collaborated with teammates to continuously edit pieces to keep writing fresh and statistics current.

Content Writer

Briggs & Stratton

•Created advertisements, brochures, newsletter articles and posters for internal and external use.
•Conducted market research to find trends and present relevant findings.
•Used digital content management systems to uphold optimal use of company websites.
•Coordinated all necessary tasks of new product launches from ideation phase to full production including scheduling and assisting photo shoots, working with graphic designers to create collateral and advertisements, launching products for sale online, and writing articles for the newsletter.

Marketing Co-Op

Chili's

•Ranked 2nd out of 400 employees in Wisconsin for 2010 MACC Fund donations raised.
•Ranked 4th out of 400 employees in Wisconsin for 2010 St. Jude’s donations raised.
•Trained staff to become reliable assets to the company in most areas of in-house operations.
•Motivated co-workers by creating and conducting enjoyable sales contests.
•Communicated with clientele to find and recommend product offerings that best suited their desires.

Lead Trainer

U.S. Cellular

•Communicated with clientele to find and recommend product offerings that best suited their desires.
•Prospected new accounts and continually built them into successful ongoing business relationships.
•Informed clientele of cutting-edge products to generate the greatest possible revenue.
•Created and delivered presentations to colleagues regarding new products, policies and promotions.
•Trained new associates to become dependable assets to the company.

Level II Sales Associate

Fantasy 🏈 Analysis for Winners | Beat Your Friends, Dominate Your Leagues | Win DFS Contests & NFL Bets | Data-Driven Insights and Resources | Online Community of 300+ Fantasy Football Brains Ready to Help You Win!

When I was 7(ish), I "invented" a game where I'd close my eyes, grab two unsharpened NFL pencils, twirl them in my hands, and drop one (the loser). I'd record the winner/loser in my notebook and grab the next two pencils and do it again. I did full 16-game seasons this way, including the playoffs and Super Bowls. 🏆
 
When I was 11(ish), I played Madden on my Super Nintendo and then use a typewriter to write a "news article" about what happened in the game. 📰
 
When I was 15(ish), I met my inevitable best man because I discovered there was another human in the world like me who would play Madden and record every possible statistic in his notebook (we STILL do this today at 35 years old but we've at least leveled up to Google Sheets). 📓
 
When I was 18(ish), I played in my first #fantasyfootball league, and a new obsession unlike any other was born. I went on to win not only my leagues but also big ticket items like 64-person leagues and DFS tournaments. 💰
 
When I was 26(ish), I was tired of questioning my start/sit decisions with my fantasy football lineups. Rankings and projections didn't tell the full story, so I started creating a resource that DID. Something that recommended WHO to start, WHEN to start them, and, most importantly, WHY to start them.
 
When I was 31(ish), I started making that resource available to the public and had complete strangers asking for my Venmo so they could donate for using the resource. 🤯 
 
When I was 33(ish), I quit an ascending, decade-long B2B sales career to bet on myself and go all in on this dream that's been subconsciously brewing my entire life.
 
Now, 300+ (and counting) fantasy football players use my resources and community to outsmart their friends and dominate their leagues! 💰 Here are the 3 main ways they do that... 👇

1.  👥 Online Community: My fantasy football Discord Server is an army of 172 (and counting) fantasy football players workshopping dilemmas and helping each other out. It's also where I'm hanging out all season, sharing exclusive insights as I find them.  

2. 📋 Fantasy Football Draft Guide: Tiers, rankings, and written previews for 250+ players with features that help you identify the right time to draft each player.

3. 📊 In-Season Weekly "Heat Maps:" Conquer impossible "start/sit" decisions and set optimal lineups every week with contextual analysis for every player in every game, every week. This is THE resource that started my entire business after it went viral on Reddit!

Come hang out with us this season! https://www.basementbrewedff.com/signup

Mikey Henninger 🏈🏆

Hendrix Genetics

Leading a team of 2 digital marketing specialists, involving coaching, mentoring and support on day to day tasks
Creating the digital marketing strategy for Hendrix Genetics in alignment with the business units goals
Filling in for the role for Marketing Director for 10 months, involving budget creation, management and approval at LT level, managing the team of 3 marketers, vendor vetting and contract renewal processes, negotiation
Kicking off website redesign for the company as project sponsor
Leading the re-branding of corporate Hendrix Genetics brand, species and product brands as well as distributors
Leading and implementing digital marketing initiatives in the company such as use of Google Ads, moving recruitments ads for Facebook in house (leading to a drop in costs of 75% and an uptake in leads of 50%), and lead generation and nurturing initiatives
Improved marketing tech stack within the company, leading to a drop in costs of 40k for digital tools without sacrificing productivity or insights
Driving knowledge of account-based marketing initiatives and performance marketing within the company
Leading hiring processes for the digital marketing team

Digital Marketing Lead & Branding Manager

Branding & Marketing Communications Manager BU Layers

Kilo Health

Role impacted by restructuring
Develop B2B product portfolio and positioning, messaging by prospective audience and managed the introduction of the portfolio on the market
Co-lead the rebranding of the B2B business
Performed thorough market and competitors research to understand and effectively communicate product value proposition.
Lead of website redesign with turnaround of 6 weeks from project inception to delivery
Created compelling sales collateral

Product Marketing Manager B2B

Developed inbound and outbound strategy resulting in 10% website traffic increase
Initiated successful ABM campaigns with 25% engagement on cold audience
Led account qualification methodology through HubSpot scoring
Managed email marketing initiative with 25% open rates

Growth Marketing Manager B2B

FRISS

In July I moved onto a Senior role, while retaining previous responsibilities
Oversaw digital marketing budget and tech stack 
Created workflows to re-engage leads, shortening sales cycle
Directed digital marketing strategy and execution

Senior Digital Marketing Manager

Led Account-Based Marketing for 300 accounts across multiple regions
Led content creation strategy and activities with external parties
Executed always-on ABM strategy, increasing leads by 200% in one quarter with drop in CPL of 50%. This resulted in 60% of company's new deals revenue being marketing attributed
Drove 3030% growth in clicks with SEA B2B strategy while keeping CTR of 4% and bounce rate of 42%
Owner of SEO optimization leading to uplift in clicks of 32% and bounce rate of 25% YoY
Managing various email campaigns reaching average CTR of 12,42% (against industry benchmark of 2%) and average open rates of 24,09% (against industry benchmark of 22%)

Digital Marketing Manager

Ogilvy | Social.Lab Amsterdam

Keyword research and implementation for market events (eg Superbowl)
Weekly reporting to stakeholders on account performance leading to improved performance of Google Ads campaign for Philips PH category
Forecasting of account performance and targets

Jr. Campaign Manager - Philips RTMC Center

Philips

-Project lead in .com redesign
-RTM campaign tracking and advising
-Supporting the professional team with professional website updates
-Scientific Symposium 2019 activities (video briefing, collection attendees feedback, professional website update with symposium assets) as well as attending the event and offering on-site support
-Support in SEO MCC project (project management, interaction with markets)
-Keyword analysis from competitors (Trends, average monthly searches as well as most used keywords within the industry)
-Ad-hoc requests from senior managers
-Asset selection and activation of the World Midwife Day Campaign 
-Support in Business case for LinkedIn 
-Working in parallel on my Masters thesis focused on mapping the best platforms to reach healthcare professionals in healthcare marketing (B2B) in different stages (awareness, interest, education and recommendation) as well as discovering their underlying motivations for this use of platforms. The end result is aimed at understanding the customer mapping journey for healthcare professional in order to reach them more efficiently and increase recommendation rate in the industry (cross-cultural study between Netherlands and Romania)

Clinical and Medical Marketing Intern

Eterne

Responsible of Social Media Marketing (Facebook, Instagram) as well as e-mail marketing along with redesigning the company's blog.

Marketing Intern

University of Twente

Teacher Assistant

Secretary of the Educational Board of Advanced Technology

As a Branding & Marketing Communications Manager at Hendrix Genetics, I lead the marketing strategy and execution for a global leader in biotechnology research and animal breeding. I combine my engineering background, MBA in digital marketing, and over 5 years of B2B experience to create impactful and innovative solutions that drive business growth and customer satisfaction.

I have successfully developed and launched B2B product portfolios and positioning, rebranded businesses, and performed thorough market and competitor research. I am highly skilled in various digital marketing areas such as SEA, SEO, ABM, performance marketing, and lead generation, with proven results in increasing website traffic, engagement, and revenue. I am also adept at creating compelling sales collateral, leading website redesigns, and managing email marketing campaigns. 

I thrive in fast-paced environments and I love working with products and businesses that challenge my thinking and push me to learn new things. I am passionate about improving people's lives through biotechnology and genetics, and I am always eager to collaborate with diverse teams and challenge myself to achieve excellence. Let's connect and explore opportunities to drive innovation and success together.

taplio

The Battle

Mikey Henninger 🏈🏆

Teodora-Maria Gherasim

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