Safety Products Global

B2B Marketing

Ethics in Marketing

Creator and Host

Slice, Inc.

VP of Marketing

Marketing Director

I focus on building and executing marketing strategies. Over 15 years in marketing, I’ve used the majority of channels and tactics, both in B2B and B2C.

My broad experience includes business development for international markets and running Slice’s US sales team for 15 months. I always keep overall business goals in mind. The right team is crucial for success, and I believe that internal alignment is vital.

I have an analytical mind and love to work with data.

Love long-term thinking.

Areas of Expertise: 
+ Marketing Strategy
+ Demand Generation
+ Go-To-Market Strategy
+ Marketing Operations
+ Analytics
+ Digital Marketing
+ Customer Acquisition

Mikhail Myzgin

Youngblood Consulting

Helping B2B healthcare and technology marketing and sales teams engage with well targeted prospects and win business.

B2B. Marketing, Strategy, Content and Results.

Alcatel-Lucent Enterprise

Create and guide a strategic, persona based and holistic approach to digital content marketing which supports business objectives, SEO and audience needs.  Redefine the enterprise message and process that enables content-at-scale,  supporting a multi-channel, multi-media and multipurpose approach.

Director of Content Strategy

Initiate and develop compelling multimedia and video strategies that enable and support brand awareness, web traffic growth and social media engagement.  Define strategies for online awareness and thought leadership, and show the organization how video can be leveraged and scaled across the organization internally as well as externally.

Director of Multimedia Strategy

Alcatel-Lucent

Redesigned the Enterprise business public web site and structure with a heavy emphasis on content, context, and presentation.  Traffic and rankings improved dramatically after it's go-live release.  My team and I were also responsible for sales enablement content delivery which we built as an Intranet subdomain on the platform.

Director of Web Strategy

Alcatel

Managed numerous programs, campaigns and projects for both communications and networks business units, along with special projects for the Enterprise division CEO

Marketing Manager

Xylan Networks

Marketing communications design, art direction and execution.  Included collateral, direct mail, and video.

Senior Designer

Independent creative consultant and art director for entertainment and design agencies

Independent Consultant, Art Director

Youngblood, Padraic & Associates

Principal partner in design and marketing firm focused on film & commercial development, corporate identity, advertising and packaging.  Over time we began to attract a steady base of technology companies, including Linksys, Symantec, InNet Networks and software retailers.

Executive Creative Director

R&B Films

At R&B Films I was part of a great team that produced many on-air broadcast IDs, commercials and films.  As a team we earned several awards, including two Clio finalist nominations and an International Broadcast Award.

Creative Director

Doud Film

On-air promotional graphics and logos for ABC Television, movie trailers and various commercial projects

Film effects director & designer

Sullivan & Associates

On-air promotional graphics and logos for ABC Television, ON Television and various commercial broadcast identity projects

Broadcast Designer

I’m a B2B marketing and communications specialist. I work closely with sales and marketing leaders to develop targeted audience engagement strategies, messages and content for B2B buyers.
I specialize in go-to-market messages and programs for complex B2B products and solutions. 

Healthcare and technology leaders look to me to improve sales opportunities by simplifying complexity and speaking to the needs of decision makers. I help clients refine, engage and convert targeted buyer audiences.

HOW:
Scalable go-to-market audience engagement strategies, programs and campaigns.
- Messaging & Positioning
- Content Strategies & Programs
- Content & Creative

taplio

The Battle

Mikhail Myzgin

Ed Youngblood

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