Safety Products Global

B2B Marketing

Ethics in Marketing

Creator and Host

Slice, Inc.

VP of Marketing

Marketing Director

I focus on building and executing marketing strategies. Over 15 years in marketing, I’ve used the majority of channels and tactics, both in B2B and B2C.

My broad experience includes business development for international markets and running Slice’s US sales team for 15 months. I always keep overall business goals in mind. The right team is crucial for success, and I believe that internal alignment is vital.

I have an analytical mind and love to work with data.

Love long-term thinking.

Areas of Expertise: 
+ Marketing Strategy
+ Demand Generation
+ Go-To-Market Strategy
+ Marketing Operations
+ Analytics
+ Digital Marketing
+ Customer Acquisition

Mikhail Myzgin

Murphy Marketing

I help B2B businesses find the right words to attract & convert your best-fit clients. 
Websites, email campaigns, lead magnets and case studies.

Industry specialties: B2B, Coaches, Consultants, IT/ Cybersecurity, Legal, Leadership Development

Founder · Message Strategy & Communication for B2B and B2G Companies 

The Female Agency Owner's Collective

Member

B2BSalesMagic

The Old Girls Club

InnoVergent

Created high-level strategy on all marketing and PR initiatives.
Produced all content including website copy, email campaigns, blog posts and datasheets. 
Managed and coordinated all event planning: conferences, events, panel opportunities, etc. 
Regularly collaborated with developers on user experience for the GovSense application. 


InnoVergent is a trusted partner in finance & accounting software solutions. 

GovSense is a Cloud ERP designed specifically for Local Government. Our framework empowers jurisdictions to design flexible, easy-to-use solutions that meet their needs in land use planning and project review, regulatory management, inspections, code enforcement, citizen requests, asset management, work order management and more.

Marketing Content Writer

Pyxl

Social media strategy, implementation and analysis for national brands.
Designed, tested and implemented social customer service advocacy program for Pilot Flying J. 
Wrote and edited website copy for various web design / development projects. 
Consulted with production and sales teams to write proposals, editorial calendars and strategies for new projects. 
Compiled weekly and monthly marketing reports to clients on our content marketing showing trends and how we’re going to make adjustments based on our findings.
HubSpot certified and helped train the rest of the staff to complete all of their necessary certifications.


Client projects include: 
TeamHealth 
Pilot Flying J 
Surgent Tax & Accounting Education 
Carpathia Hosting, Inc.

Digital Communication Specialist

Managed daily responsibilities of all production staff across all offices 
Provided confidence in project profitability and client happiness by ensuring deadlines were met and creating project visibility
Worked closely with the rest of the business operations team to create better efficiencies in our processes. 
Communicated projects and deadlines and encouraged team members across departments and offices

Production Coordinator

Knoxville News Sentinel

Wrote a monthly column on business and technology.

Monthly Contributor

Kenny's Great Pies, Inc.

Maintained company presence on Facebook, Twitter and company site. Grew social following by 400%.
Acted as company contact with buyers and brokers
Processed orders with customers (Kroger, Sysco, US Foods, etc.)
Tracked and analyzed all sales expenses, sample requests and research and development orders.
Provided customer service to companies and individual customers.
Taste-tested a lot of pies.

Sales Support & Social Media

Mason Bahr LLP

Maintained digital and physical file records
Managed all databases and records
Receptionist 
Provided interim accounting assistance

File Clerk & Office Administrator

RIVR Media

Collaborated with producers to create DIY Network’s “Run My Renovation” and HGTV’s “Run My Makeover”
Coordinated episode shoot logistics
Created weekly web content for DIY and HGTV networks
Managed records of subcontractor’s work and bookkeeping
Trained and mentored interns 
Fulfilled contractual paperwork requirements for final payment of shows
Produced instructional webisodes for DIYNetwork.com (compiling sequences, writing opening lines, VOs, etc.) 
Photography: product photos for vote options, during-the-shoot photos, and beauties after the shoots. Edit photos as necessary
Casted for and coordinated logistics for Game Show Network “WTF” pilot shoot (summer 2010)
Directed talent VO Sessions

Production Assistant

I'll help you stop overexplaining and start communicating in a way that actually clicks with your audience.

(And now for the long version:) 

Does it take 5 conversations for people to finally understand what you do? 

Don't worry, a lot of SMEs struggle with this. You're phenomenal at what you do, but every sale feels like a hard-won battle. 

Maybe you’ve tried to fix it by
→ Writing your own content (but stalled out on page one)
→ Hiring an agency (but they didn’t “get it”)
→ Working with a coach (great ideas, no time to implement)

Now you're starting to realize: it's not your service. It's how it's being communicated.

At Murphy Marketing, I help mission-minded founders clarify what to say—and how to say it—so the right people quickly understand the value. 

Together, we’ll:

* Shape a clear message that reflects your voice and values

* Build a communication strategy aligned with your goals

* Find the words that attract the right clients (and filter out the wrong ones)

This isn’t about shouting louder or paying for leads. It’s about showing up with clarity, so you can do the work you're designed to do.

👋 I'm Katie, founder of Murphy Marketing. Since 2017, I’ve helped B2B and B2G consultants, coaches, and technical experts translate their expertise into messaging that builds trust and momentum.

If your message isn’t matching the value of your work, let's rewrite it together.

taplio

The Battle

Mikhail Myzgin

Katie Lantukh

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