Safety Products Global

B2B Marketing

Ethics in Marketing

Creator and Host

Slice, Inc.

VP of Marketing

Marketing Director

I focus on building and executing marketing strategies. Over 15 years in marketing, I’ve used the majority of channels and tactics, both in B2B and B2C.

My broad experience includes business development for international markets and running Slice’s US sales team for 15 months. I always keep overall business goals in mind. The right team is crucial for success, and I believe that internal alignment is vital.

I have an analytical mind and love to work with data.

Love long-term thinking.

Areas of Expertise: 
+ Marketing Strategy
+ Demand Generation
+ Go-To-Market Strategy
+ Marketing Operations
+ Analytics
+ Digital Marketing
+ Customer Acquisition

Mikhail Myzgin

DB Results

Marketing Manager - Demand Generation and Capture

Edstart

Marketing Manager

AAM Pty Ltd

* Managed the website rebuild:

I selected the web development agency and made sure senior management were involved in foundational marketing exercises prior to the website build such as brand positioning, persona development and customer journey mapping

I placed heavy emphasis on getting the website copy and messaging on point; and this process started with customer interviews, then creating a series of questionnaires for BDMs to extract more customer insights. I managed a team of freelance copywriters to review all the customer insights and directly interview internal SMEs to ensure that the website copy was based on customer insights and is customer-centric.

* Managed the rebranding process (mostly design aspects) after AAM joined Woolpert

* Restructured the marketing team by creating and hiring for a new role (content marketer) in order to focus and improve content marketing. I believe content marketing is the most effective way to increase inbound sales and to add qualified leads to sales pipeline.

* Created & managed the execution of yearly marketing strategy with frequent reviews to measure performanc and iterate when needed. I am shifting the focus from pure sales enablement and BOFU marketing content and campaigns to long term branding. I have given several presentations that helped to educate internal stakeholers (with a specific focus on sales) on why we need to stop focusing solely on lead generation and performance marketing and start executing on proper demand generation.

* Presented the business case to allocate more resources to marketing & got approval.  Effective marketing is crucial in today's digital marketplace. An outbound sales motion needs to be complemented & accelerated by demand gen to drive greater qualified pipeline& revenue.

* Managed the implementation of marketing automation software (Hubspot) to track & measure performance of marketing activities. I determine which strategies & tactics have the most impact (no vanity metrics).

* Managed the day-to-day marketing and communications operations
* Managed social media channels
* Coordinated the creation and production of sales enablement collateral 
* Managed the website, including its transition to a responsive design
* Managed external and internal events

Marketing Coordinator

Worldwide

Coordinate the roll-out of national marketing campaigns and assist franchisees with local area marketing initiatives

Manage social media platforms

Analyse and report on marketing and advertising campaigns

Create & distribute printed and digital marketing collateral to franchise network

Website management

Ensure brand consistency in all communications

National Marketing Coordinator

Life Education

Assist in developing and coordinating marketing activities.

Manage marketing projects such as the production and distribution of marketing collateral and promotional videos.

Provide support in general PR and in managing corporate sponsors and partnerships. Foster and maintain good working relationships with key partners, creative agencies and production and distribution networks.

Regularly communicate with and assist with key reporting to internal and external stakeholders.

Coordinate daily office administration and operational tasks.

Manage relationships, communicate with and report on fundraisers and supporters.

C.F. Price & Co

Corporate Communications and Correspondence
Monthly Invoicing and Reconciliations
Processing Individual, Company, Trust and Superannuation Fund Tax Returns

Corporate Communications and Administration

Dekoda Marketing

Event Coordinator

Mission Australia

Coordinators' Assistant

I'm a firm believer in understanding the foundational principles of marketing, not jumping on the latest shiny new martech tools or fad social media platforms.

First and foremost, marketing is all about empathy. If you're going to inspire change or get someone to take a specific action (usually to buy something) you need to understand their goals, fears, aspirations and emotions. Marketing is all about your market - i.e. your customers. Best way to truly know and understand customers? Simple. Talk to them! - i.e. be genuinely curious, ask lots of questions and listen without a hidden agenda. Market “research” doesn’t have to be complicated.

Once you truly understand your target markets you can execute on the classic 4 P's: product, price, place (or distribution) and promotion. And that's what I do. Strategy before tactics, and strategy is always based on the market/customer.

I also love talking to others about work and geeking out on marketing:
https://balancethegrind.co/interviews/monica-moran-marketing-manager-at-aam/
https://www.marketingtrends.com.au/monica-moran/

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”

Theodore Roosevelt

taplio

The Battle

Mikhail Myzgin

Monica Moran

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