Safety Products Global

B2B Marketing

Ethics in Marketing

Creator and Host

Slice, Inc.

VP of Marketing

Marketing Director

I focus on building and executing marketing strategies. Over 15 years in marketing, I’ve used the majority of channels and tactics, both in B2B and B2C.

My broad experience includes business development for international markets and running Slice’s US sales team for 15 months. I always keep overall business goals in mind. The right team is crucial for success, and I believe that internal alignment is vital.

I have an analytical mind and love to work with data.

Love long-term thinking.

Areas of Expertise: 
+ Marketing Strategy
+ Demand Generation
+ Go-To-Market Strategy
+ Marketing Operations
+ Analytics
+ Digital Marketing
+ Customer Acquisition

Mikhail Myzgin

Digivizer

I champion, challenge and uphold Digivizer's editorial standard as well as mentor our team of writers and creatives to produce best-in-class content to drive business results and empower our B2B clients to tell engaging stories across their earned, owned, and paid media.

Digital Editor in Chief

I ensure busy C-Suite execs and internal experts get to establish their voice on digital channels through interviews, ghost-writing, and social account management. My work is a success when buyers associate my clients’ organisations with people, not merely products.

Editorial Lead & Content Specialist

Sourcing, creating, editing, and uploading content — both written and visual — to social media channels while maintaining the client's key storytelling objectives.

Social Content and Community Engagement Manager

Freediving Art

My role requires me to write, edit and upload content to a rapidly growing Instagram account. I am also called upon to generate additional content using my digital photography and Adobe Photoshop skills.

Social Media Manager

Captured Emotion

•	Writing, editing and uploading content to studio's social media profiles.
•	Optimisation of content for Facebook, Google+, Instagram and Twitter platforms
•	Digital photography with Digital SLR.
•	Face to face sales and promotional role with new and potential clients.
•	The design and facilitation of marketing materials (brochures, flyers) for the business.
•	Creation and maintenance of client database using Filemaker Pro.
•	Creation and maintenance of studio’s website using hand-coded HTML.
•	Liaising with clients regarding photo-shoot schedules.
•	Coordinating production of multiple client orders with digital lab.
•	Extensive digital retouching and colour grading within Adobe Photoshop and Adobe Lightroom.
•	Quality control of digitally printed output.
•	File management and archiving of high volume digital files.
•	Liaising with shopping center management, trade show and exhibition organisers.

Photographer and Social Media Manager

Cumberland Newspaper Group (now News Local)

•	Liaising with field photographers regarding uploading of images into imaging system.
•	Image editing of photographic content across Cumberland’s multiple community newspapers.
•	Quality control of printed output before papers going to press.
•	Assisting sub-editors with cropping of images and image selection.

Imaging Operator

Executive Social Creator ⚡ I use your personality to promote your brand

I help executives publish world-class 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 content.

Executive social vitally differs from (Business-to-Business) B2B brand social. It enlists talented individuals inside your business to engage and inform your target audience.

𝗪𝗼𝗿𝗹𝗱-𝗰𝗹𝗮𝘀𝘀 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝘀𝗼𝗰𝗶𝗮𝗹 𝘄𝗶𝗹𝗹:

☑ Positively influence your customers

☑ Revitalize your marketing material by placing a human face on it

☑ Help decision-makers assess the capabilities and competencies of your organization rather than rely on your existing marketing materials and product sheets

𝗠𝘆 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝘀𝗼𝗰𝗶𝗮𝗹 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗲𝗻𝘀𝘂𝗿𝗲𝘀 𝗯𝘂𝘀𝘆 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀 𝗲𝘀𝘁𝗮𝗯𝗹𝗶𝘀𝗵 𝘁𝗵𝗲𝗶𝗿 𝘃𝗼𝗶𝗰𝗲𝘀 𝗼𝗻 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗰𝗵𝗮𝗻𝗻𝗲𝗹𝘀 𝘁𝗵𝗿𝗼𝘂𝗴𝗵:

🔹 One-on-one e-interviews that capture your unique point of view, inform your executive social content, and inspire online conversations

🔹 A tailored social media strategy to align with your strategic objectives

🔹 Management and monitoring of your executive social media accounts

🔹 Analysis and reporting of your executive social activity to identify effective content and focus on what resonates with your B2B audience

The C-Suite needs to have an executive social media presence. 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘁𝗿𝘂𝘀𝘁 𝘄𝗶𝘁𝗵 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗺𝘂𝘀𝘁 𝗯𝗲 𝗼𝗿𝗴𝗮𝗻𝗶𝗰, 𝗻𝗼𝘁 𝗮 𝗵𝗮𝗿𝗱 𝘀𝗲𝗹𝗹. In my experience, people want to engage with content from individuals in leadership positions.

Your executive social program will succeed when buyers and key-decision makers associate your business with people, not merely products.

taplio

The Battle

Mikhail Myzgin

Tim Horan

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