Unconventional Leadership Enthusiast | Creator and propagator of the "5E's of Leadership" | Empowering Leaders to Transform & Thrive in the Age of Change

When leaders face tough situations — turnarounds, post-acquisition chaos, leadership breakdowns, toxic culture, execution failures — they don’t need advice or frameworks.
They need someone who can step in, take ownership, and deliver results.

That’s what I do.

I bring 20+ years of senior HR and organizational leadership experience across EMEA, with 10+ large-scale transformation assignments. I embed with executive teams, stabilize situations fast (3–6 months), and build sustainable leadership and organizational capability over 12–18 months.

I work at the intersection of leadership, decision-making, and organizational systems — where strong individuals often struggle to operate as a coherent whole under pressure.

⸻

Selected impact:

→ German manufacturing business in crisis
Leadership vacuum, toxic culture, massive talent exodus.
Turned €10M annual losses into breakeven within 12 months.

→ Three Italian plants operating as warring factions
No alignment, no shared priorities.
Built cross-plant leadership alignment; European product sales increased by ~25%.

→ Young leadership team blocked by entrenched resistance
Coached and supported them through a full transformation.
Order execution speed improved by 30%; complete business model turnaround within one year.

→ Severe labor availability crisis across Eastern Europe
Attrition reduced from 25% to 8%; seasonal staffing stabilized through leadership and HR mobilization.

→ Quality function collapse after global product recall
Rebuilt the function from scratch, replaced half of leadership.
All critical issues resolved within 12 months; quality records broken year after year since.

→ Commercial organization with toxic culture and recurring losses
Transformed into the fastest-growing commercial team in Europe within 18 months.

⸻

How I work

Beyond classic interim leadership, I increasingly use facilitated business simulations to make leadership and decision-making dynamics visible under pressure.
They help executive teams see — within hours — patterns that often remain hidden in meetings for years.

This is not training and not theory.
It’s a way to surface how decisions interact, where responsibility concentrates or disappears, and why strong teams sometimes underperform as a system.

⸻

Where I typically engage

• Crisis stabilization
• Post-acquisition integration
• Leadership transitions
• Culture and execution transformation

Scope: EMEA.

⸻

Available for Interim CHRO / HR Director assignments and executive-level transformation work.
High travel is not an issue.


Mikhail Lvovskii

I've been pushed out of an organization before.

Not for underperforming.
But for being right, too loudly.

I called out the problems,uncomfortable truths about leadership and culture that everyone saw, but no one wanted to discuss out in the open.

Privately, every leader said, "You're right."
Publicly, they chose peace over progress.

A few months later, I was "reorganized out."

I was advised many times to learn how to "manage stakeholders".
The obvious lesson would be to stay quiet.

But that's not the lesson I learned.

Here's my real takeaway:
- Pick your battles, but never pretend the battle doesn't exist.
- Some organizations want to be fixed.
- Some just want to look like they're trying.

If you're the one who solves hard problems, learn to spot the difference early.
Your energy is too valuable to waste in places that only want the illusion of progress.

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Happy New 2006 Year to everyone!
Best wishes to you and your closed ones!

Certified Transformational Coach

Global Professional in Human Resources (GPHR)

Change Management. Level 4. Change Trainer.

Coaching for Performance. Train the Trainer

Continuous Improvement and Lean Management

EQ 360 degrees feed-back coach

Efficient methods of recruitment and headhunting

Electrolux Leader

Electrolux Next Level Leader

HR Academy

Job Evaluation: Mercer's methodology

People management skills

People management training. Train the trainer

Preparation to GPHR certification

Samsung Leadership program

StoreWars business simulation

Storytelling

Interim HR leadership and transformation execution for organizations facing crisis, transition, or underperformance.

Short- to mid-term Organizational interventions to the teams with dysfunctions, in order to build high the basis for high performance.

Selected projects:

Pharma (multinational, CEE) – Reset the top team, introduced ambitious visioning and planning cadence, strengthened collaboration → positioned business for accelerated market growth.

Global Electronics producer – Advised on HR operating model redesign, aligning service delivery with business strategy → increased ownership by line managers, freed HR from admin.

Industrial Plant (Germany/Poland border, 900 employees) – Installed accountability ladder and reset leadership culture → productivity lifted by 20% in 3 months.

Law Firm (Poland, 400 employees) – Partnered with new HR Director after failed engagement survey → leadership reset, trust rebuilt, attrition slowed within 6 months.

Founder and Principal Consultant

Helping companies overcome challenges in the area of people, leadership and culture.
Helping to run organizational transformation: design, implementation, change management.
Transforming HR organizations to be true business partners and move them towards business drivers.

Chief Transformational Officer

Built HR function from scratch for international logistics company: strategy through execution, all processes, leadership team across 15 countries.

Led three major turnaround initiatives:

German Entity Turnaround (2023-2024)
Situation: German manufacturing entity in crisis — leadership vacuum, toxic culture, talent exodus. Running consistent losses (-10M EUR annually) despite major technology investment.
Action: Led leadership and culture reset. Addressed talent crisis through targeted interventions. Aligned leadership team around performance recovery. Reviewed and streamlined key functional processes.
Result: From -10M EUR annual losses to breakeven within 1 year. Organization stabilized, leadership aligned, underperformers exited.

Italian Operations Integration (2023-2024)
Situation: Three Italian plants operating as warring factions — fighting internally and resisting collaboration with European operations.
Action: Drove cross-plant alignment initiatives. Broke down silos between Italian entities and broader European organization. Built collaborative leadership culture.
Result: Italian product sales in Europe increased ~25%. Unified operations, established productive collaboration. Refreshed Italian management at top 2 layers.

Lithuania Leadership Transition (2022-2024)
Situation: Young leadership team installed after leadership reset, struggling to drive change in entrenched old-guard organization.
Action: Coached and supported new leadership team through transformation. Helped build credibility and change capability. Addressed resistance, aligned organization around new direction.
Result: Orders execution speed improved 30%. Complete business model turnaround from imports to local production within 1 year. Annual growth 15%.

European operations sold to strategic buyer in 2024 following successful stabilization.

Chief Human Resources Officer

Progressive HR leadership across EMEA Industrial Operations, with four major turnaround/transformation cases:

Quality Function Crisis Recovery (2018-2019)
Situation: Global quality scandal — mass product recall (dishwashers) causing massive financial losses and reputational damage. Quality function neglected for years: incompetent team, weak culture, no credibility.
Action: Partnered with new Quality leader to rebuild from ground up. Replaced more than half of leadership team. Redefined function's mission. Recruited high-caliber talent. Coached leader through confidence gaps.
Result: All critical quality issues resolved within 12 months. Historical quality records broken every subsequent year. Function transformed from liability to competitive advantage.

East Europe Manufacturing Labor Crisis (2018-2019)
Situation: By season 2018: zero applications for seasonal workers, significant drop in permanent worker inflow. No one wanted to join Electrolux factories.
Action: Gathered EMEA Manufacturing leadership to develop comprehensive solution. Introduced migrant workers approach despite strong stakeholder resistance.
Result: Decreased workers' attrition from 25% to 8% within months. Employee engagement improved 22 percentage points in Eastern Europe. Season 2018 sdtafed fully. YoY productivity and OEE targets over-achieved for first time in Eastern Europe.

Supply Chain Centralization (2014-2016)
Situation: Major organizational restructuring — centralizing Supply Chain operations across EMEA. Experienced plant managers losing power. Strong resistance, lack of trust, leadership vacuum.
Action: Deployed as embedded change agent. Bridged gaps between central leadership and local plant management. Ensured functioning of new structure during transition.
Result: New centralized organization successfully established and operational. Achieved strategic targets for product delivery at improving cost. New SC organization gained trust and demonstrated advanced capabilities.

HR Director Industrial Operations EMEA (from 2019 - Europe)

Commercial Organization Turnaround
Situation: Dysfunctional commercial organization with toxic culture, chronic underperformance, consistent losses. Managing Director terminated in week two of my arrival.
Action: Kept business running for 4 months while assessing team. Personally removed most toxic individuals. Rebuilt leadership culture around accountability. Supported onboarding of new MD and completed organizational reset.
Result: Transformed from loss-making unit to fastest-growing commercial team in Europe. Delivered significant sales growth and profit turnaround within 18 months. Built self-steering team capable of sustaining performance.

Regional HR Director (CIS counties + Baltics)

HR leadership for industrial gas operations including oversight of two M&A integration projects. Managed complex stakeholder environment, aligned cultures and systems across acquired entities while maintaining operational stability.
Assured stable business functioning along severe Financial crisis of 2008-2009, forcing mass redudancies and business restructuring. While making sure 2 entities acquired pre-crisis were integrating into the business wihtout performance loss.

HR Director

Regional HR leadership across CIS markets for consumer electronics business.
Establishing HR system from scratch along shaping new Global region in CIS.

CIS Region HR Manager

Post-merger integration of Business Consulting practice into IBM structure. Aligning processes, leadership practices and culture.

HR Manager. Business Consulting Services department (integration project)

Recruitment and development support for the pilot project for the emerging business model of dedicated software development centres.

Recruitment Manager

Interim HR Director/CHRO | Turnaround & Transformation Specialist | I stabilize broken organizations and rebuild dysfunctional teams

English

German

Polish

Russian

SHRM

Interim HR Director/CHRO | Turnaround & Transformation Specialist | Helping leaders succeed when context is tough

A CEO once said, "I need you to fix my HR team."

I spent a week inside.

After watching how things really ran, I went back to him and said:

"Your HR team isn't broken. Your leadership team is. HR is just the mirror."

He didn't love that answer.

But here's what I saw:

- Leaders sidestepped HR, then blamed them for being out of the loop.

- Leaders made hiring decisions, then blamed HR when those hires didn't work.

- Leaders avoided hard conversations, then blamed HR for "cultural issues."

HR was doing exactly what leadership allowed.

If you want better HR, look in the mirror first.

Fix your leadership, and HR will follow.

My first turnaround almost broke me.

I was just over 30, full of ambition, convinced that if I just worked harder, I could fix anything.

The job was huge. Transform a fast-growing country into an independent region. Build everything from scratch. Change old habits, set up new processes.

Here's what I ran into:

- There was no real team, just job titles
- Managers agreed in meetings, then did whatever they wanted
- The culture valued hierarchy over common sense

So I did what most do. I worked long hours. Built impressive plans. Laid out all the change on paper.

Nothing moved.

The breakthrough didn't come from another plan. It came when I stopped talking and started listening.

Not the "HR listening" where you nod along and take notes.

Real listening. The kind where you're silent long enough to hear what people are afraid to say out loud.

That's when things started to shift.

Turnarounds don't start with strategy. They start with trust.

Trust starts with listening.

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Best HR advice I ever got? Came from a factory floor supervisor in Poland.

"You HR people love your processes. But my guys don't read your policies. They watch what happens when someone breaks them."

I was two weeks into a turnaround. I had a deck full of slides about culture transformation.

Nobody cared.

They didn't listen to my speeches. They watched what I did when the first line manager screamed at an employee.

They watched what happened when someone missed their targets.

They watched who got promoted. Who got sidelined.

And they watched if poor behavior was ignored, or if it had consequences.

Here's the truth: Culture isn't what you write down, or what you present.

It's what you tolerate.

The hardest job I ever had wasn't the turnaround.

It was what came after.

Manufacturing business, deep in trouble. It needed a reset, and we gave it one. Turned things around. Brought the company back to life.

Then the parent company dropped the next task: "Now keep it running."

I lasted 8 months. Not because I failed, but because I was bored out of my mind.

Building is one thing. Maintaining is another.

Some people are wired for steady-state. For stable operations. For the rhythms of routine.

That's not me.

You have to know what you're built for. Not just to prove you can hang on, but to focus where you make the most impact.

I'm built for the mess. Not the maintenance.

Most team diagnostics are a waste of time.

Personality assessments. 360 feedback. Engagement surveys.

I've deployed all of them. Different countries. Different sectors. Results were always the same.

People answer based on who they wish they were. Not who they are.

The only accurate diagnostic I've ever run didn't involve paperwork.

It was a simulation. I watched a leadership team fight over a fake budget.

Ninety minutes of pressure told me everything: 
Who dominates. Who shuts down. Who gambles. Who freezes.

No test or survey ever comes close.

If you want to know how your team really works, stop handing out forms.

Put them in a real situation. Watch what happens.

Stop measuring what's easy. Start measuring what matters.

HR professionals love to say people are our greatest asset.

Then budget season hits.

Suddenly, people become our biggest cost.

I once sat in a meeting where we spent two hours analyzing travel expenses line by line. 

Then, in ten minutes, the team decided to cut the entire L&D budget.

Someone said, We'll bring it back next year.

We didn't.

Here's the truth. The best leaders I've worked with never repeated empty slogans about people.

Instead, they said, Show me your org chart and your budget. I'll tell you what you actually value.

What you fund is what matters.

If you want leaders who build high-performing teams, start by checking where the money goes.

Because a budget is a strategy with numbers attached.

And people see the difference.

The fastest turnaround I ever led? It took just 90 days.

Not because I had a smarter plan. 
Not because I was a genius.

It was fast because the hard part was already done. The previous leader had diagnosed everything that was broken. He spelled out exactly what needed to change.

But he couldn't pull the trigger.

When I showed up, his summary was right there: 
A file on his desk called, "What we need to do but won't."

He knew. His team knew. They all knew. 

My job wasn't insight. It was permission.

Organizations don't always need a new strategy. 
Sometimes, they just need someone who's ready to do the obvious work.

Execution, not ideas, is often what's missing.

A factory supervisor once cornered me with a simple question.

"Why do you HR people always start with the org chart?"

I didn't have a good answer.

He looked me dead in the eye.

"I've worked here 18 years. I've seen 6 org charts. Same problems every time. Different boxes."

He was right.

Org charts are HR's favorite way to look busy. We shuffle boxes. We invent new department names. We promise "synergies."

But we avoid the hard conversation.

The only question that matters:
Do you have the right people in these seats? Yes or no.

If yes, the org chart barely matters.
If no, no chart in the world will save you.

Stop fussing with the boxes. Start fixing the team.

A plant director once asked me to "fix" his underperformers.

I asked one question: When did you last give them honest feedback?

Silence.

Here's the real problem.

Most "performance issues" aren't about skills or attitude. They're about leaders dodging hard conversations. They avoid feedback for years, then expect HR to clean up the mess. 

Nobody's surprised when the whole system starts to creak.

The employee isn't suddenly useless. They've just never been told the truth.

If you haven't had the conversation yourself, don't call it a performance issue.

Call it what it is: avoidance.

Unpopular opinion: Most HR best practices make crisis worse, not better.

Here's why.

Annual performance reviews? They move at the speed of molasses. In a turnaround, you need real feedback in days, not in a year.
Competency frameworks? Too slow. I'm looking for people who can deliver right now, not check boxes.
Engagement surveys? Forget it. People want action, not another survey.

Every time I enter a company in trouble, my first question is simple,
Which HR processes are you running because someone told you to, not because they work?

We cut half of them on day one.

Suddenly, leaders have energy again. Teams focus on what matters.

What actually gets results in a crisis?
- Right people in the right roles
- Clear expectations
- Fast decisions

Everything else is just window dressing.

If you're stuck in chaos, try removing instead of adding.

Three CEOs in a row told me the same thing:

We need to restructure.

Two of them didn't need restructuring at all.

Cutting up an org chart is a crowd pleaser. It looks bold. It feels like action.

But here's what really happens. Restructuring becomes a substitute for the hard choices no one wants to face. The leader who needs to go, but no one will say it out loud. The strategy that isn't working, but still soaks up time and money.

Instead, everyone gets busy redrawing boxes.

It's expensive theater. The same people keep doing the same things, just with new job titles and reporting lines. The real issues stay untouched.

So before you start moving boxes around, ask yourself:

What decision am I avoiding by launching a restructure?

Figure that out first. You might not need a new org chart at all.

Ever had to reset a team almost from scratch?

I once walked into a unit with 8 managers. Within months, 6 were gone.

Not because they were bad people. Just wrong for what the business needed next.

But here's the moment everyone underestimates... 
The real test wasn't letting people go.

It was looking the 2 who stayed in the eye and saying, 
"I need you to trust me. This will get better."

They had just watched most of their peers leave. 
They had every reason to update their resumes.

But they stayed.

Two years later, the same team broke every performance record.

People think turnarounds are about who you cut. 
They're really about finding who you can build around, and believing in them when it's uncomfortable.

That's how you turn chaos into momentum.

Ona totally not a serious note. 
What do you play with on the weekend?
I’m playing with AI :)
From a relatively innocent photo with sax, this funny silly video which everyone makes now :)
I bet if the traction will be high or not.

Nicky Price

Break through subconscious patterns to unlock your true potential |High Performance Transformation Therapist & Coach |PQ Positive Intelligence | #anxiety #Impostorsyndrome #publicspeaking #moneyblocks

You’re not stuck. Your identity just hasn’t caught up with your potential yet — and that’s what I help women in business change.

Hi, I’m Nicky 👋

If you’re an ambitious woman in business who knows you’re here for more, but something inside still holds you back, you’re not alone. You’ve done the strategy, the mindset work, maybe even the healing… but you're frustrated because you haven’t yet been able to step into the visibility, confidence or impact you know you’re meant for.

But here's the truth.  You can’t create your next level of success with the same thoughts, beliefs and identity that built your current one. Your strategy isn’t the problem — you’ve hit an internal identity ceiling.

That older identity was shaped a long time ago — and it can’t yet hold the success, visibility, income and fulfilment you’re trying to create.

That’s why you may still:

- Dim your voice, or find yourself playing small

- Question yourself and your expertise

- Overgive, undercharge or undervalue yourself

- Hit ceilings in visibility, income or confidence

- Get close to breakthroughs… then stall

You think you need a better strategy.
But what you actually need is an identity upgrade.

When your identity shifts, everything else follows — naturally and permanently.

🌟 What I Do: 

I help women in business get out of their own way and step into the visibility, confidence and impact they’re capable of, by rewiring the subconscious patterns that silently limit success.

My work blends:

✅  Identity-level rewiring

✅  Subconscious repatterning

✅  Behavioural and emotional integration

This isn’t surface level mindset work.
It’s identity evolution at the subconscious level — the root of lasting change.

✨ What Clients Often Say

“I finally feel like I can do this.”
“I’m being seen and heard — without forcing it.”
“I can hold more — more income, more visibility, more ease.”

You don’t have to choose between your success, impact, wellbeing, or connection and relationships.
You get to have it ALL— AND be the woman who can hold it.

💫 Ways to Work With Me

✨ 1:1 Identity Upgrade Sessions
✨ 6-Month ‘Here For More’ Program
✨ Hybrid Therapy + Coaching Deep-Dive
✨ Speaking & Workshops on Identity, Visibility & Confidence

If you can feel your next-level self calling you forward,  but feel like you're sabotaging yourself — you’re just ready for an identity upgrade.
Message me or take a look at this introductory video.  https://mebutfree.com/LI

Founder

Overcoming limiting beliefs in the workplace is often referred to as "mindset" work - yet our conscious mind is a very small part of what shows up for us in day to day life.  It is our sub-conscious mind that is running the show as it accounts for around 90-95% of our daily actions.  
I am passionate about helping my clients to ignite their full potential in their business or career by removing impostor syndrome, anxiety, money and confidence blocks, but I also love sharing how it is possible to live a calmer, happier, more abundant and stress free life with more intimate connections  by understanding a little about how your mind works. 

As an Advanced RTT therapist and Accredited coach,  I am able to FREE my clients from all sorts of limiting beliefs and behavioural patterns using my unique 5 step freedom formula for cognitive change. 

The results are transformational.  All sessions are done either face to face locally or via private video conferencing around the world.  
Whilst I can help with pretty much any block or unwanted behaviour patterns - my specific area of expertise is helping my clients to work through impostor syndrome, anxiety, confidence and self worth issues in their business, their relationship with money and with their partner relationships.

==> Looking for a speaker? - I am available for speaking events and have 3 signature talks around how our mind works to enable us to achieve happiness and fulfilment in our life. 
Podcaster or Broadcaster?  - Check out my radio interview:
https://www.mixcloud.com/radiowoking/roys-happy-hour-with-guest-nicky-price-7th-january-2020

Send me a private message to find out more or visit my website:
https://www.MeButFree.com
#RTT #RapidTransformation #hypnosis #therapy #Neuroplasticity #mindfulness #happiness #mentalhealth #personaldevelopment #speaker #lifecoach

What a beautiful evening that was - a luxury evening in Knightsbridge at Signor Sassi Italian restaurant networking with some serious women in business at the invitation of Kylie Anderson and Liz Taylor whose stories about some of her famous clients and their incredible events were highly entertaining.

Lovely to catch up with the gorgeous Aruna Rao, Rachel Pearson, Sophie Pittaway, Lorraine Thomas, Lisa Johnson, Lara Waldman, Elena Kale MCIM, Tracey Taylor and so many others!  What an inspiring room to be in!

Nicky Price 

Helping Women in Business Get Out of Their Own Way & Step Into the Visibility, Confidence & Impact They’re Truly Capable Of │ Identity Upgrade & Subconscious Repatterning │ Speaker & Workshop Facilitator

Limiting beliefs aren’t fixed by pushing harder.

They’re fixed by understanding the patterns.

Limiting beliefs stem from:

→ Early life experiences
→ Childhood conditioning
→ Deep subconscious thoughts

You can’t willpower your way past them.

You can only fix them at a subconscious level.

The solution is deep work:

→ Realise what’s happening
→ Find out why it’s happening
→ Deeply understand the role it plays
→ Release the trapped emotional energy
→ Use hypnosis to install some new desired beliefs

The block will release
The nervous system relaxes
Creativity and success will flow

You’ll stop limiting yourself.
And be ready to receive more.

This is where real growth happens.

Not on the strategic surface.
But at the subconscious root.

I’m hosting a FREE workshop on January 12th.

You’ll learn how to release subconscious beliefs keeping you stuck.

DM the word MORE and I’ll send you a signup link.

Put yourself first.

No client is worth your mental health.

I used to say yes far to often:

→ Uncommitted clients
→ Events I didn’t want to go to
→ People misaligned with my values

All this did was keep me stuck.

→ Overworking.
→ Trying to please everyone.
→ Doing 100 things but failing at 95% of them.

Eventually burnout happened.

That’s what it took to make me realise my issues.

I was holding onto subconscious beliefs
that were causing me to put myself last.

→ You have to work hard for money
→ You have to please others to feel valued
→ Linking business wins and success to my self worth

I took a step back.
Looked at my beliefs.

And rewired my patterns of thinking.

Now I’m receiving more,
properly valuing my time,
and working with my ideal clients.

So if you’re putting yourself last, just know:

→ You are enough
→ Your health comes first
→ You deserve to be a priority

It’s time to take care of yourself.

I’m showing you how in my FREE workshop on January 12th.

You’ll learn how to release subconscious behaviour patterns causing you to undervalue yourself.

DM the word MORE and I’ll send you a signup link.

Stop beating yourself up for making mistakes.

It wasn’t a failure if you learned something.


If you want to grow,
you’re going to be challenged.

→ Fear of success
→ Feeling like an imposter
→ Scared you’ll lose everything

These are signs your nervous
system is outside the comfort zone.

And that’s what growth feels like.

Don’t let mental barriers
stop you from making progress.

Here’s how to overcome them:

1️⃣ Tune in to your feelings
↳ Which task is causing resistance?
↳ Note what’s giving you fear

2️⃣ Find the root cause reason
↳ What are you most afraid of?
↳ What are you scared might happen?

3️⃣ Understand why the pattern exists
↳ Which childhood experiences shaped you?
↳ Look at learned behaviours with compassion

4️⃣ Change your perspective
↳ Update your outdated beliefs
↳ Heal your inner child response

5️⃣ Hypnosis to rewire your mind
↳ Use repeated listening to change behaviour
↳ Install new beliefs into your subconscious

Life is full of challenges.

Don’t let them stop you.

Use them as learning experiences.

Every problem has a solution.
You don’t need to quit.

You need to heal the subconscious
resistance keeping you stuck.

♻️ Repost if this inspired you
👤 Follow Nicky Price for more

Being loud isn’t a sign of competence.

It’s a sign of weakness.

Loud people are usually trying to:

→ Cover up lack of knowledge
→ Make themselves feel important
→ Assert dominance to feel empowered

But none of that makes
them smarter than you.

The smartest people actually:

→ Listen more than they speak
→ Say words with clear intention
→ Give opinion with confidence, not arrogance

It’s not about shouting louder than others.

It’s about stating your points with confidence.

♻️ Repost if this was helpful
👤 Follow Nicky Price for more

How to stop  shrinking around loud people

Being hard on yourself isn’t the recipe for success.

It’s the recipe for burnout.

If I could go back:

I’d be kinder to myself.

→ I’d stop pushing.
→ I’d stop forcing.
→ I’d stop proving.

I thought negative self-talk
drove me to do better.

But eventually it drove me to burnout.

Eventually I realised beating myself
was my nervous system reacting.

I was telling myself:

→ You’re not worthy
→ You don’t deserve this
→ You’re not good enough

All because of ideas I’d internalised since childhood.

Eventually I learned how to let go of these thoughts.

I expanded my capacity.
Rewired my nervous system.
And became ready to receive more.

If negative self-talk is damaging you:

→ This is your subconscious
→ Pushing through won’t fix this
→ Your nervous system is the root cause

And once you fix it,
the results will follow.

I’m showing you how to move past these feelings on January 12th.

In my free workshop, you’ll learn how to release negative self-talk.

DM the word MORE and I’ll send you a link to join.

 I’m 60. If I were 26 again, 

I’m hosting a free live workshop at 7pm today 🎉
I’m teaching you how to overcome invisible
barriers to business growth and success 👇

This workshop is for you if:

→ You’re a female business owner
→ You’ve hit an invisible income ceiling
→ Working harder isn’t solving your problem
→ You watch courses, but they don’t make you money

You don’t need another strategy.
You need to rewire your belief system.

And that’s exactly what we’ll do in this webinar.

During the 90 minute workshop you’ll:

→ Rewire your mind for business success
→ Have 3 shifts to overcome your income ceiling
→ Learn the root of your money and success blocks

You’ll learn how to build a business
with more freedom (physical + financial)

We’ll also be doing a live activation!
(this is where the real shifts happen)

This is real transformation, not just information

I can’t wait to see you there today at 7pm GMT.

Here’s the link to sign up and join:

https://lnkd.in/esqEQqEi

You don’t need to become someone else.
You need to remove the internal barriers
distorting how you show up in business.

Most of the women I work with aren’t stuck.

→ They’re smart
→ They’re capable
→ They’re experienced

But they’re not seeing the results they deserve.

→ Revenue has plateaued
→ They’re working too much
→ The business starts to feel like a cage

This isn’t because they lack knowledge.

It’s because they’re being driven
by outdated thought patterns.

A belief system adopted during
childhood that’s telling them:

→ You’re not deserving
→ You’re not ready for this
→ You’re supposed to struggle

They’re not broken.

But their nervous system is
protecting them from something scary.

And that thing is success.

I don’t help women ‘fix’ this problem.

I help them:

→ Identify outdated beliefs
→ Release the beliefs they no longer need
→ Expand their nervous system to make success feel safe

This removes the internal conflict,
gives them a sense of clarity,
and lets success happen.

This isn’t about becoming more.

It’s about removing the blocks stopping
you from being who you already are.

— — — — —

P.s. Here’s who I don’t help:

→ Women looking for quick hacks
→ Women who think they need fixing
→ Women waiting for someone to rescue them

I don’t provide surface level solutions.

I work on the root cause holding you back.

Excited to be joining up with these two powerhouses Kier Adair and Gill McKay again for a Confidence workshop!

🚨 There's just 5 spaces left for a confidence-boosting half day workshop you won’t want to miss…
This Tuesday morning,  (27th Jan) I’m honoured to be guest speaking at a powerful half-day Confidence Workshop — designed to elevate your inner confidence and connect you with a room full of ambitious, heart-led women.

✨ I’ll be sharing how your values are often the silent subconscious drivers behind your confidence… and how they can either give you permission to rise — or quietly keep you playing small.

PLUS… I’ll be guiding a live activation to help you connect with the most confident version of you — the one who already knows she’s ready for more.
Whether you’re a speaker, business owner, or woman on a mission to be more visible…

 This is for you.
🗓️ Tuesday morning
 📍 Confidence Workshop (open to guests!)
 🎟️ Only 5 spaces left
Pop a comment or DM if you’d love to come along — I’ll get the details to you!

You don’t need a new route.

You need to remove the roadblock.

Things that work to grow your business:

→ Running Meta ads
→ Hiring a sales team
→ Posting on social media
→ Doing networking events

But none of them work if your mind isn’t ready.

That’s why most business owners:

→ Try 1 strategy
→ See a bit of progress
→ Then it stops working
→ Income goes back to baseline
→ They blame the method and try another

And they go round in a circle for years.

Most strategies work.

If you remove what’s stopping them.

So instead of constantly
searching for new ideas:

1️⃣ Look at your belief system
→ Do I believe I deserve more?
→ Does success make me scared?

2️⃣ Check your nervous system
→ Do I feel tense when winning?
→ Do I self-sabotage after success?

3️⃣ Watch your patterns
→ Do I overwork when results stall?
→ Am I procrastinating on the difficult work?

4️⃣ Stop trying to willpower through
→ Fear can’t be outworked
→ Logic won’t get you past the block

5️⃣ Do the inner work
→ Look at your subconscious beliefs
→ See what events impacted your mindset

Growth won’t come from more strategies or work.

It’ll come from rewiring your belief system.

Telling yourself:

→ You deserve success
→ You’re ready for more
→ You’re capable of this

Once your subconscious is aligned,
the strategies will finally start working.

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Stop thinking you’re not good enough.

Start rewiring your self-talk.

Confidence is built on the story you tell yourself.

If you tell yourself:

→ I’m not worthy
→ I’m not good enough
→ I’ll never be able to do it

Then you’ll never feel ready to succeed.

Confidence is built on the story you tell yourself.

→ How you view setbacks
→ How you internalise feedback
→ How much praise you give yourself

These thought patterns are learned during childhood.

Because they’re learned,
they can also be changed.

Rewiring your mind to believe:

→ You are enough
→ You do deserve it
→ You’re more than capable

You’ll be ready to step into your next version.

I’m showing you how to overcome these limiting beliefs in a free workshop on January 12th

You’ll learn how to release subconscious behaviour patterns causing you to undervalue yourself.

DM the word MORE and I’ll send you a signup link.

How to build unshakeable confidence

Stop putting yourself last.

Others will do the same.

Most women undervalue themselves.

→ They devalue the work they do
→ They undercharge for their time
→ They understate the results they can get

So people take advantage of them.

Clients pay less and demand more.
Friends steal time with little thanks.

You end up running around
trying to please everyone.

But getting no appreciation.

This WILL continue until
you start valuing yourself.

Here’s how to do it:

1️⃣ Put a £ amount to your time
↳ Don’t work for less than £x per hour
↳ This removes the emotion

2️⃣ Benchmark your value
↳ How much do similar people charge?
↳ Make it objective

3️⃣ Know why you undervalue
↳ Do you feel like an imposter?
↳ What are you afraid of?

4️⃣ Work on your internal beliefs
↳ Most of this is rooted in childhood
↳ Rewire your subconscious to know you are enough

Pushing harder won’t help.

You’ll end up working more,
with less time for yourself,
with zero appreciation.

Stop pushing harder.
Start valuing yourself.

♻️ Repost if this inspired you
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Ever felt confused about why your motivation and willpower seems to disappear again at this time of year?

This month's newsletter is all about how to create lasting change that doesn't disappear by February.

View newsletter: Subconscious Mindset Hacks

We start the year with the best of intentions. There's something about a "new" year that makes us want to clear out some old behaviours, habits, and m

Open article: Why Does Lasting Change Feel So Hard? by Nicky Price • 4 min read

Strategy won’t fix money blocks.

Expanding your belief system will.

Most business owners aren’t stuck on strategy:

→ It’s all on YouTube
→ You’ve listened to the podcasts
→ You know what’s needed to grow your business

But you’re still earning the same money.

The problem isn’t knowing what to do.

It’s building a nervous system
that can handle more wealth.

Because if you want to receive more,
your subconscious needs to know:

→ You are enough
→ You deserve this
→ You can trust yourself
→ You’re ready for the next level

Once you rewire your thoughts,
the strategies you’ve learned will work.

I’m showing you how in my FREE workshop on February 10th.

You’ll learn how to release subconscious behaviour patterns causing you to undervalue yourself.

DM the word MORE and I’ll send you a signup link.

You started a business for freedom.

But it’s starting to feel like a cage.

Because at least with a 9-5 you can:

→ Switch off at 5
→ Leave it at the office
→ Deal with it on Monday
→ Get your pay cheque no matter what

But if you’re an overworking business owner:

→ You’re working all hours
→ You’re thinking about it at night
→ You’re never clearing that todo list

You think you need to push through.

Because if you just:

→ Land that big account
→ Get some more clients
→ Hire some great staff

You’ll have the freedom
you’ve been dreaming about.

Where you’re earning great money,
and you’re in control of your time.

And you can have all of that…
but not by pushing harder.

Most women think it’s a strategic issue:

→ I need a better lead source
→ I’ve got to build a lead magnet
→ I need to learn how to delegate

But it’s actually a self-worth issue.

You know all the strategies,
you’re smart enough to implement,
but your nervous system isn’t ready for success.

The solution isn’t working harder.

It’s taking a step back and
working on your belief system.

You’ve been conditioned to feel like you’re not enough.

But you need to rewire yourself to know:

→ I am worthy
→ I am good enough
→ I deserve to succeed

Then you’ll stop getting in your own way,
and implement the strategies with ease.

♻️ Repost if this inspired you
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8 Signs You’re Overworking

I used to think money = happiness.

At 50 I realised true happiness is about alignment

Aligning your conscious desires
with your subconscious programming.

Most people are in internal conflict.

They need purpose and joy.

But they seek titles and money
from avenues that lead to burnout.

They don’t realise that purpose and money can coexist.

It’s possible to do what you love and:

→ Have a social life
→ Switch off at 4pm
→ Enjoy your daily tasks

If you program your mind to think the right way.

As kids, we get conditioned to believe:

→ Working more = success
→ More money = more happiness
→ If you want it done right, do it yourself

In business, these traits lead to:

→ Overworking
→ Controlling everything
→ Feeling guilty when taking time off

And ultimately you work more for less money.

The solution is rewiring your belief system.

The one that was built during childhood,
but is now holding you back as an entrepreneur.

Then you’ll be able to:

→ Stop people pleasing
→ Stop overworking for no reason
→ Build a business that actually gives you freedom

I’m hosting a free workshop on February 10th teaching you the skills to make it happen.

I’ll show you how to build a business you truly love to run. No more compromises.

DM the word FREEDOM and I’ll send you a signup link.

lifehacks i know at 60

You don’t need another business strategy.

You need to update your childhood beliefs.

Your childhood conditioning dictates your:

→ Risk tolerance
→ Feeling of self-worth
→ Relationship with money
→ Comfort with being visible

This isn’t something you can beat with willpower.

Try taking a step back,
working on your subconscious,
and removing the blocks keeping you trapped.

Then success becomes simple.

You’ll take action without fear.

The work that felt so hard
will become a natural path.

And you’ll break through the income ceiling.

♻️ Repost to educate your network
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Negative self-talk is poison.

Here’s how to make it stop:

Nothing destroys you more than saying:

→ “You don’t deserve this”
→ “You’re not good enough”
→ “You’ll never be successful”

It makes you scared of trying.
And it keeps you stuck.

These intrusive thoughts
often stem from childhood.

We’re conditioned with beliefs.

They live in our subconscious.
And they dictate our actions today.

Here’s how to overcome negative self-talk:

1️⃣ Start with recognising it
↳ ****Notice negative self-talk
↳ Note that it’s happening

2️⃣ Look at what you’re doing
↳ When does it kick in?
↳ What is it stopping you from doing?

3️⃣ Understand the root cause
↳ It’s usually a childhood belief

4️⃣ Rewire the belief system
↳ Do guided hypnosis
↳ Work on your inner child

Ignoring negative self-talk won’t work.

You can’t just push through.

You need to step back,
and work on your beliefs.

Once you rewire your mind,
growth becomes natural.

♻️ Repost if this inspired you
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The top 1% don’t just invest in strategy.

They work on their identity.

Strategy tells you what to do.

But identity determines
whether you’ll actually do it.

Most people already know the steps:

→ Post the content
→ Do the networking
→ Make the landing page
→ Reach out to the right people

But when they try to do the work:

→ They procrastinate
→ They overthink
→ They avoid

Not because they’re lazy.

Because their nervous system
isn’t ready for the outcome.

You can’t push through this.
You don’t need accountability.

You need to expand your nervous system capacity.

So growth feels safe.
So success finally sticks.

And growth finally comes
as a result of your effort.

For women wanting to grow,
identity work isn’t optional.

It’s necessary.

It allows you to stop constantly chasing.

And actually reach your potential.

P.s. I’m running a FREE workshop on this very topic! It’s on February 10th.

You’ll learn how to release subconscious behaviour patterns causing you to undervalue yourself.

DM the word MORE and I’ll send you a signup link.

Friday’s “𝑾𝒐𝒎𝒂𝒏 𝑾𝒉𝒐…” Mic Drop Live event in Oxford, hosted by the brilliant Sandra Garlick MBE, was nothing short of electric.

I was honoured to step onto that stage and share a few mindset tips alongside some seriously powerful and inspiring women.

✨ Meeta Darji led us through EFT tapping techniques that brought immediate calm and clarity.

🎤 Julie Bale shared performance and vocal strategies that made us all want to sing (or at least speak) from our diaphragms.

📊 Kate Whitley reminded us how seconds are all it takes to make an impression—backed by compelling stats.

🎯 Dr Clare Roberts-Molloy, founder of TEDx Wolverhampton, gave us TEDx-level wisdom and left us with a line that truly stuck with me:

“𝘈𝘱𝘱𝘳𝘰𝘢𝘤𝘩 𝘦𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘤𝘶𝘳𝘪𝘰𝘴𝘪𝘵𝘺 𝘢𝘯𝘥 𝘺𝘰𝘶'𝘭𝘭 𝘯𝘦𝘷𝘦𝘳 𝘣𝘦 𝘥𝘪𝘴𝘢𝘱𝘱𝘰𝘪𝘯𝘵𝘦𝘥.”

The stories we heard were raw, empowering and unapologetically real!

It was a timely reminder of how many brilliant women are building businesses that absolutely deserve to be seen, heard, and celebrated—and how critical it is to learn how to share your story in a way that builds trust without losing yourself in the process.

Also loved catching up with Hazel Turner, Sheila Smith, Gita Raikundalia and all the other incredible women in the room. You know who you are. 💫

If you’ve been holding back on putting yourself on a stage... if you’re still wrestling with feeling unseen, stuck in patterns of money blocks or low self esteem, then I might have something for you!

On February 10th, I’m running a live workshop to unpack exactly that.
It’s for the woman who knows she’s meant for more—but just can’t seem to break the cycle.

✨ You’ll learn what’s really going on beneath the self-sabotage
 ✨ How to shift the hidden patterns keeping you playing small
 ✨ And how to finally feel confident being fully seen—for who you truly are

It’s not just another mindset session. It’s the start of something deeper.
Curiosity might just be your first step to becoming unforgettable.  Drop me a DM if you'd like the link - it's a free workshop!

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