Break The Web

Head of Operations

MilaDiBella.com

I help marketing teams run their content ops at the speed of light⚡️

Content operations specialist

SaaStock

As the Lisbon City Leader, I curate in-person events and online spaces for the SaaStock
Local Chapter community to grow by sharing challenges, best practices, knowledge and
facilitating networking.

Lisbon City Leader

Flying Cat Marketing

⚡️ Generated almost €1M in inbound pipeline per quarter
⚡️ I set up the foundations and processes of the marketing department
⚡️ Created and optimized SOPs, systems, processes, automation, you name it
⚡️ Ran the partners program
⚡️ Created and operationalized an inbound content engine that works like clockwork
⚡️ Conducted deep customer research and turned it into a Customer Experience Map
⚡️ Ran 2 employee advocacy programs
⚡️ Planned and executed a rebranding plan

Head of Marketing

As the first Marketing person at Flying Cat Marketing, I aim to build a customer-led qualified inbound machine that will ensure sustained growth in the number of leads for Sales. 

Some of my responsibilities are: 
⚡ Managing the FCM blog 
⚡ Producing The SEO Growth Podcast 
⚡Developing an engaging employee advocacy program for personal brands 
⚡ Manage the FCM website 
⚡ Help build Sales assets 
⚡ Experiment with formats and channels 
⚡ Manage the FCM LinkedIn page 
⚡ Measure and report the marketing performance

Marketing Manager

As a CAM, my goal was to provide unforgettable white-glove service to all clients, by ensuring they feel listened to, strategies are executed in a timely manner, and clients feel like they are provided with more value than they paid for.

Some of my responsibilities were:

⚡️ Onboard clients, introduce them to all the stakeholders, and act as the central point of contact for all project-related matters
⚡️ Create project timelines and workflows for each individual client's needs
⚡️ Ensure that we exceed growth expectations and that the client is 100% aware of the growth impact we're making
⚡️ Have oversight on team capacities & availabilities, assign tasks and responsibilities to all stakeholders
⚡️ Build and maintain strong, long-lasting client relationships paying attention to their needs and objectives
⚡️ Exceed all client expectations in terms of service and results

Client Account Manager

I’m HelpingSaaS help their customers by creating Knowledge Bases and writing useful Product Content. I work within the confluence of product content, customer success, and UX, blending with the team and its way of working. 

I conduct deep research about the product and audit the existing KB. Then, I ideate the structure, map out the content, and write highly detailed tutorials featuring GIFs, images, and videos. Then, we work on standardizing the product language and improving the UI for a better UX.

My goal is to provide highly useful content for the customers to get the most out of the product,  reduce inbound contacts to the Customer Support team, and promote a self-serve mentality that enables scalability without compromising customer satisfaction.

Knowledge Base & EduContent Creator

Intrro

Marketing Lead

Octopush.com

I was in charge of the monthly newsletter. I reactivated the blog, optimized it for SEO, wrote plenty of articles, guides, and interviews with experts. I created the Company Guidelines of the brand. I reviewed and improved the copywriting site-wide, in French, English and Spanish, optimized for SEO. 

I contributed with the graphic design (infographics, images, schemes) and introduced improvements in the UI/UX of the platform, that were put in practice after my departure.

I contributed a great deal in operations, processes and group dynamics. I was in charge of interviewing freelancers and full-time contractors.

Also: I helped with Customer Support by phone, char and email in English, Spanish and French. I improved processes in User.com (automation), designed the email marketing strategy and created the Knowledge Base. I also crafted +10 video tutorials for our YouTube channel.

Content Marketing

South Ventures

I was the first and almost only channel for investors to know and follow up their investments. Money is one of the most sensitive topics to deal with: in my job I constantly managed with frustration, confusion, fear and even anger. It gave (and still gives) me a great satisfaction to be our investors anker and person of trust. Also I managed the day-to-day cash, did customer support and compliance. handled operations in the digital platform, and was in charge of the weekly newsletter.

Investor Relations

Poket.co

I was in charge of onboarding customers to our platform and guiding them all the way during their life cycle. I was in constant search of innovative ways and features to improve their experience and to reduce the churn rate. Also, I was in charge of operations, troubleshooting and reporting to our developers as well as working hand in hand with them to optimize the user experience. To my CEO I was the porte-parole of our customers, giving him insight into what they were demanding from us.

Customer Success Manager

Metrobox Selfstorage

I designed and executed the online presence of the startup. From website design and execution to newsletters and social media management. I also produced the content, the graphic designs and took and curated the pictures of the flyers and brochures.

Digital Account Manager

hey hi! thanks for stopping by :) A bit about me:

⚡️Started my career as Investor Relations for a VC / trading app for LatAm
⚡️Saved all my money and bought a one way ticket to France
⚡️Traveled around and started a role as Content marketer at a SaaS. And then another one
⚡️Freelanced for a lil’ bit and was recruited as Client Account Manager
⚡️Then promoted to Marketing Manager, then Head of Marketing
⚡️I burned out big time, resigned, and took time off to realign
⚡️Started consulting for Content Ops
⚡️Got offered a FT role as Head of Operations by my first client
⚡️Happily turning the agency upside down to radically improve efficiency, profitability and team happiness

What I’m working on in 2024:
🎯 Not burning out
🎯 Radically improving efficiency, profitability, and team happiness following EOS
🎯 Using my marketing background to bring in more biz 

Ice-breakers for your cold emails:
🏄‍♀️ I surf, and my PTO is mostly surf trips
🇦🇷 I’m so Argentinian. I’ll defo use every chance I can to  to remind you that we’re World Champions
🎵 In another life, I woulda been a musician. In this one, I sing at jam sessions

HMU if I can help with anything related to ops and marketing. 
Especially if it’s for an agency. 
Definitely if it’s an SEO agency.

Mila Di Bella⚡️

Jonas van de Poel 🖋️

Head of Content Marketing @ Unmuted 🔊 B2B SaaS Marketing Agency - House of Demand Podcast

Let's face it: it's 2026, and your B2B SaaS content marketing is STILL focused on the type of tactics that arose over a decade ago or don't contribute to commercial goals at all...

🔐  Gate some downloadable content with email capture forms
⚙️  Generate a bunch of useless MQLs that aren’t ready to buy
🤺  Throw these over the fence to sales
🛌  Think your content marketing work is done here

Or, even WORSE:

📚 Find a bunch of high-volume TOFU keywords in SEMRush/Ahrefs
🤖 Ask ChatGPT to write a blog post to rank for these keywords
😴 Publish something on your site that starts with "In the ever-evolving landscape"
⚰️ Top it off with a company page LinkedIn post + link to the blog
💀 Your entire team reposts that company page post to their personal profiles

This. Stuff. Is. Dead.

There's a NEW way to practice B2B SaaS content marketing. 

What does this have to do with me?

I’m Jonas 🙋🏻‍♂️

Went from literary theorist, linguist and English teacher to copywriting content marketer magician. I’m currently working as VP Content at Unmuted.

Want to find out what the modern B2B SaaS content marketing playbook will ACTUALLY look like in 2026 and beyond? 

Shoot me a DM or get in touch at jonas@unmuted.com 📧

Head of Content Marketing

Head of Content Marketing at B2B Growth Marketing agency, Unmuted. Responsible for all content marketing strategy and campaigns, both client- and agency-side. Managing Unmuted's in-house content writing as well as a network of vetted freelance content writers.

What it feels like writing your own LinkedIn posts going up against all the em-dashed AI-generated garbage on here 👇

VP Content @ Unmuted 🔊 B2B SaaS Marketing Agency - House of Demand Podcast

Here's where I think an agency like Unmuted | B2B SaaS Marketing is the biggest value add for B2B businesses:

✨ Strategic overview ✨

Extra hands to execute on your campaigns are valuable, sure. But you could probably get a freelancer to write that once-a-month newsletter for you. 

At Unmuted, we start off our proprietary marketing service for B2B SaaS businesses, The Growth Program, with the following steps:

1. Pre-collaboration intake process (async) 

We ask you to do some home work and provide us with answers to important questions in your own time *before* we get going. 

Stuff about your current customers, ICP, company manifesto, positioning, messaging, metrics like ACV, sales cycle length, blended CAC etc.

Things that might not have been broached during the sales process.

2. Kick-off session with the team

We try to bring all the consultants working on your account to the general kick-off session. 

That means your dedicated Demand Marketing Manager but also folks from the Content, Video, and Design & Development teams.

This F2F onset of the collab is pretty exciting, usually. And as VP Content, I decided we should involve the Creative Department as early as possible, so they get a feel for context and get involved strategically from the start.

By the end of this session, we've also probably identified where your GTM is stuck right now. 

We then schedule follow-up sessions based on these early insights. 

(Mind you, we're still on day 1 of the collaboration, but we know where we should be heading)

Follow-up sessions can potentially include:

→ Manifesto Workshop
→ Positioning Workshop
→ Messaging Workshop
→ Content Audit
→ SEO / AI Search Optimization Audit
→ Google Ads Audit
→ LinkedIn Ads Audit

By tackling all this strategic / hygiene work in the first few weeks, we know we won't waste any time working with a leaking foundation. 

We also find out what things can make impact now, so we can work those into our long-term plan.

3. GTM Strategy

That long-term plan comes in the form of a fully fleshed out GTM Strategy. This generally outlines your go-to-market for the next three months. 

Balancing out the low-hanging fruit with projects that will take a while to pay off. 

We work out prioritization together in this first GTM Strategy session, and immediately schedule the GTM Strategy Alignment in your calendar, three months later. 

It's a strong foundation for B2B SaaS marketing that works. 

5. Operational Rhythm

We combine 2-week sprints with a tactical 30 min. Bi-weekly Growth Meeting to check in on three things:

- Results to share
- Things we've been working 
- Things we'll do next

Aside from the above, we're also on Slack together, of course, to plan, strategize and execute, daily. 

At the end of the day, this diligent and strategic approach is something you'll rarely get from a freelancer, or most other agencies that simply "execute what you tell them to". 

Sounds interesting? 

Let's chat 😉

We've cracked the code on what the next decade of B2B marketing will entail.

Keep your eyes peeled tomorrow 👀

I'll just leave this here to set you up for a lovely weekend:

taplio

The Battle

Mila Di Bella⚡️

Jonas van de Poel 🖋️

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taplio

The Battle

Mila Di Bella⚡️

Jonas van de Poel 🖋️

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jonas van de Poel 🖋️'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJonas van de Poel 🖋️'s LinkedIn Performance