Doncho Dan Miladinov

After working with 200+ clients in the last 5.5 years here are the 4 steps I started implementing in client communication to help me prevent client misalignment.

During a Clay Cafe weekly call on Friday (thanks Kellen Casebeer for the awesome community) the topic of client misalignment and "we never approved these parts of the project" came up.

These things happen because humans forget, assume, take shortcuts, and get busy. And as service providers, that becomes our problem fast.

I've been there. More times than I'd like to admit. So I shared a few things that have saved me over the years. Especially for GTMe's working solo or freelance, new agency owners, or anyone working directly with clients:

1️⃣ Share your screen and take notes live during the meeting. Write down key decisions, action items, and feedback as you talk. Then spend 2-3 minutes at the end reviewing them together.

It gives the client two chances in real time to agree or push back. No room for confusion later. This skill took me longer to acquire, but trust me, it is so worth it.

2️⃣ Might be a hot take but I don't like relying on automated post-meeting notes. Yes, they feel productive. But if you don't have time to write these out after the call, the client probably also doesn't have time to read through AI generated notes that might or might not hit the mark.

I believe real notes beat auto-summaries every time and if you followed point 1, you won't even need post-meeting notes, they are already there.

3️⃣ Meet the client where they actually live. Some prefer WhatsApp. Others are Slack-only. I've used email, Telegram, Discord, you name it. Adapting to their preferred channel eliminates most of the friction before it starts.

This step might become a problem as you scale operations and start working on 50+ clients at a time, but champagne problems once you get there. In certain situations it will help the client pay attention and keep track of the results.

4️⃣ Hardest step. Not every client is a client for you and that's fine. This one takes experience to recognize. You don't need to keep clients who drain your energy or constantly misalign with how you work.

If there is a partner on the team that matches their energy better, let them take lead. There are clients built for your style, and clients built for someone else's. That's just reality.

I have yet to master this one.

*BONUS*

If there is a serious misalignment that pops up with the client, getting them on a call as soon as possible is a life-saver! 

By the end of that Clay Café call, I realized how universal this issue is no matter your experience level. That's pretty cool about this community: everyone shares real situations, not theory, and we all get better because of it.

If you're building a GTM agency or running solo: Client communication isn't a "soft skill." It's a survival skill - the thing that keeps great partnerships going for years.

Done Miladinov

AI Outbound GTM | Automating Operations | Clay

Client Management

Unexpected easter egg from Zoominfo.
Pair it with Google + Clay + Zenrows and get revenue and funding for your TAM.

Whenever you search this, the first result on Google has the revenue or funding info in the span text and you can get it at scale with Zenrows. 

A few constraints:
1. New companies won't be in the zoominfo database
2. Companies below 5M yearly revenue are all shown <$5M
3. Companies with the same names might get mixed up, but from what I saw using the domain, it usually pushes the right company as the first result in Google, with the rest following up as the 2-3 results. 

Let me know if you want the json for catching this info by using Zenrows in Clay.

Grid XP Tech®

PPOW.TECH

We leverage technology to transform creators' protagonism into intellectual property and new business opportunities.

Founder

Propelloo

A global venture builder & advisory firm made for entrepreneurs and investors.

Our hands-on approach focuses on structuring the path to build and scale the next generation of transformative companies.

Founding Managing Partner

CLVBE digital influence

Connecting brands and local influencers across the country to create award-winning digital content.

Tuppi - Criatividade Estratégica

CUSTOM MADE LAB FOR BRANDS.

Innovation for products and services
Tech&Digital projects
Social Media

Partner - Director of Innovation

MSX International

Project Leader on Business Office for future programs.

Project Leader

Ford's Engineering / Manufacturing / Logistics interface and system responsibility for future processes.

Pre-Production Management & Logistics Analyst

Coordinator for procedures and process to Latin America and US/Europe.
PT national and international controller.
Advisor to all areas in new projects.

Product Development Analyst

Protótipo Test Ing. Do Brasil Ltda

Supervisor

Global Trade Jr

General-Secretary for International Business.

General-Secretary

I’m a serial entrepreneur, project manager, and investor with a career built on launching and scaling digital ventures. Over the years, I’ve led more than 150 projects for global businesses and startups, always focusing on connecting ambitious ideas with capital and execution.

Today, I’m leading GRIDXP —where technology, digital media, and live experiences converge to transform how brands connect with motorsport fans. We’re building the new era of sponsorship in motorsport, combining data-driven fan engagement with real-world activation at some of the world’s top racing events.

Francisco Lang

​
A nova corrida não é na pista. É pela atenção.

A Cadillac acaba de contratar Ahmed Iqbal, ex-TikTok e Twitter, como CMO da futura equipe Cadillac Formula 1® Team. Experiência no automobilismo? Zero.

Mas o interessante não é a contratação em si.​ É a filosofia por trás dela: 
construir um time de F1 com base na creator economy. Isso muda tudo.

Antes, o modelo era simples: vencer corridas → ganhar fãs → atrair patrocinadores. Mas o jogo virou. Hoje, a atenção vem antes da vitória.

E quem entender isso primeiro, domina o novo campeonato — o da relevância.

O Ahmed entendeu algo que na Grid XP Tech a gente vive na prática:
​
- Pilotos são também criadores, com comunidades próprias e narrativas autênticas.
- Equipes são hubs de conteúdo e dados, conectando marcas, fãs e performance.
- Eventos são plataformas de ativação viva, onde cada interação é uma história compartilhável.

Iqbal vem de um mundo onde criadores são infraestrutura, não adereços.

A Cadillac está entrando em um esporte onde Ferrari e Mercedes, por exemplo, têm décadas de herança e cultura.

Eles não podem competir em tradição — então decidiram competir em narrativa e engajamento.

Ao invés de tentar “trazer o público para o paddock”, estão levando o paddock até o público.

​Porque o automobilismo sempre foi emoção e performance — agora é também plataforma de negócios e cultura.

O futuro das marcas nesse ecossistema não é patrocinar, é participar.

É transformar emoção em dados, conteúdo em engajamento e engajamento em resultado. 

No automobilismo, a Creator Economy é o DRS que separa quem entende o novo jogo de quem ainda está acelerando no modo antigo.

A Cadillac pode não vencer corridas em 2026, mas pode vencer um jogo muito importante: o da ​r​elevância.

E, no fim, esse ​pódio vale​ muito!

​

Empowering brands to transform sponsorship & fan engagement @ GRIDXP tech

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