Demo Lab

At Demo Lab, we're on a mission to:
1. Make democracy sexy 
2. Become the most meaningful foundation on democracy globally

Costa Rica is our lab. We explore initiatives through art, culture and research that promote citizen participation. We provide tools to empower citizens to be financially free, understand their role in society and encourage them to freely express their ideas to build a better future.

We're building the democracy of the future.

This is a movement I am honoured to be part of.

Chief Strategy Officer & Public Affairs

Happy on Mondays

I coach high-achieving women to create a life where they get to have it all so that they can feel alive, purposeful & whole again.

I use my proven systemic & sustainable approach to navigating life pivots to deliver results to my clients like selling their company and creating a new more aligned business while 4X their revenues, attracting the relationship of their dreams, creating their dream role within their company, starting their business, feeling in the best shape of their life, etc.

To enquire about my 1:1 coaching, send me a personal DM with a message explaining your goals.

For my course on how to transform your mind and become the person you truly want to be:
www.happyonmondays.com/the-mind-experiment

Founder & Performance Coach

GrowthGenius

As employee #10, I built the People & Culture department from the ground up, hiring 25 new employees and scaled this high performing team. From coaching, to recruiting and overall HR systems and programs, I've been honoured to be part of the early stage team at GrowthGenius.

Head of People & Culture

L'Oréal

As a Key Account Manager for a newly acquired brand at L'Oréal, I operated a successful transition of CeraVe's business and ensured every department from supply chain to finance was fully integrated and setup to function seamlessly. In this role, I learned to find creative solutions to face many integration problems. I was also involved in National contracts negotiation with key retailers such as Walmart and Costco.

Key Account Manager

Ferrero

As a Key Account Manager for National and Regional accounts in the Impulse division, I was responsible for growing everyday and seasonal businesses for key customers. I achieved aggressive growth targets through strategic thinking, strong social skills, and solution-centric approach.

Joining Ferrero as a sales analyst allowed me to understand the importance of developing strong relationships internally with my team to understand their needs better and bring value by performing in-dept analysis. I created and defined this new role by creating and implementing processes and tools to meet the needs of the team and improve overall productivity. I also learned to work under pressure and manage expectations of internal stakeholders.

Sales Analyst

The Coca-Cola Company

As a Market Development Manager, I learned to hunt new customers by literally knocking on doors, to grow a sales territory and to strategize on ways to revitalize existing business in multiple verticals. I also developed negotiation skills through being in charge of customers' yearly contracts.

Market Development Manager

As a Business Development Manager of emerging brands, I leveraged my creativity, developed a strategic approach and built bridges with the retail team to generate new profitable business opportunities. Thinking outside the box allowed me to create an adapted marketing strategy to enter a new market. What I loved the most was to engage and motivate sales representatives towards achieving our brands' target.

Business Development Manager (Vitaminwater, Smartwater, ZICO)

Starting my career at Coca-Cola, I learned the foundation of sales. As a sales representative, I learned to build and nourish customer relationships. I was awarded my own sales territory and achieved my volume and distribution objectives. I also discovered the importance of point-of-sales executions to drive a bigger impact in stores and improve sales in a specific market.

Sales Representative

Sanofi

Achieving my master degree final project at Sanofi has allowed me to experience data analysis to its fullest. I was the project owner of an automated dashboard that improved the understanding of the flow between forecast, shipments, consumption and customer sales. This experience allowed me to become proficient at Excel and market analysis.

Business Intelligence Analyst

At Demo Lab, we're on a mission to:
1. Make democracy sexy 
2. Become the most meaningful foundation on democracy globally

Costa Rica is our lab. We explore initiatives through art, culture and research that promote citizen participation. We provide tools to empower citizens to be financially free, understand their role in society and encourage them to freely express their ideas to build a better future.

We're building the democracy of the future. 

🎉 Leave an emoji if you appreciate my posts.
♻️ Repost to help us grow this movement.
✔️ Follow me for more stories.

-----------------------------

For enquiries about one-on-one Leadership Coaching, just send me a DM.

I do high level 1:1 coaching and I have a course that teaches you how you can transform your mind to become the person you truly desire to be.

My course is here: www.happyonmondays.com/the-mind-experiment

Mimi Boyer, M.Sc.

Carrina Ekvall

Recurly

SENIOR DIRECTOR DEMAND GENERATION 

Verint

•	Enhance messaging, segmentation, and improved internal sales alignment with multiple channels such as events, inbound, sales plays, user conference, webinars and virtual events.
•	Achieving ongoing and consistent YoY MQL and pipeline growth: FY22 at 55%; FY23 with 62% with 7% increase in pipeline YoY, and FY24 71% growth with 9% increase in pipeline generation. Start of FY25 MQLs up 14%
•	Repackages webinars into masterclass series with little or no costs using existing content, changing speakers to new subject matter experts and adding social advocacy component resulting in $3.8M in revenue
•	Conceptualized and launched a new virtual event repurposing live event assets that increases engagement and conversions at little cost adding $32M in revenue

• MarTech: Salesforce, Outreach, Wrike, Power BI, ZoomInfo intent data and ABM approach; 6Sense & Demandbase evaluation committee.

DIRECTOR OF MARKETING

Epicor Software

•	Created direct mailer program to show customer wins marrying traditional and technical innovations that become a major revenue driver for the company adding $2M in revenue 
•	Launched brand awareness campaign with agency resulting in 3x YOY increase in lead generation, 11% increase in form completions, significant increase in global brand awareness (4x YoY)
•	Repurposed and repackaged assets into 25 webinars to increase engagement and conversions at little to no cost adding $6M in revenue
•	Epicor (PE): In 2016 sold to KKR for $3.3B from Apax Partners, Now with CD&R and in 2021 revenue $1B

DIRECTOR AMERICAS INDUSTRY MARKETING

Healthland (CPSI, now TruBridge)

•	Repackaged and merged into existing Healthland processes assets for the acquired company (American HeathTech AHT) creating more efficiency and effectiveness
•	Developed unique personalized iPad mailer that allowed company to be engaged with target audience, do more demos, aligned with sales team, and convert prospects resulting in increase of 4x sales opportunities
•	Healthland revenue was $113M in 2014, at acquisition in 2015 $250M. Now called TruBridge and public on NYSE

MARKETING COMMUNICATIONS MANAGER

indigoOne, inc

•	Developed, in conjunction with creative director, campaign for private school marrying traditional paper forms, school information packets, and brochures, updated website resources and contact us form resulting in increased student enrollment by 5% with rebranding campaign, new improved conversion touchpoints.
•	Pitched B2B marketing services to healthcare and education businesses to increase agency work

SENIOR ACCOUNT MANAGER | CONSULTANT

Lawson Software (now Infor)

•	Created high quality marketing programs aligned to themes with multiple tactics sharing Infor’s value, traditional and online marketing tactics with the same message for higher awareness and achieved 3x sales leads
•	Repackaged content of a 1-1 personalized program to large hospital networks that communicated their mission and aligned to Infor’s solutions increasing conversions at little to no cost resulting in $5M in revenue
•	Lawson revenue when I joined in 2008 was $216M. Acquisition in 2011 worth $2B; In 2012 Infor revenue $59.6M

GLOBAL MARKETING CAMPAIGNS MANAGER, HEALTH CARE

Head of Marketing | Spearheading Strategic Marketing Initiatives | Marketing Campaign Management | Go-To-Market Plans Development | Digital & Social Media Marketing | SEO | Revenue & Profit Growth

My focus is B2B SaaS technology. 

I love to take strategic risks and develop programs that break through the noise.

Aligned to organization goals, strong collaboration with sales and product leaders, I successfully develop effective marketing strategies. I am data driven, creative, and refine existing workflows that create faster results for companies -- higher awareness, more demos, and attract your target audience by increasing quality sales leads, convert to opportunities, and revenue.

Member

What if your holiday sales spike could translate directly into sustained subscriber growth? We have the answer! Our latest report explores The Gift Economy and how you can leverage subscription gifting for superior customer loyalty. 📈 Tap to this link to open! https://lnkd.in/gu8tVumX

#CustomerLoyalty #SubscriptionBox #MarketingStrategy

SaaS B2B Marketing Executive | Achieving Goals & Revenue Targets -- Pipeline Warrior! | Partners with Sales, Finance, CS and more! | Team Performance & Growth

taplio

The Battle

Mimi Boyer, M.Sc.

Carrina Ekvall

Followers

Posts

Engagements

Likes

Performance ScoreCarrina Ekvall's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Mimi Boyer, M.Sc.

Carrina Ekvall

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Carrina Ekvall's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreCarrina Ekvall's LinkedIn Performance