On a mission to make content marketing simple and profitable 💪

In other words, I’m here to help you leave hamster-wheel energy behind and say hello to effective content marketing that:

→ Positions you above your competitors
→ Attracts more of your ideal customers
→ Does the heavy-lifting when it comes to sales

I’ve spent the last 10+ years building and scaling content programs for start-ups and giant B2B corporations.

I’ve seen first-hand the power of content when you do it right [I’m talking half a million in pipeline from a single campaign] and the waste of resources when you do it wrong.

I started my consulting business to help you fast-track this process and turn content into the investment and growth-driving engine it should be.

Whether you're starting out or need a revamp, I’ll help you sharpen your strategy, prioritize, and execute with confidence.

Ready to get your content moving in the right direction? Let's talk!

Mina Mesbahi

When my first client told me I had brought in $75,000 worth of business to his law firm just through the blog posts I had been writing for him over the past six months, I realized this wasn't just busy work. The articles I was writing were driving real results for his business.

That came as a surprise, because prior to that gig, I hadn't realized my love of writing and storytelling could have a practical application in the business world.

In college, I had majored in English and Psychology, little knowing I was getting the perfect degree for content marketing. I didn't even know what content marketing was. I thought I wanted to work in publishing, figuring if I couldn't make a living writing books, maybe I could make a living publishing them.

Unfortunately, I graduated in 2009, right after the job market crashed. There were no jobs to be had in publishing ... or really anywhere else. 

I was a receptionist and I worked in customer service, but they were jobs, not careers. When I found myself between jobs, my roommate's dad, who was an attorney, offered to give me things to do around his office until I got back on my feet. One of the things he needed was someone to write blog posts for his law firm. He knew I had a strong writing background, so he offered me the gig, and I was more than happy to get paid to write.

After six months, he told me I had brought in $75,000 worth of business for his law firm, just from the blog posts I was writing for him.

After a while, I started writing for an associate of his, and then for some friends of mine. I did get another day job, but I kept writing on the side, and my client list kept growing until I knew I couldn't do both any more, so I quit the day job to devote myself to writing full time, and I've never looked back.

You can find more information on how to create a powerhouse content marketing strategy on my blog: https://avwritingservices.com/blog/ and in my book, Content Marketing Made Easy, which you can buy here: https://www.amazon.com/Content-Marketing-Made-Alison-Halen-ebook/dp/B09YL7K6XY/ref=sr_1_9

If you're interested in taking this conversation further, you can use this link to schedule a time to chat with me 1:1: https://alisonverhalen.as.me/

Alison Halen

Anyone who goes to the gym regularly knows to avoid the gym in January.

Accessing equipment suddenly becomes impossible as all those people with new year's resolutions start showing up to do something they probably haven't done since last January.

But we wait a few weeks and suddenly all that equipment is available again and we can go back to our regular workout routines.

If you were to check in with a random sampling of the people who showed up in January but couldn't be found anywhere near the gym in February, I doubt they reached their fitness goals.

The same is true of your marketing.

You can't publish a few blog posts or post a few videos and expect to achieve your goals.

Your brand needs to show up day after day, week after week, month after month if it's going to have any chance of breaking through the noise, positioning you as a thought leader in your industry, and earning the trust of your audience.

That's a lot of work, so if you need help managing your marketing efforts while you focus on doing what you do best, let's chat.

Alison Ver Halen

Get high quality, educated leads who understand your value and why they want to work with you.

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Mina Mesbahi

Alison Halen

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The Battle

Mina Mesbahi

Alison Halen

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alison Halen's LinkedIn Performance

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