Digichapter

When it comes to content strategy, you’re better off putting all your eggs in one basket.

You don’t need a separate strategy:

→ For each platform or channel
→ For each content format or type
→ For each stage of the buyer journey

The reason?

👎 Overemphasis on tactics
Which leads to you wasting your resources because you’re moving in different directions and solving different puzzles constantly.

👎 Poor balance
Which leads to you losing your ideal customers at different stages of their purchase path [Hello, dried-up sales pipeline]

👎 Disconnected efforts
Which leads to heaps of average-performing content and confusing messaging across different channels.

👎 Being stuck on the content vicious cycle
Which leads to a lack of confidence in your ideas and execution and having to constantly react to immediate needs.

At the end of the day…

Multiple strategies = No strategy at all

That’s why you need a single growth roadmap.

This not only simplifies your strategy but also ensures your content drives profitable outcomes across all channels.

If you're new around here.. hi! I'm Mina!

Your conversion-minded content strategist and advisor. I’m all about a zero-waste and platform-proof approach to content — my secret sauce for creating content engines that work smarter, not harder.

You won't find any hacks or tricks over here.

But if you're a B2B founder or marketing leader looking to use content to grow your brand equity and sales pipeline, head over to my featured section to book an intro chat!

Content Marketing Strategist & Consultant

Wevolver

I initially joined Wevolver as a full-time Content Director. However, I transitioned into working with the team on a consulting basis.

Content Director

Solarplaza

In this role, I was responsible for creating and executing Solarplaza’s content marketing strategy. I grew the company's content portfolio mix contributing to closing 7 figures in revenue. 

I had the pleasure of working on content campaigns with key industry players such as:

- NEXTracker
- BloombergNEF
- Canadian Solar
- GorundWork Renewables
- Stäubli
- Heliolytics
- Envision Digital
- GridSME
- Sitemark

And many more!

Research and Content Strategist

This role was research and content-focused. As a mighty team of one, I created original content assets such as data overviews, white papers, articles, etc. I worked with the marketing team to develop a well-oiled content machine to scale the company's marketing and sales.

Research Analyst

I created content and strategy for blogs and social media to increase visibility and sales. During this time, I build a community of 16,000+ on social media and worked with companies such as: Triwia, Sudio Sweden, Odernichtoderdoch, Danielle Laporte, Design Letters, Wrap.me, Die Sellerie, Nicole Vienna, Mapiful, Daniel Wellington.

Freelance Content Marketer

On a mission to make content marketing simple and profitable 💪

In other words, I’m here to help you leave hamster-wheel energy behind and say hello to effective content marketing that:

→ Positions you above your competitors
→ Attracts more of your ideal customers
→ Does the heavy-lifting when it comes to sales

I’ve spent the last 10+ years building and scaling content programs for start-ups and giant B2B corporations.

I’ve seen first-hand the power of content when you do it right [I’m talking half a million in pipeline from a single campaign] and the waste of resources when you do it wrong.

I started my consulting business to help you fast-track this process and turn content into the investment and growth-driving engine it should be.

Whether you're starting out or need a revamp, I’ll help you sharpen your strategy, prioritize, and execute with confidence.

Ready to get your content moving in the right direction? Let's talk!

Mina Mesbahi

Even with AI in the mix, you'll never catch a content marketing pro reducing effective content to:

- one format
- one channel
- one tactic
- one touchpoint 
- one CTA
- or one AI prompt, for that matter

Notice a pattern?

Content isn't a singular game.

Instead, your success boils down to how all of your communication touchpoints collectively work together to:

💡Position your brand as the top-of-mind choice
💡Do the heavy lifting when it comes to sales 

And the growing revenue metrics are just the natural consequence of the above.

That's why building a high-converting content strategy requires a holistic and platform-proof approach.

With AI flooding every content conversation, the marketers who win won’t be the ones who create more. They’ll be the ones who connect the dots better.

So if you’re a marketer looking to sharpen your skills or get off the justification roller coaster, it’s time to go back to the foundations.

I’m building a resource to help with that.

If you’d like free early access, slide into my DMs or leave a comment below 🔑

Mina  Mesbahi

Get your brand into the minds of more customers | Content strategy & brand marketing for B2Bs

AV Writing Services

Helping our clients improve their brand's authority and online visibility using a combination of engaging content and tried-and-true SEO techniques.

President

Self-employed

Content Strategist

Ver Halen Writing Services

I write high-quality print and web content to help people grow their businesses. Help your clients find you with with engaging content that tells them who you are, what you do, and how you can help them.

Freelance Writer and Editor

Schwarz Supply Source

Customer Service Representative

When my first client told me I had brought in $75,000 worth of business to his law firm just through the blog posts I had been writing for him over the past six months, I realized this wasn't just busy work. The articles I was writing were driving real results for his business.

That came as a surprise, because prior to that gig, I hadn't realized my love of writing and storytelling could have a practical application in the business world.

In college, I had majored in English and Psychology, little knowing I was getting the perfect degree for content marketing. I didn't even know what content marketing was. I thought I wanted to work in publishing, figuring if I couldn't make a living writing books, maybe I could make a living publishing them.

Unfortunately, I graduated in 2009, right after the job market crashed. There were no jobs to be had in publishing ... or really anywhere else. 

I was a receptionist and I worked in customer service, but they were jobs, not careers. When I found myself between jobs, my roommate's dad, who was an attorney, offered to give me things to do around his office until I got back on my feet. One of the things he needed was someone to write blog posts for his law firm. He knew I had a strong writing background, so he offered me the gig, and I was more than happy to get paid to write.

After six months, he told me I had brought in $75,000 worth of business for his law firm, just from the blog posts I was writing for him.

After a while, I started writing for an associate of his, and then for some friends of mine. I did get another day job, but I kept writing on the side, and my client list kept growing until I knew I couldn't do both any more, so I quit the day job to devote myself to writing full time, and I've never looked back.

You can find more information on how to create a powerhouse content marketing strategy on my blog: https://avwritingservices.com/blog/ and in my book, Content Marketing Made Easy, which you can buy here: https://www.amazon.com/Content-Marketing-Made-Alison-Halen-ebook/dp/B09YL7K6XY/ref=sr_1_9

If you're interested in taking this conversation further, you can use this link to schedule a time to chat with me 1:1: https://alisonverhalen.as.me/

Alison Ver Halen

I normally use my Wednesday post to talk about myself, but since tomorrow is Thanksgiving, I wanted to take this opportunity to say that I am grateful for each and every one of you who has chosen to join (and stay in) my network.

Some people for whom I am particularly grateful, in no particular order, are:

MAURICE VINCENT who recently took some time out of his busy schedule to talk over the launch of a new service I'm offering and brainstorm strategies to make it as effective as possible.

Beth Selix Tomas for letting me join her in helping the next generation of women find and learn how to use their voice. And if you haven't heard of This Girls Story, check it out. It's amazing.

Mary Wu for being an awesome human and fellow dog lover. My LinkedIn presence wouldn't be anywhere near where it is today if it hadn't been for helpful tips and updates. If improving your LinkedIn presence is something you're looking to do in 2026, you need to talk to Mary.

Kevin Thompson who recently responded to my cry for help and took time out of his packed schedule to talk with me about my brand and my services so I can move forward with greater clarity. I'm also grateful for his sci-fi fantasy book club, which has introduced me to so many great books and authors I never would have found otherwise.

Justin Strane who took on the mantle of leading ProVisor's Chicago 2 group last year and has continued to impress me with his dedication to making the group as successful as possible. It's not a job I would have ever taken on, which makes me that much more impressed by his dedication and commitment.

Who/what are you grateful for this year?

Get high quality, educated leads who understand your value and why they want to work with you.

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The Battle

Mina Mesbahi

Alison Ver Halen

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mina Mesbahi's LinkedIn Performance

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