Digichapter

When it comes to content strategy, you’re better off putting all your eggs in one basket.

You don’t need a separate strategy:

→ For each platform or channel
→ For each content format or type
→ For each stage of the buyer journey

The reason?

👎 Overemphasis on tactics
Which leads to you wasting your resources because you’re moving in different directions and solving different puzzles constantly.

👎 Poor balance
Which leads to you losing your ideal customers at different stages of their purchase path [Hello, dried-up sales pipeline]

👎 Disconnected efforts
Which leads to heaps of average-performing content and confusing messaging across different channels.

👎 Being stuck on the content vicious cycle
Which leads to a lack of confidence in your ideas and execution and having to constantly react to immediate needs.

At the end of the day…

Multiple strategies = No strategy at all

That’s why you need a single growth roadmap.

This not only simplifies your strategy but also ensures your content drives profitable outcomes across all channels.

If you're new around here.. hi! I'm Mina!

Your conversion-minded content strategist and advisor. I’m all about a zero-waste and platform-proof approach to content — my secret sauce for creating content engines that work smarter, not harder.

You won't find any hacks or tricks over here.

But if you're a B2B founder or marketing leader looking to use content to grow your brand equity and sales pipeline, head over to my featured section to book an intro chat!

Content Marketing Strategist & Consultant

Wevolver

I initially joined Wevolver as a full-time Content Director. However, I transitioned into working with the team on a consulting basis.

Content Director

Solarplaza

In this role, I was responsible for creating and executing Solarplaza’s content marketing strategy. I grew the company's content portfolio mix contributing to closing 7 figures in revenue. 

I had the pleasure of working on content campaigns with key industry players such as:

- NEXTracker
- BloombergNEF
- Canadian Solar
- GorundWork Renewables
- Stäubli
- Heliolytics
- Envision Digital
- GridSME
- Sitemark

And many more!

Research and Content Strategist

This role was research and content-focused. As a mighty team of one, I created original content assets such as data overviews, white papers, articles, etc. I worked with the marketing team to develop a well-oiled content machine to scale the company's marketing and sales.

Research Analyst

I created content and strategy for blogs and social media to increase visibility and sales. During this time, I build a community of 16,000+ on social media and worked with companies such as: Triwia, Sudio Sweden, Odernichtoderdoch, Danielle Laporte, Design Letters, Wrap.me, Die Sellerie, Nicole Vienna, Mapiful, Daniel Wellington.

Freelance Content Marketer

On a mission to make content marketing simple and profitable 💪

In other words, I’m here to help you leave hamster-wheel energy behind and say hello to effective content marketing that:

→ Positions you above your competitors
→ Attracts more of your ideal customers
→ Does the heavy-lifting when it comes to sales

I’ve spent the last 10+ years building and scaling content programs for start-ups and giant B2B corporations.

I’ve seen first-hand the power of content when you do it right [I’m talking half a million in pipeline from a single campaign] and the waste of resources when you do it wrong.

I started my consulting business to help you fast-track this process and turn content into the investment and growth-driving engine it should be.

Whether you're starting out or need a revamp, I’ll help you sharpen your strategy, prioritize, and execute with confidence.

Ready to get your content moving in the right direction? Let's talk!

Mina Mesbahi

Even with AI in the mix, you'll never catch a content marketing pro reducing effective content to:

- one format
- one channel
- one tactic
- one touchpoint 
- one CTA
- or one AI prompt, for that matter

Notice a pattern?

Content isn't a singular game.

Instead, your success boils down to how all of your communication touchpoints collectively work together to:

💡Position your brand as the top-of-mind choice
💡Do the heavy lifting when it comes to sales 

And the growing revenue metrics are just the natural consequence of the above.

That's why building a high-converting content strategy requires a holistic and platform-proof approach.

With AI flooding every content conversation, the marketers who win won’t be the ones who create more. They’ll be the ones who connect the dots better.

So if you’re a marketer looking to sharpen your skills or get off the justification roller coaster, it’s time to go back to the foundations.

I’m building a resource to help with that.

If you’d like free early access, slide into my DMs or leave a comment below 🔑

Mina  Mesbahi

Get your brand into the minds of more customers | Content strategy & brand marketing for B2Bs

Cooper Clicks

Founder of Cooper Clicks 🚀. 
I'm Focussing On Changing the Game For Future-Focussed Industries Like PropTech and Vegan eCommerce.
Both Of These Industries Are Changing The Way We Live By Creating A Brighter Future For Everyone... 

So Why Are You Still Using Ancient Marketing Techniques?

Founder

GrowthMinds

- Overseeing client digital marketing campaigns, monitoring, adjusting and reporting on performance.
- Defining goals for scientific assessment of campaigns success and analysing performance against them.
- Working independently and with the team to meet and exceed client expectations
- Designing and performing experiments to test the viability of new growth strategies across all channels
- Analysing trends in growth marketing and making recommendations to the business on new avenues to explore
- Contributing to the pitching and onboarding of new clients

Growth Hacker

homie.rent

Marketing Coordinator

Marketing Executive

Société Internationale des Moteurs Baudouin

Marketing Communications Coordinator

Croud

Designing and editing PPC campaigns for a range of clients; including, but not limited to, the creation of text ads for Google and Bing.

Work to monitor and optimise existing campaigns; this involves regularly checking and analysing data, and working to generate the best ROI for clients.

Digital Marketing Freelancer

Cummins Inc.

Helped develop marketing plans by preparing market research and pricing analysis; worked with leaders to plan and prepare marketing plan drafts.
Provided project management support through communicating plans, deadlines, and achievements to project team members.
Executed relevant marketing and sales systems and processes, collected customer satisfaction data to present to senior leadership for discussion.
Supported relevant channel marketing activities, through collaboration across regions and business units, and participated in continuous improvement activities.

Residential, Commercial & Industrial Marketing

McDonald´s

Chosen as one of a select few to be trained in every aspect of the store.
Singled out by a number of managers as to be considered for potential management training and role.
Selected as one of a small team chosen to travel to a new store, with the agenda to train the staff to an acceptable standard of performance.

Crew Member

EDWARDS SAMIOS MARKETING LIMITED

Assisted the SEO team in implementing link building strategies.
This involved contacting, communicating, and negotiating with international website owners.

SEO Link Building Assistant (Freelance)

What Do I Do❓👇
Through years of running campaigns, building funnels and optimising websites I've built a specialism in helping businesses from both the PropTech🏠 and Vegan eCommerce🌱 industries grow their customer base successfully through implementing a highly targeted digital marketing strategy.

Who Am I❓👇
A Growth Hacker, PPC, and Lead Gen Specialist 📈🤓
Highly skilled in Pay Per Click, Google Ads, Social Media Ads, digital strategy and growth hacking
Working agency-side I've honed my skills across startups and the property industry; managing and optimising accounts of all sizes 🏠🚀

Serious About Growing Your Business? 🧐
Then reach out and let's chat!

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The Battle

Mina Mesbahi

John Cooper

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taplio

The Battle

Mina Mesbahi

John Cooper

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mina Mesbahi's LinkedIn Performance

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