Digichapter

When it comes to content strategy, you’re better off putting all your eggs in one basket.

You don’t need a separate strategy:

→ For each platform or channel
→ For each content format or type
→ For each stage of the buyer journey

The reason?

👎 Overemphasis on tactics
Which leads to you wasting your resources because you’re moving in different directions and solving different puzzles constantly.

👎 Poor balance
Which leads to you losing your ideal customers at different stages of their purchase path [Hello, dried-up sales pipeline]

👎 Disconnected efforts
Which leads to heaps of average-performing content and confusing messaging across different channels.

👎 Being stuck on the content vicious cycle
Which leads to a lack of confidence in your ideas and execution and having to constantly react to immediate needs.

At the end of the day…

Multiple strategies = No strategy at all

That’s why you need a single growth roadmap.

This not only simplifies your strategy but also ensures your content drives profitable outcomes across all channels.

If you're new around here.. hi! I'm Mina!

Your conversion-minded content strategist and advisor. I’m all about a zero-waste and platform-proof approach to content — my secret sauce for creating content engines that work smarter, not harder.

You won't find any hacks or tricks over here.

But if you're a B2B founder or marketing leader looking to use content to grow your brand equity and sales pipeline, head over to my featured section to book an intro chat!

Content Marketing Strategist & Consultant

Wevolver

I initially joined Wevolver as a full-time Content Director. However, I transitioned into working with the team on a consulting basis.

Content Director

Solarplaza

In this role, I was responsible for creating and executing Solarplaza’s content marketing strategy. I grew the company's content portfolio mix contributing to closing 7 figures in revenue. 

I had the pleasure of working on content campaigns with key industry players such as:

- NEXTracker
- BloombergNEF
- Canadian Solar
- GorundWork Renewables
- Stäubli
- Heliolytics
- Envision Digital
- GridSME
- Sitemark

And many more!

Research and Content Strategist

This role was research and content-focused. As a mighty team of one, I created original content assets such as data overviews, white papers, articles, etc. I worked with the marketing team to develop a well-oiled content machine to scale the company's marketing and sales.

Research Analyst

I created content and strategy for blogs and social media to increase visibility and sales. During this time, I build a community of 16,000+ on social media and worked with companies such as: Triwia, Sudio Sweden, Odernichtoderdoch, Danielle Laporte, Design Letters, Wrap.me, Die Sellerie, Nicole Vienna, Mapiful, Daniel Wellington.

Freelance Content Marketer

On a mission to make content marketing simple and profitable 💪

In other words, I’m here to help you leave hamster-wheel energy behind and say hello to effective content marketing that:

→ Positions you above your competitors
→ Attracts more of your ideal customers
→ Does the heavy-lifting when it comes to sales

I’ve spent the last 10+ years building and scaling content programs for start-ups and giant B2B corporations.

I’ve seen first-hand the power of content when you do it right [I’m talking half a million in pipeline from a single campaign] and the waste of resources when you do it wrong.

I started my consulting business to help you fast-track this process and turn content into the investment and growth-driving engine it should be.

Whether you're starting out or need a revamp, I’ll help you sharpen your strategy, prioritize, and execute with confidence.

Ready to get your content moving in the right direction? Let's talk!

Mina Mesbahi

Even with AI in the mix, you'll never catch a content marketing pro reducing effective content to:

- one format
- one channel
- one tactic
- one touchpoint 
- one CTA
- or one AI prompt, for that matter

Notice a pattern?

Content isn't a singular game.

Instead, your success boils down to how all of your communication touchpoints collectively work together to:

💡Position your brand as the top-of-mind choice
💡Do the heavy lifting when it comes to sales 

And the growing revenue metrics are just the natural consequence of the above.

That's why building a high-converting content strategy requires a holistic and platform-proof approach.

With AI flooding every content conversation, the marketers who win won’t be the ones who create more. They’ll be the ones who connect the dots better.

So if you’re a marketer looking to sharpen your skills or get off the justification roller coaster, it’s time to go back to the foundations.

I’m building a resource to help with that.

If you’d like free early access, slide into my DMs or leave a comment below 🔑

Mina  Mesbahi

Get your brand into the minds of more customers | Content strategy & brand marketing for B2Bs

Kiran Shahid

Copywriter

Focusing on creating long-form content that helps establish your B2B SaaS as an authoritative voice within your industry. Client include HubSpot, Helpjuice, and SetSail.

Blogs & articles: Rife with examples, quotes from industry experts, and helpful tips. You'll also get SEO-friendly blog posts designed to help your website rank higher in search engine results. Focusing on creating a content strategy that caters to every stage of the buyer's journey.

Case studies: Highlighting a satisfied customer's experience with your product or service, case studies are an excellent way to build social proof and show off your industry expertise. Detailed interviews with some of your most interesting customers, case studies show off your business in the best possible light.

E-books & whitepapers: Educational resources like e-books and whitepapers position your brand as a go-to source of information for customers and help establish you as an expert in your field. Perfect for gated content offers, these digital downloads can help you generate leads and grow your email list.

B2B Content Writer | www.kiranshahid.com

Zapier

Freelance Writer

Scoro

Sprout Social, Inc.

Grizzle | B2B Organic Growth Agency

Creating SEO-driven articles for Semrush.

Dock

Stratabeat

Creating content assets for Gen3 Marketing and Freshworks.

HubSpot

Omniscient Digital

Flying Cat Marketing

B2B SaaS Content Writer | Blogs, Case Studies, & Ebooks | Helping SaaS businesses create content assets that boost LTV, reduce CAC, & skyrocket growth 🚀

Most B2B content follows the same formula: identify a keyword, compile what's already ranking, repackage it with your brand colors. Now with AI, this problem has multiplied—tools generate entire blog posts that look substantive but offer nothing new.

Your readers can tell. Enterprise buyers at companies like [specific target companies] are skimming past these articles, looking for genuine expertise.

Working with brands like Zapier, Sprout Social, and HubSpot, I've found three elements that make content perform:

🧠 Primary research from direct customer conversations and proprietary data analysis
🧠 Documented experiences from your team's work solving specific technical problems
🧠 Writers who understand the subject well enough to challenge assumptions and ask better questions

When we work together, your content will:

⭐ Feature specific insights your SMEs haven't shared publicly before
⭐ Present your team's actual experiences solving real client problems
⭐ Come from writers who guide the content direction, not just fill in templates
⭐ Generate qualified leads from enterprise companies actively seeking solutions

Ready to create content that shows genuine expertise instead of algorithmic proficiency? 

Let's talk.

Conversational conversion copy for B2B businesses.


We're about to turn into 2026.


Which means every stat in your content library that says "according to 2023 research" is about to be three years old.

Your brand guidelines probably say "don't use data older than two years."

Your 2023 content still has authority. It has backlinks. It has traffic.

But in eight weeks, it's going to have stale data and (likely) outdated messaging.

My advice?

Fix it now so you don’t start 2026 creating new content while your existing library quietly undermines your credibility.

I help B2B SaaS companies fix content rot before it kills their credibility | Historical Content Optimization Specialist for B2B SaaS

I'm really excited about the shift I'm making in my business.

Being an "order taker" was draining me mentally and professionally. I wanted to offer more value to content teams, but l didn't know how to position myself to do that.

A client would say: "Can you write this post about X topic?" or "Can you update this page?" And I'd execute the brief. That was the relationship.

But now?

I'm coming in as a strategist with a clear program: Analyze what's working in your content library, identify quick wins, and prioritize updates based on traffic potential and business impact.

I'm not just delivering content anymore.
I'm delivering improvements to their
organic traffic and conversions.

Even with startups that have smaller libraries, I'm playing a much bigger role in how their content performs overall rather than just focusing on individual pieces.

I have actual ownership over the results now. 

Not just "here's vour deliverable," but '
lle."

And that’s making all the difference.

I just finished writing a piece about content decay for Relato, and one stat stopped me cold.

If you have 200 outdated articles in your library, manually auditing them takes 600 hours. That's 15 full workweeks of someone just... checking if things are still true.

And that's one audit. One point in time. Three months later, your sources have shifted again and you're back where you started.

Traditional fact-checking can't keep up. By the time you manually verify one article, dozens more have already started decaying. You're always reactive, never systematic.

But there's a better way now.

Companies are building AI agents that crawl content libraries, extract every verifiable claim, score them for credibility, and flag exactly what needs updating before readers or Google notice.

Relato built something called RECEIPTS that does this at scale. It audits claims against reliability, evidence, currency, expertise, independence, precision, traceability, and sensitivity. Instead of manually checking hundreds of pages, you get sorted lists of high-risk claims with suggested sources.

I know exactly how much time this saves because I've actually been building my own agents to do something similar.

One agent audits messaging consistency across entire libraries.

Another flags missing expert insights.

Another identifies high-authority content that's declining because of outdated data.

It’s made it possible for me to build an entire service line around historical content optimization. Without these agents, I wouldn’t have time to take on several clients at once.

The point, of course, isn't to eliminate human judgment. It's to stop burning human hours on work that shouldn't be manual.

CMI found that 39% of marketers cite resource constraints as their biggest challenge. You don't solve that by hiring more people to manually fact-check. 

You solve it by building systems that prevent decay from spreading in the first place.

Content rot is inevitable. But catching it before it costs you rankings and credibility? That's a choice.

If you want to read the full article, I’ll leave it in the comments.

I got a few messages last week that said something along the lines of, "Your posts are killing it these days."

And honestly? It feels weird.

Because I've been talking about the same thing for weeks now. Historical content optimization. Refreshing old articles instead of creating new ones. The problem with stale content libraries.

Part of me keeps thinking: Is this too narrow? Am I being repetitive? Should I be posting about something else?

But then I look at what's actually happening:

My biggest client just told me they're increasing my refresh workload for next year. Another client said their blog traffic is down because of AI overviews, and they want to focus on updates instead of new content. Someone else reached out asking specifically about content audits.

The same pattern keeps showing up.

That's the signal that matters. NOT my internal monologue questioning everything I do and telling me I’m going to fail.

I've spent most of this year just trying to keep things afloat. Taking whatever projects came in. Avoiding the hard questions about what I'm actually trying to build.

But these past few weeks, I've been forcing myself to show up with a specific point of view. To stop hedging and just say: this is the problem I see, this is how I solve it, this is why it matters right now.

It feels uncomfortable saying no to opportunities by focusing on one thing.

But the feedback I'm getting is telling me to keep going.

So I'm going to keep talking about historical optimization. Keep refining the approach. Keep showing up for this specific problem.

Even when it feels repetitive. Even when I wonder if I should be casting a wider net.

Because the people who need this are starting to find me.

And that's how you know you're onto something.

If you're planning content strategy for Q1 right now, here's something worth considering:

What if you spent January looking backward instead of forward?

Not creating new content. Auditing what you already have.

Here's what I'd be asking: 

→ Which articles have strong backlinks but outdated information? 

→ Where does our messaging not match how we talk about ourselves anymore? 

→ What data is about to cross the "too old" threshold?

Most teams default to "what new content should we create in Q1?"

But your existing content library is either helping you or hurting you. There's no neutral.
If it's full of outdated stats, old messaging, and examples that don't reflect your current product, it's actively working against you. 

Every day. In every search result. In every Al overview.

The companies that enter 2026 with a clean, updated content library are going to have a massive advantage over competitors who spent December planning new content while ignoring what they already have.

You can publish your way to growth.

Or you can optimize your way to growth.

Most companies only think about the first one.

DM me to talk about how I can help with historical content optimization.

Most content teams don't have historical optimization in their job descriptions. 

They're hired to create, not to maintain.

But every day, your outdated content library is quietly working against you. In every search result. In every AI overview that pulls from your outdated information.

The fix isn't complicated: update what's working instead of starting over.
But it requires someone to actually own this process, and most companies just don't have that person.

So the work gets treated like an afterthought and constantly deprioritized.

Until your traffic tanks and you fix one blog post at a time, like whack-a-mole, forever and ever and ever.

😬

Every month you don't address this systematically, the problem compounds. 

You're publishing more content on top of the mess. The backlog gets bigger. 

The inconsistency gets worse.

You never catch up because you're always reacting.

Make 2026 the year you plan for historical optimization instead of reacting to it.

DM me if this resonates and you want to learn more about how I help.

taplio

The Battle

Mina Mesbahi

Kiran Shahid

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taplio

The Battle

Mina Mesbahi

Kiran Shahid

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mina Mesbahi's LinkedIn Performance

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Performance ScoreMina Mesbahi's LinkedIn Performance