Mirco Gluch 🐽

Piggyback

- Building team structures, strategies, and workflows for successful marketing and social media management
- Optimization of content output, engagements, reach and follower numbers through tried and tested tactics
Selected clients: Zalando, Trade Republic, N26, foodspring, Getsafe and many smaller brands

Agency Founder - Social Media Advisor, Consultant, Workshop Host, and Interim Head of Social Media

Getsafe

- 15,000 new followers, grew organic reach by 10x , and content pieces per week by 5x
- Team, workflow and strategy development for the social media presence of Getsafe
- Launch of TikTok as a new channel
- Development of over 10 regular content formats
- Campaign development and execution of the #failmoments campaign
- Main responsible and initiator of cross-functional 360° content marketing project

Interim Head of Social Media

Trade Republic

- 120,000 new followers across the different social media platforms
- Recruiting and setup of the social media team
- Launch of 3 new markets and their respective channels (Spain, Italy and Netherlands)

Interim Social Media Lead

foodspring

- Responsible for 400,000 new Instagram followers and 85,000 new YouTube subscribers
- Leading, building and developing a team of 12 social media and community managers
- Won 3rd most engaging FMCG food brand Instagram account award in Germany by socialbakers
- Managing the social media team and the channels through global pandemic and rebranding
- Conception, creating and managing of social first campaigns such as #mynewnormal
- Improving the team's content creation output in terms of quantity and quality
- Establishing a follower first and test&learn mindset among the team

(Interim) Head of Social Media

Peek & Cloppenburg KG Düsseldorf

- Overseeing the organic social media channels, paid social advertising and display campaigns for Peek & Cloppenburg, Jake*s, Review and Ansons
- Content strategy updates for the individual brands and their channels, resulting in significantly better social metrics such as followers, reach, CPM and CPC
- Establishment of new marketing approaches such as influencer road trips and events, meet&greets, instore workouts, Instastories as a channel and Instastory-takeovers
- Budget allocation, budget controlling and budget planning for the year ahead
- Campaign analytics and media plan optimisation for future campaigns based on learnings

Head of Social Media

Zalando Media Solutions

- Executing successful launch, brand positioning and corporate design definition of Collabary - Zalando‘s influencer marketing platform, fast becoming Europe‘s number one workflow tool
- Social media and content marketing management of Collabary across various channels
- Leading the acquisition team towards signing up 2000 high quality social media influencers
- Driving influencer related tech-development, such as influencer categorisation, influencer-brand-fit definition, and influencer profile facelift

Sr. Influencer Marketing Strategist

imk, Institut für Marketing und Kommunikation

- Teaching brand strategy, brand positioning, brand management seminars
- Highly practical and hands on tutoring

Tutor for Brand Strategy

Multiple Clients

- Supervision of the corporate design relaunch of a footwear eCommerce
- Interim Head of Marketing for Mirapodo
- Art direction and photo production for campaigns across various online and offline media 
- Organisation of brand management, content and fashion inspiration workshops for various clients

Freelance Fashion Marketing Consultant

Zalando

-	Brand conceptualisation and brand positioning of Zalando Collection
-	Visual brand development – corporate design, corporate identity and 
	picture language
-	From strategy to market entry – launch event & pop up store in Berlin Mitte
-	Negotiation, planning and execution of marketing campaigns throughout online and offline Zalando channels
-	Marketing management of designer collaborations with Kaviar Gauche and Penkov
-	Creative lead and execution of seasonal campaign photo productions
-	Managerial responsibility for interns and some junior brand managers
-	Analysis of CRM data and market research results
-	Monthly representation of zLabels on Zalando‘s New Hire Day

Brand Manager - Zalando Collection

-	Collaborative effort in developing 20 private labels’ names, logos, corporate designs, and briefing of the individual product ranges
-	Negotiation, planning and execution of the entire marketing mix
-	Analysis of marketing relevant sales and customer data

Brand Performance Manager

-	Business development and calculation of cases for future potential private labels
-	Sales Controlling of the first private labels and the overall Zalando performance
-	Fashion trend forecasts for Zalando’s buying department
-	Website development for private labels

Project Manager Private Labels

envain

-	Created T-shirt brand whilst at university, including naming, creative, product, sourcing and trademarking

Founder of Fashion Label: Gamble for your t-shirt

💭 Imagine your brand's social media channels are growing with ease, your community is expanding and you’re even having fun doing it.
This is what collaborating with Piggyback looks like. 🐽

I’m Mirco, Founder of the Social Media Accelerator, Piggyback.

I’ve worked with some of the fastest growing companies and best marketing teams in the world including Zalando, Trade Republic, N26, foodspring, Wholey, vly, Getsafe, Nike, CLARK, and many startups.

At Piggyback, we help you ditch average, upskill with cutting-edge tactics and escape the competition through workshops, mentoring and our hands-on team accelerator program.

How can I help your company?
🚀 Grow your brand's social media channels with powerful strategies for high reach and high engagement content.
🚀 Upskill your team and help them get processes in place that take them from overwhelm to success with ease.
🚀 Keep learning, innovating and growing with fresh industry best-practice and tools.

Want to work with me? 🤝
1. Bespoke workshops to drive instant results
2. Bespoke social media strategy to get you to your goals
3. Mentoring to supercharge and support your team 
4. Accelerator program where we roll our sleeves up and get your socials thriving

I’m passionate about fitness, healthy food & beverages, A.I., clean energy and climate, mindfulness, wellness, innovation and longevity.

Ready to take your social media channels to the next level?
⚡️ DM me with the word "CALL" to set up a chat and take the first step towards transforming your social media marketing.

Still reading? Wow! 
Make sure you’ve got the 7 day crash course to supercharge your social media.
⚡️ Link in bio to get free growth hacks, proven workflows, community boosting, free tools and much more.

Mirco Gluch

Spotify crashed our Christmas event this year.
And so did someone else.

Last week, our team got together for our Pigsmas Christmas event, and this year was an extra special one.

That’s because we welcomed a brand new team member, Can Kalin, who actually had his very first day with us that day.

Naturally, we pulled out all the stops to celebrate his arrival and make our Christmas event a good one for the team.

We kicked the day off with a brunch in our office, prepared by Japanese chef Yumi. 

Later, we focused on some work stuff, where I gave the team a presentation on Piggyback’s three-year vision and some of our future goals.

After, we got into the fun part as the team ran their own workshops: one guessing which songs were trending on TikTok, and another all about astrology, where they we found out where each of us sits on the astrology spectrum.

Halfway through the day, we briefly had to step back into work-mode when Spotify Wrapped suddenly (and also sort of expectedly) dropped.

(But in true Piggyback fashion, we rallied and got one out for our clients in exactly 28 minutes... Impressive, I know.)

We then ended our busy day with a three course vegan dinner in a restaurant with a very fitting Piggy backdrop, which we, of course, chose because of it.

A big thank you to the entire Piggyback team and of course, for all your work this year. I’m so excited to start the new year with all of you, and with our new addition to our team!

Social Media Accelerator for Startups to Unicorns ⚡️ Ditch average content, upskill your team & supercharge your social channels | AI & Social Media Workshops, Speaker, Strategy & Team Extension 🐽

I had a very important conversation yesterday... Here's what it was all about:

Yesterday evening, I had the pleasure of joining Anna Suznjevic from Important Conversation (see what I did at the beginning there) on stage at Soho House Berlin, where we explored the power of relationships and co-creation.

(And this event ended up being the perfect example of exactly that!)

Over the evening, we talked about: 
– Why human consultants still matter in the age of AI, especially when advising the C-level 
– What makes a great briefing, and why the best ones solve one specific problem 
– How consultants differ from coaches 
– My own experience and journey, including the many pivots that led to the north star we now follow at Piggyback 

Massive thank you to Anna for having me and for being such a great host, and thanks to Soho House for the wonderful hospitality. I had such a great time!

One of the bravest things to do when the world is on fire is this:
Grow your business.

Why are we still doing it?

Because there are still genuinely hundreds of companies across Germany (and Europe) that genuinely need our help.

When I look at the social media presence of so many brands, there is a huge amount of opportunity just sitting there, untouched.

So many brands have great products, strong teams, and a lot of potential, but they are completely lost in the noise when it comes to social.

They don’t really understand their audience, their content lacks strategy, and their storytelling is flat.

And that’s exactly why we’re still growing, even when conditions around us aren’t perfect.

Growth for us is not about headcount for the sake of headcount (especially not in this climate).

It is about increasing our ability to solve real problems for real companies who need support, even if they don’t realise it yet.

Tough markets don’t mean all the opportunities are gone.

They just make it clearer who is willing to step up.

LinkedIn friends: I’m speaking at an event at Soho House tomorrow and have a few tickets to give away. Want to come?

At 6:30 PM tomorrow, I’ll be on stage at Soho House, talking about consulting for bigger businesses, with Anna Suznjevic from Important Conversation.

If you’re in Berlin and want to come along, comment “I’m interested”. 

I’ll then do a random draw and put a few lucky winners on the guest list.

Winners will get a DM on LinkedIn with all the details.

Hope to see you there!

We were in the top 0.1% of consultancies for checking our clients' views and engagement immediately after hitting post.

Check out that and more in the one you’ve all been waiting for… our Piggyback Wrapped! 🎁

Comment with your own proudest business or personal stat below.

The more ridiculous, the better.

Piggyback Wrapped 2025

AI browsers are quietly becoming one of the most useful tools for social media managers. 
And barely anyone is using them yet.

In this week's newsletter, I break down exactly what AI browsers are, what they can do, and the reasons why those in social media should start paying attention to them now.

Read the full newsletter here 👇

BROWSER, BROWSER ON THE SCREEN… If you’re a social media manager, chances are you have a million tabs open at once. Analytics in one place, content pl

Open article: How AI browsers will change how you manage social media by Mirco Gluch • 4 min read

How AI browsers will change how you manage social media

Social Media Managers: I’ve created an AI course just for you.
And for this weekend only, it’s just €199 plus VAT instead of €249.

Wrap up your year by diving into practical AI workflows built around real-life examples from our project partners, including Maniko, P&C, ImmoScout24, and RTL.

Created by social media experts for social media experts, this course puts your pain points, goals, and day-to-day challenges at the heart of every module.

By the end, you’ll have mastered AI for your everyday workflow, cut your weekly workload by up to five hours, and turned once-tedious tasks into effortless routines.

Ready to get started? 👋

Just head to the link in my profile, enter BLACKWEEK at checkout, and that's it! The code is valid until Monday evening.

P.S. The course is available in English and German, and all you need is ChatGPT Plus.

I need your help naming our flagship offer.
Piggyback’s “Accelerator Program” often gets mistaken for coaching... but we go in and do the actual work.

What the program really is: We "piggyback" on your marketing team for 6–18 months, produce content, post, run community management, handle reporting, set up workflows + tools, and (if you want) help hire and train the in-house team.

Who it’s for: B2C start-ups and scale-ups with somewhat untapped social (e.g. because growth came from other channels so far), and B2C Mittelstand under new marketing leadership who want to finally crack social.

This program does ~75% of our revenue, so the naming is kind of important :)

What should we call it? 
Vote below... and drop better ideas in the comments. 👇

Best name for our 6–18 months, hands-on social program?

SalesRobot

As an SEO content specialist and LinkedIn growth strategist, I help professionals and businesses achieve remarkable visibility online through strategic content that actually converts.

My approach delivers measurable results across multiple channels:
• Creating 100% human-written SEO content that consistently ranks in Google's top 10
• Managing email marketing campaigns from initial concept to final delivery
• Optimizing executive LinkedIn profiles into powerful lead gen assets
• Booking 10-30 qualified meetings/month via LinkedIn messaging

The results speak for themselves:
• I've helped over 10 executives establish authoritative personal brands on LinkedIn
• My own LinkedIn strategy generates 100,000+ impressions/month
• Clients secure 10-30 high-quality meetings/month 

When you work with us, you can expect to go from being overlooked to impossible-to-ignore.

Growth Marketer

I started with managing LinkedIn events. My big job was to get people to sign up for our webinars.

I invite people via:
• LinkedIn DMs
• Cold emails
• Email newsletters

In just 3 months, we did really well:
• We ran 6 webinars
• We got more than 10,500 people to sign up

Marketing Specialist

iWoot Media 

Now known as Kathika Media (Formerly Iwoot Media) - A creative agency of 9 members serving prestigious clients including Adani, DLF, Medanta, JSW, and Indian Army 

I collaborated with the Production team in developing compelling stories for online streaming platforms:

• Assisted Directors, DOPs, and writers across successful productions. 
• Including "Lekha Jokha" where I provided technical troubleshooting support
• Skillfully mediated client communications to ensure project success. 
• Notably saving the "Gayi Toh Gayi" project despite a 25% budget reduction 
• Supported senior graphic designers to create campaign materials for high-profile clients, including Medanta and Deepak Rathore

Production Intern

Helping B2B founders grow their personal brand on LinkedIn organically| Social Media Manager at Salesrobot | Building everything from 0

You're reading this because your LinkedIn isn't delivering meetings

You've tried everything to book meetings on LinkedIn:

↳ Sending connection requests 
↳ LinkedIn messages templates 
↳ Posting content

Yet, your calendar remains empty while your revenue targets loom large. 

Each morning, you check your inbox hoping for responses, only to face another day of disappointment.

This frustration is deeper than you might realize...

Every day without enough quality meetings means: 

↳ Your sales team is demoralized 
↳ Your growth projections keep getting pushed back 
↳ Your competitive position weakens as others gain market share 

We've helped 100+ businesses overcome these exact challenges

In the past 4 years, we've transformed LinkedIn into a predictable meeting generator for multiple businesses and agencies just like yours:

↳ Achieving 40%+ reply rates (compared to the industry average of 5-10%) 
↳ Booking 20-30 quality meetings monthly through strategic outreach 
↳ Building systems that deliver results month after month

Our clients once shared your frustrations until they implemented our proven approach.

If you want to book 20-30 meetings per month, book a strategy call with us at https://calendly.com/d/cncd-gd3-8cb or just go do a free trial at salesrobot.co

Sachin Rawat

I replied to 147 LinkedIn messages last week.

(and booked 25 podcast meetings on autopilot)

Most people think they need to be glued to LinkedIn 24/7 to respond fast and book meetings.

That's exhausting.

I built a system that handles LinkedIn replies automatically - even when I'm on vacation, in meetings, or completely offline.

Here's what it does:

→ Automatically responds to every LinkedIn message
→ Sounds exactly like you (not some robotic AI)
→ Nurtures relationships with prospects on autopilot
→ Books meetings without manually sending calendar links

The best part? Your prospects have no idea it's automated.

The conversations feel natural, personal, and timely.

I've documented the entire system - the AI prompts, the workflow, the calendar integration, everything.

Perfect for:
- Podcast hosts managing hundreds of guest conversations
- Founders who are always in back-to-back meetings
- Anyone who wants to scale LinkedIn without burning out

Want the system?

1. Connect with me
2. Comment "REPLIES"

And I'll send you everything you need to set it up.

I write about LinkedIn messaging, B2B growth hacks, and partnerships | Growth @ SalesRobot

I'm booking 40+ calls monthly (because of LinkedIn DMs)

Here's how:

TL;DR: Stop being polite in your DMs. Even if it feels uncomfortable.

Most people copy random templates from some LinkedIn guru...

A guru who probably hasn't sent a real DM in months.

Then they go on to:

→ Blast 1000 DMs using the same "I help companies like yours..." garbage 
→ They rely on luck instead of actual message psychology

And then they're shocked when nobody responds.

We fixed that.

I spent 12 months analyzing what actually works. 

Here are the numbers 

→ 2,000+ booked calls across 8 industries in the last 12 months 
→ 42% average reply rate (not a typo) 
→ 150+ calls booked every month

And I've compiled all the data in a playbook. 

Inside you'll find:

⏰ 7 High-Performing Voice Note Scripts 
💡 12 Voice Note Openers
😉 20 Video Pick Up Lines 
🔥19 LinkedIn DM Templates

This is the complete LinkedIn DM Template Library my team uses daily to book qualified calls.

Want access?

Comment "TEMPLATES" and I'll DM you the full resource.

(must be connected) 

p.s. repost for priority access

I was about to post a rant about how LinkedIn's algorithm su*ks.

But I just fixed it... and it only took 24 hours.

I was out of office for a week. 
My brother got married, which means I'm next.
(time to move away from WFH jobs lol)

Anyways back to the topic...

I came back, opened LinkedIn, and my feed was a disaster. 
Posts from 3 weeks ago showing up as "fresh content."

And everywhere I looked... people complaining about the same thing:

→ "100K follower account is only getting 60 likes now!" 
→ "LinkedIn's algorithm is broken!" 
→ "Quality content is dead!"

I was about to join that crowd. 
Had my rant all ready to go about how the platform screwed us all over.

But before hitting publish... I tried something ridiculously simple.

I spent 20 minutes engaging with 30 RECENT posts:

→ Actually liked them 
→ Left real comments 
→ Participated like a normal human

24 hours later?

My entire feed flipped. 
Every post is now fresh from the last 24 hours.

I think people ranting about LinkedIn's algo just need to be more ACTIVE.
Because LinkedIn rewards ACTIVE users with fresh feeds. 

If you're just consuming without engaging? 
You get museum pieces.

The solution isn't rocket science... but most people won't do it.

What's your feed looking like right now? Drop a comment and let me know.

I watched 13 agency owners jump from tool to tool...

Like addicts chasing the next high (all in last 30 days) 

Always looking for the "perfect" platform that'll fix all their problems.

Sound familiar?

Agencies keep looking for ONE tool that actually works for them.

But here's the problem...

Most tools are built for solopreneurs with small needs.

And if you're an agency managing 15 clients?

→ Each with their own accounts. 
→ Their own team members.
→ Their own reporting requirements.

You don't want to use 8 different platforms just to run ONE cold outreach campaign.

That's insane.

So at SalesṚobot.co we're giving a free 30-day trial (can be extended) to a few agency owners. 

Here's what you get:

→ ONE dashboard to track campaigns across the team and clients 
→ Social + email campaigns in the same workflow 
→ AI inbox manager that handles conversations (no human needed) 
→ Team role assignments so your VAs can actually DO the work 
→ ONE Sales Nav subscription that covers 5 team members 
→ Full white-label capabilities

This will save you BOTH time and money.

Comment "TRIAL" and I'll personally invite the 50 best fit agency owners to take a trial.

(must be connected)

People don't want to talk about it publicly.

But starting an agency will crush your soul.

I've been to 50+ webinars this year... 
And most were generic or way too technical.

But man oh man....

Patrick Spychalski's Tuesday Triggers session was epic. 
I was glued to my screen for 30 minutes straight.

I've been planning to start my own agency.
And had this whole fantasy mapped out in my head.

"Just reach out to people and start making tons of money."

Simple, right?

Wrong.

Patrick's journey opened my eyes.

The guy was literally working at Clay WHILE building his agency... 
Grinding on 5-6 clients plus his day job.

"It was not fun for the first year," he said.

Wake up to sleep... just building systems for clients. 
No name for the agency. 
Just pure hustle. 

But he did it anyway. 
Because you have to.

You compete on price when you have no reputation. 
No reason for anyone to trust you.

The session was amazing. If you wanna watch it, the link is in the comments.

Huge props to Christian Oland for bringing on guests like this every week. 

The value is insane.

I watched 🦾Eric's list building video the other day

here's the breakdown (if you didn't watch it)

Before you start building a list, ask yourself one question:

"If I had 10 minutes to research this company, what would I actually check?"

Then just automate that exact process.

Eric breaks it down into 3 approaches that actually work:

[1] Forward - Hit databases with tight filters
[2] Backward - Start with your best customers, find patterns
[3] Circular - Perfect seed list → find lookalikes → validate → repeat

And the circular approach is where it gets interesting...

You can automate lookalike expansion, but you need stopping rules.

If your lookalike batches are giving you less than 15% valid additions after multiple tries?

Kill the workflow.

Don't waste time on dead ends.

The stuff you should actually be checking:

- Company descriptions
- Real headcount numbers
- Location specifics
- Customer data overlap

Basically... mirror what you'd check manually.

P.S. - SalesṚobot.co team just finished our annual offsite. Solid year behind us, definitely had too many drinks, missed the folks who couldn't make it out.

taplio

The Battle

Mirco Gluch

Sachin Rawat

Followers

Posts

Engagements

Likes

Performance ScoreMirco Gluch's LinkedIn Performance

Performance ScoreSachin Rawat's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Mirco Gluch

Sachin Rawat

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mirco Gluch's LinkedIn Performance

Performance ScoreSachin Rawat's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMirco Gluch's LinkedIn Performance