Mirco Gluch 🐽

Most brands aren't maximizing their social media potential.
→ We change that. With our Social Media Accelerator and expert consulting, we transform your channels into measurable growth across Organic, Paid and Influencer Marketing. 🐽

ABOUT ME
I'm Mirco Gluch, founder of Piggyback. I've worked with some of the fastest growing companies like Zalando, Trade Republic, N26, Maniko Nails, foodspring and CLARK. 
But honestly, I'm just as passionate about helping ambitious startups and SMEs that want to actually move the needle on social media.

WHAT WE DO
We build your social channels from zero or level up what's already working. With solid strategies, real channel knowledge and social-first content production (video, statics, carousels).

WHAT SETS US APART
We roll up our sleeves from day one and make ourselves obsolete. After 6-18 months, your social media works smoothly without us. We think like your audience, test relentlessly, and your team is set up for success.

OUR SERVICES
🐽 Social Media Accelerator (6-18 months intensive partnership)
Full hands-on execution across Organic, Paid & Influencer Marketing. Content creation, social management, community building and analytics - everything you need to scale.
Brands like Maniko Nails, foodspring, Wholey and Academy Bikes transformed their social growth with us.

🐽 Social Media Strategy & Customer Research
We build strategies that actually work for your brand. Deep research through real follower interviews, audience mapping and competitive analysis. Foundation for everything else.

🐽 Expert Consulting
Need help with specific challenges? Internationalization, team restructuring, AI implementation, C-level strategy. We jump in and figure it out with you.

🐽 Workshops & Mentoring
Upskill your team on what actually matters: AI, channel strategy (e.g. for Instagram, TikTok, LinkedIn, YouTube), content workflows, how to think like social first.

🐽 Inhousing & Team Building
Recruiting support, workflow setup and ongoing mentoring so your team can run social independently. The natural next step after the Accelerator.

READY TO START?
⚡️ DM me with "CALL" — let's talk about what's possible for your brand. 🐽

Agency Founder - Social Media Advisor, Consultant, Workshop Host, and Interim Head of Social Media

- Building team structures, strategies, and workflows for successful marketing and social media management
- Optimization of content output, engagements, reach and follower numbers through tried and tested tactics
Selected clients: Zalando, Trade Republic, N26, foodspring, Getsafe and many smaller brands

Mirco Gluch

Berlin used to be the startup capital of Europe.
What happened?

I applied for a €50.000 government innovation grant in January 2024.
The Investitionsbank Berlin (IBB) GründungsBONUS. 
Berlin's flagship program to fund innovative startups.

I just received my answer: Rejected!
In March 2026.
Over two years later!

My business plan described building AI-powered operating systems for marketing teams.

Early 2024. Before any of this was mainstream.
I had already done workshops on this topic for RTL, Peek&Cloppenburg and ImmoScout24.
Real clients showed real interest.

The IBB's verdict: not innovative enough because I would be using existing tools.
The plan was to build these workflow systems with Make, Zapier, AirTable and Buffer.
(Keep in mind, that was over two years ago, so well ahead of the time.)

Here is what I did to earn that rejection:
Wrote a business plan from scratch. 
That was 15 hours of work.
Got asked to rewrite it. 
I did that too.
Uploaded a dozen documents into their outdated portal.
Wrote dozens of emails back and forth with their team.
Kept my hopes up the entire time.
26 months of that. 
For a rejection that could have come in week two.

Meanwhile the rest of the world spent those two years proving why that my approach IS the future.
Claude Cowork. Lovable. n8n. Vibe Coding.

I would assume a committee that rejected my business plan from two years ago this week would be aware of that.

Even the most innovative AI-companies in the Silicon Valley and in China today build on top of existing tech infrastructures.
Because that is how innovation move the fastest.

Here is the part that hurts most.
€50.000 is not even enough to build your own AI tool from scratch.
But it is absolutely enough to build something remarkable on top of existing tools.

They rejected the exact approach the entire industry has since adopted.
Then took 26 months to deliver that verdict.

Germany has brilliant AI companies. 
Munich is booming. 
Hamburg is moving.
But Berlin? 
The city that was supposed to lead?
Not a whole lot of AI-companies are coming from here.

It is being held back by programs that bureaucratize innovation to death.

I filed a formal objection. 
I don't really expect too much. 
But I do believe someone has to say it out loud. 
That's also why I'm writing this post here.

If you are a Berlin founder who has been through this, I want to hear your most frustrating bureaucrac(z)y story.

Social Media Accelerator & Expert Consulting for Startups & Scale-ups ⚡️ Instant growth via Organic, Paid & Influencer | Interim Team Extension, Strategy, Workshops & Speaker 🐽

Piggyback is now a team of 12!

(With a few missing from this photo.)

Last week we welcomed Laura Pfaffel, Social Media Consultant, and Jonas Fehrentz, Jr. Social Media Consultant, to the team, pictured front and centre!

Laura brings several years of agency experience and is the first team member with an agency background to join the Piggyback team, alongside Jonas. She has worked with a wide range of clients at both Charles and Charlotte and Ressourcenmangel.

Before Piggyback, Jonas already ran his own social media and influencer agency, built personal TikTok and Instagram accounts with over 500,000 followers, and even launched his own focus and performance drink startup, Ryn.

Welcome to Piggyback, we’re so happy to have you both on the team!

One of the most talented social media agencies I know is opening one new project slot from May onwards.
(Luckily, I know them pretty well 😉)

At Piggyback, we’re making room to help one more brand completely overhaul their social presence through our accelerator program.

Been thinking about turning your content chaos into a clear, high-performing social strategy that actually drives engagement?

Then this might be your chance to stop talking about it and finally do something about it.

We only take on a handful of projects like this each year, so when a spot opens up, it doesn’t stay open for long.

You know what you should do.

Instagram in an actually useful update shocker.

Did you know that Instagram is now rolling out a ‘Shared Access’ feature that allows you to share your account with up to 3 other people, without giving them the password?

That means when people accept the invitation, they can post, like, and comment from the profile. 

You can also manage their controls, such as choosing who has access to your DMs or who can post on your story.

Super cool!

And of course, if they leave your company, you can remove their access super easily, instead of the usual “what’s the password?” situation 3 months later.

Do you have this feature? And if so, have you used it yet? 👇

This is one of the best indicators of whether someone is truly successful:

If they’re a genuinely nice person.

I recently read something from Scott Galloway where he said that when he meets successful people, they’re usually really nice.

They’re not overconfident, rude, or just… an assh*le.

Why? Because if you’re successful, it’s rarely because you’ve done it all on your own.

There are always people along the way you’ve had to ask for help, whether that’s mentors, colleagues, or friends, and you have to be humble enough to ask for favours and accept guidance.

It’s also worth saying that 'success' doesn’t always equal money. 

There are plenty of people with wealth who aren’t fulfilled, and plenty of fulfilled people who would never call themselves rich.

Everyone needs their own definition of success, whether that’s impact, freedom, relationships, or simply just doing work they care about.

This is something I always try to keep at the forefront of my mind.

I really believe in the law of attraction and try to lead from the heart, with my team and colleagues, through kindness, humility, and friendliness.

Because I think that that energy always finds its way back to you.

(Maybe along the way, when some people get too successful, they forget that part…)

Tell me: are most of the successful people you’ve met nice? Yes or no?

You’re absolutely fooling yourself if you think organic social can just exist on its own.
It never will.

Successful organic social should sit inside a wider ecosystem made up of paid social, influencer marketing, events, and CRM, with each touchpoint strengthening the others.

Organic is where people understand you brand's POV and decide whether they trust you.

Influencer marketing builds on that trust by letting familiar faces carry it further.

Paid is how that recognition reaches more of the right people and showcases your products or services.

Events give those shared relationships a place to show up and create moments together.

CRM is where those relationships are nurtured and turned into conversions.

The brands getting it right today are the ones doing it this way.

(And the ones thinking about it but only have one social media manager to execute it all, we see you.)

Did I miss any channel?

If I won the lottery, I would buy LinkedIn.

First platform update: type “Here’s what I learned” = instant block and app uninstall.

Let’s see how many people we’d have left.

(I reckon we’d be down to 12 users by lunch – including me, obviously.)

Why do so many brands get in their own way on social?

I recently joined Luke Costley-White on The Growth Dojo podcast to talk about exactly that.

(And, in case you’re worried, I do also answer the "why" questions in this one... not just ask them non-stop 😉)

In the episode, we talked about my design thinking approach to social strategy, why interviewing followers matters, how to balance posting quantity and quality, and so much more.

Thanks again to Luke and DOJO AI for the invite and the great conversation!

Check out the episode now on Spotify.

Did we just invent my new favourite meeting format?
"Roast our channel"

The whole Piggyback team roasted one of our clients. 
In the best way imaginable.

We’re 12 people now.
Of course not everyone is super deep in every channel anymore. 

So we tried a format where the whole team reviews one channel with fresh eyes.

Our first “victim”: wowtamins

A children’s supplement brand we’ve been live with on social for about 2 months now.

Kathi, Ayce and Victor are the core team on the project. 
Everyone else prepared in advance.
We then blocked one hour to go through the whole channel... really properly:

Instagram, TikTok, bio, handle, highlights, captions, community management, content, faces, hooks, CTAs.
Everything.

At the start, we set one rule: 
Just take the feedback, don’t get defensive.

The session was ridiculously valuable.

We even ended with school grades for the channels and content, just to be honest about where we stand. 
We landed somewhere between a B- and a C.

So yes, still a lot of room to improve. 
And now we know exactly what to fix.

Big thanks to the whole Piggyback team for preparing so well, and to Kathi, Ayce and Victor for taking it so "sportlich" and professional.

Would you let us roast your brand's channel?

We’re doing the (sometimes) impossible at our consultancy: 

Keeping both our team and partners happy at the same time.

Right now, our client satisfaction scores 9.7/10, and our team satisfaction is a perfect 10/10.

As our work ramps up, and our team and partner base continues to grow, I’m so proud that we’ve managed to do something that, while it seems simple, is actually quite challenging:

Balancing team and client satisfaction.

How did we manage it?

I could create a carousel full of slides to explain everything, but simply, it comes down to this:

We never sacrifice our team’s wellbeing for our partners success. 

Because when our team’s thriving, our partners win.

If you can guess the agency from the feed, that’s a problem.
Here’s how we avoid that.

At Piggyback, we’re currently working with:

a beauty brand
a kids’ bike brand
a supplements brand
and a medical brand

Each one comes with a completely different audience, industry, and set of expectations. Every brand also starts from a different place because of it.

That’s why we invest heavily in creative exploration.

We prototype content early, produce it properly, and publish it to see what actually works. This helps us to find real proof of content rather than relying on assumptions, which we can then build on across channels.

At the same time, we develop each brand’s look and feel in close collaboration with in-house teams or external designers.

To make sure nothing feels generic or copy-and-paste, we also bring in different external perspectives, from videographers to designers, depending on what the brand actually needs.

The result is feeds that feel unmistakably them, not us. 

Check them all out below ⬇️

Piggyback – Project Partner Feeds

There’s a word I’ll never use to describe the brands we work with.
And it’s a pretty common one.

'Clients.'

Since I started working with brands, I’ve made a conscious effort to call them project partners instead.

Why?

Maybe it’s just me, but 'client' has always felt a bit hierarchical.

I feel like it creates an unnecessary sense of us and them, and that’s never how I want our relationships to feel, on either side.

By calling them 'project partners' instead of clients at Piggyback, we set the tone from day one for an equal collaboration, where both sides are trusted, respected, and listened to.

Even though it might seem like a small thing, I genuinely believe that these small things have a real impact on the bigger picture.

Do you think the same about the word clients? Or have you never even given it a second thought?

Marketing teams: 2026 is the year where AI won’t be optional anymore – but most teams aren’t prepared for what that actually means.

The question is: who will adapt? And who will fall behind?

With many companies kickstarting pilots of AI tools last year, I think 2026 will be the true test, and where we’ll see which companies can keep up and which will fall behind.

In my article with Springer Professional, I explore where AI is headed for marketing teams in 2026, including why many AI initiatives fail, how effective shadowing can drive usage and adoption, and why introducing a continuous learning system with AI is critical for long-term success.

Check it out below!

We generate 200K views a month from a weekly content production session that takes just 30 minutes.

Here’s how:

Every Wednesday, when the whole team is in the office, we block out half an hour to create content for Piggyback’s owned social channels.

In that time, we shoot videos based on ideas we’ve already planned, mostly fun content about agency life and social media.

Are we exploding in followers?
No. We've got about 500 across both platforms combined, despite the views.

Are we getting new clients from it?
No. We've never had a lead from it, but that's what LinkedIn's for.

Are we attracting great talent from it?
Absolutely. Our Piggyback channels have become an employer branding goldmine and have been so helpful in hiring new team members.

Most of our applicants are Gen Z, and instead of checking our website before applying, they go straight to our socials.

We've now hired multiple people who have mentioned  our socials during the hiring process.

One said: "I only applied because of your Instagram."

Another walked into her interview and said to one of the team: "I know you from TikTok."

The response from applicants has really encouraged us to stay consistent with the channels.

After all, if this is what 30+ minutes (more with scheduling!) of work a week gets us, we're happy to keep doing it.

Do you have anything low effort that is secretly a goldmine for you?

What do all of these brands have in common?
Vogue
Brammibals Donuts
BMW
cosnova
Freenow
Nikon
Zalando
Kaufland
GQ
foodspring

Our team worked with every one of them before joining Piggyback.

Want to join this growing list of brands our team has helped build and scale?

Then you’re in luck.

We’ve opened one new slot starting in May for a brand that wants to overhaul its social presence from the ground up through our accelerator program.

You can grab the spot now…

And work with top-tier talent who have the kind of experience you’d expect from a Champions League-level team.

Or spend another year with underwhelming socials.

Your choice.

Writes and creates an entire 30-page project case study carousel.

Schedules the post.

Goes back to “View Scheduled Post” 10+ times just to admire how well-designed and insightful it is.

Thinks about how great you are and how well it’s going to perform.

It goes live.

Immediately lists all the reasons why it didn’t do well.

The end.

(It was nice while it lasted.)

Can anyone else relate?

Helping B2B founders grow their personal brand on LinkedIn organically| Social Media Manager at Salesrobot | Building everything from 0

You're reading this because your LinkedIn isn't delivering meetings

You've tried everything to book meetings on LinkedIn:

↳ Sending connection requests 
↳ LinkedIn messages templates 
↳ Posting content

Yet, your calendar remains empty while your revenue targets loom large. 

Each morning, you check your inbox hoping for responses, only to face another day of disappointment.

This frustration is deeper than you might realize...

Every day without enough quality meetings means: 

↳ Your sales team is demoralized 
↳ Your growth projections keep getting pushed back 
↳ Your competitive position weakens as others gain market share 

We've helped 100+ businesses overcome these exact challenges

In the past 4 years, we've transformed LinkedIn into a predictable meeting generator for multiple businesses and agencies just like yours:

↳ Achieving 40%+ reply rates (compared to the industry average of 5-10%) 
↳ Booking 20-30 quality meetings monthly through strategic outreach 
↳ Building systems that deliver results month after month

Our clients once shared your frustrations until they implemented our proven approach.

If you want to book 20-30 meetings per month, book a strategy call with us at https://calendly.com/d/cncd-gd3-8cb or just go do a free trial at salesrobot.co

Sachin Rawat

3 GTM agencies accidentally handed me 900+ warm leads.

Here's how you can also get it:

Every GTM agency and SaaS startup is heavily investing in employee personal branding right now. It started with lemlist, then ColdIQ - and slowly everyone in the ecosystem followed.

Because a high-quality post can create a warm lead list in < 24 hours

Likes. Comments. Shares.

And it does. 

But almost nobody is using it.

I tried this at SalesṚobot.co and failed. Terribly. 

I was just scraping and blasting LinkedIn DMs. 

This time, I did it differently using Trigify.io:

1. Monitor competitor posts - track when top GTM leaders post
2. Filter by relevance - is the post actually about them
3. Filter by engagement - 10+ likes minimum
4. Scrape profiles of everyone engaging
5. Push into SalesRobot/HeyReach.io/Instantly.ai/Smartlead 
6. Start the outreach

Those people already care about what your competitor sells.

Which means they probably care about what you sell too.

So instead of them waiting for a reply from the GTM leaders. 
You can actually reach them first. 

If you want, I can record a short video walking through the social listening and full workflow. 

Comment "LEADS" and I'll send it over.

I write about LinkedIn content, B2B growth hacks, and partnerships | Growth @ Stack Optimise

🔥 THE BEST CLAUDE CODE COURSE IS OUT 🔥

but it won't build anything for you.

i'm non-technical. I haven't built a single thing yet.

but I kept seeing GTM Engineers using Claude Code for outbound in ways I didn't fully understand and I didn't want to keep nodding along pretending I did.

so I made a decision to actually learn it properly.

- there are a lot of resources online.
- i'm sure some of them are good.
- but I can't verify most of it and,
- i don't want shaky foundations.

so I narrowed it down to two.

1. Official Claude Code docs
2. Nick Saraev's course

Nick's course is the most thorough thing out there right now

i'm watching it as I write this.

The plan is simple:

- finish the course
- then build, break things
- figure out what actually works

if I get stuck, Claude helps me fix it.

and if I'm really stuck, Viktor's been deep in this long enough to point me in the right direction.

i think a lot of non-technical people are watching this space and waiting for the right moment to start.

i'm not sure that moment comes on its own.

We are a tribe of 10,000 members now. Still feels made up.

12 months ago it was < 900.

The journey wasn’t easy. I almost gave up halfway. 

I was stuck at 4K–5K for like... months. 

And I couldn't figure out why.

My own teammates were killing it. 

- 5–6% follower growth every week. 
- 50K+ impressions per week. 

And me? 

- 1% follower growth 
- 5–7K impressions/week 

And oh boy that's not a fun place to be.

So, I spent weekends on content strategies. 

→ Tried posting once a week
→ Tried posting 3 times/day
→ Tried viral templates

And this actually worsened the situation.

My impressions dropped.

But I didn't quit though. 

Kept going. Changed a few things. AND…

At some point it just started working again.

I still don't fully know why.

If you're in that place right now: 

- Posting and getting nothing back
- Watching everyone else grow

I get it. I don't have a magic answer. Nobody does.

Just don't let it make you quit.

Saurav G. took a chance on me before I had anything to show. That mattered more than I can explain. And the whole SalesṚobot.co team.

Divyanshi, Tosin, Georgios, Lohit, Prerona, Anushka - and honestly so many more people who showed up when I wasn't sure this was going anywhere.

Thank you. Really.

Now onto what we're building at StackOptimise ⚙️ with Felix, Penn, and the team. You'll be seeing a lot more of us.

Has your LinkedIn reach flatlined?

This is the reason why👇🏻

You torched your own reach without even realising it.

And I say that because I did the same thing. So I did some digging and found that it's because of these 3 things (this is my research, do your own due diligence):

[1] Pods

A bunch of creators agree to like and comment on each other's posts every week. Feels smart. Feels like a legit hack. Even I was running pods with 30+ people and watched the impressions climb. Daily. 

But LinkedIn figured it out. How?

Because the same accounts were engaging with my content every single time. And when that happens, the algorithm reads it as artificial engagement and nukes your distribution. 

[2] Generic AI slop

Everyone's churning out Claude-generated lead magnets and LinkedIn post copy daily. I know because I've personally cranked out 100+ pieces of AI content myself. Now I can spot it from a mile away.

And if a human can spot it, LinkedIn's algorithm absolutely can too, which is exactly why your reach is bleeding out.

[3] Zero creativity

Only a few people are coming up with new creative ideas. Others? Zero creativity. Because it's just easier to let Claude do the thinking. The whole feed has started to look and sound identical.

Same hooks. Same formats. Same recycled takes dressed up as insight. (notice the classic Claude copywriting pattern)

The last person who genuinely stopped my scroll was Taylor Haren. Even though parts of it felt AI assisted, the guy put in real effort and had a real point of view. You could feel the difference straight away. And that's what LinkedIn actually rewards. Always has.

So if your impressions are down, be real with yourself for a sec and ask yourself, “When was the last time I made something I was actually proud of?”

Trigify.io  Jarvis V2 is live and it's a BEAST.

you don't have to set up a social listening search manually anymore.

you can do it with a prompt. 

actually, you don't even have to write one. 

there are built-in prompts, just select one of those. 

i went ahead and tested it.

prompt: i want to monitor every mention of 
your brand name {BRAND} across social. help me set up a search for this, then classify each mention as: advocate (positive recommendation), prospect (someone asking about us), support issue (complaint or problem), comparison (us vs a competitor), or neutral. route each type differently so the right team sees it. Include the post text and author profile link in every notification.

that's it.

came back with all the viral posts.

what's new:

1/ chat with it in plain language.
2/ change search criteria while the agent is running.
3/ multi-channel search - Reddit, LinkedIn, X, YouTube. All at once.
4/ output goes straight into your stack. Slack. Clay. MCP. Wherever you need it.

few clicks. full pipeline.

have you tried Trigify Jarvis V2 yet? If not, give it a shot right now.

I left a comfortable Marketing Lead role at a SaaS company focused on LinkedIn outreach to join a cold-email agency. Here's why I made the switch:

Before I get into my reasoning, let me give you a quick breakdown of how both LinkedIn Dm and Cold email work.

1. Copy

Cold emails need to sound professional and stripped down.
LinkedIn DMs work best when they sound like something you'd actually say.

2. Volume

Cold email = scale. 20-30/inbox/day.
LinkedIn = slower pace. Around 200 new connections/week/profile.

3. Rules

Email success comes from relevance and proof - direct, simple, credible.
LinkedIn success comes from consistency - showing up, commenting, sharing useful content.

4. Follow-up

Email: 3-5 value-led touchpoints. No empty follow-ups.
LinkedIn: max 3 messages, spaced out, keep it social.

5. Tools & Testing

Email: test multiple versions - value, case study, pain question.
LinkedIn: test different DMs at scale, double down on what gets replies.

6. Results & Setup

Cold email: higher volume, lower reply rate, easy to scale.
LinkedIn: smaller volume, higher engagement, harder to scale.

Now here's what this data did to me.

The reply rates on LinkedIn looked great. Impressive. 

But the decision makers - the ones who actually sign contracts, have the buying power - weren't really there.

And when they were, they weren't buying. 

Whereas cold email reply rates are lower.

But the people who reply are serious.

Bigger deals. Higher LTV. Cleaner path to the decision maker.

And then there's multi-threading.

On cold email you can CC a colleague, forward a thread, loop in the whole buying committee in one move.

Try doing that on LinkedIn.

You're tagging people in comments, sliding into multiple DMs. It gets messy. Fast.

If you want to scale outbound, cold email is what you should focus on. 

Want help making it work? Comment "Help" and I'll DM you.

StackOptimise ⚙️

I spent 48+ hours reading prompt engineering guides from Google, Anthropic, Clay and ChatGPT. Here's what they all agree on:

6/10 prompts are generic.

"Write me a cold email for a SaaS product."

Well that's only gonna get you a shitty output.

I've read all 4 guides. And this is NOT how they teach us to write a prompt.

Every single guide says the same thing.

I've summarised them into 4 parts:

1. Context

Set the context for the prompt to understand what the conversation is about.

- Who are you talking to.
- What's the situation.
- What does it need to know before it can help you.

Ex: You are an AI assistant evaluating whether a company is a good fit for my product. Here's what my product does and who it's for.

2. Definition

Tell it what you want out. And what you don't.

Format. Length. How it should respond.

Ex: Only output yes or no.

3. Rules

Hard lines. Non negotiables.

- What it must do.
- What it must never do.
- What to default to when it's unsure.

Ex: Default to yes unless clearly excluded. If uncertain, yes.

4. Task

One thing. Clearly stated. At the end.

Not three things. One.

Ex: Now evaluate this company based on the criteria above.

That's the whole thing. Context. Definition. Rules. Task.

Works for cold email. Research. Content. Website crawling. Anything.

---------------

BTW not so happy employee) leaked Claude's actual internal prompts. The ones Anthropic uses to train Claude Opus 4.6 and Sonnet 4.6. Claude Cowork. All of it.

If you want it, comment "Prompt" and I'll send it over.

How to build Claude Skills 

(without knowing how to prompt)

Step 1: Prompt until output stops being sh*tty

Start with the task you want Claude to do. Give it references. Give it examples of what good looks like. Do’s and Don’ts.

Keep going until the output is 80% there. 

This takes 10-20 back and forths. Maybe more.

Just keep fixing what's broken.

Step 2: Make Claude do the hard part

Once you've got something decent, tell Claude to analyze the entire conversation.

"Look at everything we just did. What changes made the biggest difference? What guardrails worked? What examples fixed the issues?"

It'll miss stuff on the first pass. So run it again. And again. 

Until every tweak is documented.

Step 3: Structure it like this

Tell claude to convert the document into a skill with five pieces:

- Context (what this skill is for)
- Guardrails (dos and don’ts)
- Phases (how the skill works step by step)
- Examples (real inputs, real outputs)
- Iteration checklist (runs every single time before output)

That last one is what separates a prompt from a skill. The checklist forces consistency.

Step 4: Bake in the self-check

Add a final instruction that makes Claude verify it followed every step before delivering anything.

That's it... :)

Want the template I use to build skills?

Comment "SKILL" and I'll send it over.

This was the X-factor that helped Guillaume Moubeche spike lemlist  to $20M ARR without any funding and zero reputation. 

His personal brand. 

His distribution was locked and loaded before his product even shipped.

Most founders grind for months building something they're genuinely stoked about and then drop it into complete silence.

The audience they needed? Never built it.
The trust? Never earned it.

Here's what actually works:

The founders who are out here crushing it, whether it's SaaS, solopreneurs, or agency owners, built their audience way before they had something to sell. Why? 

Because by the time the product is ready, the people following them already trust them, vibe with them, and want to hand them money.

Adam Robinson did it and took RB2B to $8M ARR.
Felix Frank ⚙️ and Penn Frank ⚙️ are doing it for StackOptimise ⚙️ .
Matthew Putnam is doing it for Prospeo.

And how can we forget Justin Welsh - the man built an entire empire off it before most people even knew what a personal brand was! 

A personal brand gives you organic reach, builds trust with the right audience, and creates credibility that no ad spend can touch.

Your product can wait two more weeks. Your distribution can't afford to.

So what's actually stopping you from starting today?

I set Claude Cowork on a task and went grocery shopping with my mom. And I expected it to fail.

- 7 creators
- Their writing styles
- Their best hooks and threads
- The patterns behind their viral posts.

I came back to a bag full of groceries and a swipe file that would have taken me 3 days to build manually.

312 hooks. 12 style breakdowns. 89 content angles.

All organised. Ready to rip.

Here's the sauce:

I opened X. Went to Sahil Bloom's profile. Gave Claude Cowork one task: analyse this creator's writing style, hooks, topics, and what makes their copy hit.

Once it finished, I gave it the list of other profiles.

Then I bounced.

It worked through them one at a time. Opened a profile. Scrolled. Extracted the patterns. Moved to the next. Kept cooking until done.

By the time I was unloading groceries, it had pulled apart 7 creators and built a legit swipe file I can use for the next 6 months.

Content research now doesn't have to eat your entire day anymore.

The process is dead simple:

1. Open a creator's profile
2. Tell Claude Cowork to analyze their style, hooks, and patterns
3. Give it the rest of the profiles
4. Go live your life
5. Come back to a swipe file

try it out and let me know how did it go for you

Attention agency owners: the exact GTM AI agent and automation systems behind a $2.5M ARR business is now available to you.

Devrim Celikay, head of operations at StackOptimise ⚙️, built it. 

I've seen it up close. It's the real deal.

If you've watched your agency grow and felt the whole thing start to crack under its own weight... you already know what this fixes.

Most courses hand you a framework and wish you luck. This one cracks open the actual secret sauce behind StackOptimise - the systems that took StackOptimise to $2.5M ARR without the wheels falling off.

It’s 6 modules. 6+ hours. 

➕ Make. n8n. Agentic AI. RevOps. Claude Code. 
➕ Notion SOPs. 
➕ Plug-and-play templates. 
➕ Ready-to-deploy AI agents. 
➕ And A private Slack full of top GTM operators. 

Sounds too good to be true? I thought so until I took the course. 

Devrim didn't just study this stuff. He ran it. Every day. For real clients. 

Then decided to record the whole thing so you don't have to figure it out the hard way.

Apply here: https://lnkd.in/dwbQhbzg

mac mini and macbook pro sales weren’t driven by apple ads…

they were driven by twitter bros discovering OpenClaw, Claude code, and losing their s*it

taplio

The Battle

Mirco Gluch

Sachin Rawat

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taplio

The Battle

Mirco Gluch

Sachin Rawat

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mirco Gluch's LinkedIn Performance

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Performance ScoreMirco Gluch's LinkedIn Performance