Nectar

Marketing

Strike Graph

Head Of Business Development

Marketing Architects

Client Growth

Marketing Analyst

Tiger Oak Media

Marketing Manager

Email Marketing Specialist

St. Croix Advisors, LLC

Marketing Coordinator

Cazarin Interactive

Marketing Intern

Augsburg University

Orientation Coordinator

Orientation Leader

I’m a wife, mom, daughter, sister, and friend.

Relationships mean everything to me.

Firm believer that everyone deserves and needs love, connection, and community.

Professionally, you’ll find me strategizing and executing marketing initiatives.

Personally, you’ll find me spending time with our eight animals in the land of 10,000 lakes.

Gallop StrengthsFinder®: Positivity, Learner, Woo, Achiever, Discipline

Emily Mireault, PMP®

Jessica Rowe

Crossbeam

Marketing Operations Manager

Marketing Operations Specialist

Living Simply Practical

- Design and continuously develop Living Simply Practical website by utilizing working knowledge of WordPress, HTML, SEO and digital marketing best practices.

Founder

Blue Flamingo Marketing

- Developed and oversaw the comprehensive forecasting, implementation, and executive reporting of all client-facing initiatives.
- Constructed Blue Flamingo’s entire project management system from the ground up, and consistently iterated on strategic, tactical, and operational plans.
- Conceptualized and presented Sales & Marketing Enablement strategies to client executives including recommendations for scalable implementation.

Project Manager

Verified First

Responsibilities:
- Oversaw marketing strategies that developed Verified First's Partner Marketing strategy and plan
- Planned, directed, and coordinated marketing efforts for the Marketing, Partner Management, and Sales teams
- Monitored and reported on Partner Marketing metrics, illustrating increased brand engagement and leads
- Supported sales and lead generation efforts as an integral part of the Marketing, Partner Management, and Sales teams
- Analyzed and reviewed Partners’ lead generation, current revenue stream, and pipeline in order to offer advice on how to increase volumes
- Built strong rapport and relationships with Verified First's Partners’ organizations at multiple levels from front line support and sales to C-Suite individuals
- Delivered resources to the Partners via the Partner Portal including marketing packages, content, and webinars
- Tracked total leads generated and estimated resulting ACV and ARR
- Collaborated with the Marketing team and third parties as appropriate from SaaS providers, media publications, trade show vendors, and freelancers
- Organized and attended company conferences, trade shows, and major events

Partner Marketing Manager

Responsibilities: 
- Managed database marketing efforts including the analysis of the available data
and using that analysis to drive relationships, nurture and drip marketing campaigns
- Created marketing collateral including one-sheets, case studies, social graphics, webinar assets, etc.
- Gauged effectiveness of content by tracking both number of views and leads generated in
the short and long term
- Published and republished articles written on the Verified First blog, HR blogs, association
blogs, trade group blogs, thought leader blogs and any other potential publisher
identified
- Achieved all activity and lead goals defined in the Digital Marketing Manager’s annual
pro forma
- Established yearly plan and pro forma that defines monthly goals, and then successfully
executed goals
- Improved upon the percentage of views that convert into leads
- Actively promoted internal and Partner-related webinars
- Managed thought leader programs and increased the number of thought leaders our
organization works with
- Shared content with thought leaders and promoted thought leader webinars
- Identified and shared content with HR-focused blogs and increase followers of the Verified First blog
- Identified trade groups and other groups Verified First can promote through
- Managed an annual lead generation plan and achieved the target set in the plan including
leads generated, and monthly views of the Verified First website
- Tracked total leads generated and estimated resulting revenue

Digital Marketing Specialist, Partnerships

Videomaker

Responsibilities:

[Marketing & Audience Development]
- Managed customer memberships and database of 300k+ via WordPress, Recurly and WhatCounts
- Sustained consistent revenue stream of affiliate revenue through Amazon and Adobe Trade Doubler
- Designed marketing assets and implemented tests to increase affiliate revenue
- Consistently employed marketing tactics via A/B testing and increased membership retention by an average of 2-5% per month
- Managed multiple email subscriber lists ranging from 60k - 150k+, including the implementation of tests, banners, house advertisements, and paid ad placements to increase our subscriber base
- Continuously sought out areas to develop membership and advertiser value and developed plans for implementation

[Events]
- Coordinated logistics and execution for 5 nationwide Videomaker IRL events each with an average of 100+ attendees
- Managed communication effectively with event sponsors including day-of logistics and relevant event updates
- Managed outreach to potential venue partners and fostered renewable partnerships with local entities
- Created marketing material for email, social and web promotional campaigns and executed scheduling and distribution
- Designed and distributed pre- and post-event surveys of both prospective and actual event attendees
- Gathered event reporting metrics for event sponsors and manage delivery of metrics to event sponsors

[Sales Support & Project Coordination]
- Provided administrative support to Sales Department through the utilization of various project management tools and software (Asana, AdSystems, Google Drive, Google Analytics, MS Excel, QuickFill, Google Ad Manager)
- Managed project workflow for all sponsored content, integrating soft skills for client relationship management across multiple projects/campaigns at a time
- Managed successful fulfillment of all advertising contracts from the signed I/O to campaign completion, including post-campaign metric report building and delivery

Responsibilities:
- Provided administrative support to Sales Department through utilization of various project management tools and software (Asana, AdSystems, Google Drive, Google Analytics, MS Excel, QuickFill, Google Ad Manager)
- Managed project workflow for all sponsored content, integrating soft skills for client relationship management across multiple projects/campaigns at a time
- Managed successful fulfillment of all advertising contracts from the signed I/O to campaign completion, including post-campaign metric report building and delivery

Projects:
- From July 2018 through January 2019, successfully managed the fulfillment of $750k+ in campaigns 
- Managed client relationships with clear and concise communication 
- Prioritized deadlines and time-management with project management tools (Asana, MS Excel, Google Drive & Analytics)

Account Manager

California State University, Chico

Responsibilities:
- Analyzed and gathered pertinent information from excel spreadsheets and compile concise reports
- Performed research functions on alumni, current students, parents, organizations, and companies on various databases totaling 500k+ records
- Cross-referenced information from varying databases for accuracy and validity
- Entered pertinent information for alumni, students and related personnel into Oracle and related software databases
- Audited sums of total pledge amounts by calculating and signing off on final calculations
- Demonstrated proficiency with MS Word, Excel, PowerPoint and Oracle Software by printing, photocopying, and organizing documents and consolidating into easily accessible records
- Prepared and mailed large quantities of letters, notices, and pledge reminders under deadlines

Undergraduate Research Assistant

As an active council member for the College of Business Council of Representatives (COB COR), my responsibilities included: 
- Accurate representation of the Professional Consulting Group and the College of Business
- Provision of information and updates to the College of Business
- Contribution of ideas for the organizations within the College of Business
- Formation of the Communications Team within the COB COR
- Creation of a formal evaluation of the COB COR, to maintain a council receptive to new ideas and continuous improvements
- Provision of assistance and resources to other clubs and organizations within the College of Business

Council Member, College of Business Council of Representatives

Odyssey Teams

As an Account Specialist Intern, I:

- Researched and built client lists based on my differentiating strengths and facilitation methods.
- Developed and nurtured relationships with clients based on client/organizational needs.
- Facilitated programs and activities tailored specifically for the client's organization, with long-lasting impacts.
- Assisted other program facilitators with client interaction and the visual documentation of program rendering.

Account Specialist Intern

Professional Consulting Group

As the Director of Advancement, it is my job to serve as the professional intermediary between the Professional Consulting Group and varying consulting organizations, partners of firms, and other organizations on the CSU, Chico campus.

My responsibilities include:
 - Serve as official College of Business Council Representative for PCG
- Maintain all PCG social media platforms, including LinkedIn and Facebook
- Secure sponsorship from firms, companies and organizations
- Research and provide relevant case studies to our general members
- Organize conference call-ins of company CEOs, Partners, and Management Directors 
- Continually develop and improve PCG Sponsorship Guidelines

Director Of Advancement

As the Director of Public Relations, it was my job to serve as a professional intermediary between the Chico Consulting Club and varying consulting organizations, partners of firms, and other clubs on the CSU, Chico campus.

I served as a communications coordinator for our club, and represented the Chico Consulting Club in a professional manner. I dealt directly with CEOs, Partners, and management directors to secure sponsorship, projects, case studies, workshops, and conference call-ins. Alongside the club president and Director of Fundraising, we developed the working sponsorship form and guidelines.

Director Of Public Relations

Downtown Chico Business Association (DCBA)

Responsibilities:
- Assisted in the acquisition of clients (Downtown Chico business owners) for Chico's first annual Restaurant Week
- Created and managed the Restaurant Week Google Drive, ensuring creation and/or upload of all necessary files relevant to production of Restaurant Week 
- Created and maintained communication forum for Downtown Chico business owners for efficiency of Restaurant Week
- Maintained communication with Downtown Chico business owners throughout Restaurant Week via in-person visits, phone calls and e-mails
- Assisted in facilitation of Thursday Night Market, from set-up to tear-down under direction of Community Events & Marketing Director, Stephanie Yunker
- Directed volunteers in the management of Imagination Playground, a fun & free event for kids, put on every week at the Thursday Night Market

Business Development Intern

Frontline:
- Implemented REI's top tier customer service by providing positive first impression and shopping experience. 
- Directed customers to the corresponding merchandise/services in our store according to their individual interests.
- Trusted to handle transactions of customers buying gear, products and services efficiently.
- Demonstrated competence in returns and exchanges.
- Filled online orders on the behalf of the customer, and ensured that all information collected is current and accurate.

Warehouse and Stocking:
- Gathered inventory from our in-store warehouse and restocked items on the sales floor in a neat and aesthetically pleasing manner.
- Provided relevant information to customers in regards to product inquiries, and if necessary, direct them to a more knowledgeable sales specialist. 
- Worked with warehouse team to appropriately categorize new inventory into varying sections of the store, which would later be stocked to the sales floor according to department.

Sales Specialist

Cultivating potential in women and providing the resources for them to thrive in and out of the workplace is my passion project. I believe all women were created to fulfill their calling to greatness, and Living Simply Practical's mission is driven by that.

If you're looking for my bread & butter, that's it.

Notable career accomplishments? 👇
• Took Blue Flamingo's project management system from spreadsheets to a robust, automated, scalable operation in Asana. Result? A high-volume B2B2C marketing agency now operating with 150% more capacity and efficiency than before.
• Utilized a combination of Salesforce and Pardot reporting, direct feedback from partners, and continuous process improvement to achieve an average of 4-6% MoM partner SQL growth at Verified First, a SaaS company currently valued at $30M+. Results? Knocked Q3 2021 out of the park with 577 SQLs and $4.5M added to the Sales pipeline.
• Built and engineered the execution of Verified First's first-ever ABM program by collaborating closely with PRMs, PMMs, Sales Leaders, and Customer Success Leaders to identify target mutual accounts and develop actionable go-to-market strategies. Result? By providing value-driven experiences to our key prospects, these events averaged $55K in Sales pipeline contributions.
• Reimagined Verified First's partner engagement strategy by creating a comprehensive, 23-step co-marketing playbook as well as the full kit and caboodle of automated drip emails to accompany it (plus a complete overhaul of Verified First's PRM, Magentrix)—leading to a 30%+ increase in partner engagement.
• Brought Videomaker to life by planning and executing 5 in-person networking events in major cities like San Francisco, Chicago, and NYC with industry-leading partners like Sony, Panasonic, LaCie, and Sennheiser. Result? By utilizing out-of-the-box marketing strategies, I got well over 100 attendees to show up in cities Videomaker had minimal presence in prior to the event. 
• Established baseline reporting for Videomaker's subscription model and iterated on A/B testing to improve subscriber retention, reduce churn, and increase new memberships by an average of 2-5% MoM. 

Get to know the gal behind the screen:
🍴The kitchen is my version of a zen garden where I'm free to be the creative yet sassy Julia Child that I am.
🐶 I love dogs, especially rescues *cue Sarah McLachlan*
🌲The mountains are calling—and I must give them their overused tagline back. But in all seriousness, I'm a sucker for traveling and the outdoors. 
🤗 People are my passion. I invest intentionally for the long haul.

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The Battle

Emily Mireault, PMP®

Jessica Rowe

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