VeryVertical

VeryVertical is a creative studio that creates serialized short-from digital content. 

As a creative director and filmmaker, I had a chance to create high-performing content for brands in fashion (Valentino), beauty (Lancome), and entertainment (Warner Brothers Games). 

- Wrote scripts for branded content serial content. 
- Created the visual language for the vertical screen. 
- Worked on the development of interactive projects.

Filmmaker & Creative Director

The Webby Awards

Judge at Webby Awards

Narratively, Inc.

As a senior video editor, I was lucky to work on a variety of docu-style branded projects, setting up the visual style and language for the series of character pieces for the Canadian Imperial Bank of Commerce and Simplii Financial. 
Other projects included documentary short for 23 AND ME premiered at Tribeca's 2019 special event.

Freelance Senior Video Editor

Blonde + Co

Was commissioned to work on a branded reality show Makeup On The Way for Maybelline. It was my pleasure to set up the editing style and language for the two seasons of the show that featured Adriana Lima.

Scentbird

Was in charge of delivering the brand’s first TV campaign from conception to execution. The shoot produced numerous variations of the pitch video, that was tested in social media, tweaked and released on national TV.

Freelance Creative Director & Filmmaker

VGNC

Creative / Director.

That slash between Creative and Director deserves a few words.
When working on short or long form video for Branded content, Interactive Storytelling and Transmedia projects you have to bridge the gap between creative development and production. 
But that title is yet to be invented. Hence the slash and the following breakdown.

Creative. 
∙Working with brands and personalities to tell their stories in a form of interactive video experiences. 
∙Closely cooperating with an R&D department to bring new interactive technologies to storytelling.
∙Generation of ideas and concepts to win new business. 
∙Acting as a mentor and helping develop the growth of associated creatives. 

Director. 
∙Responsible for video from concepts to final execution, moving video through each stage of the project timeline.  
∙Creatively manage shoot with internal team and production partners
∙Act as creative lead and supervisor for all projects, partnering with clients, producers, film crews, editors, graphic artists, and sound designers to achieve the finished product.


Clients included Vodafone, Unilever, Beiersdorf and Citroen.

Creative Director & Filmmaker

Sanoma Magazines

FHM Magazine. 
Launch of the international brand at the local market. Strategic campaign development and creative execution. Working closely with an editorial team to bring an alternative view to what a men's magazine can be. The message was than implemented in an effective mix of media channels, including traditional TV, OOH and a launch of the first men's magazine website.  

Men's Health.
Strategic and tactic marketing planning. 360 ad campaign creative development. Launch of the brand's digital platform.

Marketing Director

Sales advertising for Cosmopolitan Magazine. 

Maintaining business relations with the existing clients (both international and local).
Interaction with design studios, production department, marketing and editorial team. 
Participation in event sponsorship projects and special editorial projects.

Advertising Sales Manager

Hi, this is a bio, so I want you to know, there's going to be some bragging, but that doesn't mean we still can't be friends. 

Misha is a creative director and commercial comedy director working from NYC. Do we have to even mention award-winning? They even made him a Webby Awards Judge.  

He specializes in web films and spots that feel like entertainment. He wrote and directed mock music videos for Samsung, taught Jennifer Lopez how to pronounce “Azerbaijan” and made talking cheese TikToks for Pinterest. 

In his spare time, he is a founder of a creative studio VeryVertical that will create vertical, and in a surprise twist, horizontal content, that will help you grow your audience through the magic of serialized entertainment. 

Yes, all of this does sound rather peculiar, isn't it great?

Misha Koroteev

Director. Producer. Technical Director. Working in multi-camera live stream production since 2010.I think like a creative, execute like an engineer, and move between both worlds without losing the details.

Every show pulls in two directions: Leadership focuses on vision. Production focuses on execution. My superpower is speaking the language of both and making sure understanding flows between them.

Since 2024 I've taught Building Community Through Live Streaming, a graduate course I created at the University of Washington. The course draws from brand strategy, community design, and everything I've learned in live production. It helps marketing and communications professionals understand what live streaming can do that pre-recorded content can't, and why it matters.

Over my career I've worked with brands like Magic: The Gathering, Pokémon, Amazon, and PBS. Somewhere along the way I won an Emmy.

Why do I love live production? It's where people prove themselves. An athlete performing under pressure. A chef bringing a recipe to life. An expert answering a question they've never been asked before.

And behind the scenes, a crew with only one shot to capture it all.

taplio

The Battle

Misha Koroteev

Richard McLean

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