As CEO of Iconify Consulting Group and a PhD scholar in personal branding, I help enterprises and leaders leverage LinkedIn as a strategic channel to build distribution. 

My work sits at the intersection of Personal, Corporate and Executive branding and GTM (through LinkedIn).

I’ve partnered with 270+ leaders across YC, Fortune 500, Nasdaq, Inc. 5000, Silicon Valley, and Wall Street; recognized as an award-winning LinkedIn creator and ranked among top voices in LinkedIn personal branding worldwide. 

I love sharing my insights and have delivered executive sessions at IITs, IIMs and top B schools, drawing on 14,000+ mentees and five years operating LinkedIn as an enterprise channel. 

Featured in various national and international publications like: The Business Times (US), The Economic Times, NDTV, Hindustan Times, India Today, CEO Review Magazine, Money control etc.

Open to consulting, advisory and brand collaborations.

Email: mishka.rana@iconifyconsultinggroup.com

MISHKA RANA

If you think sharing your story is 'cringe' or 'promotional, read this story about my client. It will change your entire perspective on 'bragging’.

He has one of the most incredible "Zero to One" journeys I’ve ever seen.

• Landed in London from India with $0 in his pocket.

• Built a tech empire from scratch.

• Took his company public on the Nasdaq. (twice)

He wanted visibility in the industry and attract investors. 

But when I told him, "We need to share your story" he froze.

He looked at me and said: "It feels promotional. It’s too vague. People will laugh. Who cares about my struggle?"

This is the "Humility Trap" that kills more opportunities than bad markets do. 

He thought sharing his journey was "bragging." I knew it was Risk Mitigation for investors.

It took weeks of convincing. But we finally hit "Post."

We didn't just write a "success post." We engineered a Trust Narrative:

1. The Hook: 
We anchored it in his "Day 1" vulnerability ($0 in pocket), not his "Day 1000" success.

2. The Middle:
We highlighted the cultural nuance of being an immigrant founder in London (connecting two massive markets).

3. The End: 
We framed the NASDAQ win not as a destination, but as "Validation of Grit."

He thought people would roll their eyes.

But it blewwww up! It didn't just go viral. It exploded.

1 Million+ Impressions.
Thousands of comments from ex-colleagues in India, mentors from the US, and peers in London.

But here is the "Magic" metric:
8 to 10 qualified Investors slid into his DMs within 48 hours.

They didn't ask for a pitch deck. They said: "I read your story and I’d love to invest in your startup. Can we talk?"

Not just that he was bombarded with job applications from top talents. 

Never underestimate the power of storytelling (on LinkedIn)!  

The Lesson:

You think your story is "promotional." The market sees it as Context.

You think your struggle is "weakness." Investors see it as Proof of Work.

In 2026, capital is abundant, but Trust is scarce.

When you share your journey, you aren't bragging. You are building a Context Moat that separates you from every generic AI pitch in the pile.

The world is ready to listen. 

Have you ever held back a win because you were afraid of looking "promotional"?


#FounderStories #NASDAQ #PersonalBranding #InvestorRelations #Entrepreneurship #Storytelling

CEO & Chief Storyteller @ICG | LinkedIn Thought Leadership + Personal Branding for Founders & C-Suites | B2B LinkedIn Marketing | Trusted by Nasdaq, Silicon Valley & YC Leaders

No alternative text description for this image

my first office ever. firsts are always special ❤️

it’s been an year here and tomorrow we’re starting next chapter - at a new space. 

Iconify Consulting Group (ICG)

#founderlife #entrepreneurship

I removed 1648 LinkedIn connections over past few months and tbh it feels great. 

(as a distribution decision.)

most people treat their network like a vanity metric. 

more connections, more optionality. 
that logic breaks once you’re building something serious.

here’s why this matters:

linkedin doesn’t distribute content evenly to all your connections.

it tests your post with a small slice of your network first. 

that initial cohort decides whether your thinking travels or dies quietly.

if that early audience is full of:

– inactive profiles
– people from chapters of your life you’ve outgrown
– random sales bots or recruiters from years ago
– or people who no longer care about what you do

the outcome is predictable: low early engagement → weak signal → reduced distribution.

it’s not that your content is bad, but the room is wrong.

we tested this with a founder client last quarter.

he had ~28,000 followers and consistently low engagement (around 80-100 likes per post). 

we didn’t change his content, positioning, or posting cadence. 
we changed the audience.

over three weeks, we removed roughly 3,000 inactive or irrelevant connections.

result:
average reach increased ~45% in the first month.

same posts. different initial audience. completely different outcome.

—> if you want to do this properly, here’s a simple filter that doesn’t burn bridges:

• people who pitched once and never engaged again

• industries you no longer serve or want visibility from

• profiles with no visible activity in years (they aren’t seeing your posts anyway)

• cleanup every 6 months to keep your network aligned. 
or a deeper reset once or twice a year makes sense when your role, market, or priorities change.

and honestly, prevention matters more than pruning.

a simple rule i’ve been following: i don’t accept a connection if any one of these is true

• i can’t tell what they do in 5 seconds
• they’re outside the industry i’m building for
• their profile shows no recent thinking or activity
• our only interaction would be transactional
• i wouldn’t want my content tested on them

that one filter does more for long-term growth than deleting hundreds later.

think of your network less as an audience size and more as an initial distribution layer.

1,500 active, relevant connections >>>  15,000 passive ones


#network #linkedin #algorithm #linkedingrowth #linkedinstrategy

LinkedIn just removed thousands of "Top Voice" badges worldwide.

and honestly, this is the best thing that could happen for the platform.

I’ve been receiving messages all day: "where did my Top Voice badge go?" or "why did this influencer lose theirs?"

here’s the inside scoop on what changed:

till 2025: the blue badge felt like a lifetime achievement award. once you got it, you kept it.

in 2026: under the new policy, the badge is now a 6-month renewable license.

linkedin is conducting strict quarterly reviews to check for "active authority."

who got cut?

mostly "legacy" holders who drifted from their original niche or took breaks longer than 2 weeks. 

my clients held onto theirs because we didn't treat the badge as a trophy. we treated it as a job and stuck to a strict strategy that the editorial team loves:

if you are targeting the blue badge (or trying to protect yours), here is the new standard:p


1/ the "2-week" rule

consistency is the primary filter. my analysis shows that creators who took breaks longer than 14 days were the first to be flagged by the system .

-> commit to posting 2-3x weekly. if you go on holiday, schedule your content. silence is viewed as "dormancy."


2/ stop drifting, stay vertical

the editorial team awards badges for specific expertise (e.g., "finance," not "general motivation").

-> audit your last 10 posts. if more than 3 are generic "life advice" or off-topic, you are diluting your signal. pivot back to your core niche immediately.


3/ optimize for "humans"

linkedin is training its editors to spot AI-generated stuff. if your post sounds like a generic summary, it gets marked as low-quality.

-> the fix: use data visuals, screenshots, or personal stories. "lived context" is the only thing that proves you are a human expert, not a prompting expert.


4/ the "reply" ratio

top voices are expected to spark discussion, not just broadcast.

-> don’t post and ghost. spend 15 minutes replying to comments. the algorithm is now weighing "conversation depth" as a key metric for badge retention.


5/ kill the "pods" & engagement bait

this is where most creators got burned. 

if you have 500 likes but they all come from the same "support group" (pod) or if your posts rely on cheap hooks like "agree?" to inflate numbers, you are out.

-> stop forcing the algorithm
50 genuine comments >  5,000 artificial likes
organic resonance is the only metric that counts for the badge.

the only takeaway you need is: build for the "editorial standard” not the badge

#linkedinnews #topvoice #personalbranding #expert #futureofwork

I have deep respect for anyone who walks into Shark Tank India  

presenting your life’s work on national television, knowing you could be rejected, questioned, or misunderstood, takes a kind of courage most people never experience. entrepreneurship looks glamorous from the outside. it’s anything but that on the inside.

yesterday, one moment from the episode stayed with me.

Ravi Gupta carried years of sacrifice with him. selling family gold.
mortgaging his house.
putting his family’s security on the line just to stay alive.

watching that wasn’t "inspiring" in the typical feel-good way. it was heavy.
because this is what building actually demands, long before it ever rewards.

he didn’t walk away with a cheque.
but that’s the part people fixate on too much.

what made that moment meaningful was the response from aman and mohit.
they didn’t just say "no." they shared context, lived experience, and a roadmap.
capital is fuel. but direction is what keeps you from burning it.
this is why shark tank india matters.

over the last few years, it has quietly done something revolutionary: it made entrepreneurship visible.
it’s something families watch together now. women, kids, first-time founders. "equity" and "gross margin" are now dinner table conversations, not just boardroom jargon.


2025 has been a bloodbath for startups.
the "growth-at-all-costs" era is dead. efficiency, clarity, and credibility are the new non-negotiables.

and yet, founders are still showing up.
still putting their stories, their mistakes, and their hopes on the line.
that resilience deserves to be seen.

shark tank india airs at 8 pm on sony liv. 
worth watching, especially if you’re building.


#sharktankindia #entrepreneurship #founderstory #startups #funding

My clients run $50M+ companies. 
they do not write their own LinkedIn posts. and honestly? they shouldn't.

if you are a CEO/CXO, your hourly rate is likely $1,000+.

and if you see a CEO running a $50M+ company, raising a Series B, and managing 200 employees... and they are also posting perfectly formatted, high-level thought leadership every morning at 8 AM?

they have a system.

there’s a misconception: most people think "Ghostwriting" is about faking it.
it’s not. it’s about leverage.

when a CEO gives a keynote speech, they don't set up the chairs or adjust the microphone. 
they just show up and deliver the message.

your LinkedIn presence should work the exact same way.

the exact 30-Minute System we install for busy founders to publish 4x a week:

we operate like Biographers.

1/ before we write a single word, we study the human.

• we binge their old podcast appearances.
• we analyze their sales call recordings.
• we study their email syntax.

we map their "Lexicon Fingerprint"—the specific words they use, the way they structure arguments, the pauses they take.

if they say "folks" instead of "people," we know it. 
if they hate the word "synergy," we never use it.

2/ we don't nag them for ideas daily.
we send a Strategic Questionnaire: heavy, deep, and specific.
they answer it once (or we record a call), and we extract weeks of content from the nuance of their answers.

3/ what happens when industry news breaks? w have a "Rapid Response" line.
clients don't need to sit down and type.
most of them just hit the record button on WhatsApp, send a 30-second voice note or a quick text while commuting, and say: "here is my take on the new merger."

we take that raw audio and turn it into a polished, strategic asset.

4/ the 20-minute approval
because we have done the forensic work, the first draft is usually 95% accurate.

• we don't send daily drafts.
• we don't need constant feedback loops.
we present a monthly content calendar.
the Founder needs one 15-20 minute slot per month to scan, approve, and get back to work.

their audience thinks the Founder is spending hours online.
the Founder knows they are spending minutes.

you don't need ‘more time’ to build a personal brand.

you need a system. 

Iconify Consulting Group (ICG)  
#PersonalBranding #Productivity #LinkedInStrategy

7 myths costing you millions in lost opportunity: 
I’ve spent years building LinkedIn personal brands for billion dollar founders and C-Suites, sat in boardrooms and still heard the same excuses.

i’ve watched leaders go from "industry best-kept secret" to securing board seats and M&A deals just because they finally turned the lights on.

yet, even at the c-suite level, these myths exist:

1. “my work speaks for itself.”

in 2026, your work doesn't speak. it whispers.
without amplification, excellence is invisible. linkedin data shows decision-makers are 3x more likely to engage with a leader they’ve seen posting versus one they’ve only heard of.
if you don't narrate your success, the market assumes you are stagnant.


2. “i don’t want to brag.”

sharing expertise isn’t bragging. it’s accessible leadership.
McKinsey & Company ’s state of organizations report found that visible leaders score 31% higher in trust among employees and peers.
when you hoard your insights, you aren't being humble. you are withholding value from your industry.


3. “personal branding is just for influencers.”

tell that to satya nadella.
his linkedin presence didn't just get "likes"; it anchored microsoft’s cultural shift.
Indra Nooyi’s visibility built public trust that outlasted her tenure.
influence isn't vanity. it is currency. regardless of company size.

4. “i’m too senior to ‘need’ linkedin.”

the opposite is true.
the higher you climb, the smaller your peer group gets.
your visibility dictates your access to panels, government influence, and board seats.
most of these opportunities come from people who have never met you but have observed you.

5. “niche posts limit my audience.”

good. you don’t need 1 million followers. you need the right 500 decision-makers.
one of my fmcg clients hit 12 high-value enterprise leads in 10 months with 95% niche content.

a stadium of fans is useless if none of them can sign a cheque.


6. “personal brand = posting daily.”

frequency does not beat strategy.
high-signal leaders don't spam; they curate.
some of my best performing clients post 1-2 times a week.
they trade volume for velocity, high-impact insights paired with targeted commenting in the right rooms


7. “people already know who i am.”

inside your bubble? maybe.
outside? you are a stranger until you are visible in their spaces.
people trust individuals 3x more than brand logos.
no visibility = no trust.

personal branding in 2026 is about reputation insurance and opportunity acceleration.

if you don’t own your narrative, someone else will and they won’t get it right.


#personalbranding #leadership #executivepresence #marketing #reputationmanagement

Aditi Jain

You are already showing up, creating, and building something meaningful.
Now imagine what happens when your content, systems, and strategy start working together.

That is when your reach and visibility grow, your offers fall into place, and your brand attracts instead of chasing.

Hi, I am Aditi 👋🏻, a LinkedIn and Instagram Specialist.
I work and support service providers, small businesses, and social media managers to simplify marketing, strengthen systems, and scale their impact sustainably, with 8+ years of hands-on experience.

📈 What that looks like:
• 200+ clients served across 35+ industries
• 6000+ high-impact content pieces created
• Several six-figure INR months achieved through inbound marketing

💬 Client results:
→ P signed her first paid client within one month
→ S gained clarity on her ideal client and refined her outreach
→ L repositioned her salon brand to attract premium clients
→ S (tarot) built a sustainable content system aligned with her energy
→ H scaled her creative studio and began hosting larger workshops
→ A (interior designer) received an invite to a niche industry event within one month of repositioning
→ H and S (real estate) simplified content creation and strategy
→ P (musician) built confidence to promote his work while managing a full-time job
→ J built her freelancing foundation as a career expert while still in corporate

🤍 Imagine this:
You know exactly what to post and why.
Your inbox has leads, not doubts.
Your systems run smoothly even when you step away.
You work with aligned clients, not just anyone who shows interest.

If that is the business you want, it is time to simplify.

🎤For speaking engagements, podcasts, workshops, or collaborations to add value to your network or community, please feel free to reach out 📧 aditi@itisaditijain.in | 🌐 itisaditijain.in

🤎 Outside of work, you will usually find me watching K-dramas, exploring new cafés, recording b-roll for my socials or planning the next thing I will actually finish!

Owner & Founder | Social Media Manager & Content Writer

I’ve worked with a variety of brands from various industries for over four years, social media comes naturally to me.

As a marketer, I use my expertise to help small businesses and startups develop effective social media strategies and reach their goals.

I provide social media management, and content writing services to small business owners who are overwhelmed with not knowing how they can scale their business without working harder, hiring more people, or sacrificing their lifestyle.

If you are looking to build your online presence and want a social media manager, please feel free to DM me or email me at aditi@itisaditijain.in

Some failures are not failures.
They are data.
And data shapes your business.

At 29, as a LinkedIn & Instagram Specialist helping online service providers grow their business through content-led systems, here is the part people do not always see 👇

🔹 I still struggle with wanting to be liked by everyone, and I am learning to let that go.
🔹 My business became my identity because I poured everything into it.
🔹 I do not have hobbies outside work yet.
🔹 I invested in programs that did not give the return I hoped for.
🔹 I underpriced my services more times than I can count.
🔹 I created offers that nobody bought for months.

None of this means I was doing it wrong.
It simply means I was doing it at all. 👏

Here is the truth most service providers avoid admitting:

💡 No investment guarantees growth. Clarity does.
💡 Work–life balance is not a finish line. It keeps evolving.
💡 Not every decision creates momentum, but every mistake creates direction.

Most online service providers do not have a motivation problem.
They have a direction problem.

They are posting, learning, pitching, and selling,
but without clarity on:
→ who they actually want to attract
→ what makes their offer valuable and obvious
→ what content builds authority instead of noise
→ which systems create consistency without burnout

That is when effort feels heavy, and results feel unpredictable.

Your growth becomes predictable the moment your systems do.
And failures stop feeling personal once your direction becomes clear.

If you are doing the work but still feel scattered, tell me in the comments:
What feels unclear right now: your offer, your content, or your positioning?

Hi, I am Aditi. I help online service providers build clarity-first LinkedIn and Instagram systems that attract better-fit clients. If you want strategic direction instead of guesswork, comment CLARITY and I will share details of my LinkedIn & Instagram Business Audit.

Fixing the Content & Systems → Clients Gap for Online Service Providers | LinkedIn & Instagram Specialist | 200+ Served | 8 Years Experience | Book Your Audit ⬇️

I am officially in my life-first business era, and yes, I am kind of burning everything down to rebuild it properly 🔥

Not out of frustration.
Out of self-awareness.

I am doing this because I know myself better now.
I know what drains me, what energises me, and what actually moves the needle, and I also know that holding on to things that no longer fit, just to “make them work,” is not sustainable.

I want a business I can stay sane running.
One that supports my life instead of constantly competing with it.

So here is what is changing behind the scenes 👇

→ I am done jumping between offers.
This year, I am promoting one core offer everywhere, consistently, for 3–6 months at a time.
No constant tweaking. No chasing the next shiny idea.
Just depth, repetition, and letting one offer do its job.

→ I am simplifying where my energy goes.
LinkedIn gives me the highest ROI, clients, opportunities, and meaningful conversations.
So this is where I will create more, engage deeper, and build relationships that actually lead somewhere.

→ I am building beyond social media.
Because algorithms alone are not a business.
I am intentionally growing my email list and newsletter, slowly and sustainably.
No aggressive targets. Just showing up consistently.
(Currently around 1,100 subscribers, curious to see where this lands by year-end.)

→ Visibility is becoming non-negotiable ✨
More podcasts. More trainings. More speaking rooms. More in-person spaces.
I want my work to exist beyond my own feed.

→ Instagram stays, but without pressure.
I am using it to build a personal brand, not force conversions.
More opinions. More personality. More perspective.
Less performing. More being.

→ Instead of creating more, I am using what already exists.
Old long-form content. Past podcast appearances. Years of videos.
This year, YouTube becomes part of my ecosystem through intentional repurposing, not starting from scratch.

This shift is about alignment, not reduction.
Doing things in a way I can actually maintain, mentally, creatively, and professionally.

If you are restructuring your business this year, what is the one thing you know you cannot keep doing the same way?

And if you want this kind of clarity in your own business:
Hi, I am Aditi 👋 I help service-based businesses refine their positioning, content, and systems so they attract better-fit clients through inbound marketing.
Comment AUDIT → and let us look at what to simplify and strengthen next.

Happy New Year 🤍

As 2026 begins, I have been thinking a lot about the kind of people I want to surround myself with this year.

Not just people who are earning more than I am.
But people who feel grounded. Organised. Consistent.
People whose way of living makes my nervous system feel calm, not rushed.

That, to me, is what real expanders are.

When you spend time around them, your system begins to believe that their life is normal.
And once something feels normal, it stops feeling so far away.

This is how growth softens.
This is how timelines shorten.
This is how you stop forcing and start holding more.

In 2026, I want fewer chaotic rooms and more aligned ones.
Because the rooms you sit in quietly decide how fast and how far you grow.

Wishing you a year where you choose your environment intentionally.
Who or what do you want more of around you this year?

Hi, I am Aditi. I help online service providers build clarity, consistency, and visibility on LinkedIn and Instagram so they attract better-fit clients through inbound content.

If you want 2026 to feel more structured and aligned, comment EXPAND and let us talk about my LinkedIn & Instagram Business Audit.

You already know what you want. You are just overthinking the first step.

If you slow down for a moment, you will notice something important:
You are not unclear.
You are not lost.
You are not “starting from zero.”

You already know the direction you want your business to move in.
You want more clarity.
You want stronger positioning.
You want aligned clients who see your value.
You want LinkedIn to actually work for you.
You want a business that feels smooth, organised, and grounded.

But the reason you feel stuck is not because you lack strategy.
It is because you are carrying too much pressure, the kind that convinces you that everything needs to be fixed immediately.

So today, give yourself a moment to separate your emotions from your execution.

Ask yourself:
“What would moving forward with ease look like today?”

Not a big leap.
Not a full system overhaul.
Not a perfect plan.

Just ease.

Maybe it is replying to one message you have been avoiding.
Maybe it is updating your Notion so your mind feels lighter.
Maybe it is writing one post that reconnects you to why you even started this journey.

The truth is:
Your business will not shift in one giant move.
It shifts when you move one inch at a time, with intention, not guilt.

Ease is not the opposite of ambition.
Ease is what makes ambition sustainable.

Ease does not mean slowing down your goals. It just means removing the noise so your next step becomes obvious.
When you choose clarity over chaos, your business starts moving faster than you expect.

If this resonated, tell me in the comments:
What does “ease” look like in your business today?

Hi, I am Aditi. I help service providers simplify their positioning and content, so LinkedIn attracts aligned clients consistently.
If you want clarity without chaos, comment EASE and I will share details about my LinkedIn & Instagram Business Audit.

New year. New faces on my feed.
So here is a quick re-introduction. ✨

Hi, I am Aditi.
I help online service providers build clarity, consistency, and visibility on LinkedIn and Instagram, so content brings aligned clients, not confusion.

I have done it all:
→ Master’s + job
→ Job + freelancing
→ Quit a toxic 9–5 to go all in on my business

My first freelancing client came from LinkedIn for ₹5,000.
No ads. No cold DMs. Just content and patience.

I started as a lifestyle blogger, moved into digital marketing, and then niche social media management.
Today, I work on positioning, audits, content systems, and coaching for service-based businesses.

Some context that shaped me:
→ 8+ years in the industry
→ 200+ clients across 35+ industries
→ Nearly USD 60K generated during my corporate years
→ Managed 12+ clients at once in an agency role
→ Recently featured on a podcast and invited to speak at a college entrepreneurship event

Writing this reminded me why “About Me” posts matter.
They are not about impressing people; they help you see your own growth, own your skills, and show up with more confidence.

A few things you will not find in my bio:
→ I choose ice cream over cake
→ I dislike Oreos and dark chocolate
→ I am a recovering perfectionist learning to ship before things feel perfect 😅

If you have been showing up but still feel unclear or inconsistent, it is not because you lack effort.
It is usually because your positioning and systems are off.

💬 Tell me, what is one part of your journey you rarely talk about, but probably should?

Realistic Reminders I'm Taking Into 2026 (and you might relate to)

These are the business reminders that genuinely make sense for anyone running a service-based brand online, and the ones I am personally focusing on this year. Simple, practical, and actually doable.

💡 Choose 1–2 platforms and go all in
Instagram, LinkedIn, Pinterest, YouTube, and Emails… it is impossible to give every platform 100%. Pick the 1–2 platforms that move the needle for your clients and your personal brand, double down on them, and ignore everything else. Depth beats scattered energy every single time.

💡 Done still beats perfect
The reel you have edited five times? Post it. Social media moves fast. Progress compounds when you stop over-polishing and start shipping.

💡 Your personal brand needs space too
While you build strategies for clients, your own content often gets sidelined. Treat your brand like a client. Schedule weekly time to share your expertise; it builds authority, trust, and inbound leads.

💡 Quick results are rarely real results
Clients want instant growth, but trust and authority take time. Set clear timelines, communicate expectations upfront, and save yourself unnecessary stress.

💡 Batching keeps you sane
Do not create every single day. Batch weekly or monthly so you have space for strategy, client delivery, and breathing room. Consistency feels lighter when the backend supports you.

💡 Simple offers sell faster
Most small businesses prefer clarity over customisation. Do not complicate your service menu. Make decisions easy for your clients.

💡 Use tools that simplify, not overwhelm
You do not need expensive, complicated setups. Many things can be done with free tools like Google Notes, Docs, and basic schedulers. Even Canva Pro can be taken monthly instead of yearly.
It is not about being stingy; it is about investing in tools that actually save you time, energy, and mistakes.

💡 Not every trend deserves your attention
Trends look fun, but not all align with your client’s brand or goals. Focus on long-term positioning, not quick spikes.

If you are stepping into 2026 with more intention than urgency, this is your reminder to anchor yourself.
Which one are you carrying forward, and what is one reminder you want to stay grounded in this year? 👇

You are not stuck. You are stuck in the almost-ready loop.

You know exactly what to do.
You even have the skills.
Yet you keep choosing the low-stakes “productive” tasks.

Tweaking. Organising. Refining.

It looks like work.
It feels responsible.
But it keeps you safely away from visibility, rejection, and selling.

This is not failure.
It is a pattern almost every ambitious service provider hits right before their next level.

Here is what is actually happening 👇
1️⃣ Refinement feels safe
Planning gives you the dopamine of “I am working” without emotional exposure.
Your nervous system reads money-making actions as danger.
So you slip into control mode.

This is not laziness.
It is self-protection dressed up as productivity.

2️⃣ The quiet belief running the show
“If I am not fully ready, I should not launch, sell, or pitch.”

So you keep getting ready.
But readiness never arrives.

Perfectionism is just fear in polished clothes.

3️⃣ The hard truth
Clarity does not come before money moves.
It comes after them.

Posting your offer.
Selling.
Delivering.

These are the data points that tell you what to adjust.
Every plan made in isolation is just a guess.

4️⃣ A simple 3-step reset

Step 1: The line-of-fire list
Track everything you touch in a week and mark it:
💰 Directly makes money
⚙️ Supports money
🧠 Comfort work

Your goal: at least 60% in 💰 + ⚙️

Step 2: The 2-hour courage block
One non-negotiable block daily.
Only money-impact tasks.
No tweaking. No planning. Just action.

Even one uncomfortable move rewires your brain.

Step 3: Reframe selling
Stop seeing it as pressure.
Start seeing it as proof.

Every sale confirms that this version of you already exists.

5️⃣ One mental switch
When you catch yourself over-planning, say:
“I can come back to this after I make one money move.”

It creates safety without feeding avoidance.

Your starting point this week:
• Deliver the pending project
• Post one LinkedIn carousel for your offer
• Follow up with one warm lead

Everything else waits.

You are not avoiding work.
You are avoiding risk.

And your next level lives inside that risk. ✨

If this hit, tell me in the comments:
👉 Which task have you been avoiding but know you need to do?

Hi, I am Aditi. I help service-based businesses gain clarity, consistency, and clients through inbound content.
If you want sharp positioning and a clear action plan, comment READY for my LinkedIn & Instagram Business Audit.

Not every business needs a full-scale social media overhaul.
Most are not ready for it yet, and that is okay.

What most do need first is clarity. ✨

Clarity on:
→ What is actually working
→ What is quietly blocking leads and reach
→ What needs fixing now vs later

Because here is what I see all the time:

→ You are posting consistently, but the right clients are not engaging
→ Your content looks good, but the positioning feels scattered
→ You want inbound leads, but the message is not landing
→ You are trying to fix everything at once without knowing what is broken

That is not a content problem.
That is a clarity problem.

This is where a LinkedIn + Instagram Business Audit makes the difference.

It gives you:
• A neutral, expert diagnosis of your content and positioning
• Clear direction aligned with your goals and strengths
• Specific changes that move the needle (not generic advice)
• An action plan you can implement immediately.

You do not need a retainer to move forward.
You need the right first step.

If your profile looks fine but not strategic…
If you feel capable of more but cannot pinpoint what to fix…
Start with clarity. Start with an audit. 💡

💬 Curious, what feels most unclear right now: your content, positioning, or leads?

Hi, I am Aditi. I help service-based businesses get clarity and direction through LinkedIn & Instagram Business Audits.
Comment CLARITY and I will share the details with you.

taplio

The Battle

MISHKA RANA

Aditi Jain

Followers

Posts

Engagements

Likes

Performance ScoreMISHKA RANA's LinkedIn Performance

Performance ScoreAditi Jain's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

MISHKA RANA

Aditi Jain

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}MISHKA RANA's LinkedIn Performance

Performance ScoreAditi Jain's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMISHKA RANA's LinkedIn Performance