Iconify Consulting Group (ICG)

• LinkedIn Personal Branding • Strategic Market Positioning • Brand Consulting

Co-founder & CEO

Jaipuria Institute of Management

Guest Faculty

Gwalior Smart City Incubation Centre - GIncube

Startup Mentor

Narayana Business School

Guest Speaker

Indian Institute of Management Bangalore

XIM University

Careerflow

Social Media Marketer

K J Somaiya Institute of Management

National Institute of Technology , Patna

VICE Media

Social Media Marketing Project

As Co-founder & CEO of Iconify Consulting Group and a PhD scholar in personal branding, I help companies and leaders use LinkedIn as a strategic channel.

My work sits at the intersection of Corporate and employer branding, GTM (through LinkedIn) and personal branding. I’ve partnered with 270+ leaders across Fortune 500, Nasdaq, Inc. 5000, Silicon Valley, YC and Wall Street; recognized as an award-winning LinkedIn creator and ranked among top voices in LinkedIn personal branding. 
I’ve delivered executive sessions at top B schools, drawing on 14,000+ mentees and five years operating LinkedIn as an enterprise channel. 

Open to consulting and advisory.

Email: mishka.rana@iconifyconsultinggroup.com

MISHKA RANA

Entrepreneurship is a luxury. It’s all about:
Freedom to work when you want.
Vacations whenever you feel like it.
No boss to report to.
Making your own rules.
Building something that’s yours.
Getting paid for your passion.
Designing your dream life.

And honestly, that’s true

But it also means: 

- Working when everyone else is sleeping.

- Taking calls on vacations you already paid for.

- Being your own boss and your own accountant, intern, marketer, and janitor.

- Writing invoices on Sundays and brainstorming at midnight.

- Getting rejected ten times before one “yes.”

- Spending more time fixing problems than celebrating wins.

- Carrying the weight of every decision, every mistake, every month-end.

- Running payroll before your morning chai.
And realizing your “day off” doesn’t really exist. 


It gives freedom but it also gives full-time responsibility. You trade 9–5 for 24/7, and somehow… still love it.

Because at the end of the day, it’s yours.
All the chaos, all the creation — yours. 😊


(And yes, I’m probably typing this while on “vacation.” lol.) 


#entrepreneurship #freedom #founder

CEO @ICG | LinkedIn Thought Leadership + Employer Branding for Enterprises & C-Suites | B2B LinkedIn Marketing | Trusted by Fortune 500, Nasdaq, Silicon Valley & YC Leaders

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The New York Times just confirmed what I've been telling my corporate clients for years: Employees are the new influencers.

Here's the reality check your C-suite needs:
While you're splurging budgets on celebrity endorsements and macro-influencers, your most authentic brand ambassadors are sitting in cubicles next to you. 

The NYT highlighted companies from Delta to LEGO putting employees front and center, because audiences are craving authenticity over aspiration.

Trust is the new currency. Period. Here's what smart companies are realizing:

1. Authenticity Beats Algorithm: 63% of 18-34 year olds trust what influencers say about brands more than the brands themselves and your employees ARE influencers in their networks

2. Cost-Effective Reach: An employee advocacy program costs 1/10 of paid advertising (or less)

3. Talent Magnetism: Brands with successful employee advocacy programs are 58% likelier to attract and 20% more likely to retain talent

4. Revenue Impact: On average, an employee advocacy program involving 1,000 active participants can generate $1,900,000 in advertising value

86% of US marketers are expected to use influencer marketing in 2025, and the smart money is betting on the influencers already on your payroll.

The companies that will dominate in 2025 understand this:

Your employees have collective networks of millions Their voices carry more weight than your corporate messaging.

How to Turn Your Team into Your Brand Army: 

1. Start with Culture: Employee advocacy happens because of positive workplace engagement. Fix your internal brand first.

2. Provide Content & Training: Don't leave them guessing. Give them shareable content and social media guidelines.

3. Measure & Amplify: 58.8% of employees in formal programs spend 5+ hours weekly on business-related social activities. Track what works and scale it.

4. Incentivize Participation: Offering employee influencers a bonus, pay bump, extra PTO or other perks makes others more likely to volunteer.

While your competitors are still throwing money at influencers who don't give a damn about your brand values, you could be building an army of authentic advocates who live and breathe your company culture daily.

The question isn't whether employee advocacy works, the data proves it does. 

The question is: Are you brave enough to trust your people with your brand?
Because if you're not, your competition will be.

At Iconify Consulting Group (ICG), we've helped Fortune 500 companies build employee advocacy programs that drive real ROI! And it works wonders :)

LinkedIn | Linkedin News | LinkedIn News India 

 
#EmployeeAdvocacy #PersonalBranding #CorporateBranding #BrandStrategy #B2BMarketing #BrandBuilding

Sometimes a book reminds you why experience still matters more than theory.

Just finished reading is "From Boardroom To Startup - What Amazon Taught Me About Scale, Allianz About Stability - And Why I Left Both." written by someone I deeply admire, Kai Michael Czeschlik and it’s easily one of the most grounded leadership reads I’ve come across this year.

Kai has led large-scale operations at Amazon, Allianz, Telefónica, and TUI and now runs a fully remote CX company. What struck me most was how honestly he contrasts the “rules of leading” in corporates versus startups. Not as clichés, but through lived experience, the kind that only comes from leading thousands of people and building something from scratch. He writes about how in corporates, leadership is about navigation steering through systems, aligning silos, optimizing complexity.

In startups, it’s about propulsion creating momentum from uncertainty, leading without buffers, and making decisions with imperfect data.

Both require discipline. Both demand humility. But they test very different muscles.

The way he ties customer experience (CX) to leadership DNA is especially sharp. Most leaders still see CX as a function, Kai frames it as a reflection of how you lead from the inside out.

It’s the kind of book you don’t rush through you pause, underline, and think: Have I been leading or just managing survival?

Highly recommend for anyone who’s ever led teams across two worlds: scale and chaos, process and passion.

#bookrecommendation #leadership #startups #careerdevelopment

Years!!! That’s how long India waited for this moment 🏆🇮🇳

Half a century of near wins, heartbreaks, and quiet hope until the Indian women’s cricket team lifted that trophy.

And the only thing that kept them going that long wasn’t luck. It was trust.
In the game. 
In each other. 
In every drop of effort. 💙

Kinley says it right, Trust in Every Drop!

#kinley #cricket #icc #womensworldcup #ad

Now this is smart marketing! 👀 Spotted a Swiggy bag that also carried the Biryani by Kilo logo and it instantly stood out.

Simple idea, massive visibility.

It’s not often two brands share the same space, but when they do it right, it turns into a moving brand story that reaches consumers all day, everywhere.

Love how this brings creativity out of the screen and onto the street.

Props to Swiggy and Biryani By Kilo for pulling this off 👏

#marketing

It all comes down to how you treat people. Humility has become the most overused aesthetic in leadership and yet the most under-practiced one.

It’s the new social currency. Everyone wants to look grounded. Few actually are.

I met someone recently whose public image and actual behavior existed on opposite ends of the spectrum. It wasn’t shocking, just a reminder of how often perception scales faster than integrity.

That’s the paradox of modern personal branding. 

Most people treat it like image design: what you say, how you show up, how often you post. 

But the strongest personal brands are not built on what’s visible; they’re built on consistency.

Consistency between how you show up online and how you behave when there’s no one watching.

Credibility doesn’t live in your content. It lives in repetition of truth, in how predictably people experience you across contexts, power dynamics, and rooms.

In 2025, algorithms might shape visibility. But only behavior sustains it.

The way you treat people is your brand: long before your title, content, or credentials.

Reputation travels faster than algorithms ever can.


#leadership #thoughtleader #humility #socialmedia

graphical user interface, text, application, chat or text message

Gehna Batra

Freelance Content Writer 

Gehna Batra Ventures

Worked with 200+ Founders, CEOs, and Coaches globally. 
Given 1:1 Consultation to 500+ professionals. 
Optimized 400+ LinkedIn Profiles. 

It’s just the begin! 🔥

Founder & CEO

Self Employed

•  As a LinkedIn Organic Growth Expert & Personal Branding Specialist I love building brands & growing LinkedIn profiles. 

•  I help Founders, CEOs, Coaches, and other professionals build their personal brand on LinkedIn in the most effective way possible.

•  I have managed 100+ LinkedIn Profiles till now across different industries internationally & and optimized 467 LinkedIn profiles to date.

•  Customized content & growth strategies are prepared by me for clients that help them achieve their unique goals, including increasing followers, likes, comments, search appearances, and views.

• I guarantee growth within 30 days as I know my strategies will work on every work no matter what’s the industry & goals. 

• In addition to Linkedin Profile optimization, I help clients with lead generation on LinkedIn, resulting in new business opportunities and connections.

• My clients consistently achieve viral posts, transforming their profiles from an average of 2-3 likes and few followers to substantial followings and engagement.

•  One of my recent clients, a founder with a dead profile and multiple companies in diverse industries, received 2 viral posts back to back with an average of 200-300 likes within 30 days of working with me. 

•  Another client, a Director, received 2000+ likes on his 5th post, compared to his previous average of only 3-4 likes.

•  There are so many success stories like this. I also helped a client in getting 6000+ followers within 30 days. 

•  I'm committed to helping my clients achieve their personal branding goals through LinkedIn optimization and growth strategies and am always excited to take on new challenges.

LinkedIn Growth Expert

topmate.io

Consulted 500+ Professional 1:1 till now.

Coach & Consultant

Freelance (Self employed)

Freelance Copywriter

• As a highly skilled and experienced Professional Resume Writer, I have created over 1500 professional resumes for clients across the globe in almost all fields.

• I follow all the latest Trends and Rules of making a professional resume and ensure that each resume I create is ATS-friendly and stands out to employers.

• With my keen attention to detail, I carefully select and incorporate specific keywords to make each resume more effective and impactful.

• As a language expert, I meticulously check the fluency and grammar of each resume, ensuring that it is written in a highly professional and polished way.

• I'm passionate about creating resumes that are tailored to my clients' unique goals and backgrounds, and that showcase their skills and achievements in the best possible light.

• With a high success rate, my clients have consistently received interview calls within a short duration of submitting their resumes, and have gone on to secure their Dream jobs.

• Whether you're an entry-level candidate or a seasoned professional, I have the expertise and skills to create a resume that will help you stand out from the competition and achieve your career goals.

• So if you're looking to enhance your resume and increase your chances of landing your dream job, I'm here to help. Contact me today to take advantage of my professional resume writing services.

Freelance Resume Writer

LinkedIn Growth Expert | Professional Resume Writer | I’ll help you build a 𝟏𝟎𝐱 more influential personal brand on LinkedIn

Struggling to find qualified Leads? The leads who are actually going to work with you and pay you? 

Struggling to Stand out on LinkedIn?

Struggling to create high-quality content and stay consistent on LinkedIn? 

I can understand your frustration and pain. 

I have been through that myself and my clients have experienced it as well. 

It’s not easy to manage so many things together by yourself. You have to focus on your business. Not on learning how to be a great marketer & understand algorithms. That’s not your job. 

Reaching 1,50,000+ followers was not easy for me. It took a lot of time, effort, consistency, smart work, and hard work. 

I started from zero 2.5 years back and now I have built a strong community, get inbound leads every single day, and have a strong personal brand. 

I can do the same for you. 

You must be wondering, ‘How?’

- I have already worked with 200+ Founders, CEOs, and Coaches globally. 
(LinkedIn Profile Management Service) 

- I have consulted 500+ professionals worldwide, 1:1 regarding LinkedIn growth. 

No matter what your industry is… I can help you because I have worked with every kind of industry leader. 

No matter what your LinkedIn problem is, I can help you with it. And this confidence didn’t come overnight. 
I have worked with so many professionals that I am now confident enough that I can help anyone and solve their LinkedIn problems. 

Just Imagine:

→  You will get more time for yourself. You can utilise that time to grow your business.
→  You will be able to build a BRAND that people TRUST.
→  You will be able to stand out in your industry, and people will see you as an industry expert.
→  People will see you as a thought leader, they will value your opinion. 
→  You will have an optimized profile with all the keywords and awesome content. 
→  You will be able to generate both inbound and outbound leads. 

This is what you will get after working with me. 

Still confused, if I am the right choice? I get it.
There are so many fake profiles all over LinkedIn, so it’s obvious to get confused.

You can try working with someone else who is not an industry expert or hire a low-budget freelancer. If you get disappointed then you can reach out to me.

OR

We can directly start working now without wasting your time and money. 

→ First, you can DM me to get my Portfolio, which I cannot share publicly due to privacy reasons. 

→ Second, you can book a 1:1 call with me for 15 minutes. The link is in the featured section.

→ Third, you can DM me directly on my WhatsApp number For better communication. +91 7988891092


Freelance Content Writer

This story is going to shift your entire perspective about LinkedIn: 

Back in school, I had this friend who used to copy every single thing I did.

If I bought a new bag, she bought the same.

If I joined a sports team, she joined too.

If I started talking a certain way, she started mimicking me.

At first, it was funny. Then it got weird.

Because no matter what she did, people never saw her.

📌 They only saw “the copy.”

And here’s the thing, she wasn’t even bad.

She was smart, funny, and had her own style.

But nobody noticed it… because she was too busy trying to be someone else.

That’s what I see on LinkedIn every day.

📌 People trying to write like each other.
Following what every influencer says.

Copying hooks, formats, tones.

And deep inside? They forget the whole point.

It’s your story.
Your reality.
Your scars.
Your wins.

How can that ever look like everyone else’s?

I get it, you’re afraid of making mistakes, so you play safe.

You copy. 
You follow. 
You blend in.

📌 Remember: blending in will never make you stand out.

You’ll only create impact when you show up real, raw, imperfect, and unapologetically you.

That’s what people connect with.
That’s what makes them trust you.
That’s what makes you unforgettable.

So yeah, my school friend story is not real just like your current writing style. 

Maybe it’s time you stopped copying what others do and give yourself the opportunity to stand out on LinkedIn.




📌 P.S. 𝙄𝙛 𝙮𝙤𝙪 𝙖𝙧𝙚 𝙖 𝟳-𝟴 𝙛𝙞𝙜𝙪𝙧𝙚 𝙁𝙤𝙪𝙣𝙙𝙚𝙧 𝙗𝙖𝙨𝙚𝙙 𝙞𝙣 𝙐𝙎𝘼, 𝘾𝙖𝙣𝙖𝙙𝙖, 𝘿𝙪𝙗𝙖𝙞, 𝙤𝙧 𝙄𝙣𝙙𝙞𝙖, 𝙬𝙖𝙣𝙩𝙞𝙣𝙜 𝙩𝙤 𝙘𝙡𝙤𝙨𝙚 𝙢𝙤𝙧𝙚 𝙘𝙡𝙞𝙚𝙣𝙩𝙨 𝙖𝙣𝙙 𝙗𝙪𝙞𝙡𝙙 𝙖 𝙥𝙧𝙚𝙢𝙞𝙪𝙢 𝙥𝙚𝙧𝙨𝙤𝙣𝙖𝙡 𝙗𝙧𝙖𝙣𝙙 𝙞𝙣 𝙩𝙝𝙚 𝙣𝙚𝙭𝙩 3 𝙢𝙤𝙣𝙩𝙝𝙨, 𝘿𝙈 𝙢𝙚 "𝙏𝙍𝘼𝙉𝙎𝙁𝙊𝙍𝙈", 𝙖𝙣𝙙 𝙄'𝙡𝙡 𝙨𝙝𝙖𝙧𝙚 𝙩𝙝𝙚 𝙚𝙭𝙖𝙘𝙩 𝙣𝙚𝙭𝙩 𝙨𝙩𝙚𝙥𝙨.


#leadgeneration #personalbranding #business #founders #linkedinmanagement

Helping Founders Attract High-Quality Leads and build a Personal Brand in 60 days || Ghostwriter || Lead Generation & Personal Branding Specialist || LinkedIn Doctor || Connect With Me for LinkedIn Profile Management

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The Battle

MISHKA RANA

Gehna Batra

Followers

Posts

Engagements

Likes

Performance ScoreMISHKA RANA's LinkedIn Performance

Performance ScoreGehna Batra's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

MISHKA RANA

Gehna Batra

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}MISHKA RANA's LinkedIn Performance

Performance ScoreGehna Batra's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMISHKA RANA's LinkedIn Performance