Iconify Consulting Group (ICG)

• LinkedIn Personal Branding • Strategic Market Positioning • Brand Consulting

Co-founder & CEO

Jaipuria Institute of Management

Guest Faculty

Gwalior Smart City Incubation Centre - GIncube

Startup Mentor

Narayana Business School

Guest Speaker

Indian Institute of Management Bangalore

XIM University

Careerflow

Social Media Marketer

K J Somaiya Institute of Management

National Institute of Technology , Patna

VICE Media

Social Media Marketing Project

As Co-founder & CEO of Iconify Consulting Group and a PhD scholar in personal branding, I help companies and leaders use LinkedIn as a strategic channel.

My work sits at the intersection of Corporate and employer branding, GTM (through LinkedIn) and personal branding. I’ve partnered with 270+ leaders across Fortune 500, Nasdaq, Inc. 5000, Silicon Valley, YC and Wall Street; recognized as an award-winning LinkedIn creator and ranked among top voices in LinkedIn personal branding. 
I’ve delivered executive sessions at top B schools, drawing on 14,000+ mentees and five years operating LinkedIn as an enterprise channel. 

Open to consulting and advisory.

Email: mishka.rana@iconifyconsultinggroup.com

MISHKA RANA

Entrepreneurship is a luxury. It’s all about:
Freedom to work when you want.
Vacations whenever you feel like it.
No boss to report to.
Making your own rules.
Building something that’s yours.
Getting paid for your passion.
Designing your dream life.

And honestly, that’s true

But it also means: 

- Working when everyone else is sleeping.

- Taking calls on vacations you already paid for.

- Being your own boss and your own accountant, intern, marketer, and janitor.

- Writing invoices on Sundays and brainstorming at midnight.

- Getting rejected ten times before one “yes.”

- Spending more time fixing problems than celebrating wins.

- Carrying the weight of every decision, every mistake, every month-end.

- Running payroll before your morning chai.
And realizing your “day off” doesn’t really exist. 


It gives freedom but it also gives full-time responsibility. You trade 9–5 for 24/7, and somehow… still love it.

Because at the end of the day, it’s yours.
All the chaos, all the creation — yours. 😊


(And yes, I’m probably typing this while on “vacation.” lol.) 


#entrepreneurship #freedom #founder

CEO @ICG | LinkedIn Thought Leadership + Employer Branding for Enterprises & C-Suites | B2B LinkedIn Marketing | Trusted by Fortune 500, Nasdaq, Silicon Valley & YC Leaders

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The New York Times just confirmed what I've been telling my corporate clients for years: Employees are the new influencers.

Here's the reality check your C-suite needs:
While you're splurging budgets on celebrity endorsements and macro-influencers, your most authentic brand ambassadors are sitting in cubicles next to you. 

The NYT highlighted companies from Delta to LEGO putting employees front and center, because audiences are craving authenticity over aspiration.

Trust is the new currency. Period. Here's what smart companies are realizing:

1. Authenticity Beats Algorithm: 63% of 18-34 year olds trust what influencers say about brands more than the brands themselves and your employees ARE influencers in their networks

2. Cost-Effective Reach: An employee advocacy program costs 1/10 of paid advertising (or less)

3. Talent Magnetism: Brands with successful employee advocacy programs are 58% likelier to attract and 20% more likely to retain talent

4. Revenue Impact: On average, an employee advocacy program involving 1,000 active participants can generate $1,900,000 in advertising value

86% of US marketers are expected to use influencer marketing in 2025, and the smart money is betting on the influencers already on your payroll.

The companies that will dominate in 2025 understand this:

Your employees have collective networks of millions Their voices carry more weight than your corporate messaging.

How to Turn Your Team into Your Brand Army: 

1. Start with Culture: Employee advocacy happens because of positive workplace engagement. Fix your internal brand first.

2. Provide Content & Training: Don't leave them guessing. Give them shareable content and social media guidelines.

3. Measure & Amplify: 58.8% of employees in formal programs spend 5+ hours weekly on business-related social activities. Track what works and scale it.

4. Incentivize Participation: Offering employee influencers a bonus, pay bump, extra PTO or other perks makes others more likely to volunteer.

While your competitors are still throwing money at influencers who don't give a damn about your brand values, you could be building an army of authentic advocates who live and breathe your company culture daily.

The question isn't whether employee advocacy works, the data proves it does. 

The question is: Are you brave enough to trust your people with your brand?
Because if you're not, your competition will be.

At Iconify Consulting Group (ICG), we've helped Fortune 500 companies build employee advocacy programs that drive real ROI! And it works wonders :)

LinkedIn | Linkedin News | LinkedIn News India 

 
#EmployeeAdvocacy #PersonalBranding #CorporateBranding #BrandStrategy #B2BMarketing #BrandBuilding

Sometimes a book reminds you why experience still matters more than theory.

Just finished reading is "From Boardroom To Startup - What Amazon Taught Me About Scale, Allianz About Stability - And Why I Left Both." written by someone I deeply admire, Kai Michael Czeschlik and it’s easily one of the most grounded leadership reads I’ve come across this year.

Kai has led large-scale operations at Amazon, Allianz, Telefónica, and TUI and now runs a fully remote CX company. What struck me most was how honestly he contrasts the “rules of leading” in corporates versus startups. Not as clichés, but through lived experience, the kind that only comes from leading thousands of people and building something from scratch. He writes about how in corporates, leadership is about navigation steering through systems, aligning silos, optimizing complexity.

In startups, it’s about propulsion creating momentum from uncertainty, leading without buffers, and making decisions with imperfect data.

Both require discipline. Both demand humility. But they test very different muscles.

The way he ties customer experience (CX) to leadership DNA is especially sharp. Most leaders still see CX as a function, Kai frames it as a reflection of how you lead from the inside out.

It’s the kind of book you don’t rush through you pause, underline, and think: Have I been leading or just managing survival?

Highly recommend for anyone who’s ever led teams across two worlds: scale and chaos, process and passion.

#bookrecommendation #leadership #startups #careerdevelopment

Years!!! That’s how long India waited for this moment 🏆🇮🇳

Half a century of near wins, heartbreaks, and quiet hope until the Indian women’s cricket team lifted that trophy.

And the only thing that kept them going that long wasn’t luck. It was trust.
In the game. 
In each other. 
In every drop of effort. 💙

Kinley says it right, Trust in Every Drop!

#kinley #cricket #icc #womensworldcup #ad

Now this is smart marketing! 👀 Spotted a Swiggy bag that also carried the Biryani by Kilo logo and it instantly stood out.

Simple idea, massive visibility.

It’s not often two brands share the same space, but when they do it right, it turns into a moving brand story that reaches consumers all day, everywhere.

Love how this brings creativity out of the screen and onto the street.

Props to Swiggy and Biryani By Kilo for pulling this off 👏

#marketing

It all comes down to how you treat people. Humility has become the most overused aesthetic in leadership and yet the most under-practiced one.

It’s the new social currency. Everyone wants to look grounded. Few actually are.

I met someone recently whose public image and actual behavior existed on opposite ends of the spectrum. It wasn’t shocking, just a reminder of how often perception scales faster than integrity.

That’s the paradox of modern personal branding. 

Most people treat it like image design: what you say, how you show up, how often you post. 

But the strongest personal brands are not built on what’s visible; they’re built on consistency.

Consistency between how you show up online and how you behave when there’s no one watching.

Credibility doesn’t live in your content. It lives in repetition of truth, in how predictably people experience you across contexts, power dynamics, and rooms.

In 2025, algorithms might shape visibility. But only behavior sustains it.

The way you treat people is your brand: long before your title, content, or credentials.

Reputation travels faster than algorithms ever can.


#leadership #thoughtleader #humility #socialmedia

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SIM ENTERPRISES

🌟 SIM Enterprises is a distinguished executive search and career counselling firm catering to the needs of MNCs, Corporates, SMEs, and start-ups. We specialize in providing comprehensive manpower solutions to our esteemed clients across India, spanning various industries and verticals. Our unparalleled expertise enables us to deliver tailored and customized services, perfectly aligned with each client's unique requirements.

If you're in pursuit of new career opportunities, we have something exceptional to offer:

✨ High-Converting Resume and Social Media Profile Design for Visionary Executives ✨

Our Services Include:
📝 Crafting impeccably structured and compelling resumes.
🌐 Developing captivating and professional LinkedIn profiles.
🎯 Providing expert career coaching services to empower your professional growth.
🔑 Incorporating relevant keywords and phrases to enhance visibility and impact.

Connect with us today and experience the difference!
📲 WhatsApp: +91-9953031170
✉️ Email: hr@simentp.org

Founder

Mentor & Speaker

Indian Institute of Technology, Madras

Keynote Speaker 

Detroits(A division of SIM Management Services)

Co-Founder

Pronto Communications

1️⃣ Crafted Powerful Resumes:
✍️ Collaborated closely with clients to understand their career goals and accomplishments.
✍️ Developed persuasive resumes that effectively showcased their skills, experience, and achievements.
✍️ Implemented industry best practices to optimize resume content and formatting.
✍️ Tailored each resume to align with specific job requirements and target roles.

2️⃣ Provided Expert Career Coaching:
🎯 Conducted one-on-one coaching sessions to identify clients' strengths, aspirations, and areas for improvement.
🎯 Offered personalized guidance on career exploration, job search strategies, and interview preparation.
🎯 Assisted clients in identifying their unique value propositions and positioning themselves as top candidates.
🎯 Provided ongoing support and motivation to navigate career transitions and overcome challenges.

3️⃣ Optimized LinkedIn Profiles:
🌐 Collaborated with professionals to create compelling LinkedIn profiles that reflected their personal brand.
🌐 Leveraged LinkedIn's features and functionalities to enhance visibility and networking opportunities.
🌐 Strategically incorporated relevant keywords and phrases to improve searchability and attract recruiters.
🌐 Offered guidance on leveraging LinkedIn for effective job searching and professional networking.

4️⃣ Stayed Updated on Industry Trends:
📚 Engaged in continuous learning and research to stay abreast of industry trends and best practices.
📚 Explored emerging resume writing techniques, career development strategies, and job market insights.
📚 Leveraged this knowledge to provide clients with up-to-date and relevant career advice.

Senior Career Advisor

Pyramid Consulting

🔹 Crafted Compelling Resumes: Specialized in creating captivating resumes that showcased clients' skills, experiences, and accomplishments, capturing attention and opening doors to new opportunities. Collaborated closely with individuals from diverse industries and career levels, translating their unique value proposition into powerful resumes that stood out from the competition.

🔹 Provided Personalized Career Consultations: Offered personalized career consultations, guiding individuals through their professional journeys with confidence. Uncovered career aspirations, strengths, and goals through in-depth discussions and assessments, empowering clients to make informed decisions about their career progression.

🔹 Tailored Cover Letters: Crafted customized cover letters that complemented clients' resumes and highlighted their suitability for specific roles. Meticulously analyzed job descriptions and researched target companies to create persuasive cover letters that effectively communicated clients' qualifications, enthusiasm, and alignment with organizational values.

🔹 Optimized LinkedIn Profiles: Enhanced professionals' online presence by optimizing their LinkedIn profiles. Strategically integrated keywords, developed impactful summaries, and crafted compelling sections to transform LinkedIn profiles into powerful personal branding tools that attracted recruiters, industry influencers, and potential collaborators.

🔹 Optimized Resumes for ATS: Ensured resumes were effectively parsed and ranked by Applicant Tracking Systems (ATS). Employed industry-best practices and stayed updated with ATS trends, increasing clients' chances of getting noticed by hiring managers.

Resume Writer

RESUME WRITER ✨ Keynote Speaker @ IIT MADRAS | IIM Bangalore ✨RESUME REVIEWER✨HR ✨ JOB SEARCH STRATEGIST ✨ CAREER COACH ✨ Helping Job Seekers land amazing jobs✨

🌟 Are you ready to elevate your resume writing and job search strategy to achieve faster job placement and increased earning potential? Look no further! 🚀

🔸 Reach out to me for expert assistance in RESUME WRITING, COVER LETTER WRITING, and LINKEDIN PROFILE OPTIMIZATION. Let's connect and explore how I can support you on your professional journey. 📩

🎯 With a background in recruiting, I've had the privilege of engaging with over 1,000 candidates, reviewing countless resumes, and collaborating closely with hiring teams. This experience has granted me invaluable insights into what it truly takes to secure remarkable job opportunities.

🔝 As a dedicated career coach today, I combine my expertise in recruiting with my passion for uncovering individuals' authentic selves. My mission is to empower job seekers to identify their true calling and achieve fulfilling careers by tapping into their inner strengths and potential.

💡 I am deeply committed to transforming mindsets, instilling unwavering belief in the limitless possibilities that lie ahead. Outside of my professional endeavors, I indulge in reading captivating fiction, practicing Tapping/EFT techniques, and savoring the warmth of the sun on my deck. ☀️

🔍 I derive immense satisfaction from the thrill of the recruitment process, diligently seeking out lucrative business opportunities and matching them with the ideal candidates for my esteemed clients. Assisting job seekers in discovering their perfect next role is my utmost priority, ensuring a seamless transition and a mutually beneficial partnership.

🌟 Let's connect and embark on a transformative journey towards your career goals. DM me now or reach out via Whatsapp at +91-9953031170. 

You can also contact me via email at hr@simentp.org. Together, we'll unlock the pathway to your professional success! 💼

#ResumeWriting #CareerCoaching #JobSearchStrategy #LinkedInOptimization

Neha Malhotra ↗️

Still using MS Word for creating resumes? 🚫



It’s time to upgrade to tools that are faster, easier, and ATS-friendly (Applicant Tracking System-friendly). 

These modern platforms can help your resume shine and stand out from the crowd.

Here’s a simple guide to elevate your career journey!
🌟 Top Resume-Building Websites
These platforms help you create professional, ATS-friendly resumes:
📌 CraftMyCV: craftmycv.com
📌 Zety: zety.com
📌 Novoresume: novoresume.com
📌 Canva: canva.com
📌 VisualCV: visualcv.com
📌 ResumeGenius: resumegenius.com
📌 Enhancv: enhancv.com
📌 Kickresume: kickresume.com
📌 MyPerfectResume: myperfectresume.com
📌 Hiration: hiration.com
📌 Resume.io: resume.io
📌 Jobscan: jobscan.co
📌 Overleaf: overleaf.com
📌 LiveCareer: livecareer.com
📌 Resumonk: resumonk.com

💡 Best Websites for Interview Preparation
Once your resume gets you the interview, these platforms can help you ace it:
📌 Glassdoor: glassdoor.com
📌 Big Interview: biginterview.com
📌 InterviewBuddy: interviewbuddy.com
📌 Pramp: pramp.com
📌 MockQuestions: mockquestions.com
📌 CareerCup: careercup.com
📌 RocketBlocks: rocketblocks.me
📌 JobTestPrep: jobtestprep.com
📌 Ace The Interview: acetheinterview.com

For technical roles:
📌 LeetCode: leetcode.com
📌 CodeSignal: codesignal.com

📚 Skill-Building & Career Growth Websites
Upskill yourself to stay competitive:
📌 LinkedIn Learning: linkedin.com/learning
📌 Coursera: coursera.org
📌 edX: edx.org
📌 Udemy: udemy.com
📌 Skillshare: skillshare.com
📌 Pluralsight: pluralsight.com
📌 DataCamp: datacamp.com
📌 Khan Academy: khanacademy.org


🔑 Key Tips for Success
✅ For Resumes:
Keep it simple and professional.
Tailor your resume to every job application.

✅ For Interviews:
Research the company and role thoroughly.
Prepare answers for common and behavioral questions.



What tools have worked best for you in your career journey? Share your recommendations in the comments below! 👇


👉𝐆𝐞𝐭 𝐲𝐨𝐮𝐫 𝐫𝐞𝐬𝐮𝐦𝐞 𝐫𝐞𝐯𝐢𝐞𝐰 𝐝𝐨𝐧𝐞 𝐛𝐲 𝐦𝐞 
https://lnkd.in/gvDiXbhr

👉𝐅𝐨𝐫 𝐑𝐞𝐬𝐮𝐦𝐞 𝐖𝐫𝐢𝐭𝐢𝐧𝐠 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬 - DM or 𝐄𝐦𝐚𝐢𝐥 𝐚𝐭 hr@simentp.org

👉 𝐆𝐫𝐚𝐛 𝐚 𝐜𝐨𝐩𝐲 𝐨𝐟 𝐈𝐍𝐓𝐄𝐑𝐕𝐈𝐄𝐖 𝐖𝐈𝐍𝐍𝐈𝐍𝐆 𝐓𝐎𝐎𝐋𝐊𝐈𝐓 𝐇𝐄𝐑𝐄 -- > 
https://lnkd.in/drGHcD5D

👉 𝐆𝐞𝐭 𝐚 𝐜𝐨𝐩𝐲 𝐨𝐟 8 𝐒𝐞𝐧𝐢𝐨𝐫 / 𝐌𝐢𝐝𝐝𝐥𝐞 𝐋𝐞𝐯𝐞𝐥 𝐑𝐞𝐬𝐮𝐦𝐞 𝐭𝐞𝐦𝐩𝐥𝐚𝐭𝐞s 𝐡𝐞𝐫𝐞:https://lnkd.in/gNi5v9Z5


👉 𝐆𝐞𝐭 𝐚 𝐜𝐨𝐩𝐲 𝐨𝐟 𝐑𝐞𝐬𝐮𝐦𝐞 𝐭𝐞𝐦𝐩𝐥𝐚𝐭𝐞 𝐟𝐨𝐫 𝐅𝐫𝐞𝐬𝐡𝐞𝐫'𝐬 /𝐄𝐧𝐭𝐫𝐲 𝐋𝐞𝐯𝐞𝐥 𝐡𝐞𝐫𝐞
https://lnkd.in/gs9884aK

RESUME WRITER ✨ Keynote Speaker @ IIT MADRAS | IIM Bangalore ✨RESUME REVIEWER✨HR ✨ JOB SEARCH STRATEGIST ✨ CAREER COACH ✨ Helping Job Seekers land amazing jobs✨Boosting Brand Reach✨ DM - Collaboration

Whether you’re switching careers, re-entering the market, or just exploring what’s next — this no-fluff guide is your roadmap.

📘 “120 Simple Job Search Tips for 2025” covers everything from resumes and networking to interviews and mindset.

🔹 Bite-sized.
🔹 Actionable.
🔹 Backed by real experience.

💡 Save it, share it, and take your job search one intentional step at a time. You’ve got this.



#JobSearch #CareerTips #LinkedIn #ResumeTips #CareerGrowth #JobHunting #NehaMalhotra

👉𝐆𝐞𝐭 𝐲𝐨𝐮𝐫 𝐫𝐞𝐬𝐮𝐦𝐞 𝐫𝐞𝐯𝐢𝐞𝐰 𝐝𝐨𝐧𝐞 𝐛𝐲 𝐦𝐞 
https://lnkd.in/gvDiXbhr

👉𝐅𝐨𝐫 𝐑𝐞𝐬𝐮𝐦𝐞 𝐖𝐫𝐢𝐭𝐢𝐧𝐠 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬 - DM or 𝐄𝐦𝐚𝐢𝐥 𝐚𝐭 hr@simentp.org 

👉 𝐆𝐫𝐚𝐛 𝐚 𝐜𝐨𝐩𝐲 𝐨𝐟 𝐈𝐍𝐓𝐄𝐑𝐕𝐈𝐄𝐖 𝐖𝐈𝐍𝐍𝐈𝐍𝐆 𝐓𝐎𝐎𝐋𝐊𝐈𝐓 𝐇𝐄𝐑𝐄 -- > 
https://lnkd.in/drGHcD5D

👉 𝐆𝐞𝐭 𝐚 𝐜𝐨𝐩𝐲 𝐨𝐟 8 𝐒𝐞𝐧𝐢𝐨𝐫 / 𝐌𝐢𝐝𝐝𝐥𝐞 𝐋𝐞𝐯𝐞𝐥 𝐑𝐞𝐬𝐮𝐦𝐞 𝐭𝐞𝐦𝐩𝐥𝐚𝐭𝐞s 𝐡𝐞𝐫𝐞:https://lnkd.in/gNi5v9Z5

👉  𝐁𝐨𝐨𝐤 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐡𝐞𝐫𝐞: https://lnkd.in/gYARzvWt

👉 𝐆𝐞𝐭 𝐚 𝐜𝐨𝐩𝐲 𝐨𝐟 𝐑𝐞𝐬𝐮𝐦𝐞 𝐭𝐞𝐦𝐩𝐥𝐚𝐭𝐞 𝐟𝐨𝐫 𝐅𝐫𝐞𝐬𝐡𝐞𝐫'𝐬 /𝐄𝐧𝐭𝐫𝐲 𝐋𝐞𝐯𝐞𝐥 𝐡𝐞𝐫𝐞
https://lnkd.in/gs9884aK
,

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Neha Malhotra ↗️

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The Battle

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