As CEO of Iconify Consulting Group and a PhD scholar in personal branding, I help enterprises and leaders leverage LinkedIn as a strategic channel to build distribution. 

My work sits at the intersection of Personal, Corporate and Executive branding and GTM (through LinkedIn).

I’ve partnered with 270+ leaders across YC, Fortune 500, Nasdaq, Inc. 5000, Silicon Valley, and Wall Street; recognized as an award-winning LinkedIn creator and ranked among top voices in LinkedIn personal branding worldwide. 

I love sharing my insights and have delivered executive sessions at IITs, IIMs and top B schools, drawing on 14,000+ mentees and five years operating LinkedIn as an enterprise channel. 

Featured in various national and international publications like: The Business Times (US), The Economic Times, NDTV, Hindustan Times, India Today, CEO Review Magazine, Money control etc.

Open to consulting, advisory and brand collaborations.

Email: mishka.rana@iconifyconsultinggroup.com

MISHKA RANA

HISTORY MADE 🇮🇳❤️

Team India just became the only nation to win 3 T20 World Cups!! 

2007: Dhoni. A nation fell in love with T20. 

2024: Rohit. We waited 17 years but we came back. 

2026: Today. We make HISTORY. 
First team EVER to win 3 T20 World Cups.🏆

 #T20WorldCupFinal #India

CEO & Chief Storyteller @ICG | LinkedIn Thought Leadership + Personal Branding for Founders & C-Suites | B2B LinkedIn Marketing | Trusted by Nasdaq, Silicon Valley & YC Leaders

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Quick reality check: if you still have to explain what you do in every meeting, your positioning isn’t working.

you are probably treating a marketing problem like a sales problem.

most founders think they need better closers, slicker pitch decks, or more aggressive follow-ups. 

but the reality is: you cannot out-sell market confusion.

when you enter a zoom room and have to spend the first 15 minutes justifying your existence, you have already lost your leverage.

you have entered the call as a vendor.
and vendors always get price-shopped.

elite positioning does the heavy lifting before the calendar invite is even accepted.

here are 3 brutal signs your positioning is completely broken:

1. the "we do everything" trap.
if your answer to "what do you do?" includes the word "and" more than twice, you are drowning in your own complexity. the market doesn't pay a premium for a swiss army knife. they pay a premium for a scalpel to fix a specific, bleeding wound.

2. you are selling the flight, not the destination.
if you find yourself explaining your "proprietary 5-step methodology" instead of the exact financial or operational outcome you guarantee, your prospect is already asleep. executives buy outcomes. they do not care about your internal operations.

3. the zero-trust cold open.
if a prospect gets on a call with you and hasn't consumed a single piece of your content, read your thoughts, or seen your point of view, you are walking into a trap. you are forcing your sales team to build trust from absolute zero.

when our clients walk into a boardroom or a zoom call, the power dynamic is already flipped.
their target prospects already trust their frameworks.
their investors already know their exact thesis.

they don't waste a single minute explaining who they are or what they do, because their digital footprint already did the selling.

on 9/10 calls i take, the ceo already knows exactly how my brain works before we even say hello (through my LinkedIn obv). they aren't asking what i do. they are asking how fast we can deploy.

build a moat around your digital positioning
reinforce it consistently.
let the market remember you.

#narrativestrategy #personalbranding #b2bmarketing #founderledbranding

what your LinkedIn profile says about you V/S what people actually read

in last 7 years, I've reviewed thousnds of LinkedIn profiles — students, professionals, founders, CEOs.

and almost every single one makes the same mistakes, here’s the mismatch:

1/ headline:
you wrote → title, credentials, achievements

they read → “is this person relevant to me?"
most headlines fail that test in 3 words.

2/ about section:
you wrote → your journey, passion, mission, story 

they read → the first 2 lines and quickly skim through, then they're gone.

3/ experience:
you wrote → every role, every title, every win since your first internship

they read → your last 2 positions and the names they recognise

4/ featured section:
you wrote → your best work, your proudest moments

they read → your first 3 featured posts, just that. 

5/ recommendations:
you wrote → carefully curated proof from people who love your work

they read → the first (top) one. skimmed in 4 seconds.

this applies whether you're:
→ a student trying to land your first opportunity
→ a professional looking to get headhunted
→ a founder trying to close your next big client

people are not reading your profile.
they are making a decision about you.
In 11 seconds.

“Is this person exactly what I'm looking for?"

99%  profiles answer that question with vague descriptions instead of clarity.

so here's what I want you to do right now:

> open your About section right now.
> read your first line.
> if it starts with "I am" or "I have" or "I am passionate about", rewrite it:

make it about the PROBLEM you solve.
make it about the PERSON reading it.
make it so clear that they feel seen in the first 5 words.

it’s a conversation that starts before you say a word.

#LinkedInoptimization #Visibility #Personalbranding

Happy Women’s Day to all the women out there! ❤️
The internet will flood your feed with flowers and quotes today. If I could sit every woman down for 10 minutes, this is what I'd say: 

1. work on your body like your life depends on it.
because it does.
stat strong. nfor the gram. not for anyone else.
because; 
a healthy body keeps you out of hospital beds.
the confidence that comes from a strong body —
walks into rooms differently, negotiates differently, leads differently.
I've never met a sharp, powerful woman who treated her health as optional.
not one.

2. become financially independent.
not "somewhat."
not "working on it."
fully.
the day you stop needing to ask —
your father, your husband, anyone —
for money, for permission, for a yes —
you become someone different.
you make decisions differently.
you leave things differently.
that shift is freedom.
and every woman deserves to feel it.

3. learn to do things yourself.
the things you've been outsourcing out of habit.
the things you've been waiting on someone else to handle.
the things you've quietly told yourself you can't do.
you can.
there is a specific kind of power that comes from not needing to be rescued.
dependence feels comfortable until it becomes a cage.
and by the time it does — leaving is expensive.

4. stop bringing emotions to work. start bringing emotional intelligence.
this one's the hardest. I know because I've failed it too.
when a sharp comment derails a whole week.
when a difficult client becomes a personal crisis.
when we make permanent decisions from temporary feelings.
master this and everything changes.
how people receive you. how rooms respond to you. how far you go.

Happy Women's Day. Let’s keep building 🩷

as a female founder, i was looking at what to get the incredible women on my team this year. i wanted to skip the generic, performative gifting and give them something they will actually obsess over and use every single day.

so this march 8th, i’m gifting women in my team: bags

we carry our entire lives with us: laptops, chargers, 14 different lip glosses, the works. we need functional everyday armor for the office, the daily commute, and airport runs.

what i genuinely love about Zouk is how chic and useful they are, blending beautiful, proud indian prints with really modern, structured silhouettes

and the best part is how versatile they are. whether she’s a 22-year-old intern figuring it out, a working mom managing absolute chaos, or a senior executive, it just fits.

to my team: please pretend you didn't read this until sunday.

to everyone else: skip the dying roses this year. get her something she’ll actually carry her empire in!

#RealWomenRareStories

coffee chats are the most overrated lowest-ROI networking strategy. 
i haven’t accepted a "can i pick your brain?" coffee chat in 3 years.

let's do the math on this. 

40 minutes sitting in traffic.
60 minutes of listening to a stranger trauma-dump their broken business model while secretly hoping you'll give them free consulting.
40 minutes driving back.

you just burned 2.5 hours of your life, and zero dollars in revenue were generated.

your time is your only un-copyable asset. letting someone steal it for the price of a starbucks is a massive strategic failure.
we live in the leverage era.

you don't need to shake 100 hands to build a network.
when you build a digital footprint, you are having 100,000 coffee chats simultaneously while you sleep.

i work entirely remotely.
i don't go to local business mixers.
i don't hand out paper business cards.
i just write down and hit publish on LinkedIn.

the market reads it, qualifies itself, and the people who actually value my time pay the invoice before we ever get on a zoom call.

stop letting strangers pick your brain for free.

relationships matter but modern relationships start with signal, not small talk.

#networking #personalbranding

Someone once told me that the easiest way to understand people is to watch how they order food, and as an entrepreneur who thrives on attention to detail, I absolutely agree.

I recently came across BSH Home Appliances India ’s Women’s Day campaign featuring Kunal Khemmu, which shows him trying to cook something exactly the way his wife likes it. And sitting right there in the kitchen is the Bosch Combi Steam Oven, quietly making that possible.

We see the oven shifting between steaming, baking and grilling, depending on what the dish needs, almost like a silent partner in the kitchen while he focuses on getting the meal right.

Which means the cooking doesn’t turn into guesswork. It made me realise how often people underestimate the 
beauty of doing something ‘Just How She Likes It'. 

Because often the difference between “good enough” and “done right” is attention to detail.

In work and in life, symbols fade quickly, but standards last.
And the right tools make it easier to meet them consistently.

Check out the video here - https://lnkd.in/dSrs6V8U

#WomensDay

Open video: Kunal Kemmu | Love isn’t about big gestures. It’s about getting the small things right. A little effort, a warm meal, and a moment that says I care.... | Instagram on instagram.com

Kunal Kemmu | Love isn’t about big gestures. It’s about getting the small things right. A little effort, a warm meal, and a moment that says I care.... | Instagram

Payomatix

Spearhead end-to-end marketing strategy across digital, content, and branding for global fintech solutions including Cashier, APMs, and Card solutions.

Lead a cross-functional team handling content creation, social media marketing, video production, UI/UX, and campaign execution.

Plan and manage high-impact branding campaigns for white-label services, partnerships, product launches, and fintech events.

Oversee the development of static posts, reels, blogs, emailers, and digital ad campaigns to ensure brand consistency and engagement.

Strategize SEO, LinkedIn growth, YouTube, and influencer collaborations to maximize reach and generate leads.

Conduct market research and competitor analysis to identify trends and opportunities in digital payment ecosystems.

Drive thought leadership through podcast content, founder storytelling, CSR initiatives, and award ceremonies like EmpowerHer.

Coordinate with internal teams including Tech, Sales, and Client Relations for campaign alignment and messaging accuracy.

Represent the brand at major events including Global Fintech Fest, networking with potential partners and clients.

Track KPIs and optimize campaigns based on performance data to ensure maximum ROI.

Head of Marketing

Developed and executed digital marketing strategies for Payomatix services including global payment solutions, APMs, UPI, and payout systems.

Managed the content calendar and led the creation of high-performing campaigns across platforms like LinkedIn, Facebook, Instagram, YouTube, and Medium.

Collaborated closely with design and tech teams to launch engaging static creatives, explainer videos, and emailers for brand communication.

Strengthened brand visibility by aligning messaging with fintech trends, industry updates, and customer pain points.

Supported PR, influencer outreach, and CSR initiatives to position Payomatix as a trusted name in fintech innovation.

Conducted performance analysis using marketing tools and dashboards to refine targeting and improve conversion rates.

Helped coordinate online events, webinars, and promotional drives to foster customer engagement and business growth.

Acted as a bridge between marketing and sales teams for campaign alignment and lead nurturing.

Contributed to product storytelling and branding for services like PaycardZ and PayXBorder during their initial rollout phases.

Ensured consistent tone, branding, and design across all communication channels and marketing materials.

Marketing Manager

Pay Agency

Designed and executed digital marketing strategies for high-risk verticals including crypto, forex, gaming, and adult industries.

Promoted global Alternative Payment Methods (APMs) and cross-border payment solutions through targeted B2B campaigns.

Created trust-driven content to educate merchants on compliance, chargebacks, and high-risk payment processing.

Aligned closely with sales and legal teams to ensure marketing strategies adhered to evolving regulations.

Strengthened brand visibility on LinkedIn, Google, and industry forums to generate quality merchant leads.

NT&MC

Handled and optimized 7 LinkedIn accounts simultaneously for both recruitment and marketing purposes.

Created and scheduled engaging content to build employer brand visibility and attract talent across different verticals.

Collaborated with HR and marketing teams to align content with hiring goals and brand voice.

Managed DMs, comments, and inbound inquiries to boost engagement and generate relevant leads.

Monitored performance analytics to refine posting strategy and improve account growth and reach.

Technical Specialist

GENSYS INTERNATIONAL

Production Executive

Marketing Manager | Building Personal Brand | SMM | Content Creator

🎯 Marketing Extraordinaire | MBA Graduate | LinkedIn Guru 🌟

With a passion for driving results and a knack for captivating audiences, I'm a Marketing Head at Payomatix, leading the charge in elevating our company's LinkedIn presence. From content creation to engaging with industry influencers, I thrive on building a stellar reputation for our brand.

🌐 LinkedIn Account Mastermind | Social Media Maven 💼

During my tenure as a Technical Specialist at Northern Technology & Management Consulting, I honed my expertise in managing LinkedIn accounts for marketing and IT recruitment. Collaborating with a dynamic team, I crafted compelling content, devised social media strategies, and curated captivating presentations.

🌍 GIS Project Maestro | Quality Control Virtuoso 📊

In my role as a Production Executive at Genesys International Pvt Ltd, I meticulously ensured the quality and precision of a groundbreaking GIS project for Telangana, India. My attention to detail and commitment to excellence earned me accolades in the field.

🔮 Unlocking Business Potential | Marketing Maven 💥

Equipped with a successful MBA journey, I possess a powerful combination of marketing acumen and analytical prowess. My goal is to leverage these skills to add exceptional value to your business's growth trajectory.

Ready to take your marketing game to the next level? Let's connect and create a captivating digital presence together!"

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MISHKA RANA

Ritika Thapa

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The Battle

MISHKA RANA

Ritika Thapa

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}MISHKA RANA's LinkedIn Performance

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