Mitch Whiting

Business Solutions - Community Leaders Program

Personal Trainer For Your Mind | Rewire your Brain to Consistently Live in a Powerful State through 1-on-1 Coaching so you can Live with Passion, Deepen your Relationships, and Make More Money

If you don't feel energized and fully alive in your life outside of work, you need to take 1 minute and 35 seconds (I timed it 🤓) to read this page...

Here's the truth:

We work to live, not live to work.

You believe this, but the "hustle culture" around you makes this feel much easier said than done.

Society says, grind hard at work for a few years now so you can have the money and time to put family, health, and hobbies first later.

Our jobs ARE important... but something inside you knows that 30 years from now, how you spent your time with the ones you love and who you have become will be far more important to you than what you have accomplished.


You want to know another truth? It's not what you think—

There is nothing wrong with you—the issue is the expectations society has placed on your life.

The issue is how you've been taught to react to negative situations in your life.

The issue lies with the unconscious thoughts and patterns you never even got to choose.

Hi my name is Mitch Whiting, and I'm a High Performance Coach for people ready to find passion, purpose, and progress in life outside of work.

Being a parent, spouse, christian, leader, entrepreneur, friend, and endurance athlete, I know all too well how difficult it is to balance all of life's demands.

You have been told that you can't have it all—if you make work and family a priority, then you can't be fit or have a social life.

And my personal least favorite... If you have kids you can no longer have hobbies.


Here is the final truth... you can have it all.

I know because I have lived both lives.

Over the past 10 years through failure, struggle, transformation, more failure, more struggle, and more transformations I have learned that...

Who you are is more important than what you have accomplished.

Your soul will feel that deeply the more you become who you are meant to be.

Discover the simple strategies my clients use every day to find greater purpose, be consistent in their goals, and connect deeply in their relationships.

Book a 1:1 call, where I will personally help you:

• Understand where you are

• Gain clarity on your ideal life

• Create a vision for who you can become

• Walk through how we can work together 1:1 to create passion, purpose, and progress for you daily.

Founder, Performance Coach

Head of Marketing @Hona | Investor | Marketer | Husband & Father (x3)

Most B2B and SaaS companies don’t have a leads problem.
They have a lead quality problem.

They're running Google, Meta, or LinkedIn Ads — and sure, the volume looks fine.
But the sales team isn’t thrilled. Pipeline feels weak. And the strategy? Shaky at best.

That’s where I come in.

I’m Kyle — founder of Gradari, a paid ads lead generation agency that helps B2B and SaaS companies stop wasting budget on low-quality leads and start building systems that actually drive growth.

I’ve been in paid media since 2012.
In 2023, I was recognized as the top-performing strategist at Disruptive Advertising, Clutch’s #1-rated digital marketing agency in the U.S.

I’ve led strategy for brands from $1M to $100M+ in revenue. I’ve seen what works. What doesn’t. And what most agencies get wrong.

In 2024, I launched Gradari.
The name comes from the Latin gradus, meaning “to walk forward, step by step.”
It reflects how we show up: never stagnant, always testing, always advancing.
We don’t just “manage campaigns” — we push for smarter strategy, week in and week out.

Here’s what that looks like:

→ We trade low-cost leads for high-converting ones
→ We clean up tracking and connect paid media to real sales outcomes
→ We bring strategic clarity — so marketing and sales can move forward together

If you’re spending on ads but can’t confidently explain what’s working…

Let’s fix that.

→ Book a free strategy session at gradari.com or with the link in my profile

No fluff. Just forward progress.

Kyle Rutledge

Okay, this just made my month!
Last night, a client sent me this screenshot. Excitement. Fired up!
But when we started, about three months ago, this was not the reality.

They were averaging around $250 per lead. 
On paper, it looked fine. In practice, it was painful. 
Lots of activity. Not enough momentum.

They’d been trying to solve this for years. 
They even had access to some seriously talented e-commerce ad buyers. 
Smart people doing what they knew best.

But B2B lead gen IS different, and it kept feeling stubborn.

So when we started working together at Gradari, 
we didn’t touch creative right away. 

We didn’t chase new audiences. 
We didn’t rip everything apart.

We asked one simple question:
“What actually counts as a win for the business?”

Then we wired their CRM into the ad platforms so the system could finally see who was qualified, who was booking appointments, and who turned into deals (not just who filled out a form.)

The shift was immediate.
Q4 went from being a dead time to outperforming expectations.

And now, rolling into Q1, it’s accelerating fast.
Today, they’re averaging $98 per QUALIFIED lead.
Not cheaper clicks.
Not more noise.
Better conversations.

And the best feedback isn’t coming from me or a report.
It’s coming from Slack messages like the ones in this screenshot. 
That’s when you know you’re on the right track.

If your ads are “working” but your team still feels drained, skeptical, or overwhelmed… there’s usually a disconnect between what the platform is optimizing for and what your business actually needs.

Fix that, and everything downstream changes.

Better leads from ads for B2B, SaaS & Services || Founder @ Gradari || Top Marketer @ #1 U.S. Agency (Clutch, 2023) || Husband & Father⁴

I get asked a lot how I’m using AI to improve my work.
One of the biggest unlocks in 2025 was treating calls as data, not a final outcome.

A lot of teams think a phone call = a qualified lead.
It’s better than a form fill, sure.
But it’s still not the full picture.

Because a call can mean a lot of things.
Wrong person.
Confused intent.
Price shopping.
Right fit, no urgency.
Right fit, moved forward.
Unless you set it up correctly, ad accounts don’t know the difference.

Here’s where AI changed things for me.
AI transcribe every call.
AI then tags the call outcome.

Not just “call happened,” but what actually happened.
Did they move forward?
We're they completely irrelevant?

Then we tie that outcome back to the ad click.
Now the platform isn’t learning from volume.
It’s learning from quality.

That’s the part most setups miss.
Call tracking without feedback loops is just reporting.
Call tracking with classification becomes optimization.

One of my larger clients saw a 24% reduction in their cost per closed deal from this strategy in 2025. 

This means a conservative +$1.4M in additional revenue for their business. 
This is working smarter with AI. 

Follow to stay up to date on recent tests and experiments. 
There's one I'm working on now that I'm VERY excited about, specifically for B2B advertisers with high cost per lead and low lead volume. 

--

P.S. AI didn’t magically make ads better. It just helped us finally close the loop between what happens after the click and what the algorithm learns next. Happy to walk through how we structure this if it’s useful.

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Kyle Rutledge

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The Battle

Mitch Whiting

Kyle Rutledge

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kyle Rutledge's LinkedIn Performance

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