Mark Kosoglow

Chief Revenue Officer (CRO)

Are your customers your growth engine? They should be.

As a teenager, watching 14 videos in the back storeroom on a 7" black and white TV to learn how to sell shoes at the mall was a great foundation. Running a small business with 200+ employees showed me how to be organized. Creating a highly profitable sales territory from one dead for a decade was hard work. Managing 12 salespeople across 9 states cemented my sales philosophy. Getting one of the fastest growing SaaS companies in history to $250M+ in revenue taught me how to balance scaling and delivering a world class customer experience.

Working with a customer-centric team with, by far, the best, smartest, hardest working people I've ever worked with....well, that's an honor and privilege I get to enjoy everyday.

CFO - Chief Fun Officer

Doing dad stuff, exploring interesting and fun opportunities...cookin' up something SPICY!

We are hiring a Services Sales Manager at Docebo. 
This is a critical position that we need to fill quickly.
If you are interested, please DM me!

If you clicked "See More", what you should know:

🤩 You will be leading a team of 3 awesome professionals

🤝🏼 You will work closely with our amazing AEs and AMs

🫶🏼 You have a host of dedicated partners

😍 You will report into amazing PS and CX leadership

💵 Competitive pay and great benefits

🌴 This role has potential to go to President's Club

🧠 Our GTM org is smart, hungry, and building cool stuff

🤖 We have an AI assembly line so you'll get to learn and flex those skills

🎁 An amazing product that just got better with recent acquisition

⚡ Have some fun in a great culture that knows how to have fun

Everyone has AI. Humans are the differentiators.

My newest demo technique is what I call bursts.

3-5 sections that are 3-5 minutes long.

Instead of putting on a 30-minute show.

Prepare 3-5 TikTok clips.



Our brains are rewiring.

People think movies are too long.

But those same folks will watch a whole movie if it comes in a series of 3-5 min TikToks.

Data backs this up. Consensus 2026 Buyer Behavior Report says most buyers only watch 5 mins of 15 min long demo videos.

The feeling of progress is real.

Watching a TikTok and moving to the next feels like progress.

You can fight it.

Or, you can use it.



Here’s an example with Docebo.

We just acquired 365Talents.

Our demo could easily go from 30 to 60 mins.

Uh oh.

We would be out of TikTok AND even TV episode range into feature films.

Engagement could wane and so would results.

So what if we did 4 clips like this (each less than 5 mins)?

1️⃣ How our AI creates a complete taxonomy of skills by role using job descriptions, best practices, and internal documents and data.

*Pause, converse, and assess*

 2️⃣ How we use multiple sources (including humans) to assess the skills of an employee.

*Pause, converse, and assess*

 3️⃣ How we use skill gaps to serve up individualized learning served up in the way the leaner likes to receive information the most.

*Pause, converse, and assess*

 4️⃣ How we evaluate skill mastery by using systems of record to provide data of the outcomes the skill should result in.

*Pause, converse, and assess*



That can be a 30 minute “marathon.”

Or it can be 4 “bursts” each 5 mins long.

And you ask questions between bursts to make sure the buyers are following you and converting the information into ways to apply your product to their problems.

That works.

Better yet.

Demo platforms like Consensus help you:
- create these bursts
- use them in autonomous demos
- get data on the demand of each burst
- see where you are being confusing
- do amazing followup

We are in a faster world.

One where attention is so bombarded with gratification that 4 minutes of boredom causes us to throw out 26 minutes of greatness.

Reduce that risk.

Make your demo pop with some bursts!

P.S. I got this idea organizing my 2 sons' Lego collection over the last few months. Each burst is a brick that you can add to an awesome build!

AI GTM tech is in T-R-O-U-B-L-E. 99% is just a prompt built on top of an LLM I can use for ~1% of the cost with a prompt I wrote that is ~80% as good.

10 yrs ago, would you sell Google search queries templates to get better Google search results?

No, even though few people use?
- Exclude Words: Use “-” before a word to exclude it from the search results
- Site-Specific Search: Use “site: {{URL}}” to restrict results to that specific source
- Related Websites: Use “related: {{URL}}” to find sites similar to it

Nobody paid for or even created a tool that injected those parameters into your search bar despite their making Google work better.

Yet, most AI GTM tech is a version of this.

They are a middleware that relies on a prompt to add value to a workflow that usually can be created using your current systems.

What' gonna happen in 1 year?

I think AI-natives who saw insane growth in less than 12 month will see insane churn.

Crippling churn.

Example: Jasper (based on my research)
- from 2020-2023, got to $120M in ARR
- left 2024, at $55M in ARR
- almost 100 employees today


Now, I’m a failed AI GTM tech founder so take this as you will.

Winning AI GTM tech builds SLMs - Small Language Models.

They own them. They iterate on them. They master them.

They use a HUGE set of data about a NARROW topic to train an SLM.


Examples:

👂🏼 Conversation Intelligence → what if WINN.AI takes all that valuable conversation data and build a specific SLM just for sales conversations? 

📨 Sales Engagement → what if Outreach takes all the email content data and builds a specific SLM for prospecting emails?

🗣️ Marketing Automation → what if HubSpot takes all their inbound content data and builds a specific SLM for nurture?

🌐 Visitor Deanonymization → what if RB2B takes all their website visitor data and builds a specific SLM for better identification and conversion?

👤 Contact Data → what if ZoomInfo takes all their contact data and builds a specific SLM for understanding buyer committees?


The current landscape can’t continue. 

If you are a AI GTM tech company, I’d be investigating how to turn my data set into an SLM that nobody can copy, use, steal, or compete with.

Danny Luu

Higher Logic

Higher Logic is an industry leader in cloud-based engagement platforms. Our data-driven approach gives organizations an expanded suite of engagement capabilities, including online communities and marketing automation.

Customer Success Manager

Catalyst Software

Catalyst is the leading customer growth engine for your go-to-market team that unlocks insights on how to easily grow and retain revenue from your #1 asset, your customers.

Key Accomplishments: 
❑ Q1 "Having Fun" Core Value Award.
❑ Managed Coaching Corner Community with over 900+ members to provide mentorship, resources, content, and drove over $200k in pipeline.

Community Marketing Manager

Sendoso

Core Contributions:
❑ Managed a private community of over 500 members, providing new campaign ideas, resources, and content to enhance product adoption and user experience.
❑ Collaborated closely with the customer success and account management teams to identify opportunities and build out new case studies for key accounts.
❑ Hosted quarterly group reference events, driving upsell opportunities and contributing to $25K in closed won revenue attribution.

Sendoso is the leading Sending Platform (SP) that delivers modern direct mail, personalized gifts, eGifts, and other physical impressions at scale.

Core Contributions:
❑ Built the CSA Playbook within my first month of joining.
❑ Partnered with 9 CSMs to manage their book of business, overseeing accounts with a total ARR of over $5M.
❑ Spearheaded the creation of a cross-functional review process with business operations, reducing the time to pull Executive Business Review metrics from 1 hour to 15 minutes.
❑ Promoted to Customer Community Manager in November 2022.

Customer Success Associate

TigerGraph

Core Contributions:
❑ Owned marketing tech stack: Sendoso, HubSpot, & Drift.
❑ Championed and owned Drift launch, creating $45K in pipeline in a few weeks.
❑ Managed a $35k quarterly direct mail budget, which produced $2.5M in pipeline (a 35% QoQ increase).
❑ Collaborate with field marketing and demand gen to drive attendees for webinars, & in-person events.

Marketing Programs Specialist 

Key Accomplishments:
❑ $1.5m pipeline generated.
❑ $250k of net-new ARR closed/won.
❑ Promoted to Marketing Programs Specialist after Q2.

Sales Development Representative

DataStax

DataStax is the open, multi-cloud stack for modern data apps. DataStax gives enterprises the freedom of choice, simplicity, and true cloud economics to deploy massive data, delivered via APIs, powering rich interactions on multi-cloud, open-source and Kubernetes.

Key Accomplishments:
❑ Sourced $500k in pipeline.
❑ Achieved over 125% of quota MoM.

Wells Fargo

Business Relationship Manager

Business Relationship Associate

Senior Personal Banker

Personal Banker

Teller

Community Manager @ Catalyst Software

I spent eight years climbing the corporate ladder at Wells Fargo before diving into tech in May 2019. 

Outside of my professional career, I enjoy:

Being outdoors, exploring new boba spots, investing in the stock market, and Hip-Hop/R&B music, especially 90s/2000s throwback.

Let's connect! 🤙🏽

Joined as the 1st CSM to help manage and serve Opensend's growing portfolio of customers.

Opensend is a data platform that helps website owners identify their anonymous visitors, even if they don't make purchases or fill out forms. This enables brands to retarget unknown web visitors through various channels to increase conversions (email, ads, postal).

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The Battle

Mark Kosoglow

Danny Luu

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mark Kosoglow's LinkedIn Performance

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