Decibel Cannabis Company

Key Account Manager - Western Canada

Territory Sales Manager - Alberta

Humble & Fume Inc.

Rothmans, Benson & Hedges Inc.

Business Development Representative

ProCredit Auto Finance

Sales & Finance Director

Pearl Entertainment Ltd.

General Sales Manager

Artha Wealth Management

Business Development Consultant

Rogers Communications

Assistant Retail Manager

Sales Representative

Direct Sales Force

Field Sales Agent

I’m a dynamic and driven sales professional who thrives on exceeding expectations and achieving results. With over 12 years of sales experience, including successful leadership of sales teams and navigating highly regulated CPG sales, I work hard daily to solidify myself as a relationship and revenue building powerhouse. 

Known for my unwavering self-motivation and dedication, I consistently deliver on key performance indicators, revenue growth and unlocking new business opportunities. My track record of regional and national sales accomplishments further solidifies my expertise and ability to drive impactful growth in the CPG industry.

Moe Sobh

Le Support de la Société québécoise de la déficience intellectuelle

Le Support is a nonprofit social economy organization founded in 1988 to support the intellectually disabled and the work of the Société québécoise de la déficience intellectuelle.
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Le Support, c’est un organisme d’économie sociale à but non lucratif fondé en 1988 pour soutenir la cause de la déficience intellectuelle et le travail de la Société québécoise de la déficience intellectuelle.

Marketing Lead

Medusa

Medusa Marketing primarily helps small businesses with their email marketing strategy.  Additional services include overall digital marketing management, event coordination and project management. 
- Advise and assist clients with strategic planning
- Oversee the development of policies for SaaS and e-commerce businesses 
- Identify opportunities and provide clear plans for growth
- Liaise with 3rd party partners
- Project management

Digital Marketing Strategist

daikoku

Equipped with technical knowledge and a burning desire to demystify a very misunderstood plant, we made Daikoku one of Alberta's top retailers in our vertical.

Despite being independent and significantly limited budget-wise (not to mention strangled by the various rules and regulations in place), we had significant traction on our various social media channels due to our knowledge, expertise and educational endeavours.

The business closed in mid-2022.

Marketing Director

Mireille's Marketing Musings

Marketing Musings is a marketing consultancy firm that helps female entrepreneurs who own businesses that have between 2 and 5 years of exploitation. Services include:
* High-Level Marketing Strategy
* Digital Marketing Strategy
* Content Marketing Strategy
* Podcast creation
* Content Creation
* Distribution channel management (social media, newsletters, website)
* Mentorship and business coaching

Marketing Consultant

Cakemail

Cakemail is an email marketing SaaS for small businesses.

I managed 3 distinct products:
* Cakemail for end users
* Cakemail for resellers
* API

Tasks included:
* Pivot person between internal clients (CEO, Customer support, marketing, accounting) and internal suppliers (design, frontend development, backend development)
* Roadmaps
* Sprint planning
* Version & release planning
* User Story writing
* Quality Assurance
* Customer support
* Knowledge base and help documents
* Product KPIs (p&l, engagement, lifetime value, churn)
* Internal training

Product Manager

Cakemail is an email marketing SaaS for small businesses. Tasks included:
* Marketing strategy
* Website updates
* Social media monitoring and publishing 
* 2nd tier customer support
* Quality assurance and testing
* Competitive landscape monitoring
* Content creation (blogs, videos, infographics, whitepapers)

Marketing and Communications Manager

Tessier dit Lavigne

Business Owner and Co-Founder of a speciality candy business. Tasks included:
* Business launch and financing
* Marketing Strategy & content creation
* Research & Development
* Human resources
* Retail outlet design and management
* Sales

I was responsible for sale of the company in May 2017.

Entrepreneur

BlueStar Canada

BlueStar is the leading global distributor of solutions-based ADC, Mobility, Point-of-Sale, RFID, Digital Signage, and Security Solutions technology. BlueStar works exclusively with value-added resellers, providing them with complete solutions, business development and marketing support.

Tasks included:
* Coordination of marketing activities for vendors
* Event organization, including annual industry event,  golf and corporate events 
* Promotions tracking
* Marketing collateral inventory management
* Microsite Maintenance
* Pivot person between marketing and other departments

Communications and Marketing Coordinator

Table de Concertation Agro Alimentaire de Laval

Discussed, planned and implemented the future plans for the Laval farmers and transformers of agrifoodstuffs sector.  Promoted local companies and farmers.

Second Vice President of the Table

Intense and nerdy, I'm a driving force wherever I work. Meticulous and organized, I naturally lead people through projects, setting SMART KPIs and achieving goals as a group. I communicate complex subject matter easily, regardless of the audience.

taplio

The Battle

Moe Sobh

Mireille Tessier

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