AUG FZE

Executive Director

AUG Medical

AUG MEDICAL LLC

Luxury guest services corp

Chief Executive Officer

Yassimo group

Chaabi Bank

Branch Manager

As the Executive Director at AUG Medical, I lead a team of professionals who provide innovative and high-quality medical products and services to healthcare facilities and patients around the world. With over 20 years of experience in sales, strategy, and team management, I have a proven track record of driving revenue growth, managing high-profile accounts, and building performance-driven sales teams in various capacities.

My passion is to help others achieve their goals and improve their lives, whether it is through my work as a business coach, a community leader, or a mentor. I hold a business coach certification from Expertrating New York and a bachelor's degree in banking, corporate, finance, and securities law from CFPB France. I also speak four languages: Arabic, English, French and Spanish. I am always looking for new opportunities to learn, grow, and make a positive impact on society.

Mohamed Fajr

Today, I had the pleasure of speaking at the panel “The Medical Device That Becomes Naturally Intelligent,” bringing together industry leaders, institutions, researchers, and innovators to accelerate the integration of advanced technologies into Morocco’s local medical device manufacturing.

Representing AUG Medical, I shared our international experience and our commitment to technology transfer to Morocco, strengthening industrial sovereignty, reducing import dependency, and integrating AI, IoT, and advanced technologies into the ecosystem.

The panel highlighted several key priorities:
	•	Smart local manufacturing and adoption of emerging technologies
	•	Innovation funding programs supporting R&D
	•	Collaboration between industry, universities, and institutions
	•	Morocco’s strategic positioning in intelligent and connected medical devices

This moment reinforced a shared belief: Morocco is not waiting for the future — it is actively building it. The momentum is strong, the ecosystem is mobilized, and the opportunities ahead are significant.

Thank you to the organizers, speakers, and everyone contributing to the growth of Morocco’s medical device industry. Today’s discussions are not an ending, but a beginning.

FORWARD toward a Morocco that innovates, manufactures, and leads in intelligent medical technology.

Naïma Nasr  Naoufal Rahali Pr. Dr. Ing. Wajih Rhalem Youssef FADIL  AUG Medical 
International eHealth Forum – Morocco 
Fédération Marocaine des Industries de la Santé
Ministry of Industry and Trade - Morocco  
Ministère de la Santé et de la Protection Sociale - Maroc

Executive Director @ AUG MEDICAL | Business Consulting

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Hi, 
The panel time has been moved up will be starting at 14:45 instead of 15:30.
See you..:)

International e-Health Forum Morocco (IeHF)

View company: International e-Health Forum Morocco (IeHF)

🔬 LE DISPOSITIF MÉDICAL QUI DEVIENT NATURELLEMENT INTELLIGENT
📅 27 Novembre à 15h30 | 📍 Université Mohammed VI des Sciences et de la Santé - UM6SS, Casablanca

🎯 ENJEUX CRITIQUES :
Comment l'intelligence artificielle transforme-t-elle les dispositifs médicaux ? Quelles sont les innovations qui rendent les équipements médicaux autonomes et prédictifs ? Comment garantir la sécurité et la conformité réglementaire des dispositifs intelligents ? Comment le fonds de soutien de l’innovation accompagne l’industrie marocaine ? 

🎤 PANEL D'EXPERTS DISTINGUÉS :
Youssef FADIL Directeur Général de l’Industrie au Ministry of Industry and Trade - Morocco 
Youssef Bessa Directeur Med Meuble
Pr. Dr. Ing. Wajih Rhalem Professeur Universitaire
Mohamed Fajr CEO AUG FZE UAE

MODÉRATRICE :Naïma Nasr Directrice Générale Déléguée de la Fédération Marocaine des Industries de la Santé

🎯 PUBLIC CIBLE : Fabricants de dispositifs médicaux, ingénieurs biomédicaux, responsables réglementaires, décideurs industriels, investisseurs MedTech, directeurs d'hôpitaux, professionnels de santé, développeurs IoT/IA, autorités de santé, entrepreneurs HealthTech.

👉 Réservez votre badge dès maintenant 

#IeHF25 #DispositifsMédicaux #MedicalDevices #IntelligenceArtificielle #IoMT #SmartMedicalDevices #MedTech #Innovation #IndustrieMédicale #HealthTech #AIinHealthcare #DeviceManufacturing #RéglementationMédicale #BiomedicalEngineering #UM6SS #Casablanca #Maroc #IndustrieMarocaine

Hi-Med Egypt Company

-My legacy: with a highly motivated team, we succeeded in our ambition. We became the #1 operating business in the sales and marketing of respiratory care medical devices for critical care ventilation in the Egyptian market with strong business fundamentals. 
-Develop partnerships expanding capabilities and offerings. 
-Identify, acquire, and support a network of channel partners.
-Gear up for growth thru expansion in current markets and identifying new markets. 
-Manage and coach commercial teams and collaborate with manufacturing, finance, and QA/RA departments delivering results and excellent customer satisfaction.
- Organize company representation and positioning at national and international congresses and trade shows ( Arab Health, local congresses).

Business Development and Sales Manager at Hi-Med EGYPT

Hi-Med EGYPT

- I accomplished 18M$ contracts with Hamilton Medical and Medin Medical.
- Negotiate commercial agreements and contracts.
- Day-to-day management of sales and marketing activities in Healthcare.
- Organize market access and achieve sales growth in the critical care ventilation market.
- Key account management with key customers, deploy strategic marketing and sales initiatives toward targeted segments.
- Create marketing materials, sales tools, and web content. 
- Drive product innovation and product line extension based on identified customer needs.

Key Account Manager

GESCA Medical Company www.gesca.com

- Coaching and managing all Marketing and Sales activities (Design, implement, develop, and maintain marketing, promotion, and campaigns in different business lines).
Tender Businesses, Institutional Hospitals, and MOH-related authorities.
- Managing all Marketing and Sales activities for different business lines (Dialysis Units,
O.R, ICU, NICU, CSSD, X-ray, and Neuro Spine devices) in my assigned areas and accounts.
-

Area Manager

Bayouni Trading Co. KSA

www.bayouni.com
- From 10-2009 to 08-2010
- Managing all aspects of the Tenders section.
- With our sales team, leverage the Company R.O.I. by increasing the company's sales
volume two folds. (Wine the GCC tender 2012(about 2Million $).

Tenders Manager

ALAJ . KSA

www.alajlabchem.net
- From 7-2007 TO 9-2009.
- Achieved and exceeded given sales targets (Targets of all lines)
- Supervising the KHOBAR branch (All Activities).
-Played a pivotal role in acquiring contracts from some of the biggest companies in the
eastern region (SCECO, SAUDI ARAMCO, SABIC).
-Enrolled in the Saudi ARAMCO selling process for equipment and chemicals.
-Team leader for controlling and analyzing the stock & inventory.
- I have a vast knowledge of equipment, materials, and supplies required for the Oil & Gas,
Chemicals, Water Treatment Chemicals, and Petrochemical industries.
- Train the new staff about the strategy of sales & tenders.

Marketing And Sales Specialist

Egyphar

http://egyphar.net/
- From 10-2003 till 5-2007.
- Awarded and promoted to acquire new business, retain and grow existing client base in 4
Governorates (Aswan – Bani Swaif – El-Fayoum and EL-Giza).
- Leading a team of 13 Medical Reps. with them, I contributed over a million pounds in
direct revenue exceeding my monthly, quarterly, and annual targets.
- Best achieve group in (Calcium supplement for pediatric (Pedical – 2004)
*Medical Rep. EGYPHAR Company
- From 8-2001 till 9-2003 in El-Giza Territory.
- Best Achiever and star Medical Rep. In (2002).
- Sales Rep. El-Motaheda (A leading pharmaceutical distribution company in Egypt)*From
8-99 to 9-2000 (during my colleague's study).

District Supervisor

- Business Development Manager.
- Marketing and Sales Manager, passionate about all marketing trends, in love with all related medical- 
  sales fields, and energized by the opportunity to launch new products.
- Dedicated, result oriented, and disciplined.
- 22 years of accumulated experience and intensive hands-on job experience in:
  *Medical Equipment. 
  *Marketing and Sales for laboratory, scientific equipment, and laboratory furnishings.

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Mohamed Fajr

Moaz Ashour, MSc., MBA.

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The Battle

Mohamed Fajr

Moaz Ashour, MSc., MBA.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mohamed Fajr's LinkedIn Performance

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