BioNixus

Leading 5 business units of marketing teams in BioNixus group:
1- BioNixus Market Research: Focusing on healthcare and consumer qualitative and quantitative market research and a 3rd party partner with Ipsos Healthcare.
2- BioNixus Customer Experience: Official partners with Adobe and Insider marketing automation platforms
3-BioNixus AI: Launching the first-of-its-kind AI Sales Chatbot in the Middle East region
4- BioNixus Digital: Growing our partners' digital presence with a focus on B2C and E-commerce
5- BioNixus Sales Growth: Growing our customers with average 30% growth with our unique B2B systems and our dedicated teams

Marketing Director

Head of Marketing

Liptis Pharmaceuticals

•	Designed landing pages and architecture of the company website revamping 
•	Transformed traffic growth strategies, Search Engine Optimization ( SEO ), content distribution, email marketing, Google & Facebook Ads and social listening
•	Introduced innovative, Search Engine Marketing (SEM),  Pay Per Click (PPC), SMM Omnichannel campaigns for national implementation, analysis, and optimization 
•	Leveraged  MailChimp and Hubspot email campaigns  
•	Orchestrated marketing P&L, managing expenditures and streamlining department workflow; met project deadlines while operating under budget constraints
•	Started innovative and strategic partnership programs with Altibbi, and other consumer apps
•	Innovated AI tool to support regulatory and pharmaceutical products nomenclature 
•	Produced strong content plan and brand tonality for Liptis's products 
•	Defined and cooperated with Influencers and established tiers and assessments for top influencers and Nutritionists
•	Streamlined digital transformation in medical and pharmaceutical companies and applied the latest tools of Adobe Marketing cloud (Adobe Campaign, Adobe Target, DTM, Adobe Analytics, and Adobe Experience Manager, Adobe Social, and Adobe Media optimizer)
•	Expanded digital health programs including drug delivery systems, virtual patients clinics, follow-up partners healthcare transformation, and new AI Chatbots & augmented reality initiatives
•	Mastered ICP (ideal customer profile) and proper digital targeting and social media listening vs competitors

Digital Transformation Head ( Digital Marketing ) 

MEA Head of Business Development

Integrated Diagnostics Holdings - IDH

IDH BD and Marketing Development Project for MEA.

Johnson & Johnson

Assigned to ( Africa, Middle East and Eastern Europe region ) 

•	Introduced the new regional campaigns and materials for all EM product managers and marketing directors in the annual EMEA marketing meeting ( ImmuneOne )
•	Influenced the launch of the first digital and physician website (Janssen medical cloud), mapped digital customer journey and Implemented the first customized Eloqua email campaign
•	Objection handler creation, Digital re-segmentation, mini website creation and new media campaigns launch
•	Managed P&L, MTPs, BPs, LRP, NNLRP, and marketing tactics for AFME, Eastern Europe region
•	Designed the first EM unified Email Eloqua Campaign and 1-to-1 Email system
•	Identified healthcare workflow pain points and operated with the new Veeva CRM, Veeva Promomats, and Veeva Engage (Virtual Physician engagement tool)

Marketing - Digital Marketing - Pharmaceuticals

Emerging markets Product manager ( Product Management, Launch & Marketing Strategy)

Marketing assignment 

Marketing - Digital Marketing - Pharmaceuticals

Senior Product Specialist

Pfizer

Immunology and Biologics Product Specialist 

AFME Medico-marketing assignment 

2015-2016 Responsible for GCC Market analysis .


Business Development - Market Access - Marketing - Digital Marketing - Pharmaceuticals - Sales

Product Specialist

AbbVie

Business Development - Market Access - Marketing - Digital Marketing - Pharmaceuticals - Sales

Immunolgy Product Specialist , Humira .

Mohammad Alsaadany ✅

Pharma brand teams keep saying “We need more digital engagement.” ✅ 
 But when you ask what that actually means, the room goes quiet.

So let’s fix that.

Here are the 5 use cases that separate the companies playing with AI from the companies winning with AI in 2025—especially in Saudi Arabia, where HCP digital adoption is exploding faster than most brands can keep up:

 1. AI HCP Segmentation & Targeting
 Stop treating every HCP like they copy-paste the same behavior.
 Machine learning now shows you exactly who to prioritize… and who just politely opens your emails because they feel bad.

2. Predictive Campaign Response Modeling
 Imagine knowing which segment will respond before you hit “send.”
 It’s basically campaign déjà-vu… without the mistakes.

3. Personalized Content at Scale
 Generative AI now builds content that feels handcrafted—
 Except it actually took 0.4 seconds and didn’t require 7 rounds of approvals and an emotional support coffee.

4. Multichannel Orchestration
 Right message.
 Right channel.
 Right moment.
 If your brand’s engagement still feels like a random WhatsApp group chat, this is your upgrade.

5. Sales Force Effectiveness Optimization
We’re now living in the era of next-best-action.
Your reps can finally stop guessing and start acting like they have a small army of analysts whispering in their ear.

✅  The companies in KSA winning HCP engagement right now?
 They’re not just “doing digital.”
 They’re building AI-powered commercial engines—quietly, efficiently, and at scale.

If you want your brand to play in that league, I’m happy to walk you through what actually works (and what’s just PowerPoint theatre).

Drop me a message.

 Let’s make your digital engagement impossible to ignore.

Marketing Director | AI & Digital Transformation Leader | Business Intelligence & Excellence

WSP in the Middle East

• Directed the project lifecycle for the P3-SEVEN Aquarium and Entertainment Complex, ensuring alignment with client governance. 

• Managed both pre and post contract administration, significantly reducing costs through Value engineering, reduction of variation claims and ensuring the project does not exceed the allocated budget. 
 
• Led multidisciplinary coordination among design consultants and contractors, optimizing project delivery and execution readiness.

Senior Project Manager

Successfully led the completion of remaining works and commissioning of four mixed-use high-rise towers at KAFD, resolving legacy contractor issues and aligning all stakeholders toward project closeout.

•Directed execution of fast-paced, high-value construction packages, ensuring adherence to schedule, budget, and quality benchmarks in a complex urban environment.

•Collaborated with clients, contractors, and consultants to align project objectives and deliverables, ensuring clarity, accountability, and timely decision-making.

•Identified and resolved project risks and bottlenecks proactively, maintaining progress and protecting critical path deliverables.

•Oversaw implementation of robust project controls, including budget tracking, earned value metrics, and change management processes.

•Led multi-disciplinary teams on-site and off-site, fostering high-performance culture and cross-functional coordination.

•Maintained executive-level reporting with clear, actionable updates on progress, risks, and strategic milestones.

•Acted as the key client interface, resolving technical issues, commercial variances, and delivery concerns with responsiveness and professionalism.

Project Manager

Supported the delivery of four high-rise mixed-use towers at KAFD, overseeing site supervision consultants and coordinating with multiple contractors to maintain delivery momentum, quality compliance, and client satisfaction.

•Achieved Taking Over Certificate (TOC) for façade works on a key tower ahead of baseline schedule, driving early completion through rigorous coordination and planning.

•Managed site supervision teams and contractor interfaces across retail, commercial, and residential assets, ensuring alignment to specifications and milestone targets.

•Facilitated weekly façade coordination meetings between client and contractors to resolve issues, track progress, and maintain design integrity.

•Monitored field execution through effective communication and escalation with supervision consultants, addressing delays and technical conflicts in real time.

•Delivered weekly progress reports, risk flags, and site recommendations to client representatives, ensuring visibility and timely action.

•Negotiated large-ticket provisional sum scopes, achieving tangible cost savings while maintaining quality and compliance.

•Played a key role in project governance by keeping the client informed of on-site milestones and flagging critical decisions required for progress continuity.

Assistant Project Manager

Capture 24

Co-Founder/Creative Director

Darwish Engineering Emirates

Supported the delivery of key infrastructure projects including water-main expansions, storm-water networks, and effluent pumping stations within Sharjah and surrounding emirates.

•Coordinated site execution activities, ensuring compliance with project specifications, safety standards, and regulatory approvals.

•Prepared and presented project reports to senior project managers, highlighting progress, risks, and key site issues impacting client deliverables.

•Developed and secured approvals for temporary traffic diversion plans with Sharjah Roads and Transportation Authority (SRTA), ensuring minimal disruption to public access.

•Authored comprehensive method statements and risk assessments, outlining safe work practices and hazard mitigation strategies for field operations.

•Liaised daily with clients, consultants, subcontractors, and site teams, maintaining open communication channels and resolving site-level conflicts efficiently.

•Provided hands-on supervision of critical activities to ensure quality assurance, resource optimization, and compliance with approved designs.

Assistant Project/Construction Manager

Al Sawan Building Contracting

Delivered a two-floor labour accommodation building and warehouse office complex, including boundary wall works, managing procurement, subcontractors, and client coordination on behalf of the contractor.

•Provided weekly progress updates and site reports to consultants and clients, maintaining transparent project tracking and issue escalation.

•Managed end-to-end material procurement based on approved shop drawings and specifications (e.g., concrete mix design, rebar, waterproofing, etc.).

•Reviewed subcontractor bids for compliance with tender documents and project scope, supporting commercial alignment and trade selection.

•Led inspections and site meetings with consultants and local authorities to obtain structural and MEP approvals for handover milestones.

•Supervised coordination between all sub-trades including civil, MEP, and finishing contractors, ensuring quality and timely execution.

•Conducted regular site coordination meetings with suppliers and subcontractors to maintain delivery momentum and manage interfaces.

•Successfully completed the project ahead of schedule and within budget, finalizing handover procedures directly with client and consultant representatives.

Project Engineer

Senior Project Manager with 12+ years of experience driving the successful delivery of high-value, fast-paced developments across Saudi Arabia and the UAE. Currently leading a SEVEN (Saudi Ent.Vent.) Attractions Project at WSP, I specialize in full project lifecycle oversight—from strategic development and procurement planning through to execution, governance, and closeout.

I work at the intersection of commercial strategy and delivery execution, translating client vision into actionable, board-approved deliverables. With deep expertise in both pre- and post-contract phases, I lead multidisciplinary teams, enforce procurement governance procedures, and ensure alignment across contractors, consultants, and cost managers.

My track record includes resolving complex claims, securing regulatory compliance, accelerating early works through fast-track strategies, and enabling project turnaround through informed, data-driven decision-making.

- Aspiring Associate Director
- Based in Riyadh & seeking strategic growth opportunities
- Let’s connect and explore how I can add value to your team

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Ahmed Al Bakri

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Mohammad Alsaadany ✅

Ahmed Al Bakri

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mohammad Alsaadany ✅'s LinkedIn Performance

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