BioNixus

Leading 5 business units of marketing teams in BioNixus group:
1- BioNixus Market Research: Focusing on healthcare and consumer qualitative and quantitative market research and a 3rd party partner with Ipsos Healthcare.
2- BioNixus Customer Experience: Official partners with Adobe and Insider marketing automation platforms
3-BioNixus AI: Launching the first-of-its-kind AI Sales Chatbot in the Middle East region
4- BioNixus Digital: Growing our partners' digital presence with a focus on B2C and E-commerce
5- BioNixus Sales Growth: Growing our customers with average 30% growth with our unique B2B systems and our dedicated teams

Marketing Director

Head of Marketing

Liptis Pharmaceuticals

•	Designed landing pages and architecture of the company website revamping 
•	Transformed traffic growth strategies, Search Engine Optimization ( SEO ), content distribution, email marketing, Google & Facebook Ads and social listening
•	Introduced innovative, Search Engine Marketing (SEM),  Pay Per Click (PPC), SMM Omnichannel campaigns for national implementation, analysis, and optimization 
•	Leveraged  MailChimp and Hubspot email campaigns  
•	Orchestrated marketing P&L, managing expenditures and streamlining department workflow; met project deadlines while operating under budget constraints
•	Started innovative and strategic partnership programs with Altibbi, and other consumer apps
•	Innovated AI tool to support regulatory and pharmaceutical products nomenclature 
•	Produced strong content plan and brand tonality for Liptis's products 
•	Defined and cooperated with Influencers and established tiers and assessments for top influencers and Nutritionists
•	Streamlined digital transformation in medical and pharmaceutical companies and applied the latest tools of Adobe Marketing cloud (Adobe Campaign, Adobe Target, DTM, Adobe Analytics, and Adobe Experience Manager, Adobe Social, and Adobe Media optimizer)
•	Expanded digital health programs including drug delivery systems, virtual patients clinics, follow-up partners healthcare transformation, and new AI Chatbots & augmented reality initiatives
•	Mastered ICP (ideal customer profile) and proper digital targeting and social media listening vs competitors

Digital Transformation Head ( Digital Marketing ) 

MEA Head of Business Development

Integrated Diagnostics Holdings - IDH

IDH BD and Marketing Development Project for MEA.

Johnson & Johnson

Assigned to ( Africa, Middle East and Eastern Europe region ) 

•	Introduced the new regional campaigns and materials for all EM product managers and marketing directors in the annual EMEA marketing meeting ( ImmuneOne )
•	Influenced the launch of the first digital and physician website (Janssen medical cloud), mapped digital customer journey and Implemented the first customized Eloqua email campaign
•	Objection handler creation, Digital re-segmentation, mini website creation and new media campaigns launch
•	Managed P&L, MTPs, BPs, LRP, NNLRP, and marketing tactics for AFME, Eastern Europe region
•	Designed the first EM unified Email Eloqua Campaign and 1-to-1 Email system
•	Identified healthcare workflow pain points and operated with the new Veeva CRM, Veeva Promomats, and Veeva Engage (Virtual Physician engagement tool)

Marketing - Digital Marketing - Pharmaceuticals

Emerging markets Product manager ( Product Management, Launch & Marketing Strategy)

Marketing assignment 

Marketing - Digital Marketing - Pharmaceuticals

Senior Product Specialist

Pfizer

Immunology and Biologics Product Specialist 

AFME Medico-marketing assignment 

2015-2016 Responsible for GCC Market analysis .


Business Development - Market Access - Marketing - Digital Marketing - Pharmaceuticals - Sales

Product Specialist

AbbVie

Business Development - Market Access - Marketing - Digital Marketing - Pharmaceuticals - Sales

Immunolgy Product Specialist , Humira .

Mohammad Alsaadany ✅

Pharma brand teams keep saying “We need more digital engagement.” ✅ 
 But when you ask what that actually means, the room goes quiet.

So let’s fix that.

Here are the 5 use cases that separate the companies playing with AI from the companies winning with AI in 2025—especially in Saudi Arabia, where HCP digital adoption is exploding faster than most brands can keep up:

 1. AI HCP Segmentation & Targeting
 Stop treating every HCP like they copy-paste the same behavior.
 Machine learning now shows you exactly who to prioritize… and who just politely opens your emails because they feel bad.

2. Predictive Campaign Response Modeling
 Imagine knowing which segment will respond before you hit “send.”
 It’s basically campaign déjà-vu… without the mistakes.

3. Personalized Content at Scale
 Generative AI now builds content that feels handcrafted—
 Except it actually took 0.4 seconds and didn’t require 7 rounds of approvals and an emotional support coffee.

4. Multichannel Orchestration
 Right message.
 Right channel.
 Right moment.
 If your brand’s engagement still feels like a random WhatsApp group chat, this is your upgrade.

5. Sales Force Effectiveness Optimization
We’re now living in the era of next-best-action.
Your reps can finally stop guessing and start acting like they have a small army of analysts whispering in their ear.

✅  The companies in KSA winning HCP engagement right now?
 They’re not just “doing digital.”
 They’re building AI-powered commercial engines—quietly, efficiently, and at scale.

If you want your brand to play in that league, I’m happy to walk you through what actually works (and what’s just PowerPoint theatre).

Drop me a message.

 Let’s make your digital engagement impossible to ignore.

Marketing Director | AI & Digital Transformation Leader | Business Intelligence & Excellence

Kenvue

-Support business partners at 30 global sites with the preparation, review, processing, approval and closure of change controls
-Initiate and author internal investigations and CAPA as needed
-Drive results and responsible for the administration, effectiveness and continuous improvement to ensure the viability of Quality and Compliance processes
-Serve as a Super User for the EtQ and Qlik systems to perform local system administration

Quality Systems Coordinator, External Manufacturing

Johnson & Johnson Consumer Health

Consult with internal partners to understand business goals and performance needs, and routinely engage with and influence key stakeholders to ensure learning solutions support and positively drive desired outcomes.
Notable accomplishments:
-Collaborated with site Process Owners to design role-based curricula the support efficient plant operations while maintaining compliance with regulatory requirements
-Led JJPS Phase 3 project to develop a Capacity Model for the Learning & Doc Management team
-Created, as well as assisted others in the development of, a departmental training plan and training guides
-Serve as Training Lead for Make Quality team for OneConsumer Harmonization Project
-Serve on the Inspection Readiness Team, utilizing database software to manage and fulfill documentation requests

Quality Systems Specialist III - Learning & Doc Management

Provide guidance on training development and ensure training materials are approved prior to use.
     -Analyze, Design, Develop, Implement and Evaluate procedural document training, instructor-   led courses and e-learning modules
     -Collaborate with Subject Matter Experts, Document Authors and Functional Area Management on training design

Deliver instructor-led courses owned by the Training Department, including the    Train-the-Trainer program and Quarterly GMP Training

Serve on the Inspection Readiness Team, utilizing database software  to manage and fulfill documentation requests

GMP Training Specialist II

Manage data in ComplianceWire Learning Management System:
     -Set up new employee accounts
     -Assign curricula to employees
     -Record completion of training items
     -Prepare reports used to monitor site training compliance goals

Maintain filing system for all paper training documentation

LMS Administrator

Applied Educational Systems, Inc.

• Design, develop, test, and edit computer-based curriculum in the following disciplines: information technology and computer applications, business, health science, life skills and technology education.
• Use basic programming language to generate menu systems and on-screen instructions in software, including on-line help.
• Write paper-based manuals for the installation and use of software and equipment.
• Deliver training to customers in multi-day sessions both on- and off-site.
• Schedule resources, including team members and temporary staff, and manage work flow to meet design requirements and project deadlines.
• Track and report project progress to continually improve the efficiency and quality of work procedures.
• Coordinate services with third-party vendors.

Sr. Instructional Designer

STC--Susqeuhanna Valley Chapter

Treasurer

RAV Associates

• Implemented a consistent, professional business style for office communication.
• Edited and formatted technical studies commissioned by municipalities.
• Proofread all technical specifications for construction projects.
• Designed a database for roadway maintenance records.

Editor/Office Administrator

EXPERIENCED INSTRUCTIONAL DESIGNER
Promoting and creating effective, engaging and practical learning solutions
Results-oriented, value-focused, hands-on professional with 20+ years’ experience in the learning industry and a consistent record of delivering quality instructional materials on time.
Key skills include:
•	Excellent Communication Skills
•	Collaboration & Teamwork
•	Leadership
•	Project Management
•	Process Improvement

taplio

The Battle

Mohammad Alsaadany ✅

Angela Shonk

Followers

Posts

Engagements

Likes

Performance ScoreMohammad Alsaadany ✅'s LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Mohammad Alsaadany ✅

Angela Shonk

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mohammad Alsaadany ✅'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMohammad Alsaadany ✅'s LinkedIn Performance