BioNixus

Leading 5 business units of marketing teams in BioNixus group:
1- BioNixus Market Research: Focusing on healthcare and consumer qualitative and quantitative market research and a 3rd party partner with Ipsos Healthcare.
2- BioNixus Customer Experience: Official partners with Adobe and Insider marketing automation platforms
3-BioNixus AI: Launching the first-of-its-kind AI Sales Chatbot in the Middle East region
4- BioNixus Digital: Growing our partners' digital presence with a focus on B2C and E-commerce
5- BioNixus Sales Growth: Growing our customers with average 30% growth with our unique B2B systems and our dedicated teams

Marketing Director

Head of Marketing

Liptis Pharmaceuticals

•	Designed landing pages and architecture of the company website revamping 
•	Transformed traffic growth strategies, Search Engine Optimization ( SEO ), content distribution, email marketing, Google & Facebook Ads and social listening
•	Introduced innovative, Search Engine Marketing (SEM),  Pay Per Click (PPC), SMM Omnichannel campaigns for national implementation, analysis, and optimization 
•	Leveraged  MailChimp and Hubspot email campaigns  
•	Orchestrated marketing P&L, managing expenditures and streamlining department workflow; met project deadlines while operating under budget constraints
•	Started innovative and strategic partnership programs with Altibbi, and other consumer apps
•	Innovated AI tool to support regulatory and pharmaceutical products nomenclature 
•	Produced strong content plan and brand tonality for Liptis's products 
•	Defined and cooperated with Influencers and established tiers and assessments for top influencers and Nutritionists
•	Streamlined digital transformation in medical and pharmaceutical companies and applied the latest tools of Adobe Marketing cloud (Adobe Campaign, Adobe Target, DTM, Adobe Analytics, and Adobe Experience Manager, Adobe Social, and Adobe Media optimizer)
•	Expanded digital health programs including drug delivery systems, virtual patients clinics, follow-up partners healthcare transformation, and new AI Chatbots & augmented reality initiatives
•	Mastered ICP (ideal customer profile) and proper digital targeting and social media listening vs competitors

Digital Transformation Head ( Digital Marketing ) 

MEA Head of Business Development

Integrated Diagnostics Holdings - IDH

IDH BD and Marketing Development Project for MEA.

Johnson & Johnson

Assigned to ( Africa, Middle East and Eastern Europe region ) 

•	Introduced the new regional campaigns and materials for all EM product managers and marketing directors in the annual EMEA marketing meeting ( ImmuneOne )
•	Influenced the launch of the first digital and physician website (Janssen medical cloud), mapped digital customer journey and Implemented the first customized Eloqua email campaign
•	Objection handler creation, Digital re-segmentation, mini website creation and new media campaigns launch
•	Managed P&L, MTPs, BPs, LRP, NNLRP, and marketing tactics for AFME, Eastern Europe region
•	Designed the first EM unified Email Eloqua Campaign and 1-to-1 Email system
•	Identified healthcare workflow pain points and operated with the new Veeva CRM, Veeva Promomats, and Veeva Engage (Virtual Physician engagement tool)

Marketing - Digital Marketing - Pharmaceuticals

Emerging markets Product manager ( Product Management, Launch & Marketing Strategy)

Marketing assignment 

Marketing - Digital Marketing - Pharmaceuticals

Senior Product Specialist

Pfizer

Immunology and Biologics Product Specialist 

AFME Medico-marketing assignment 

2015-2016 Responsible for GCC Market analysis .


Business Development - Market Access - Marketing - Digital Marketing - Pharmaceuticals - Sales

Product Specialist

AbbVie

Business Development - Market Access - Marketing - Digital Marketing - Pharmaceuticals - Sales

Immunolgy Product Specialist , Humira .

Mohammad Alsaadany ✅

Pharma brand teams keep saying “We need more digital engagement.” ✅ 
 But when you ask what that actually means, the room goes quiet.

So let’s fix that.

Here are the 5 use cases that separate the companies playing with AI from the companies winning with AI in 2025—especially in Saudi Arabia, where HCP digital adoption is exploding faster than most brands can keep up:

 1. AI HCP Segmentation & Targeting
 Stop treating every HCP like they copy-paste the same behavior.
 Machine learning now shows you exactly who to prioritize… and who just politely opens your emails because they feel bad.

2. Predictive Campaign Response Modeling
 Imagine knowing which segment will respond before you hit “send.”
 It’s basically campaign déjà-vu… without the mistakes.

3. Personalized Content at Scale
 Generative AI now builds content that feels handcrafted—
 Except it actually took 0.4 seconds and didn’t require 7 rounds of approvals and an emotional support coffee.

4. Multichannel Orchestration
 Right message.
 Right channel.
 Right moment.
 If your brand’s engagement still feels like a random WhatsApp group chat, this is your upgrade.

5. Sales Force Effectiveness Optimization
We’re now living in the era of next-best-action.
Your reps can finally stop guessing and start acting like they have a small army of analysts whispering in their ear.

✅  The companies in KSA winning HCP engagement right now?
 They’re not just “doing digital.”
 They’re building AI-powered commercial engines—quietly, efficiently, and at scale.

If you want your brand to play in that league, I’m happy to walk you through what actually works (and what’s just PowerPoint theatre).

Drop me a message.

 Let’s make your digital engagement impossible to ignore.

Marketing Director | AI & Digital Transformation Leader | Business Intelligence & Excellence

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