Synchrony

o	Operating Leader of a High-Performing Fraud Disputes Group
o	In the Grate Place To Work Survey for 2021, we received a perfect score of 99 percent.
o	In the last two years, we've established an in-house skill enhancement program for specialists 
        that has resulted in growth for 80% of participants.

Assistant Vice President Fraud Investigations

	Lead a team of 140 Customer service representatives & 6 Exempts in Manila, Philippines 
	Facilitated change by working globally to ensure parity with domestic site opportunities on work from home options.
	Delivered accuracy and productivity net gains to the business through reduction of manual errors and reporting consistency.  
	Automated Seat Utilization spread sheet, providing insights at a glance to make decisions impacting 3000 employees.
	Built worklists management strategy for CSKIP Collections team which provides equal opportunity
for employees to work on high yield queues resulting in improved VOC.

Business Leadership Program

	Piloted Overnight Fraud Mitigation team in India.
	Lead OFAC PSCC & Legal Analytics process transitions for Compliance organization.
	Implementing strategies for building team effectiveness by promoting a spirit of cooperation between team members; monitoring performance & providing feedback on areas of improvement.
	Lead automation of Masterfile Circulation to different databases project which eliminated one layer of manual intervention in Masterfile parsing activity, reducing the possibility of manual errors.
	Delivered on SLA’s by building strong second level Process Controls.
	Represented Watchlist Screening Organization in OCC AML exams, Internal Audits and SOX testing. 
	Migrated supplier screening process from Aravo (GECC) to Buytopay (Synchrony Financial).

Front Line Manager Fraud Mitigation; Legal Analytics & Watchlist Screening

Ge Capital International Services Limited.

	Developed wing to wing expertise in Fraud Detection, Lost & Stolen, Fraud Investigations and Support functions.
	Introduced process huddles and calibration session in OFAC Team to reduce errors.
	Bridged Fraud Support and Case Prep processes for timely resolution in high regulatory environment.

Fraud Quality Coach (Management Trainee)

	Formulated & initiated process improvements including mitigating errors through analysis resulting in increase of Fraud Detection Accuracy Rate of the team from 70.11% to 83.63% in 2009-10.
	Ensured compliance for all processes and policies.
	Streamlined the process of preventing Fraud on Business accounts.

Fraud Process Expert

	Designed and delivered classroom and web-based training for new hires and experienced Fraud analysts.
	Provided Web Ex training to global new Managers. 
	Developed the Training Manual used by Fraud Trainers.
	Introduced videos in the training for effective learning.

Fraud Process Trainer

	Performed fraud prevention activities on credit card accounts.
	Implemented fraud control activities involving Account Take Over, Identity Theft, Check Fraud and Internet Fraud.
	Awarded Cutting Edge for providing client specific details cross sites by reaching to peers in customer service.
	Recognized by stake holders and law enforcement for providing real-time feedback on existing fraud rings and work done towards creating Risk Center of Excellence. 
	Identified and removed Queues with Low False Positive Rate

Fraud Analyst

Customer Service Representative

National Institute of Information Technology

Lead Sales and Marketing team at NIIT Mehdipatnam

Sales and Marketing Management Trainee

✔ As an Assistant Vice President of Fraud Investigations at Synchrony, I have honed my skills in building high-performing teams, coaching and mentoring individuals, and managing complex investigations. With over 21 years of experience in the field, I bring a wealth of knowledge and expertise to the table.
✔ As a leader, I am passionate about empowering my team members to reach their full potential and achieve their goals. I firmly believe that investing in people is the key to building a successful and sustainable organization.
✔ Not only have I excelled in my professional career, but I am also an upcoming author and keynote speaker. Through my writing and speaking engagements, I strive to share my insights and experiences with others in the industry and beyond.

If you are interested in learning more about my expertise in fraud investigations, team building, coaching, and mentoring, I invite you to connect with me. Whether you are looking to collaborate on a project, seeking advice, or exploring potential career opportunities, I am always open to new connections and conversations. Let's connect and explore how we can work together to achieve our goals.

Arif Sabeel Mohammed

Pivotus

PPC Ads Manager

TING

Sr. Manager Digital Marketing

Digital Marketing Manager

Rise IT & Digital Marketing

Account Manager - Digital Marketing 

Vitruvian Technologies Pvt. Ltd.

Sr. SEM Specialist 

Square Yards

Manage In House Google Adwords Campaign and Coordinating with  Agencies to assign tasks for Real Estates Projects
Handling a 10 member of team to create Design for the support team for landing page consultation, which consist of Graphic designers, Web developers
Generating Leads for Sales team within the specified budget for Real Estate Project From Google Adwords, Facebook Ads
Keyword research & Optimization For region wise projects
Execute PPC campaign, ad copies, key word biding strategy for search and display network
A/B Testing between multiple ads.
Understanding of SEM tools such as Keyword planner, Display planner, Adwords Editor
Extract Google Analytics Report & Give relevant recommendations and advised the basis of report
Managed campaigns & Allocate Daily budget
Handling the team in the absence of Manager 
Managing Social Media Channel such as Facebook, Twitter, LinkedIn etc. for online promotion of Real estate’s projects for every pre-launch scheme. 
Creating banner Ads with the Coordination Design and Web Development team.

Asst. Manager Digital Marketing

Trunkoz

Creating and optimization of ppc campaign for search, dispaly campaign in google adwords,yahoo, bing, facebook, vokut.

Online Marketing Executive

I am a Google certified, result-oriented digital marketing professional having 8+ years of work experience in a digital marketing agency, paid campaign (Google Adwords), Facebook (Paid+ Engagement), Email Marketing. My working experience in diversified industries like; Real Estate, Hotel & Resorts, E-commerce, Entertainment, Cab, Bitcoin, have given me the skills to critically analyze and optimize their campaign to achieve desired results.

Area of Expertise

• Responsible for understanding client PPC goals.
• Expertise in managing accounts on Google, Bing and Facebook across different geographies.
• Creation of campaigns for search and display network.
• Thorough keyword research and selection to expand campaigns through keyword addition.
• Negative keyword selection & implementation into campaigns & ad groups.
• Excellent in maintaining relevancy between keywords, ads and landing pages.
• Creation of text ads, image ads, and optimization through A/B testing.
• Bid management strategy at adgroup & keyword level.
• Complete ownership of budget management.
• Expertise in managing Shopping Campaigns.
• Ongoing campaign optimization at all levels.
• Ongoing performance reporting and optimization.
• Excellent use of tools provided by Google Adwords.
• Landing page design according to the product category.
• International Market Experience (UK, USA, Middle East)
• Email Marketing
• Facebook paid campaign




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