Mohan ‎Muthoo 💬 🇬🇧 🌍

Founder @ Spring Drive | Driving Growth for B2B SaaS/AI | Multi-Award Nominated | 4th Ever Official UK Clay Expert | 👉 springdrive.co

Hey there 👋 I'm the Founder at Spring Drive - we drive growth with GTM Engineering, AI & Outbound for B2B SaaS and AI companies.

This means:

- Running Scaled Outbound Campaigns (Email + LinkedIn) with GTM Engineered data
- PLG Self-Serve Motions to drive signs that turn to paying users
- Cold calling with GTM Engineered Signals and Intelligence

🛠️We've worked with B2B across industries, Y-Combinator backed startups, globally recognized SaaS brands featured in Forbes and the Apple Store, B2B ecommerce companies, and everything in between.

We have a ton of case studies and accolades, having been nominated twice for our work (Finalist in the Standout Use of AI category at the UK Digital Excellence Awards, and for the GTM10 Awards), plus been recognized as Official Expert Partners by numerous top companies in GTM and Outbound.

Head to 👉 springdrive.co ORDM me, I will reply 💬

Founder

Mohan ‎Muthoo 🇬🇧

We didn't turn off campaigns over the holidays.

It's a good thing because we still booked sales meetings.


For this client, we sent 6 sales meetings over that period (one booked on Boxing day).

But this Monday (5th), everyone came back and we started rocking again full swing.

5 meetings booked in 1 day for the same client.


Q1 started already, hope everyone's booking :)


If you'd like to apply for a pilot to work with Spring Drive, head to the website springdrive(.)co and book a call.

Mohan Muthoo

Founder @ Spring Drive | Outbound & GTM Engineering for B2B SaaS/AI | 4th Ever Official UK Clay Expert | 👉 springdrive.co

Irrelevant personalization works.

There's a few nonsense points on LinkedIn about personalization.


You've probably seen a lot of 'relevance' is what matters.

But this space moves quickly.

Relevance is actually tablestakes at this point.


The fact your personalization is relevant does not make it interesting.

yer dull m8.

This is why people who say 'irrelevant personalization' is bad actually don't understand what's happening.


Sales is about psychology.

The reason why irrelevant personalization is 'bad' is because of the way its been traditionally used.


Which is as a disguised opener to reveal a pitch.

It's inherently deceptive.


I can use a door to let someone in or shut someone out.

The door isn't the problem.


But irrelevant personalization, such as some cool things in their location, where they went to school, or maybe something from a photo on their socials...

Can actually be how you build repour where everyone else fails.

You just have to do it correctly, which means 2 things:


1. Structure - don't use it as a way to open a gate to a business offer. That's deceptive.

It should a BY THE WAY.


2. You need to get good at using tools like Clay and prompt engineering to make how you frame those statements genuinely authentic.


'Saw you went to Plymouth University that's so impressive!'

Wtf.

But, saying:

'Omg, I was at Plymouth uni in 2009, did you ever go to Portland's Pizzeria?? I was there every thursday lol'


Irrelevant personalization is HIGHLY effective, if you understand what it is, why it matters, and how to deploy it.


Don't believe all the structural guru stuff on LinkedIn.

Actually some of its good, but a lot of it is dated.

If you are thinking of getting Clay you can sign up using my link and get an Extra 3k credits.

completely forgot I had this lol.


here u go:

Open article: Clay | Go to market with unique data—and the ability to act on it by clay.com

Clay | Go to market with unique data—and the ability to act on it

Cipriano Martins

Business Development Representative

Samsara

Mid Market Account Executive

Maildoso

Partner + Expert

Securly

As an Account Executive, my responsibilities include developing and implementing effective sales strategies that drive revenue growth and achieve company objectives. Additionally, I am responsible for building and maintaining strong relationships with clients, providing solutions to their challenges, and identifying new business opportunities through research and networking. I manage a portfolio of accounts and prioritize communication and follow-up to ensure timely and effective client service. 

Collaborating with cross-functional teams, such as marketing, product development, and customer support, is also a crucial aspect of my role. I conduct market research and analysis to stay informed about industry trends and competition, and prepare sales forecasts and reports to present to senior management. 

📢 𝐀𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭𝐬:
● Achieved and surpassed sales targets by exploring new business opportunities.
● Successfully maintained an organized and efficient pipeline and secured new leads.

Account Executive

NexHealth

As a Sales Development Representative, I played a crucial role in generating and nurturing leads for the company. This involved identifying potential customers, reaching out to them through various channels like phone, email or social media, and qualifying their interest in the product or service. I have conducted product demos to showcase the company's offerings to potential customers. 

The favorite part of my role was managing the relationship with customers, providing excellent customer service, and addressing any concerns they may have. In order to ensure a seamless sales process, I work closely with the sales team to hand off leads and collaborate on strategies. Additionally, I was responsible for tracking and analyzing sales metrics, reporting progress to sales leadership, and suggesting ways to improve the sales process. 

📢 𝐀𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭𝐬:
● Generated new leads and identified potential customers through research and prospecting via various channels – social media, email campaigns, and cold calling.
● Conducted market research and analysis to identify trends, potential clients, and areas for improvement in lead generation.

Sales Development Representative

Endeavour Global

As a Solar Sales Representative, my duties and responsibilities include promoting and selling solar products to potential customers. By possessing deep understanding of the product and its benefits, I effectively communicated this information to customers. Some of my key duties was generating leads, prospecting for new business, and developing relationships with potential customers through outreach efforts like phone, email, and in-person meetings. 

With strong analytical skills, I have conducted site surveys to assess the suitability of the customer's property for solar installation. Recognized by the top management for identifying potential customers, preparing proposals, negotiating contracts, and closing sales. As an articulate and refined communicator, I have worked with other teams within the company to ensure the smooth execution of sales projects. Led the responsibilities of keeping accurate records of sales activity and reporting progress to sales leadership. 

📢 𝐀𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭𝐬:
● Negotiated contract terms, pricing, and other agreements with prospects and clients, resulting in securing deals of $70K+ worth.
● Oversaw customer journey from initial contact to post-sales support by collaborating with cross-functional teams.
● Developed and implemented door-to-door prospecting strategies, including route planning and lead tracking, thus maximizing productivity and increasing sales revenue.

Solar Sales Representative

Solar Appointment Setter

LA Fitness

Master Personal Trainer / Sales

Mid Market Account Executive @ Samsara 🦉 | 🏆 Sales Synergy | SDR to Top-Performing AE in 8 months

✧ SDR to AE in 8 months
✧ 2x President's Club achiever
✧ 106% to quota in 6 months  24'



First-gen college grad and young husband/dad.
Bringing fresh perspective to tech sales.

Goal: Top-performing enterprise AE.

Specialties:

✧ Tech expertise
✧ Relationship building
✧ Consistent results

Passionate about sales and growth.

Let's connect!

taplio

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Mohan ‎Muthoo 🇬🇧

Cipriano Martins

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Mohan ‎Muthoo 🇬🇧

Cipriano Martins

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