Mohan ‎Muthoo 💬 🇬🇧 🌍

Founder @ Spring Drive | Driving Growth for B2B SaaS/AI | Multi-Award Nominated | 4th Ever Official UK Clay Expert | 👉 springdrive.co

Hey there 👋 I'm the Founder at Spring Drive - we drive growth with GTM Engineering, AI & Outbound for B2B SaaS and AI companies.

This means:

- Running Scaled Outbound Campaigns (Email + LinkedIn) with GTM Engineered data
- PLG Self-Serve Motions to drive signs that turn to paying users
- Cold calling with GTM Engineered Signals and Intelligence

🛠️We've worked with B2B across industries, Y-Combinator backed startups, globally recognized SaaS brands featured in Forbes and the Apple Store, B2B ecommerce companies, and everything in between.

We have a ton of case studies and accolades, having been nominated twice for our work (Finalist in the Standout Use of AI category at the UK Digital Excellence Awards, and for the GTM10 Awards), plus been recognized as Official Expert Partners by numerous top companies in GTM and Outbound.

Head to 👉 springdrive.co ORDM me, I will reply 💬

Founder

Mohan ‎Muthoo 🇬🇧

Booking $13 billion company Grammarly for a client at Spring Drive.

Cold outbound.


We spend most of our time with clients on competitive differentiation, not automation (we do that too, its just not the point lol).

That's why we *resonate* for them with prospects, rather than saying the same thing as everyone else.

And actually generate meaningful pipeline.

Not...

"Just saw your got funded, here at Generic .ai we're flipping the script on..."


Only Becc Holland can flip the script (she is brilliant btw check her stuff out).


For everyone else there's Spring Drive.

Actually there's a few other great agencies too, not just us.

But if you do want to work with us, you can apply for a pilot at springdrive.co.


Or don't, do whatever you wanna do.

Mohan Muthoo

Getting replies like this reminds us that we're putting out strong positions for our clients at Spring Drive.


Especially knowing the end stats add up too (getting 20-30 leads a day for this client).

But again, its a reminder that most saturation is around messaging not channels.

Before you move on to another channel, ask someone who works on your channel for a living what they think of your campaign.

8/10 times, mistakes are being made that, if corrected, would well actually start reaping success.


Cold email is just another channel and everyone reads their emails.

Don't forget it.

Something I've been noticing more and more lately - the teams that are crushing outbound aren't necessarily better at writing emails or picking better leads.

They're just better at operating.

They've figured out how to monitor campaigns, swap what's not working, keep mailboxes healthy, and follow up at the right time, without it eating their entire day.

That's partly why what Smartlead just released with SmartAgents caught my attention.

I've been playing around with it and there are a few things that stood out:

1. There's a campaign optimizer agent that monitors all my active campaigns every 6 hours. If reply rates dip below 4% after enough sends, it swaps out underperforming mailboxes, and shifts send times.

2. A mailbox health agent that tracks domain health, figures out when I need new ones, buys them from SmartSender, and sets up warmup. 

3. A meeting booking agent that catches intent in replies, books through Calendly, drops prep notes into HubSpot, and pings me on Slack. That whole flow used to be 4-5 manual steps.

What I like is how you build them too. no code, no complex workflow builders. You describe what you want the agent to do in plain language and it deploys. That matters for teams that don't have a technical ops person.

You still need to review, tweak, and make the actual decisions. But the repetitive operational stuff that eats up a few hours a day? That's where these are useful.

Worth looking at if you're running any kind of volume:

https://lnkd.in/ern_wwSJ

Murray Dare

ReducemyUPF

Empowering people to understand what they eat and shift away from ultra-processed foods.

Murray Dare - Marketing Consultancy

Director

XLN | for small business

Head of Online Marketing

Randstad UK

Marketing Manager – Financial and Professional, Technologies, Digital and Interims Executive

Marketing Executive

Ministry of Sound

Marketing Coordinator

Gatecrasher Birmingham

Promotions Manager

Angel Music Group (AMG)

Promotions Officer

Enthusiastic about building and marketing campaigns that drive positive change.

Believes that reducing the level of UPF (ultra-processed food) in our diets is a key component in improving our health, well-being and the environment. 

—---------

When environments are designed well, people and businesses will thrive. 

Our food environment is designed to prioritise profit rather than health - resulting in clear negative health outcomes in the UK, US and the west. 

Reduce my UPF argues that an increasingly ultra-processed diet is driving this negative shift and that it is something that needs to be tackled at individual, collective and policy levels to reverse it.

I’ve seen this on a personal level, whereby a shift away from UPF has helped me to drop my weight, be more focused and less stressed without feeling like I am on a ‘diet’.

Luckily - I also run a marketing agency - meaning we are in the great position to create our own campaigns that drive positive change, showcase the kind of work we can do and attract clients who are interested in utilising similar approaches for their own marketing. 


———

🍎 Founder of Reduce My UPF. An Ultra-Processed Food Campaign which advocates for major reductions in ultra-processed food in our diets. We speak about making better food choices and why the shift can help you reduce weight, improve concentration & Gut health.

🎯 Founder of B2Breakout. A marketing newsletter focused on helping businesses to rethink their marketing so they can achieve more from it. We also explore and explain all the learnings from marketing our Reduce My UPF campaign.

🌴 Director at Murray Dare Marketing - We help businesses to build and Execute purpose led marketing and sales campaigns. SME businesses thrive when purpose is central to their marketing. We help you to find that course and execute so you can focus on growth.

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