Mohan ‎Muthoo 💬 🇬🇧 🌍

Founder @ Spring Drive | Driving Growth for B2B SaaS/AI | Multi-Award Nominated | 4th Ever Official UK Clay Expert | 👉 springdrive.co

Hey there 👋 I'm the Founder at Spring Drive - we drive growth with GTM Engineering, AI & Outbound for B2B SaaS and AI companies.

This means:

- Running Scaled Outbound Campaigns (Email + LinkedIn) with GTM Engineered data
- PLG Self-Serve Motions to drive signs that turn to paying users
- Cold calling with GTM Engineered Signals and Intelligence

🛠️We've worked with B2B across industries, Y-Combinator backed startups, globally recognized SaaS brands featured in Forbes and the Apple Store, B2B ecommerce companies, and everything in between.

We have a ton of case studies and accolades, having been nominated twice for our work (Finalist in the Standout Use of AI category at the UK Digital Excellence Awards, and for the GTM10 Awards), plus been recognized as Official Expert Partners by numerous top companies in GTM and Outbound.

Head to 👉 springdrive.co ORDM me, I will reply 💬

Founder

Mohan ‎Muthoo 🇬🇧

We didn't turn off campaigns over the holidays.

It's a good thing because we still booked sales meetings.


For this client, we sent 6 sales meetings over that period (one booked on Boxing day).

But this Monday (5th), everyone came back and we started rocking again full swing.

5 meetings booked in 1 day for the same client.


Q1 started already, hope everyone's booking :)


If you'd like to apply for a pilot to work with Spring Drive, head to the website springdrive(.)co and book a call.

Mohan Muthoo

Founder @ Spring Drive | Outbound & GTM Engineering for B2B SaaS/AI | 4th Ever Official UK Clay Expert | 👉 springdrive.co

Irrelevant personalization works.

There's a few nonsense points on LinkedIn about personalization.


You've probably seen a lot of 'relevance' is what matters.

But this space moves quickly.

Relevance is actually tablestakes at this point.


The fact your personalization is relevant does not make it interesting.

yer dull m8.

This is why people who say 'irrelevant personalization' is bad actually don't understand what's happening.


Sales is about psychology.

The reason why irrelevant personalization is 'bad' is because of the way its been traditionally used.


Which is as a disguised opener to reveal a pitch.

It's inherently deceptive.


I can use a door to let someone in or shut someone out.

The door isn't the problem.


But irrelevant personalization, such as some cool things in their location, where they went to school, or maybe something from a photo on their socials...

Can actually be how you build repour where everyone else fails.

You just have to do it correctly, which means 2 things:


1. Structure - don't use it as a way to open a gate to a business offer. That's deceptive.

It should a BY THE WAY.


2. You need to get good at using tools like Clay and prompt engineering to make how you frame those statements genuinely authentic.


'Saw you went to Plymouth University that's so impressive!'

Wtf.

But, saying:

'Omg, I was at Plymouth uni in 2009, did you ever go to Portland's Pizzeria?? I was there every thursday lol'


Irrelevant personalization is HIGHLY effective, if you understand what it is, why it matters, and how to deploy it.


Don't believe all the structural guru stuff on LinkedIn.

Actually some of its good, but a lot of it is dated.

If you are thinking of getting Clay you can sign up using my link and get an Extra 3k credits.

completely forgot I had this lol.


here u go:

Open article: Clay | Go to market with unique data—and the ability to act on it by clay.com

Clay | Go to market with unique data—and the ability to act on it

The Weirdest Cold Calling Trainer 📞☎️📱 | Cold Calling CAN Be Fun! | ICF Coach | Stoic | 🍍 on 🍕 is a CRIME

Cold calling sucks - but it works well.

It's the fastest way to fix pipeline issues.

If you're struggling with it, get in touch:

UK: +44 7513 624 762

Alternatively, check out my website: www.underdogsales.com
If you're really an email person try info@underdogsales.com

Sales Trainer | Cold Calling Trainer

Giulio Segantini

𝗬𝗼𝘂 𝗱𝗼𝗻'𝘁 𝘀𝘂𝗰𝗸 𝗮𝘁 𝗰𝗼𝗹𝗱 𝗰𝗮𝗹𝗹𝗶𝗻𝗴.

You just haven't mastered the crucial part:

Handling the ridiculous amount of rejection.

Your brain takes rejection worse than physical pain.

You can either succumb to it or fight back.

Only those who fight back win.

3 simple ways to fight it:

1. Stick to clear calling blocks
At least 60 minutes, 3 times per week.

2. Practice Opener and Pitch before
The warming up will get your brain ready.

3. Find a way to consistently have fun
Laughter is nature's strongest painkiller; use it.

Don't be like Batman, who gave up here.

𝗜𝗳 𝘆𝗼𝘂'𝗿𝗲 𝗿𝗲𝗮𝗱𝘆 𝘁𝗼 𝗰𝗼𝗹𝗱 𝗰𝗮𝗹𝗹 𝘁𝗼𝗱𝗮𝘆, 𝗱𝗿𝗼𝗽 𝘀𝗼𝗺𝗲 𝗺𝗼𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀 👇

(𝗦𝗼𝗻𝗴𝘀 𝗼𝗿 𝘃𝗶𝗱𝗲𝗼𝘀 𝘁𝗼 𝗽𝘂𝗺𝗽 𝘆𝗼𝘂 𝘂𝗽)
——————————————————————

Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

The Weirdest Sales Trainer ❄️📞 Making Cold Calling FUN | Pineapple on Pizza is a Crime | Fan of Stoicism

𝗜𝗳 𝗜 𝗵𝗮𝗱 𝘁𝗼 𝗺𝗮𝘀𝘁𝗲𝗿 𝗼𝗻𝗲 𝘀𝗸𝗶𝗹𝗹 𝗳𝗼𝗿 𝗰𝗼𝗹𝗱 𝗰𝗮𝗹𝗹𝗶𝗻𝗴..

It wouldn't be objection handling, but:

Asking the right questions.

"𝘑𝘶𝘥𝘨𝘦 𝘢 𝘮𝘢𝘯 𝘣𝘺 𝘩𝘪𝘴 𝘲𝘶𝘦𝘴𝘵𝘪𝘰𝘯𝘴 𝘳𝘢𝘵𝘩𝘦𝘳 𝘵𝘩𝘢𝘯 𝘣𝘺 𝘩𝘪𝘴 𝘢𝘯𝘴𝘸𝘦𝘳𝘴."
- Voltaire

Statements are about you.

Questions are about the prospect.

Some of my favourites:

• What do you mean by that?
An easy way to get the prospect to talk more.

• Can you give me an example?
Another way to get talking more about problems.

• What's your favourite pizza topping?
There's no better way to become forever memorable.

𝗪𝗵𝗮𝘁'𝘀 𝘆𝗼𝘂𝗿 𝗙𝗔𝗩𝗘 𝘀𝗮𝗹𝗲𝘀 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻?

——————————————————————

Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

𝗦𝗵𝗲 𝘀𝗮𝘆𝘀: "𝗜'𝘃𝗲 𝗴𝗼𝘁 𝗮 𝗯𝗼𝘆𝗳𝗿𝗶𝗲𝗻𝗱."
 
It's like "I have a supplier", it's not over.

ACE Framework, watch:

𝗔: Accept.
"𝘐'𝘥 𝘣𝘦 𝘴𝘶𝘳𝘱𝘳𝘪𝘴𝘦𝘥 𝘪𝘧 𝘺𝘰𝘶 𝘥𝘪𝘥𝘯'𝘵"

𝗖: Consent.
"𝘊𝘢𝘯 𝘐 𝘢𝘴𝘬 𝘢 𝘥𝘪𝘳𝘦𝘤𝘵 𝘲𝘶𝘦𝘴𝘵𝘪𝘰𝘯 𝘢𝘣𝘰𝘶𝘵 𝘵𝘩𝘢𝘵?"

𝗘: Explore.
"𝘈𝘳𝘦 𝘺𝘰𝘶 100% 𝘴𝘢𝘵𝘪𝘴𝘧𝘪𝘦𝘥 𝘸𝘪𝘵𝘩 𝘩𝘰𝘸 𝘩𝘦 𝘵𝘳𝘦𝘢𝘵𝘴 𝘺𝘰𝘶?"

"𝘐𝘧 𝘵𝘩𝘦𝘳𝘦 𝘸𝘢𝘴 𝘰𝘯𝘦 𝘵𝘩𝘪𝘯𝘨 𝘩𝘦 𝘤𝘰𝘶𝘭𝘥 𝘥𝘰 𝘣𝘦𝘵𝘵𝘦𝘳, 𝘸𝘩𝘢𝘵 𝘸𝘰𝘶𝘭𝘥 𝘵𝘩𝘢𝘵 𝘣𝘦?"

Sales is life, especially dating.

𝗗𝗿𝗼𝗽 𝘆𝗼𝘂𝗿 𝗯𝗲𝘀𝘁 '𝘀𝗮𝗹𝗲𝘀 𝗼𝘂𝘁𝘀𝗶𝗱𝗲 𝗼𝗳 𝘀𝗮𝗹𝗲𝘀' 𝘀𝘁𝗼𝗿𝘆.

𝗣𝗦: looking forward to the drama in the comments.

——————————————————————
Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

𝗪𝗵𝘆 𝘄𝗼𝘂𝗹𝗱 𝗮𝗻𝘆𝗼𝗻𝗲 𝘀𝗮𝗻𝗲 𝗱𝗲𝗰𝗶𝗱𝗲 𝘁𝗼 𝗰𝗼𝗹𝗱 𝗰𝗮𝗹𝗹?

It definitely doesn't help your:
1. Peace
2. Sleep
3. Therapy bill
4. Liver health

But it does make you:
1. Richer
2. Disciplined
3. Mentally tough
4. Resistant to rejection

In my first job I was cold calling on day one.

I didn't love it, but my manager made me do it.

12 years later, I built a massive business and brand.

𝗪𝗵𝘆 𝗱𝗼 𝗬𝗢𝗨 𝗰𝗼𝗹𝗱 𝗰𝗮𝗹𝗹?

—————————————————————

Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

𝗬𝗼𝘂𝗿 𝗰𝗼𝗹𝗱 𝗰𝗮𝗹𝗹 𝘀𝘁𝗮𝗿𝘁𝘀 𝗼𝗿 𝗱𝗶𝗲𝘀 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗼𝗽𝗲𝗻𝗲𝗿.

Most salespeople get it wrong:

1. "Is this John?"
Tells them right away you don't know them.

2. "My name is ... from ..."
Unless you're Elon Musk from Tesla, no one cares.

3. "How are you doing today?"
Unless you sound REALLY genuine, it's a waste of time.

Instead, go directly to the point:

"𝘎𝘰𝘰𝘥 𝘮𝘰𝘳𝘯𝘪𝘯𝘨, 𝘑𝘰𝘩𝘯, 𝘺𝘰𝘶 𝘸𝘦𝘳𝘦𝘯'𝘵 𝘦𝘹𝘱𝘦𝘤𝘵𝘪𝘯𝘨 𝘢 𝘤𝘰𝘭𝘥 𝘤𝘢𝘭𝘭, 𝘣𝘶𝘵 𝘪𝘵'𝘴 𝘢 𝘸𝘦𝘭𝘭-𝘳𝘦𝘴𝘦𝘢𝘳𝘤𝘩𝘦𝘥 𝘰𝘯𝘦"

It works because:
1. Straight to the point
2. Seeks permission
3. Trigger curiosity

Batman may not like it, but it works.

𝗔𝗻𝘆𝗼𝗻𝗲 𝘄𝗶𝘁𝗵 𝗮𝗻 𝗲𝘃𝗲𝗻 𝗯𝗲𝘁𝘁𝗲𝗿 𝗼𝗽𝗲𝗻𝗲𝗿?

——————————————————————

Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

𝗬𝗼𝘂𝗿 𝘀𝗮𝗹𝗲𝘀 𝗽𝗶𝘁𝗰𝗵 𝗶𝘀 💩

This is what it sounds like 69%+ of the time:

"𝘞𝘦'𝘳𝘦 𝘢𝘯 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘷𝘦 𝘤𝘰𝘮𝘱𝘢𝘯𝘺 𝘸𝘪𝘵𝘩 𝘪𝘯𝘤𝘳𝘦𝘥𝘪𝘣𝘭𝘦 𝘦𝘹𝘱𝘦𝘳𝘵𝘪𝘴𝘦 𝘢𝘯𝘥 𝘰𝘶𝘵𝘴𝘵𝘢𝘯𝘥𝘪𝘯𝘨 𝘳𝘦𝘴𝘶𝘭𝘵𝘴"

The problem? 
Everyone says the same BS.
You'll sound more boring than white rice.

Instead, you should always lead with their problems:

"𝘞𝘦 𝘴𝘱𝘦𝘢𝘬 𝘵𝘰 𝘰𝘵𝘩𝘦𝘳 {𝘫𝘰𝘣 𝘵𝘪𝘵𝘭𝘦}, 𝘵𝘩𝘦𝘺 𝘸𝘰𝘳𝘬 𝘩𝘢𝘳𝘥 𝘣𝘶𝘵:
1. 𝘚𝘵𝘪𝘭𝘭 𝘧𝘢𝘤𝘦 {𝘱𝘳𝘰𝘣𝘭𝘦𝘮 1}
2. 𝘰𝘳 𝘢𝘭𝘵𝘦𝘳𝘯𝘢𝘵𝘪𝘷𝘦𝘭𝘺 {𝘱𝘳𝘰𝘣𝘭𝘦𝘮 2}
𝘞𝘩𝘪𝘤𝘩 𝘭𝘦𝘢𝘥𝘴 𝘵𝘰 {𝘤𝘰𝘯𝘴𝘦𝘲𝘶𝘦𝘯𝘤𝘦}.

𝘈𝘳𝘦 𝘺𝘰𝘶 𝘰𝘯𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘭𝘶𝘤𝘬𝘺 𝘰𝘯𝘦𝘴, 𝘰𝘳 𝘪𝘴 𝘵𝘩𝘪𝘴 𝘳𝘦𝘭𝘦𝘷𝘢𝘯𝘵?"

Now you speak their language. 
You're not a salesperson - you're someone who *gets it*.  

Still pitching like Jordan Belfort? 
That's why you hear the beep sounds...

𝗜𝗳 𝘆𝗼𝘂 𝗱𝗿𝗼𝗽 𝘆𝗼𝘂𝗿 𝗽𝗶𝘁𝗰𝗵 𝗯𝗲𝗹𝗼𝘄, 𝗜'𝗹𝗹 𝗿𝗮𝘁𝗲 𝗮𝗻𝗱 𝘂𝗽𝗴𝗿𝗮𝗱𝗲 𝗶𝘁 👇🏻

——————————————————————

Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

The Weirdest B2B Sales Trainer ❄️📞 Making Cold Calling FUN | Pineapple on Pizza is a Crime | Fan of Stoicism

𝗧𝗵𝗲𝗿𝗲'𝘀 𝗮𝗻 𝗲𝗽𝗶𝗱𝗲𝗺𝗶𝗰 𝘀𝗽𝗿𝗲𝗮𝗱𝗶𝗻𝗴 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘀𝗮𝗹𝗲𝘀 𝘁𝗲𝗮𝗺𝘀...

Over half of them are trapped in:

A job with awful conditions.

The typical stories:
1. Ego-maniac leadership
2. Absolutely no training or coaching 
3. Calling leads older than my grandma
4. Commissions that couldn't feed a chihuahua

Sales is hard: at least do it for the bloody right company!

And yet so many salespeople are scared of change.

Therefore, they stay in awful jobs and complain.

The hard truth? They deserve it.

Sales is about being proactive.

Not sitting on your ass.

Waiting for miracles.

Do you want a better job?

• Cold call hiring managers
• Send them DMs on LinkedIn 
• Network actively with your peers
• Apply your sales skills to job hunting

If you don't, you probably deserve where you are.

That being said, if you're really struggling...

You can speak to my dear friend Anca.

She's a recruiter and career coach for salespeople.

A picture of us in Milan today as proof I have real friends.

𝗗𝗼 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸 𝘆𝗼𝘂'𝗿𝗲 𝗶𝗻 𝗮 𝗴𝗿𝗲𝗮𝘁 𝗷𝗼𝗯 𝗮𝗹𝗿𝗲𝗮𝗱𝘆?

𝟲𝟵𝗞 𝘀𝗮𝗹𝗲𝘀𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗶𝗹𝗹 𝗻𝗼𝘁 𝗰𝗮𝗹𝗹 𝘁𝗼𝗱𝗮𝘆, 𝗮𝘀 𝗶𝘁 𝗶𝘀 "𝗕𝗹𝘂𝗲 𝗠𝗼𝗻𝗱𝗮𝘆".

I'm calling it International Cold Calling Day instead.  

Why on the most depressing day of the year??

Not because cold calling is depressing (although it is).
Because real cold callers don't care about the mood.
We will do what needs to be done.

I kept track of my last 200 days:
• Days I genuinely felt like calling: 11
• Days I got it done anyway: 189
• Days I regretted doing it: 0

Success in cold calling is about discipline.

It's about saying: F*ck the mood, follow the plan.

And,  Blue Monday has three advantages:
• Competition: Over 40% of sellers skip Mondays
• Pickup Rates: Less competition = more conversation 
• Energy: You will out when everyone else is depressed

Therefore, today:
1. Park your excuses
2. Draw up your call list
3. Speak to at least 5 prospects (better if 10 ;)

Prove that the most depressing day won't stop you.

Then you can congratulate yourself.

𝗗𝗿𝗼𝗽 𝗮 📞 𝗶𝗳 𝘆𝗼𝘂'𝗿𝗲 𝗺𝗮𝗸𝗶𝗻𝗴 𝗰𝗮𝗹𝗹𝘀 𝘁𝗼𝗱𝗮𝘆.  

𝗧𝗵𝗲𝗻 𝗹𝗲𝗮𝘃𝗲 𝗮 𝗰𝗼𝗺𝗺𝗲𝗻𝘁 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗪𝗢𝗥𝗦𝗧 𝗼𝗯𝗷𝗲𝗰𝘁𝗶𝗼𝗻 𝘆𝗼𝘂 𝗳𝗮𝗰𝗲𝗱, 𝗮𝗻𝗱 𝗜'𝗹𝗹 𝗿𝗲𝗽𝗹𝘆 𝘄𝗶𝘁𝗵 𝗵𝗼𝘄 𝗜'𝗱 𝗵𝗮𝗻𝗱𝗹𝗲 𝗶𝘁.

——————————————————————

Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

𝗧𝗵𝗲 𝗺𝗼𝘀𝘁 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗽𝗮𝗿𝘁 𝗼𝗳 𝘁𝗵𝗲 𝗰𝗼𝗹𝗱 𝗶𝘀 𝗻𝗼𝘁 𝘁𝗵𝗲 𝗼𝗽𝗲𝗻𝗲𝗿.

And it's not objection handling either, but:

Your Sales Pitch.
Poor reps pitch features.
Decent reps pitch benefits.
Great reps pitch on problems
.Excellent reps pitch on very specific problems.

Below is a step-by-step guide on crafting a great pitch.

A great pitch will turn 30%+ of your calls into conversations
.Once you have a great pitch, all you need is a great list.

However, I'll let FullEnrich take care of that.

.𝗗𝗼 𝘆𝗼𝘂 𝗮𝗴𝗿𝗲𝗲 𝘁𝗵𝗮𝘁 𝘁𝗵𝗲 𝗽𝗶𝘁𝗰𝗵 𝗶𝘀 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁?

——————————————————————
Follow and 🔔 for daily (weird) sales content: Giulio Segantini

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