Berytech

In this job, I engage with programmatic teams to address their communication requirements, timelines, and deliverables. I integrate essential digital marketing technology and user experience design to enhance Berytech's website and mobile application, fulfilling programmatic, stakeholder, and organizational necessities. I devise a targeted email marketing strategy that caters to stakeholder needs. I implement data-driven integration of various digital tools for improved efficiency. Additionally, I provide training to assistants to drive efficiency in marketing operations and facilitate smoother departmental workflows.
Some of my key realizations for this job are here.
• Ensured seamless incorporation of informative videos by monitoring user interactions on landing pages through Google Analytics and revealing brief browsing durations despite extensive content.
• Identified a high email unsubscribe rate of 5% by overhauling CRM and email strategy with more targeted newsletters.
• Enhanced paid ad performance by 12% through improved targeting and content recommendations.
• Reviewed  Berytech CRM strategy and renewed plan in accordance with departmental needs and available resources.
• Developed Berytech SEO strategy and aligned it with the content strategy in collaboration with the content unit.

Digital Marketing Specialist

In this job, I led the creation of effective digital marketing strategies across platforms like Instagram, Twitter, Facebook, LinkedIn, and YouTube for Berytech's programs. I collaborated with the team, analyzed engagement data for the Impact Report, and produced high-quality content on topics such as agrifood and women's empowerment. I also organized various events and workshops to engage the community. Furthermore, I took charge of managing events and fostering community engagement by coordinating corporate and community events, training sessions, workshops, hackathons, and ideation camps.
Some of my crucial achievements for this job are here.
• Launched the first Agrifood Innovation Award, by overseeing marketing strategy, branding, and web design and development, resulting in 23,351 public votes and 67 agrifood production companies' participation with 128 products submitted.
• Orchestrated communications for various programs, including the Lebanon Export Academy in collaboration with UNIDO, UNDP, and Berytech under the joint UN - Productive Sectors Development Program funded by the Government of Canada.
• Spearheaded BASATINE, a four-year Consortium program supported by l'Agence française de développement (AFD), the QOOT Cluster funded by the Kingdom of the Netherlands, and Cluster4Green, supported by the European Union (ENI CBC Med Programme), all aimed at aiding small farms and promoting sustainability in the agrifood sector.

Communication and Marketing Specialist

Flow Development

In this job, I create a digital framework for a medical technology distributor from the ground up. Likewise, I play a key role in rebranding with a new style guide, overhauling the website using Adobe XD, setting up an e-commerce platform, and constructing a full sales funnel using a combination of Funnelytics, WordPress, ConvertKit, and Zapier. I provide strategic guidance in entrepreneurship and marketing in collaboration with organizations such as Unicef, The Nawaya Network, and SPARK.
Some of my key attainments for this job are here.
• Tripled revenues for a fashion retailer within three months through a targeted marketing strategy and training initiative.
• Designed and launched over 10 WordPress websites for clients in Lebanon and the GCC, enhancing their online presence.
• Rebranded and established a new digital presence for a medical technology distributor, including a comprehensive e-commerce solution.

Marketing Consultant

QOOT Cluster

Lebanese International University

As Head of Events and Communications at the Lebanese International University, I managed a team comprising four professionals, assistants, and student volunteers. Together, we revamped and organized the structure of LIU's website, which consisted of over 300 pages, to improve user experience and accessibility. Additionally, I formulated three guidelines and policy documents to streamline communication protocols within the organization, ensuring efficient operations and clarity in messaging.
Some of my key achievements for this job are here.
• Improved design and usability through Adobe XD which ultimately enhanced the website's user experience.
• Established strong partnerships and increased university visibility among potential applicants by executing successful communication and outreach plans in high schools.

Head of Events and Communications

In this job, I manage an average of four courses per semester with 35 students per section to offer personalized attention and create an engaging learning atmosphere. I teach diverse courses such as Marketing Principles, Integrated Marketing Communications, Design Software, and Educational Media and Technology to provide a fresh perspective and engage students from various backgrounds. As a Lecturer at Lebanese International University, I revamp instructional approaches to inspire and equip students with knowledge and skills vital for success in their fields.
Some of my notable contributions to this job are here.
• Earned student evaluation scores ranking consistently in the top 25% with a minimum of 82% to showcase teaching effectiveness and dedication to high-quality instruction.
• Created personalized learning experiences and maintained an interactive classroom environment through strategic teaching.

Lecturer in Marketing

Throughout this job, I oversaw a team of five assistants and 12 volunteers at the Lebanese International University, focusing on digital marketing initiatives to enhance our online presence and enrollment strategies. We coordinated events, encouraged online community participation, and utilized Asana to manage a consistent social media calendar for publishing student-generated content, fostering a lively digital ecosystem. Additionally, I spearheaded a comprehensive online enrollment campaign, resulting in 3,000 messaging conversations via the ManyChat messenger bot and contributing to a 3% increase in enrollment.
Some of my notable successes for this job are here.
• Grew the university's Facebook page from 16,000 to 87,000 followers by implementing a community-based content strategy, creating engaging content that connected with the target audience and led to substantial organic growth.
• Enhanced the university's online community and social media presence by publishing student-generated content,

Digital Marketing Manager

In this job, I crafted design pieces based on briefs averaging 70 monthly. Fashioned five university magazine editions with Adobe Creative Suite. Moreover, I enhanced marketing materials & incorporated logos for five LIU schools.

Graphic Designer

As a seasoned marketing professional, I bring a wealth of experience and a proven track record of driving successful campaigns and initiatives across diverse industries. With a keen understanding of both traditional and digital marketing channels, I specialize in crafting innovative strategies to elevate brand visibility, engage target audiences, and boost revenue streams.

My expertise extends across the spectrum of marketing disciplines, including branding, social media, content creation, SEO, email marketing, and more. I excel in leveraging data-driven insights to optimize campaign performance and deliver measurable results.

As a collaborative leader, I thrive in cross-functional environments, fostering strong relationships with internal teams and external partners to execute projects with precision and efficiency. I am committed to staying ahead of industry trends and continuously refining my skills to meet the evolving demands of the market.

Driven by a passion for creativity and a dedication to achieving tangible business outcomes, I am eager to contribute my expertise to forward-thinking organizations seeking to make a meaningful impact in the ever-changing world of marketing. Let's connect and explore how we can collaborate to achieve your marketing goals.

Mohammad Mortada

GoodLife Fitness

Personal Fitness Trainer

SKUDLERS

• Manage and strategize the digital presence of social media key opinion leaders and brands located in GCC and Canada; such as:
	- Smiles of Kensington Dental - Toronto, ON	
	- AK Energy Consulting - Ottawa, ON
	- AZURE Beauty Clinic - Kuwait, KW
	- VIBRO Sound Therapy - Kuwait, KW 
	- Liliane Zaher, Registered Dietician - Riyadh, KSA	
• Plan and maintain digital campaign goals and tactics 
• Monitor and follow up on digital KPIs to reach communication goals

Digital Marketing Strategist

IKEA

IKEA Al-Homaizi Management Services, which oversees IKEA franchisee in Kuwait, Jordan and Morocco, have created this position in order to ensure the partnership of Marketing within the Service Office Commercial Activity Team. More specifically, this position is dedicated to:

•	Create the marketing activities' plans, based on the commercial calendar and the marketing strategy, while supporting the communication plan, commercial priorities and market/consumer insights.
•	Align with the External Communication Manager to contribute to the communication plan, and support the stores to implement store activities.
•	Contribute to the external communication content to optimize all media channels utilized for each campaign in close co-operation with IKEA Family, PR, digital and web.
•	Contribute to the campaign briefs and support the External Communication Manager and local Marketing Managers in creating briefs for creative and media agencies, delivering a clear, relevant and 
inspiring communication to reach the campaign goals.
•	Follow up/analyze the execution & results of activities/their performance to influence if changes are required.
•	Strengthen the IKEA Brand and its competitive position, by helping build brand awareness and brand identity through: Driving visitors to the IKEA store and IKEA.com in Kuwait, Jordan and Morocco.
•	Plan and develop local PR activities in collaboration with the PR specialist and local marketing managers:
        - 2020 IKEA Catalogue – PR Launch 
        - IKEAxVIRGIL ABLOH MARKERAD Collection – PR Event
        - IKEA 360 Kuwait – Opening Event
        - 2021 IKEA Catalogue – Virtual PR Launch
        - 2022 & 2023 IKEA Pop Up in 360 Kuwait
        - 2022 Us & Our Planet - Book Launch

Regional Marketing Activity Leader

My role involved the following responsibilities;
• The annual production of the IKEA Catalogue and all in-store range brochures (Kitchen, Wardrobe, Bathroom and IKEA for Business) in the relevant languages for IKEA Al-Homaizi markets.
• Support local Marketing Managers and agencies in producing campaign creatives that abide by the IKEA communication guidelines and tone of voice.

Catalogue and Advertising Specialist - Service Office

American University of the Middle East (AUM)

Marketing Officer

AL Watan Tv - Newspaper

Advertising Designer

Photographer/Reporter at The Scope Magazine

ABYAT

Marketing Research Intern

Hej! I'm Asma 👋🏼 IKEA taught me to say "Hello" in Swedish. 

But not just that. After almost 7 years working with IKEA, I gained so much experience in Marketing, Social Media Content Management, and Online PR. This has given me confidence to later freelance for various brands to develop their marketing strategies effectively, helping increase brand awareness and attract leads. 

So far, I've worked with brands such as:
⚡️ IKEA
⚡️ American University of the Middle East (AUM)
⚡️ VIBRO Sound Therapy
⚡️ Smiles of Kensington Dental
⚡️ The Best Kitchen
⚡️ The Tower Luxury Residence

📝 Emotional connection to people lies at the intersection of storytelling a promising solution in the customer journey and identifying industry trends to provide recommendations that enable all aspects of digital marketing transformations. That's usually the way I think when researching strategies. 

I am bubbly in nature and annoyingly a perfectionist. I take pride in my cultural background which has fueled me both, professionally and individually. 

Ice-breaker topics I sometimes use:
🔍 Marketing locally for a global brand
🔍 Storytelling in the digital age
🔍 From mobile-first to mobile-only
🔍 Transforming market insights into business opportunities

Looking forward to connecting with you!

📸 IG: @asma.elachhab
📧: asmalashhab@gmail.com

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Mohammad Mortada

Asma El Achhab

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