Berytech

In this job, I engage with programmatic teams to address their communication requirements, timelines, and deliverables. I integrate essential digital marketing technology and user experience design to enhance Berytech's website and mobile application, fulfilling programmatic, stakeholder, and organizational necessities. I devise a targeted email marketing strategy that caters to stakeholder needs. I implement data-driven integration of various digital tools for improved efficiency. Additionally, I provide training to assistants to drive efficiency in marketing operations and facilitate smoother departmental workflows.
Some of my key realizations for this job are here.
• Ensured seamless incorporation of informative videos by monitoring user interactions on landing pages through Google Analytics and revealing brief browsing durations despite extensive content.
• Identified a high email unsubscribe rate of 5% by overhauling CRM and email strategy with more targeted newsletters.
• Enhanced paid ad performance by 12% through improved targeting and content recommendations.
• Reviewed  Berytech CRM strategy and renewed plan in accordance with departmental needs and available resources.
• Developed Berytech SEO strategy and aligned it with the content strategy in collaboration with the content unit.

Digital Marketing Specialist

In this job, I led the creation of effective digital marketing strategies across platforms like Instagram, Twitter, Facebook, LinkedIn, and YouTube for Berytech's programs. I collaborated with the team, analyzed engagement data for the Impact Report, and produced high-quality content on topics such as agrifood and women's empowerment. I also organized various events and workshops to engage the community. Furthermore, I took charge of managing events and fostering community engagement by coordinating corporate and community events, training sessions, workshops, hackathons, and ideation camps.
Some of my crucial achievements for this job are here.
• Launched the first Agrifood Innovation Award, by overseeing marketing strategy, branding, and web design and development, resulting in 23,351 public votes and 67 agrifood production companies' participation with 128 products submitted.
• Orchestrated communications for various programs, including the Lebanon Export Academy in collaboration with UNIDO, UNDP, and Berytech under the joint UN - Productive Sectors Development Program funded by the Government of Canada.
• Spearheaded BASATINE, a four-year Consortium program supported by l'Agence française de développement (AFD), the QOOT Cluster funded by the Kingdom of the Netherlands, and Cluster4Green, supported by the European Union (ENI CBC Med Programme), all aimed at aiding small farms and promoting sustainability in the agrifood sector.

Communication and Marketing Specialist

Flow Development

In this job, I create a digital framework for a medical technology distributor from the ground up. Likewise, I play a key role in rebranding with a new style guide, overhauling the website using Adobe XD, setting up an e-commerce platform, and constructing a full sales funnel using a combination of Funnelytics, WordPress, ConvertKit, and Zapier. I provide strategic guidance in entrepreneurship and marketing in collaboration with organizations such as Unicef, The Nawaya Network, and SPARK.
Some of my key attainments for this job are here.
• Tripled revenues for a fashion retailer within three months through a targeted marketing strategy and training initiative.
• Designed and launched over 10 WordPress websites for clients in Lebanon and the GCC, enhancing their online presence.
• Rebranded and established a new digital presence for a medical technology distributor, including a comprehensive e-commerce solution.

Marketing Consultant

QOOT Cluster

Lebanese International University

As Head of Events and Communications at the Lebanese International University, I managed a team comprising four professionals, assistants, and student volunteers. Together, we revamped and organized the structure of LIU's website, which consisted of over 300 pages, to improve user experience and accessibility. Additionally, I formulated three guidelines and policy documents to streamline communication protocols within the organization, ensuring efficient operations and clarity in messaging.
Some of my key achievements for this job are here.
• Improved design and usability through Adobe XD which ultimately enhanced the website's user experience.
• Established strong partnerships and increased university visibility among potential applicants by executing successful communication and outreach plans in high schools.

Head of Events and Communications

In this job, I manage an average of four courses per semester with 35 students per section to offer personalized attention and create an engaging learning atmosphere. I teach diverse courses such as Marketing Principles, Integrated Marketing Communications, Design Software, and Educational Media and Technology to provide a fresh perspective and engage students from various backgrounds. As a Lecturer at Lebanese International University, I revamp instructional approaches to inspire and equip students with knowledge and skills vital for success in their fields.
Some of my notable contributions to this job are here.
• Earned student evaluation scores ranking consistently in the top 25% with a minimum of 82% to showcase teaching effectiveness and dedication to high-quality instruction.
• Created personalized learning experiences and maintained an interactive classroom environment through strategic teaching.

Lecturer in Marketing

Throughout this job, I oversaw a team of five assistants and 12 volunteers at the Lebanese International University, focusing on digital marketing initiatives to enhance our online presence and enrollment strategies. We coordinated events, encouraged online community participation, and utilized Asana to manage a consistent social media calendar for publishing student-generated content, fostering a lively digital ecosystem. Additionally, I spearheaded a comprehensive online enrollment campaign, resulting in 3,000 messaging conversations via the ManyChat messenger bot and contributing to a 3% increase in enrollment.
Some of my notable successes for this job are here.
• Grew the university's Facebook page from 16,000 to 87,000 followers by implementing a community-based content strategy, creating engaging content that connected with the target audience and led to substantial organic growth.
• Enhanced the university's online community and social media presence by publishing student-generated content,

Digital Marketing Manager

In this job, I crafted design pieces based on briefs averaging 70 monthly. Fashioned five university magazine editions with Adobe Creative Suite. Moreover, I enhanced marketing materials & incorporated logos for five LIU schools.

Graphic Designer

As a seasoned marketing professional, I bring a wealth of experience and a proven track record of driving successful campaigns and initiatives across diverse industries. With a keen understanding of both traditional and digital marketing channels, I specialize in crafting innovative strategies to elevate brand visibility, engage target audiences, and boost revenue streams.

My expertise extends across the spectrum of marketing disciplines, including branding, social media, content creation, SEO, email marketing, and more. I excel in leveraging data-driven insights to optimize campaign performance and deliver measurable results.

As a collaborative leader, I thrive in cross-functional environments, fostering strong relationships with internal teams and external partners to execute projects with precision and efficiency. I am committed to staying ahead of industry trends and continuously refining my skills to meet the evolving demands of the market.

Driven by a passion for creativity and a dedication to achieving tangible business outcomes, I am eager to contribute my expertise to forward-thinking organizations seeking to make a meaningful impact in the ever-changing world of marketing. Let's connect and explore how we can collaborate to achieve your marketing goals.

Mohammad Mortada

AZRE Consulting LLC

Managing Director

American Institute of Business & Technology

Board President

Pfizer

Business Process Consultant

Yara International

I worked in the Scalable Agri-Technology Department at the intersection between Yara R&D Department (YARD) and Yara Digital Solutions & Engineering; where I kicked off and lead the development of innovative Yara digital products for Professional Markets in Europe and other regions.

Senior Digital Product Manager

MINDIT s.a.r.l

•	Accountable for the definition, coordination, implementation, control and completion of projects to scope / time / budget as agreed with the Project Sponsor, and in alignment with Company strategic objectives.
•	Defined the standards for project management within the company. This included the implementation and sharing of tools and techniques, and applications of project procedures and processes in order to standardize methodologies and realize economies.
•	Maintained a comprehensive visibility on the portfolio of opportunities and supporting their prioritization according to business impact and effort required.
•	Prepared detailed project proposals and project plans, including executive summaries, statements of work, budgets, risks, schedules, etc...
•	Worked in partnership with the finance, sales, and pre-sales departments to develop solid business cases, defining and facilitating the definitions of projects budget, scope, goals and deliverables in collaboration with Sponsors, Vendors, and other Business Partners.

Head of PMO

Qualizone

•	Managed the development team to deliver the first version of a university management system from scratch in less than four months. The system was up and running for students, faculty, and staff members. 
•	Managed development teams for two projects: a QMS automation platform (two years) and a school information system (six months). 
•	Gathered and elicited requirements, re-engineered business processes, wrote SRS, user stories, and testing scenarios.
•	Analyzed clients’ business needs and worked with developers to design and develop effective, simple, and creative automation solutions.

Senior Business Analyst

•	Pioneered LIU’s first online course, taught fully online. This was a personal initiative involving technical requirements, setup, instructional design, and supervision.
•	Provided multiple training sessions for different schools about the use of educational technology and alternative delivery methods.
•	Applied up-to-date educational methods and strategies, including learner-centered instruction, assessment, evaluation, and collaborative techniques & strategies that address closing the gap in student access and achievement across different courses.

Project Management Instructor

•	Established the university’s IT department, with all sub units, that led all aspects of technology development—playing an integral role in the strategic direction, development, and future growth of the university through processes, technology and people changes.
•	Created strong partnerships with different schools and departments and drove cross-functional initiatives to link activities, functions and information in new ways to achieve breakthrough improvements in quality and timeliness.
•	Took personal responsibility for continuous improvements and transformations to compete more effectively, become more efficient, and to pivot in constantly changing environments. 
•	Achieved a high level of automation and digitization through deploying a wide range of IT Systems and Infrastructure projects for the university across nine branches inside Lebanon in a structured but dynamic, fast-paced and high-energy environment.
•	Benchmarked, analyzed, reported on, and made recommendations for the improvement and growth of the university to facilitate top management sponsorship and decision making.
•	Directed IT Department financials, including purchasing, budgeting, business case justifications and cost/benefit analysis for IT spending and initiatives.
•	Negotiated vendors, consultants, and service provider agreements.

Chief Technology Officer

Al Kawthar Secondary School

•	Identified the requirements of different ICT projects required by the school including but not limited to instructional technology, network infrastructure, and information systems. 
•	Produced new and up-to-date objectives, scope and sequence for the computer-&-technology course aimed at grade 1 through grade 12. My work was adopted in 14 schools.
•	Managed and watched over the execution of different projects supporting automation and digitization in the school.

ICT Consultant

ITI Lebanon

•	Managed a web development team composed of eight people and contributed to projects by handling the scheduling, budgeting, business analysis, scope and change management.
•	Chartered and spearheaded the company's highest-paid project after one year of employment. 
•	Managed the design and implementation of networks for two clients which included LAN, domain controller, ISA Server, firewalls, IDS, as well as inter-branch connectivity.

Project Manager / Business Developer

With 20+ years of experience, I experienced tremendous success, learned some lessons from a few setbacks, and gained some valuable skills and experiences along the way.
Throughout those years, I was accountable for delivering a wide portfolio of projects in international companies, working with different nationalities across multiple industries like government, real estate, freight & shipping, education, healthcare, agriculture, manufacturing, and banking.
I currently help companies realize benefits and outcomes through simplifying complexities, defining and 
driving decisions, leading business and digital transformation projects, and empowering personnel through education and change management.


taplio

The Battle

Mohammad Mortada

Dr. Ayman Dayekh

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?