Berytech

In this job, I engage with programmatic teams to address their communication requirements, timelines, and deliverables. I integrate essential digital marketing technology and user experience design to enhance Berytech's website and mobile application, fulfilling programmatic, stakeholder, and organizational necessities. I devise a targeted email marketing strategy that caters to stakeholder needs. I implement data-driven integration of various digital tools for improved efficiency. Additionally, I provide training to assistants to drive efficiency in marketing operations and facilitate smoother departmental workflows.
Some of my key realizations for this job are here.
• Ensured seamless incorporation of informative videos by monitoring user interactions on landing pages through Google Analytics and revealing brief browsing durations despite extensive content.
• Identified a high email unsubscribe rate of 5% by overhauling CRM and email strategy with more targeted newsletters.
• Enhanced paid ad performance by 12% through improved targeting and content recommendations.
• Reviewed  Berytech CRM strategy and renewed plan in accordance with departmental needs and available resources.
• Developed Berytech SEO strategy and aligned it with the content strategy in collaboration with the content unit.

Digital Marketing Specialist

In this job, I led the creation of effective digital marketing strategies across platforms like Instagram, Twitter, Facebook, LinkedIn, and YouTube for Berytech's programs. I collaborated with the team, analyzed engagement data for the Impact Report, and produced high-quality content on topics such as agrifood and women's empowerment. I also organized various events and workshops to engage the community. Furthermore, I took charge of managing events and fostering community engagement by coordinating corporate and community events, training sessions, workshops, hackathons, and ideation camps.
Some of my crucial achievements for this job are here.
• Launched the first Agrifood Innovation Award, by overseeing marketing strategy, branding, and web design and development, resulting in 23,351 public votes and 67 agrifood production companies' participation with 128 products submitted.
• Orchestrated communications for various programs, including the Lebanon Export Academy in collaboration with UNIDO, UNDP, and Berytech under the joint UN - Productive Sectors Development Program funded by the Government of Canada.
• Spearheaded BASATINE, a four-year Consortium program supported by l'Agence française de développement (AFD), the QOOT Cluster funded by the Kingdom of the Netherlands, and Cluster4Green, supported by the European Union (ENI CBC Med Programme), all aimed at aiding small farms and promoting sustainability in the agrifood sector.

Communication and Marketing Specialist

Flow Development

In this job, I create a digital framework for a medical technology distributor from the ground up. Likewise, I play a key role in rebranding with a new style guide, overhauling the website using Adobe XD, setting up an e-commerce platform, and constructing a full sales funnel using a combination of Funnelytics, WordPress, ConvertKit, and Zapier. I provide strategic guidance in entrepreneurship and marketing in collaboration with organizations such as Unicef, The Nawaya Network, and SPARK.
Some of my key attainments for this job are here.
• Tripled revenues for a fashion retailer within three months through a targeted marketing strategy and training initiative.
• Designed and launched over 10 WordPress websites for clients in Lebanon and the GCC, enhancing their online presence.
• Rebranded and established a new digital presence for a medical technology distributor, including a comprehensive e-commerce solution.

Marketing Consultant

QOOT Cluster

Lebanese International University

As Head of Events and Communications at the Lebanese International University, I managed a team comprising four professionals, assistants, and student volunteers. Together, we revamped and organized the structure of LIU's website, which consisted of over 300 pages, to improve user experience and accessibility. Additionally, I formulated three guidelines and policy documents to streamline communication protocols within the organization, ensuring efficient operations and clarity in messaging.
Some of my key achievements for this job are here.
• Improved design and usability through Adobe XD which ultimately enhanced the website's user experience.
• Established strong partnerships and increased university visibility among potential applicants by executing successful communication and outreach plans in high schools.

Head of Events and Communications

In this job, I manage an average of four courses per semester with 35 students per section to offer personalized attention and create an engaging learning atmosphere. I teach diverse courses such as Marketing Principles, Integrated Marketing Communications, Design Software, and Educational Media and Technology to provide a fresh perspective and engage students from various backgrounds. As a Lecturer at Lebanese International University, I revamp instructional approaches to inspire and equip students with knowledge and skills vital for success in their fields.
Some of my notable contributions to this job are here.
• Earned student evaluation scores ranking consistently in the top 25% with a minimum of 82% to showcase teaching effectiveness and dedication to high-quality instruction.
• Created personalized learning experiences and maintained an interactive classroom environment through strategic teaching.

Lecturer in Marketing

Throughout this job, I oversaw a team of five assistants and 12 volunteers at the Lebanese International University, focusing on digital marketing initiatives to enhance our online presence and enrollment strategies. We coordinated events, encouraged online community participation, and utilized Asana to manage a consistent social media calendar for publishing student-generated content, fostering a lively digital ecosystem. Additionally, I spearheaded a comprehensive online enrollment campaign, resulting in 3,000 messaging conversations via the ManyChat messenger bot and contributing to a 3% increase in enrollment.
Some of my notable successes for this job are here.
• Grew the university's Facebook page from 16,000 to 87,000 followers by implementing a community-based content strategy, creating engaging content that connected with the target audience and led to substantial organic growth.
• Enhanced the university's online community and social media presence by publishing student-generated content,

Digital Marketing Manager

In this job, I crafted design pieces based on briefs averaging 70 monthly. Fashioned five university magazine editions with Adobe Creative Suite. Moreover, I enhanced marketing materials & incorporated logos for five LIU schools.

Graphic Designer

As a seasoned marketing professional, I bring a wealth of experience and a proven track record of driving successful campaigns and initiatives across diverse industries. With a keen understanding of both traditional and digital marketing channels, I specialize in crafting innovative strategies to elevate brand visibility, engage target audiences, and boost revenue streams.

My expertise extends across the spectrum of marketing disciplines, including branding, social media, content creation, SEO, email marketing, and more. I excel in leveraging data-driven insights to optimize campaign performance and deliver measurable results.

As a collaborative leader, I thrive in cross-functional environments, fostering strong relationships with internal teams and external partners to execute projects with precision and efficiency. I am committed to staying ahead of industry trends and continuously refining my skills to meet the evolving demands of the market.

Driven by a passion for creativity and a dedication to achieving tangible business outcomes, I am eager to contribute my expertise to forward-thinking organizations seeking to make a meaningful impact in the ever-changing world of marketing. Let's connect and explore how we can collaborate to achieve your marketing goals.

Mohammad Mortada

Sallaum Lines

• Formulating MarCom strategies & tactics to enhance collaboration of optimizing workflow for the company
• Developing comprehensive long-term MarCom plans that encompass both online and offline activities
• Coordinating with offshore offices and departments to ensure optimal resource distribution
• Strategically launching the brand into new markets by overseeing marketing role & implementation
• Overseeing the management of brand's website & digital appearance 
• Meeting industrial market needs and stay updated on the latest trends 
• Continuously refining brand positioning and core customer segmentation
• Generating customer-driven marketing campaigns by utilizing various marketing strategies

Marketing Manager

Kabalan Home

• Developed annual marketing & communication strategy & plans for Lebanon & Africa inclusively of all online / offline marketing activities, alongside with budget setting to meet financial target
• Directed corporate’s brands & products through a strict marketing plan, in terms of marketing, advertising, & promotional activities while assessing their success 
• Oversaw day-to-day operations of Marcom by facilitating related professional work processes achieving high performance standards
• Ensured customer’s satisfaction levels through a dynamic CRM plan, process, & community management strategy 
• Mapped out digital marketing strategy for social media platforms through understanding the brands & assessing it highlighting boldly brands' presence across the necessary platform
• Established corporate’s brand introduction in African Market monitoring its inauguration milestone

Group Marketing Manager

DC Mena

• Oversaw digital client accounts in terms of websites & social media platform, & supervised the digital department team, social media specialists, graphic designers, & web developers. 
• In charge of creating digital marketing strategy for social media platforms through understanding the brand & assessing it, creating visual guidelines & content that meets its new tone of voice.
• Developed website sitemap & followed up with all meant parties to insure that all projects elements are meeting as per the brief. 
• Designed & updated on monthly base the social media plan & strategy simultaneously with the marketing plan in order to meet & align with business goals & results. 
• Handled setting digital strategies, monitoring their progress while regularly preparing performance reports.

Chalhoub Group

• Developed with senior management the effective & based annual international marketing plan per region covering inclusively of all online / offline marketing activities attaining KPIs for implemented marketing strategies. 
• Provided clear and concise marketing communication plan to management, retail, purchasing and visual team by sharing monthly report of the coming month’s marketing initiatives; quarterly recap reporting previous quarters’ initiatives with photos, ROI and learnings; monthly marketing budget and sales status.
• Monitored & evaluated the S.T.Dupont Arabia social media presence & performance using social media platforms analytical tools
• Increased overall sales for TAG Heuer brand across the country from by 150% 
• Uplifted brand desirability with acquisition offers by bonding with guests via hosting community events
• Amplified brand’s presence across social media platform by 25% audience engagement rate

Regional Trade Marketing Manager (Tag Heuer & St. Dupont)

Al Ghassan Motors

• Developed, implemented, & monitored the Group Marketing strategy by planning all marketing-related concerns, structuring the business plan with clear vision & objectives to achieve targeted goals.
• Directly reported to manufacturer on quarterly & yearly bases, full year’s activities, & purchasing report in line with HQ & dealer.
• Strengthened brand’s growth & awareness in both vehicle & country market across the kingdom.
• Created tools to acquire brand awareness & generated leads via different channels of online & offline marketing.
• Increased brand’s awareness versus players in the market & reinforced brand’s name across the country.
• Supported the sales team & worked closely with them in establishing partners to increase sales figures.
• Controlled yearly budget plan to meet the scoped market changes accordingly with the whole & retail sales in terms of (marketing, sales, after sales, & pre-owned).

National Marketing Manager (Bentley Motors)

Hyundai - Mohamed Yousuf Naghi Motors Co.

• Planned, scheduled and managed events, corporate events and conferences, product launches, conferences, sponsorship activities & PR coverage; built calendars.
• Planned full events operation budget, drafted and submitted budget proposals, and recommended subsequent budget changes where necessary.
• Settled the strategic development process of the campaign, along with insights reporting including analysis and research.
• Ensured the timely and successful delivery of any solutions according to customer needs and objectives. Finalized & launched campaigns, above & below the line.
• Collaborated with media to encourage product coverage and promote brands, alongside with the sales team to increase brand awareness and enhance business development.
• Maximized advertising efforts by developing content for media relations, corporate communications and media posts.

Brand Marketing Executive 

Throughout my extensive marketing career over the past 12 years, I have excelled as a marketing planner by guiding companies towards long-term growth and sustainable profitability in competitive and ever-changing markets. My marketing career experience coupled with my years of experience in the GCC region, has honed my exceptional communication and organizational skills.

Having worked in diverse industries such as automotive, consumer goods, & marketing agency, I have gained valuable insights into various target markets and consumer segments, whether B2B or B2C. This comprehensive understanding allows me to tailor marketing strategies that resonate with specific audiences, resulting in increased brand visibility, customer engagement, and ultimately, revenue growth.

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Mohammad Mortada

Ibrahim Y.

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