Berytech

In this job, I engage with programmatic teams to address their communication requirements, timelines, and deliverables. I integrate essential digital marketing technology and user experience design to enhance Berytech's website and mobile application, fulfilling programmatic, stakeholder, and organizational necessities. I devise a targeted email marketing strategy that caters to stakeholder needs. I implement data-driven integration of various digital tools for improved efficiency. Additionally, I provide training to assistants to drive efficiency in marketing operations and facilitate smoother departmental workflows.
Some of my key realizations for this job are here.
• Ensured seamless incorporation of informative videos by monitoring user interactions on landing pages through Google Analytics and revealing brief browsing durations despite extensive content.
• Identified a high email unsubscribe rate of 5% by overhauling CRM and email strategy with more targeted newsletters.
• Enhanced paid ad performance by 12% through improved targeting and content recommendations.
• Reviewed  Berytech CRM strategy and renewed plan in accordance with departmental needs and available resources.
• Developed Berytech SEO strategy and aligned it with the content strategy in collaboration with the content unit.

Digital Marketing Specialist

In this job, I led the creation of effective digital marketing strategies across platforms like Instagram, Twitter, Facebook, LinkedIn, and YouTube for Berytech's programs. I collaborated with the team, analyzed engagement data for the Impact Report, and produced high-quality content on topics such as agrifood and women's empowerment. I also organized various events and workshops to engage the community. Furthermore, I took charge of managing events and fostering community engagement by coordinating corporate and community events, training sessions, workshops, hackathons, and ideation camps.
Some of my crucial achievements for this job are here.
• Launched the first Agrifood Innovation Award, by overseeing marketing strategy, branding, and web design and development, resulting in 23,351 public votes and 67 agrifood production companies' participation with 128 products submitted.
• Orchestrated communications for various programs, including the Lebanon Export Academy in collaboration with UNIDO, UNDP, and Berytech under the joint UN - Productive Sectors Development Program funded by the Government of Canada.
• Spearheaded BASATINE, a four-year Consortium program supported by l'Agence française de développement (AFD), the QOOT Cluster funded by the Kingdom of the Netherlands, and Cluster4Green, supported by the European Union (ENI CBC Med Programme), all aimed at aiding small farms and promoting sustainability in the agrifood sector.

Communication and Marketing Specialist

Flow Development

In this job, I create a digital framework for a medical technology distributor from the ground up. Likewise, I play a key role in rebranding with a new style guide, overhauling the website using Adobe XD, setting up an e-commerce platform, and constructing a full sales funnel using a combination of Funnelytics, WordPress, ConvertKit, and Zapier. I provide strategic guidance in entrepreneurship and marketing in collaboration with organizations such as Unicef, The Nawaya Network, and SPARK.
Some of my key attainments for this job are here.
• Tripled revenues for a fashion retailer within three months through a targeted marketing strategy and training initiative.
• Designed and launched over 10 WordPress websites for clients in Lebanon and the GCC, enhancing their online presence.
• Rebranded and established a new digital presence for a medical technology distributor, including a comprehensive e-commerce solution.

Marketing Consultant

QOOT Cluster

Lebanese International University

As Head of Events and Communications at the Lebanese International University, I managed a team comprising four professionals, assistants, and student volunteers. Together, we revamped and organized the structure of LIU's website, which consisted of over 300 pages, to improve user experience and accessibility. Additionally, I formulated three guidelines and policy documents to streamline communication protocols within the organization, ensuring efficient operations and clarity in messaging.
Some of my key achievements for this job are here.
• Improved design and usability through Adobe XD which ultimately enhanced the website's user experience.
• Established strong partnerships and increased university visibility among potential applicants by executing successful communication and outreach plans in high schools.

Head of Events and Communications

In this job, I manage an average of four courses per semester with 35 students per section to offer personalized attention and create an engaging learning atmosphere. I teach diverse courses such as Marketing Principles, Integrated Marketing Communications, Design Software, and Educational Media and Technology to provide a fresh perspective and engage students from various backgrounds. As a Lecturer at Lebanese International University, I revamp instructional approaches to inspire and equip students with knowledge and skills vital for success in their fields.
Some of my notable contributions to this job are here.
• Earned student evaluation scores ranking consistently in the top 25% with a minimum of 82% to showcase teaching effectiveness and dedication to high-quality instruction.
• Created personalized learning experiences and maintained an interactive classroom environment through strategic teaching.

Lecturer in Marketing

Throughout this job, I oversaw a team of five assistants and 12 volunteers at the Lebanese International University, focusing on digital marketing initiatives to enhance our online presence and enrollment strategies. We coordinated events, encouraged online community participation, and utilized Asana to manage a consistent social media calendar for publishing student-generated content, fostering a lively digital ecosystem. Additionally, I spearheaded a comprehensive online enrollment campaign, resulting in 3,000 messaging conversations via the ManyChat messenger bot and contributing to a 3% increase in enrollment.
Some of my notable successes for this job are here.
• Grew the university's Facebook page from 16,000 to 87,000 followers by implementing a community-based content strategy, creating engaging content that connected with the target audience and led to substantial organic growth.
• Enhanced the university's online community and social media presence by publishing student-generated content,

Digital Marketing Manager

In this job, I crafted design pieces based on briefs averaging 70 monthly. Fashioned five university magazine editions with Adobe Creative Suite. Moreover, I enhanced marketing materials & incorporated logos for five LIU schools.

Graphic Designer

As a seasoned marketing professional, I bring a wealth of experience and a proven track record of driving successful campaigns and initiatives across diverse industries. With a keen understanding of both traditional and digital marketing channels, I specialize in crafting innovative strategies to elevate brand visibility, engage target audiences, and boost revenue streams.

My expertise extends across the spectrum of marketing disciplines, including branding, social media, content creation, SEO, email marketing, and more. I excel in leveraging data-driven insights to optimize campaign performance and deliver measurable results.

As a collaborative leader, I thrive in cross-functional environments, fostering strong relationships with internal teams and external partners to execute projects with precision and efficiency. I am committed to staying ahead of industry trends and continuously refining my skills to meet the evolving demands of the market.

Driven by a passion for creativity and a dedication to achieving tangible business outcomes, I am eager to contribute my expertise to forward-thinking organizations seeking to make a meaningful impact in the ever-changing world of marketing. Let's connect and explore how we can collaborate to achieve your marketing goals.

Mohammad Mortada

Global Group | www.GlobalGroup.co

Responsibilities: 

• Lead and manage end-to-end product design processes across multiple digital platforms, ensuring intuitive and user-centered experiences.

• Collaborate closely with cross-functional teams including Product, Engineering, and Marketing to align design strategy with business goals.

• Oversee and mentor a team of UX/UI designers, providing creative direction, feedback, and support for professional growth.

• Implement design systems and standards to ensure consistency, scalability, and efficiency across all products.

Senior Product Design Manager

LogoItech | Best Graphic Design Agency 

Responsibilities:: 

•	Lead the development of innovative creative concepts across all media platforms, including social media, utilizing advanced tools in Adobe Creative Cloud to deliver high-quality visual solutions.
•	Collaborate with cross-functional teams and project managers, providing creative direction and ensuring seamless integration of design elements.
•	Transform creative briefs into visually compelling concepts, executing designs that meet client objectives and exceed expectations.
•	Mentor junior designers, providing technical guidance on design techniques and project development to foster professional growth.
•	Represent the company at industry events, staying current with design innovations and integrating the latest trends into brand solutions.

Creative Art Director

twofour54 Abu Dhabi - Media and Entertainment Hub

Creative Art Director/ Freelance 

National Freelance Training Program

NFTP : https://nftp.pitb.gov.pk/
The Ministry of Information Technology & Telecommunication (MoITT) has a vision to provide Freelancing Training to empower youth of the nation. In order to bring this vision to verity, a comprehensive National Freelance Training Program (NFTP) has been designed which provides contemporary training to aspiring freelancers across all provinces of Pakistan. 

Main Responsibilities
•	Conduct Train the trainer session to guide and teach all trainers across Pakistan.
•	Participating in the hiring of trainers of different domains along with HR department 
•	Design and timely update course curriculum as per program requirements
•	Participate in monthly evaluations sessions of all centers
•	Video evaluations of trainers as per project requirement
•	Conduct Awareness sessions in different districts of Pakistan
•	Conduct training sessions to update course curriculum as per requirement
•	Timely attend meetings with management
•	Lead the NFTP centers activities and monitor performance of trainers
•	Evaluating performance of the trainers  
•	Work on enhancing trainers’ performance
•	 Work on freelancing partnerships to develop echo system
•	Work on community management
•	Available for daily office work

Critical Activities:
•	Good communication skills.
•	Freelancing experience
•	Curriculum development and community management to develop freelancing echo system

Other Responsibilities:
•	Other Tasks as per management

Master Trainer -  (Graphic Design ) NFTP 

e-Rozgaar Program - Punjab IT Board

eRozgaar:
In the backdrop of soaring un-employment and financial challenges it has become a paramount duty of the government to steer the educated youth of the province in the right direction. Hence, Chief Minister Punjab has decided to establish e-Rozgaar centers in 36 districts of Punjab to provide training to budding freelancers and enhance their professional capabilities. Through this initiative Government of Punjab will assist the youth in earning sustainable income. One of the major objectives of this project is to provide training opportunities to youth for self-employment using internet based freelancing. This wise movement by the Chief Minister will expedite the freelancing skills of around 10,000 people in a year which will eventually help them to earn an honorable living. This program is not just a training program but a revolution that will help generate employment and prepare Pakistan to run in the race of future of work around the world.

Department: Creative Design

Responsibilities:

1. Provide instruction for assigned courses. This includes preparation for in-class or on-line/distance education activities, evaluation of students’ work, consultation with students .
2. Maintain accurate class and other records required by the Erozgaar Department. 
3. Follow course outlines as filed in the instruction offices.
4. Assist students by providing advice on requirements for successful achievement in the members’ area of expertise.
5. Maintain class hours each week, at 1.5 hours  daily (Monday - Friday) 
6. Successful Projects of students will be entered in Success From by Trainer.

Trainer (Graphic Design) - At Erozgaar 

LogoItech | Digital Media Agency

Responsibilities: 

1. In addition to designing web and print media graphics, creating interface designs for mobile applications as well as the development of mobile websites.
2. Mentoring and managing a creative team of designers in the production of cutting-edge graphics.
3. Working closely with the clients from around the world, i.e. Middle East, America, Europe and Australia.

Senior Graphic Designer

Design8 - Advertising Agency 

Responsibilities: 

1. Responsible for creating concepts and designs relating to web & print media including  .....but not limited to; branding of marketing and corporate literature (brochures, flyers, banners, stationery), websites design, logo design, exhibition collateral, internal communication materials (posters, newsletters).
2. Ensured all projects were delivered as per the client brief, brand, accessibility and .....technical standards.
3. Liaised with external suppliers of services, especially print houses, to ensure that .....work met the requirements.

Varioline kitchens

Kitchen Designer

M/S Varioline Kitchens (Private) Limited. 
Varioline was formed with collaboration of Symphony Group UK and deals in imported kitchens, cabinetry, accessories and appliances.

Responsibilities:
1.Designing of Kitchens using 3D software.
2.Interior Designing

3D Kitchen Designer 

17 years of branding expertise to help brands stand out. 🚀 | Creative Art Director | Master Trainer | Brand Consultant | CEO @ Logoitech

I have over 18 years of experience in branding, graphic design, creative direction, brand consultancy, UI/UX, and skill training. I am a passionate and innovative creative director and master trainer. I have successfully led and contributed to diverse projects across various media platforms, delivering high-quality and impactful solutions for clients and learners. 

My Achievements:

↪As a Creative Art Director, I have successfully led creative teams for numerous companies, delivering high-quality designs and innovative solutions that exceeded client expectations.
↪ Over 1000 global clients served with 5-star feedback.
↪ Winner of 100+ international design contests.
↪ Provider of quality design and art direction services to numerous companies.
↪  Instructor for 1000+ graphic design students.
↪ As a Master Trainer, I've coached numerous graphic design educators, elevating their design proficiency and refining their training abilities.
↪ Creator of advanced graphic design & UI/UX courses implemented in Erozgaar and NFTP.
↪  As a Brand Consultant, I have transformed businesses by crafting impactful brand strategies, establishing strong market identities, and achieving sustainable growth for my clients.

Reach out via my website: https://imranharoon.com or send me an email: contact@imranharoon.com 📩

Imran Butt

🌟 Big things are coming to the UAE’s creative industry. 🌟 ✨ 
From 8–10 December 2025, Abu Dhabi will host the first-ever BRIDGE Summit — one of the world’s largest gatherings for creators, brands, media, and innovators.

As a Creative Director and Brand Consultant, I truly believe this summit is a golden opportunity for anyone who wants to grow, connect, learn, and build a stronger personal or business brand.

Thousands of professionals.
Hundreds of global speakers.
Endless ideas, collaborations, and inspiration.

I just published a detailed blog on why this summit matters for creators and brands in the UAE — and how it can boost your brand in just a few hours.
👉 Read the full blog here: 
https://lnkd.in/dAjHeFHT


If you’re serious about brand growth, this event is worth your attention.


#BRIDGESummit2025 #AbuDhabi #UAE #Creators #Branding #Media #Design #Marketing #PersonalBranding #ImranHaroon

Executive Creative Director | Brand Consultant | Mentor – Abu Dhabi SME Hub | #1 UAE Brand & Design Influencer 🏆 | 18 years helping brands stand out

💡 Getting professional brand design services in the UAE doesn’t have to break your budget.

Many businesses struggle to find the right balance between quality and price when it comes to branding. In my latest blog, I share practical insights on how to hire the right designer, what to expect, and how to get the best value for 
your investment — without compromising creativity or strategy.

👉 Read the full article here: https://lnkd.in/d4ZeDVJD

I’ve written this based on my 18+ years of experience helping brands across Dubai, Abu Dhabi, and beyond build strong visual identities that sell smarter, not harder.

Would love to hear your thoughts — how do you define a fair price for creative value? 💭

#BrandDesign #BrandConsultant #ImranHaroon #GraphicDesignUAE #DubaiDesign #AbuDhabiDesign #BrandStrategy #CreativeDirection #BusinessBranding #DesignConsultant

I'm attending the largest debut media event in the world.

From 8 to 10 December, I’ll be at BRIDGE Summit in Abu Dhabi, networking with over 60,000 creators, marketers, innovators, and media professionals. It's where strategy, creativity, and data meet to redefine how we communicate globally.

If you’re attending, let's connect 🚀

See you there: https://bit.ly/3JosXVZ 

 #WorldMediaBRIDGE 

 #BRIDGESummit

🔸  If your logo looks outdated… 
🔸 If your website loads slowly…
🔸 If your social media looks inconsistent… 

Then yes — your audience has already judged your business…
and moved on.

In today’s world, you don’t get a second chance.
A brand is not what you say.
A brand is what they decide in two seconds.
Your first impression is your most valuable asset.

✨ Fix it before your competition benefits from it.

www.imranharoon.com

#BrandIdentity #WebDesignDubai #BrandConsultant #CreativeDirector #ImranHaroon

🔥 Why Pinterest Matters for Personal Branding (and Why I’m Using It)
Most people think Pinterest is only for inspiration.

But in reality, it’s one of the strongest visual platforms for personal branding.
Here’s why:

✅ People come with intent — they search for ideas, not entertainment.
✅ Pins stay forever — your content keeps getting discovered for months.
✅ Massive audience — over 570M+ monthly active users worldwide.
✅ Perfect for designers & creatives — moodboards, branding, UI/UX, case studies, all perform well.

✅ Great for driving traffic to your website/portfolio.
I’ve started sharing branding & design content on Pinterest to expand my visual reach and build long-term discoverability.

👉 Follow my Pinterest here: 
https://lnkd.in/d44YNpsu

If you're a designer, freelancer, or creative professional — consider using Pinterest for your personal brand.

Small platform shift. Big visibility impact.

#BrandDesign #PersonalBranding #DigitalMarketing #BrandStrategy #CreativeDesigner

https://lnkd.in/d44YNpsu

Open article: ImranHaroon (imranharoon_official) - Profile | Pinterest by pinterest.com

ImranHaroon (imranharoon_official) - Profile | Pinterest

How does strong brand identity help companies grow in the UAE? 🇦🇪 

I’ve shared a simple, practical guide based on my experience working with brands across Dubai & Abu Dhabi.

👉 Read here: https://lnkd.in/dCXsyFqY

#BrandIdentity #BrandConsultant #Dubai #UAE #ImranHaroon #Branding #Design

Open article: How Strong Brand Identity Drives Growth in UAE | Imran Haroon by imranharoon.com

How Strong Brand Identity Drives Growth in UAE | Imran Haroon

✨ Your Customers Judge Your Brand in Seconds — And Design Makes All the Difference.

Just published a new blog where I break down how graphic design shapes customer perception in high-end UAE markets — especially in cities like Dubai & Abu Dhabi where competition is intense and first impressions decide everything.

In this article, I share:
🔸 Why premium design instantly builds trust
🔸 How visual identity affects buying decisions
🔸 What luxury-focused brands must fix to stand out
🔸 Real insights from 18+ years of design + brand consulting experience
If you want your brand to look modern, credible, and high-value… this is a must-read.

👉 Read the full blog here:

Open article: Graphic Design Services in Dubai & UAE | Expert Graphic Designer by imranharoon.com

Graphic Design Services in Dubai & UAE | Expert Graphic Designer

Many solopreneurs want a strong, professional brand.✨️
But the budget question often holds them back:💲

“What if I invest and it doesn’t turn out right?”
“What if I need to redesign later?”
“What if I choose the wrong designer?”

These questions are valid.

The real issue is not always the budget.
It’s the lack of clarity before design begins.

Here is how I try to add value before anyone even works with me:

1. I explain the process clearly
So you understand what you are investing in and why each step matters.

2. I share free guidance regularly
So you can make better decisions even if you are not ready to hire yet.

3. I show how to fix common issues
If your brand looks inconsistent, the first step is creating a one-page style guide:
Fonts, colors, logo rules.
This alone can save you money on redesigns.

4. I teach small implementation steps
Because branding is built gradually, not in one leap.
Your brand can grow with you.

5. And when someone is ready to work with me
The process is simple, clear, and aligned with their budget and goals.
No pressure. No push. Just direction.

Clarity first.
Design second.
This is how branding becomes affordable, meaningful, and long-lasting.

#branding #brandidentity #brandconsultant #brandstrategy #solopreneur #smallbusinessowner #entrepreneurship #designthinking #branddesigner #creativestrategy #businessgrowth

taplio

The Battle

Mohammad Mortada

Imran Butt

Followers

Posts

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Performance ScoreImran Butt's LinkedIn Performance

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taplio

The Battle

Mohammad Mortada

Imran Butt

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Imran Butt's LinkedIn Performance

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