Berytech

In this job, I engage with programmatic teams to address their communication requirements, timelines, and deliverables. I integrate essential digital marketing technology and user experience design to enhance Berytech's website and mobile application, fulfilling programmatic, stakeholder, and organizational necessities. I devise a targeted email marketing strategy that caters to stakeholder needs. I implement data-driven integration of various digital tools for improved efficiency. Additionally, I provide training to assistants to drive efficiency in marketing operations and facilitate smoother departmental workflows.
Some of my key realizations for this job are here.
• Ensured seamless incorporation of informative videos by monitoring user interactions on landing pages through Google Analytics and revealing brief browsing durations despite extensive content.
• Identified a high email unsubscribe rate of 5% by overhauling CRM and email strategy with more targeted newsletters.
• Enhanced paid ad performance by 12% through improved targeting and content recommendations.
• Reviewed  Berytech CRM strategy and renewed plan in accordance with departmental needs and available resources.
• Developed Berytech SEO strategy and aligned it with the content strategy in collaboration with the content unit.

Digital Marketing Specialist

In this job, I led the creation of effective digital marketing strategies across platforms like Instagram, Twitter, Facebook, LinkedIn, and YouTube for Berytech's programs. I collaborated with the team, analyzed engagement data for the Impact Report, and produced high-quality content on topics such as agrifood and women's empowerment. I also organized various events and workshops to engage the community. Furthermore, I took charge of managing events and fostering community engagement by coordinating corporate and community events, training sessions, workshops, hackathons, and ideation camps.
Some of my crucial achievements for this job are here.
• Launched the first Agrifood Innovation Award, by overseeing marketing strategy, branding, and web design and development, resulting in 23,351 public votes and 67 agrifood production companies' participation with 128 products submitted.
• Orchestrated communications for various programs, including the Lebanon Export Academy in collaboration with UNIDO, UNDP, and Berytech under the joint UN - Productive Sectors Development Program funded by the Government of Canada.
• Spearheaded BASATINE, a four-year Consortium program supported by l'Agence française de développement (AFD), the QOOT Cluster funded by the Kingdom of the Netherlands, and Cluster4Green, supported by the European Union (ENI CBC Med Programme), all aimed at aiding small farms and promoting sustainability in the agrifood sector.

Communication and Marketing Specialist

Flow Development

In this job, I create a digital framework for a medical technology distributor from the ground up. Likewise, I play a key role in rebranding with a new style guide, overhauling the website using Adobe XD, setting up an e-commerce platform, and constructing a full sales funnel using a combination of Funnelytics, WordPress, ConvertKit, and Zapier. I provide strategic guidance in entrepreneurship and marketing in collaboration with organizations such as Unicef, The Nawaya Network, and SPARK.
Some of my key attainments for this job are here.
• Tripled revenues for a fashion retailer within three months through a targeted marketing strategy and training initiative.
• Designed and launched over 10 WordPress websites for clients in Lebanon and the GCC, enhancing their online presence.
• Rebranded and established a new digital presence for a medical technology distributor, including a comprehensive e-commerce solution.

Marketing Consultant

QOOT Cluster

Lebanese International University

As Head of Events and Communications at the Lebanese International University, I managed a team comprising four professionals, assistants, and student volunteers. Together, we revamped and organized the structure of LIU's website, which consisted of over 300 pages, to improve user experience and accessibility. Additionally, I formulated three guidelines and policy documents to streamline communication protocols within the organization, ensuring efficient operations and clarity in messaging.
Some of my key achievements for this job are here.
• Improved design and usability through Adobe XD which ultimately enhanced the website's user experience.
• Established strong partnerships and increased university visibility among potential applicants by executing successful communication and outreach plans in high schools.

Head of Events and Communications

In this job, I manage an average of four courses per semester with 35 students per section to offer personalized attention and create an engaging learning atmosphere. I teach diverse courses such as Marketing Principles, Integrated Marketing Communications, Design Software, and Educational Media and Technology to provide a fresh perspective and engage students from various backgrounds. As a Lecturer at Lebanese International University, I revamp instructional approaches to inspire and equip students with knowledge and skills vital for success in their fields.
Some of my notable contributions to this job are here.
• Earned student evaluation scores ranking consistently in the top 25% with a minimum of 82% to showcase teaching effectiveness and dedication to high-quality instruction.
• Created personalized learning experiences and maintained an interactive classroom environment through strategic teaching.

Lecturer in Marketing

Throughout this job, I oversaw a team of five assistants and 12 volunteers at the Lebanese International University, focusing on digital marketing initiatives to enhance our online presence and enrollment strategies. We coordinated events, encouraged online community participation, and utilized Asana to manage a consistent social media calendar for publishing student-generated content, fostering a lively digital ecosystem. Additionally, I spearheaded a comprehensive online enrollment campaign, resulting in 3,000 messaging conversations via the ManyChat messenger bot and contributing to a 3% increase in enrollment.
Some of my notable successes for this job are here.
• Grew the university's Facebook page from 16,000 to 87,000 followers by implementing a community-based content strategy, creating engaging content that connected with the target audience and led to substantial organic growth.
• Enhanced the university's online community and social media presence by publishing student-generated content,

Digital Marketing Manager

In this job, I crafted design pieces based on briefs averaging 70 monthly. Fashioned five university magazine editions with Adobe Creative Suite. Moreover, I enhanced marketing materials & incorporated logos for five LIU schools.

Graphic Designer

As a seasoned marketing professional, I bring a wealth of experience and a proven track record of driving successful campaigns and initiatives across diverse industries. With a keen understanding of both traditional and digital marketing channels, I specialize in crafting innovative strategies to elevate brand visibility, engage target audiences, and boost revenue streams.

My expertise extends across the spectrum of marketing disciplines, including branding, social media, content creation, SEO, email marketing, and more. I excel in leveraging data-driven insights to optimize campaign performance and deliver measurable results.

As a collaborative leader, I thrive in cross-functional environments, fostering strong relationships with internal teams and external partners to execute projects with precision and efficiency. I am committed to staying ahead of industry trends and continuously refining my skills to meet the evolving demands of the market.

Driven by a passion for creativity and a dedication to achieving tangible business outcomes, I am eager to contribute my expertise to forward-thinking organizations seeking to make a meaningful impact in the ever-changing world of marketing. Let's connect and explore how we can collaborate to achieve your marketing goals.

Mohammad Mortada

UNICEF

	Co-managing and overseeing the full scope of Child Protection (CP) and Gender-Based Violence (GBV) Program-related activities.
	Interpreting and providing technical support, recommendations and inputs to 5-10 Partnerships’ Program Documents, and other related documents.
	Partaking in reviewing the Call for Expression of Interest (CFEI) proposals.
	Supporting the program development and planning by contributing to the Annual Plan and Rolling Field Work plan (RFWP).
	Contributing and providing inputs for strategies, and results-based programmes and planning along with facilitating programme reviews and evaluation of results.
	Co-designed and monitoring the implementation of Lebanon's first National Social Behavioral Change Communication Strategy (SBCC) – QUDWA (A violence Prevention Strategy to address violence against children & women) to promote and advance the gender equality and evoking transformational change.
	Ensuring donor compliance for funded activities including monitoring the use of programme resources and cross-sectoral programmes.
	Conducting monitoring field visits, reporting on critical issues for timely delivery of services and carrying out an efficient documentation accordingly.
	Developing monthly reports on the program updates, trends, feedbacks, recommendations, and bottlenecks shared by Implementing Partners (IPs).
	Contributing to the discussions, development, and monitoring of sectoral programs.
	Co-facilitating linkages among CP sub-sector, different sectors (education, youth, health), UN sector lead Agencies, UNHCR, UNDP, sector partners and public officials to enhance the cross-sectoral collaboration.
	Engaging in discussions with and providing technical and operational support to government counterparts (ministerial-related centers) and Partners on UNICEF policies and strategies.
	Providing support to drafting donor-related reports, briefing notes and concept notes.

Programme Officer

YMCA of Lebanon

	Empowered youth and adults through increased access to competency-based skills training, by enhancing their English Language skills (reading, speaking, and writing) to increase their employability and prepare them to be agents of change.
	Composed daily reports to document the content of each session, developed pre and post-tests and designed tailored lessons that met participants’ needs using different materials. 

Career Highlight: Succeeded in improving participants’ communication skills through logical, structured planning and comprehensive lessons and received a recognition from the management for excelling in reporting.

English Instructor

INJAZ Lebanon (Junior Achievement Worldwide)

	Ensured a clear and accurate communication with youth on program-related requirements, deliverables, and expectations.
	Ensured the availability of all program materials and different logistic requirements for proper implementation and maintained good coordination and communication with all projects’ stakeholders including trainers and directors.
	Collected, maintained, and updated data for the implemented program and updated database and information sheets.
	Supported the skills and economic development of youth through giving them the opportunity to set up business plans that focused on entrepreneurship to succeed in the global economy.
	Lent assistance in youth outreach to join the Economic Empowerment Project (EEP) to empower youth to startup their small businesses and contribute to inclusive and sustainable economic growth.
	Appropriately involved in assisting youth in drafting their business plans for the pitch.

Project Officer 

Teach For Lebanon

•	Built up detailed weekly lesson plans to provide structure to the classroom and efficiently lead students to success.
•	Attended monthly professional development workshops to stay up to date on teaching strategies and leadership skills.
•	Created extra-curricular activities related to the 2030 Agenda for Sustainable Development Goals (SDGs) and Gender-based Violence (GBV) related activities.
•	Contributed to an equal and inclusive school environment by significantly engaging and supporting children with disabilities by tailoring the content of the session to their needs.
•	Drafted texts and reports about Sustainable Development Goals (SDGs) and Gender-based Violence (GBV) related activities and events in the field along with sharing photos with Communication Section to be published on TFL Media Platforms in respect of country specific communication materials. 
•	Helped the school administration in handling administrative work and provided complex administrative support that included reviewing paperwork, drafting memos, assisting in organizing, planning, and coordinating events, conferences, and processing paperwork.

Career Highlight: This experience allowed me to upgrade the academic English level of children, unleash my creativity in writing plays by drafting Sustainable Development goals (SDGs)-related plays and strengthened my ability to deal with a special need child to help him meet his restless energy.

Fellow Teacher

True Vine 

•	Served as an interpreter for Brazilian and American physicians during medical mission trips aiming at providing free medical care to Syrian refugees which included translating medical diagnosis, terminology, and treatment plans and resolved intercultural communication issues.
•	Facilitated with doctors some activities for children while conducting the needed translation.

Interpreter

Professional Background:

Specialized in Translation and expert in communicating in Arabic, English, and French with an intermediate level of Spanish.

A committed and ambitious Programme Officer with 3+ years of experience in programming, gender-based violence, and child protection in emergencies. 
Possess a considerable experience communication, and social behavioral change (SBC).
Have a good background in child protection, education, youth, and emergencies along with administrative and logistics work.

Skills:
Organized, hard-working, and field-oriented person and fast learner. High achiever with strong planning, organizing abilities and meticulous attention to details.
A creative and self-motivated individual with strong interpersonal skills.

Aim:
A lifelong learner and skill seeker aiming at further developing my professional career and gaining valuable exposure and skills within new environments and achieve the highest possible standards in any assignment.

taplio

The Battle

Mohammad Mortada

Josée Abou Naoum

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