Data-driven growth marketing leader with 13+ years of experience in digital-first companies, driving user acquisition, engagement, and retention through strategic marketing.

Expert in performance marketing (Google, Meta, TikTok), lifecycle marketing (CRM, Braze), and high-velocity experimentation to optimize CAC, LTV, ROAS, and CPO.

Proven ability to lead cross-functional teams, scale growth engines, and execute ROI-positive campaigns. 

Adept at leveraging data analytics, A/B testing, and automation to maximize impact. Passionate about building customer-first marketing strategies that align with business objectives.

Key Skills & Achievements

•	Growth Strategy & Leadership: Scaled Berytech’s digital marketing ecosystem, driving a 24% increase in ad performance and a 30% growth in organic traffic.
•	Performance Marketing: Managed multi-thousand-dollar ad spend, optimizing CAC, ROAS, and LTV through paid search, social, and programmatic campaigns.
•	Lifecycle & CRM Marketing: Led targeted email, push, and in-app messaging campaigns, improving user retention and increasing engagement rates by 25%.
•	High-Velocity Experimentation: Executed A/B tests on landing pages, ad creatives, and messaging, leading to a 15% increase in conversion rates.
•	Data Analytics & Attribution: Expert in Google Analytics, Mixpanel, Adjust, and marketing attribution models to measure and optimize growth efforts.
•	Product-Led Growth (PLG): Partnered with product, UX, and data teams to drive feature adoption and user activation.
•	Team Leadership & Scaling: Built and managed high-performing marketing teams, mentoring 7+ specialists across CRM, content, and performance marketing.

Mohammad Mortada

Toothpick

Created wireframes, mockups, and prototypes to illustrate design concepts and user flows. Implemented user-centric design principles to create visually appealing interfaces that prioritize usability and accessibility. Worked closely with developers to ensure seamless integration of design elements and to address any technical constraints.

UX/UI Designer

-Work with the marketing team to produce new ideas for company branding, promotional campaigns, and marketing communications.

-Coordinate brainstorming meetings and creative sessions.

-Create design prototypes, features, and specifications for the company based on other departments’ insights.

Senior Graphic Designer

Graphic Designer

Pixel38

As a UI/UX Designer, I craft clear communication tools and design user-friendly interfaces for web and mobile apps, ensuring brand consistency and a seamless user experience. I continuously improve designs by staying on top of industry trends.

UX/UI Designer & Web Designer

Brandmint - Design Agency

-Designed and developed visually appealing and user-friendly websites for optimal user experience.
-Utilized HTML, CSS, and JavaScript to implement responsive web design principles, ensuring compatibility across devices and browsers.
-Collaborated with cross-functional teams to gather requirements and conceptualize design ideas.
-Translated design concepts into functional web interfaces.
-Conducted thorough testing to identify and address user experience issues, ensuring optimal performance and usability.

Web Designer

Soror

Led UI/UX design for Soror, a Saudi home service app, ensuring a visually appealing and user-friendly experience. Improved the app's Content Management System, boosting professionalism and customer satisfaction. Collaborated with developers for accurate design implementation, emphasizing seamless user navigation. Conducted user research and usability testing, continuously enhancing app functionality. Stayed updated on design trends, incorporating modern practices for a competitive user experience.

markit

Beirut AI

Graphic Designer Internship

Mahmoud Bakri - UI/UX and Web Designer

I'm a passionate UI/UX and web designer dedicated to creating exceptional digital experiences. With 2+ years of hands-on experience in this dynamic field, I've had the privilege of collaborating with diverse clients and teams to bring digital visions to life.

My Approach:

My design philosophy revolves around the user. I believe that design should be both aesthetically pleasing and highly functional. Through careful research, user testing, and an eye for detail, I strive to create interfaces that not only look great but also provide intuitive and delightful interactions.

What Sets Me Apart:

What sets me apart is my commitment to staying at the forefront of design trends and technologies. I'm always eager to learn and adapt, ensuring that my designs are not only visually appealing but also in tune with the latest industry standards.

Let's Connect:

I'm excited about the possibilities that arise through collaboration and networking. Whether you're interested in discussing a project, sharing insights, or simply connecting with fellow professionals, please don't hesitate to reach out. Let's work together to create outstanding digital experiences!

taplio

The Battle

Mohammad Mortada

Mahmoud Bakri

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