Berytech

In this job, I engage with programmatic teams to address their communication requirements, timelines, and deliverables. I integrate essential digital marketing technology and user experience design to enhance Berytech's website and mobile application, fulfilling programmatic, stakeholder, and organizational necessities. I devise a targeted email marketing strategy that caters to stakeholder needs. I implement data-driven integration of various digital tools for improved efficiency. Additionally, I provide training to assistants to drive efficiency in marketing operations and facilitate smoother departmental workflows.
Some of my key realizations for this job are here.
• Ensured seamless incorporation of informative videos by monitoring user interactions on landing pages through Google Analytics and revealing brief browsing durations despite extensive content.
• Identified a high email unsubscribe rate of 5% by overhauling CRM and email strategy with more targeted newsletters.
• Enhanced paid ad performance by 12% through improved targeting and content recommendations.
• Reviewed  Berytech CRM strategy and renewed plan in accordance with departmental needs and available resources.
• Developed Berytech SEO strategy and aligned it with the content strategy in collaboration with the content unit.

Digital Marketing Specialist

In this job, I led the creation of effective digital marketing strategies across platforms like Instagram, Twitter, Facebook, LinkedIn, and YouTube for Berytech's programs. I collaborated with the team, analyzed engagement data for the Impact Report, and produced high-quality content on topics such as agrifood and women's empowerment. I also organized various events and workshops to engage the community. Furthermore, I took charge of managing events and fostering community engagement by coordinating corporate and community events, training sessions, workshops, hackathons, and ideation camps.
Some of my crucial achievements for this job are here.
• Launched the first Agrifood Innovation Award, by overseeing marketing strategy, branding, and web design and development, resulting in 23,351 public votes and 67 agrifood production companies' participation with 128 products submitted.
• Orchestrated communications for various programs, including the Lebanon Export Academy in collaboration with UNIDO, UNDP, and Berytech under the joint UN - Productive Sectors Development Program funded by the Government of Canada.
• Spearheaded BASATINE, a four-year Consortium program supported by l'Agence française de développement (AFD), the QOOT Cluster funded by the Kingdom of the Netherlands, and Cluster4Green, supported by the European Union (ENI CBC Med Programme), all aimed at aiding small farms and promoting sustainability in the agrifood sector.

Communication and Marketing Specialist

Flow Development

In this job, I create a digital framework for a medical technology distributor from the ground up. Likewise, I play a key role in rebranding with a new style guide, overhauling the website using Adobe XD, setting up an e-commerce platform, and constructing a full sales funnel using a combination of Funnelytics, WordPress, ConvertKit, and Zapier. I provide strategic guidance in entrepreneurship and marketing in collaboration with organizations such as Unicef, The Nawaya Network, and SPARK.
Some of my key attainments for this job are here.
• Tripled revenues for a fashion retailer within three months through a targeted marketing strategy and training initiative.
• Designed and launched over 10 WordPress websites for clients in Lebanon and the GCC, enhancing their online presence.
• Rebranded and established a new digital presence for a medical technology distributor, including a comprehensive e-commerce solution.

Marketing Consultant

QOOT Cluster

Lebanese International University

As Head of Events and Communications at the Lebanese International University, I managed a team comprising four professionals, assistants, and student volunteers. Together, we revamped and organized the structure of LIU's website, which consisted of over 300 pages, to improve user experience and accessibility. Additionally, I formulated three guidelines and policy documents to streamline communication protocols within the organization, ensuring efficient operations and clarity in messaging.
Some of my key achievements for this job are here.
• Improved design and usability through Adobe XD which ultimately enhanced the website's user experience.
• Established strong partnerships and increased university visibility among potential applicants by executing successful communication and outreach plans in high schools.

Head of Events and Communications

In this job, I manage an average of four courses per semester with 35 students per section to offer personalized attention and create an engaging learning atmosphere. I teach diverse courses such as Marketing Principles, Integrated Marketing Communications, Design Software, and Educational Media and Technology to provide a fresh perspective and engage students from various backgrounds. As a Lecturer at Lebanese International University, I revamp instructional approaches to inspire and equip students with knowledge and skills vital for success in their fields.
Some of my notable contributions to this job are here.
• Earned student evaluation scores ranking consistently in the top 25% with a minimum of 82% to showcase teaching effectiveness and dedication to high-quality instruction.
• Created personalized learning experiences and maintained an interactive classroom environment through strategic teaching.

Lecturer in Marketing

Throughout this job, I oversaw a team of five assistants and 12 volunteers at the Lebanese International University, focusing on digital marketing initiatives to enhance our online presence and enrollment strategies. We coordinated events, encouraged online community participation, and utilized Asana to manage a consistent social media calendar for publishing student-generated content, fostering a lively digital ecosystem. Additionally, I spearheaded a comprehensive online enrollment campaign, resulting in 3,000 messaging conversations via the ManyChat messenger bot and contributing to a 3% increase in enrollment.
Some of my notable successes for this job are here.
• Grew the university's Facebook page from 16,000 to 87,000 followers by implementing a community-based content strategy, creating engaging content that connected with the target audience and led to substantial organic growth.
• Enhanced the university's online community and social media presence by publishing student-generated content,

Digital Marketing Manager

In this job, I crafted design pieces based on briefs averaging 70 monthly. Fashioned five university magazine editions with Adobe Creative Suite. Moreover, I enhanced marketing materials & incorporated logos for five LIU schools.

Graphic Designer

As a seasoned marketing professional, I bring a wealth of experience and a proven track record of driving successful campaigns and initiatives across diverse industries. With a keen understanding of both traditional and digital marketing channels, I specialize in crafting innovative strategies to elevate brand visibility, engage target audiences, and boost revenue streams.

My expertise extends across the spectrum of marketing disciplines, including branding, social media, content creation, SEO, email marketing, and more. I excel in leveraging data-driven insights to optimize campaign performance and deliver measurable results.

As a collaborative leader, I thrive in cross-functional environments, fostering strong relationships with internal teams and external partners to execute projects with precision and efficiency. I am committed to staying ahead of industry trends and continuously refining my skills to meet the evolving demands of the market.

Driven by a passion for creativity and a dedication to achieving tangible business outcomes, I am eager to contribute my expertise to forward-thinking organizations seeking to make a meaningful impact in the ever-changing world of marketing. Let's connect and explore how we can collaborate to achieve your marketing goals.

Mohammad Mortada

Xiico Software Solutions

Innovative and results-driven Chief Technology Officer (CTO) with over 12 years of experience leading technology strategies and driving transformative initiatives at Xiico Software Solutions, a premier web and mobile development company based in Sialkot, Pakistan. Proven track record of translating business objectives into technology solutions, optimizing processes, and fostering a culture of innovation.

Key Strengths & Responsibilities:

1. Technology Strategy: Develop and align strategies with business goals. 

2. Team Leadership: Lead and manage the technology team, fostering collaboration. 

3. Product Development: Oversee high-quality and scalable web and mobile application development. 

4. Technology Stack Selection: Make informed decisions on technology stacks for projects. 

5. Security and Compliance: Ensure compliance with industry standards and cybersecurity measures.
 
6. Infrastructure Management: Manage technical infrastructure, including servers and databases. 

7. Research and Development: Lead R&D efforts to explore and evaluate new technologies. 

8. Collaboration with Stakeholders: Collaborate with executives and teams to align tech initiatives with business. 

9. Budgeting and Resource Allocation: Develop and manage budgets for technology projects. 

10. Quality Assurance: - Implement quality assurance processes for error-free software. 

11. Scalability and Performance: - Plan for scalability and performance of software solutions. 

12. Vendor Management: - Evaluate and manage relationships with technology vendors. 

13. Continuous Improvement: - Establish processes for continuous improvement in development. 

14. Client Interaction: - Collaborate with clients to understand and address technological needs. 

15. Disaster Recovery and Business Continuity: - Develop disaster recovery and business continuity plans.

Chief Technology Officer

Key Responsibilities:
a) Lead and manage a dynamic team of developers and designers.
b) Drive project development, ensuring timely delivery.
c) Take ownership of projects, meeting client deadlines with precision.
d) Architect and define functional specifications for new projects.
e) Regularly update project statuses to stakeholders.
f) Conduct team training on emerging technologies and skills.
g) Manage client communication and diligently track project progress.
h) Contribute to crafting proposals for new projects and ensure client satisfaction.

Technical Lead (Mobile and Web)

Swenggco-Software

Key Responsibilities:
a) Provide technical leadership for a dedicated team of 7-10 developers across multiple software projects.
b) Communicate comprehensive architecture, systems, and process requirements to ensure project success.
c) Enforce coding standards, guaranteeing programming quality, and deliver user-friendly, functional software solutions.
d) Conduct code reviews per established processes to maintain high-quality output code.
e) Regularly update project statuses to stakeholders.
f) Oversee the day-to-day activities of software developers and report on their performance levels.

Staff Software Engineer

Key Responsibilities:
a) Assist in analyzing Functional Requirements.
b) Contribute to Specification Writing.
c) Design software and create Flow Process Charts.
d) Conceptualize and develop simulations or prototypes for requirement confirmation.
e) Allocate specific modules for core implementation, focusing on programming based on system and design documents.
f) Implement Quality Testing and Tracking Processes, including supporting acceptance testing and gathering pre-release feedback.
g) Assist in other required implementations, such as installation, configuration, customization, integration, and data migration.
h) Optimize the use of available resources efficiently.
i) Manage teams using collaborative tools like Basecamp, Atlassian tools (Jira, Confluence, Bitbucket), Google Docs, Teambox, and other collaborative team management tools.

Team Lead (Android and Web Development )

I've contributed to numerous projects involving both native and cross-platform mobile apps, along with their backend CMS and web services.

Web CMS and Mobile Applications Developer

iNterface

Creating cross-browser compatible web applications utilizing HTML5 and CSS3 technologies, along with front-end tools to enhance user interaction and user-friendliness.

Selected Project Portfolio:
Suneast Leather: www.suneastleather.com
Ayaan Products: www.ayaanproducts.com

Web Developer

🚀 Solving Business Challenges through Exceptional Digital Products

As a seasoned professional, I specialize in creating digital products that address business problems through strategic thinking, designing, and coding.

🌟 Core Beliefs:
- Effective communication among stakeholders—clients, customers, users, marketers, designers, and engineers—is crucial for successful development.
- Fostering dialogue through user research and co-designing with clients ensures alignment of business constraints with product team goals and expectations.

🎯 User-Centric Approach:
- My focus is on crafting user experiences that enhance lives, a powerful approach that drives both design and engineering, while inspiring vision and purpose within teams.

📊 Data-Driven Decisions:
- Leveraging both data and experience, I navigate the trade-offs between design and engineering to maintain product quality.
- Understanding the importance of process and method, I emphasize selecting the right tools for safe and cost-effective software development, delivery, deployment, and operation.

👨‍💻 Professional Background:
- 🎓 Education: Studied Computer Science at VU.
- 💼 Experience: Since 2011, I have experience in Web development, Android, iOS, and Hybrid/Cross-Platform solutions.
- 🔧 Full Stack Development: Proficient in Php, Python, SQL, HTML5, CSS3, JavaScript.

🛠️ Frameworks/Libraries:
- Experience with Codeigniter, Laravel, Vue.js, React.js, jQuery, Bootstrap, TailwindCSS, LESS, and SASS.

🛒 CMS & eCommerce:
- Versatility in WordPress, Shopify, OpenCart, Magento, and WooCommerce.

🎨 UI/UX Design:
- Designed complex, responsive, and intuitive user interfaces using tools like Balsamiq, Figma, and Illustrator.

💾 Database Management:
- Skilled in MySQL, PostgreSQL, MongoDB.

🏆 Career Highlights:
- 🔍 Strategic Product Design: Developed and deployed strategic and conceptual products.
- 🌉 Bridging Disciplines: Bridged the gap between product management, technology, and design by converting abstract ideas into mockups and translating business needs into actionable tasks for engineers.
- ⚙️ Methodologies: Experienced with Agile, SCRUM, Extreme Programming, Test Driven Development, DVCS, DevOps, and Continuous Delivery.

By blending design and engineering expertise, I create digital products that not only solve business problems but also enrich user experiences.

taplio

The Battle

Mohammad Mortada

Mohsin Raza

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