Berytech

In this job, I engage with programmatic teams to address their communication requirements, timelines, and deliverables. I integrate essential digital marketing technology and user experience design to enhance Berytech's website and mobile application, fulfilling programmatic, stakeholder, and organizational necessities. I devise a targeted email marketing strategy that caters to stakeholder needs. I implement data-driven integration of various digital tools for improved efficiency. Additionally, I provide training to assistants to drive efficiency in marketing operations and facilitate smoother departmental workflows.
Some of my key realizations for this job are here.
• Ensured seamless incorporation of informative videos by monitoring user interactions on landing pages through Google Analytics and revealing brief browsing durations despite extensive content.
• Identified a high email unsubscribe rate of 5% by overhauling CRM and email strategy with more targeted newsletters.
• Enhanced paid ad performance by 12% through improved targeting and content recommendations.
• Reviewed  Berytech CRM strategy and renewed plan in accordance with departmental needs and available resources.
• Developed Berytech SEO strategy and aligned it with the content strategy in collaboration with the content unit.

Digital Marketing Specialist

In this job, I led the creation of effective digital marketing strategies across platforms like Instagram, Twitter, Facebook, LinkedIn, and YouTube for Berytech's programs. I collaborated with the team, analyzed engagement data for the Impact Report, and produced high-quality content on topics such as agrifood and women's empowerment. I also organized various events and workshops to engage the community. Furthermore, I took charge of managing events and fostering community engagement by coordinating corporate and community events, training sessions, workshops, hackathons, and ideation camps.
Some of my crucial achievements for this job are here.
• Launched the first Agrifood Innovation Award, by overseeing marketing strategy, branding, and web design and development, resulting in 23,351 public votes and 67 agrifood production companies' participation with 128 products submitted.
• Orchestrated communications for various programs, including the Lebanon Export Academy in collaboration with UNIDO, UNDP, and Berytech under the joint UN - Productive Sectors Development Program funded by the Government of Canada.
• Spearheaded BASATINE, a four-year Consortium program supported by l'Agence française de développement (AFD), the QOOT Cluster funded by the Kingdom of the Netherlands, and Cluster4Green, supported by the European Union (ENI CBC Med Programme), all aimed at aiding small farms and promoting sustainability in the agrifood sector.

Communication and Marketing Specialist

Flow Development

In this job, I create a digital framework for a medical technology distributor from the ground up. Likewise, I play a key role in rebranding with a new style guide, overhauling the website using Adobe XD, setting up an e-commerce platform, and constructing a full sales funnel using a combination of Funnelytics, WordPress, ConvertKit, and Zapier. I provide strategic guidance in entrepreneurship and marketing in collaboration with organizations such as Unicef, The Nawaya Network, and SPARK.
Some of my key attainments for this job are here.
• Tripled revenues for a fashion retailer within three months through a targeted marketing strategy and training initiative.
• Designed and launched over 10 WordPress websites for clients in Lebanon and the GCC, enhancing their online presence.
• Rebranded and established a new digital presence for a medical technology distributor, including a comprehensive e-commerce solution.

Marketing Consultant

QOOT Cluster

Lebanese International University

As Head of Events and Communications at the Lebanese International University, I managed a team comprising four professionals, assistants, and student volunteers. Together, we revamped and organized the structure of LIU's website, which consisted of over 300 pages, to improve user experience and accessibility. Additionally, I formulated three guidelines and policy documents to streamline communication protocols within the organization, ensuring efficient operations and clarity in messaging.
Some of my key achievements for this job are here.
• Improved design and usability through Adobe XD which ultimately enhanced the website's user experience.
• Established strong partnerships and increased university visibility among potential applicants by executing successful communication and outreach plans in high schools.

Head of Events and Communications

In this job, I manage an average of four courses per semester with 35 students per section to offer personalized attention and create an engaging learning atmosphere. I teach diverse courses such as Marketing Principles, Integrated Marketing Communications, Design Software, and Educational Media and Technology to provide a fresh perspective and engage students from various backgrounds. As a Lecturer at Lebanese International University, I revamp instructional approaches to inspire and equip students with knowledge and skills vital for success in their fields.
Some of my notable contributions to this job are here.
• Earned student evaluation scores ranking consistently in the top 25% with a minimum of 82% to showcase teaching effectiveness and dedication to high-quality instruction.
• Created personalized learning experiences and maintained an interactive classroom environment through strategic teaching.

Lecturer in Marketing

Throughout this job, I oversaw a team of five assistants and 12 volunteers at the Lebanese International University, focusing on digital marketing initiatives to enhance our online presence and enrollment strategies. We coordinated events, encouraged online community participation, and utilized Asana to manage a consistent social media calendar for publishing student-generated content, fostering a lively digital ecosystem. Additionally, I spearheaded a comprehensive online enrollment campaign, resulting in 3,000 messaging conversations via the ManyChat messenger bot and contributing to a 3% increase in enrollment.
Some of my notable successes for this job are here.
• Grew the university's Facebook page from 16,000 to 87,000 followers by implementing a community-based content strategy, creating engaging content that connected with the target audience and led to substantial organic growth.
• Enhanced the university's online community and social media presence by publishing student-generated content,

Digital Marketing Manager

In this job, I crafted design pieces based on briefs averaging 70 monthly. Fashioned five university magazine editions with Adobe Creative Suite. Moreover, I enhanced marketing materials & incorporated logos for five LIU schools.

Graphic Designer

As a seasoned marketing professional, I bring a wealth of experience and a proven track record of driving successful campaigns and initiatives across diverse industries. With a keen understanding of both traditional and digital marketing channels, I specialize in crafting innovative strategies to elevate brand visibility, engage target audiences, and boost revenue streams.

My expertise extends across the spectrum of marketing disciplines, including branding, social media, content creation, SEO, email marketing, and more. I excel in leveraging data-driven insights to optimize campaign performance and deliver measurable results.

As a collaborative leader, I thrive in cross-functional environments, fostering strong relationships with internal teams and external partners to execute projects with precision and efficiency. I am committed to staying ahead of industry trends and continuously refining my skills to meet the evolving demands of the market.

Driven by a passion for creativity and a dedication to achieving tangible business outcomes, I am eager to contribute my expertise to forward-thinking organizations seeking to make a meaningful impact in the ever-changing world of marketing. Let's connect and explore how we can collaborate to achieve your marketing goals.

Mohammad Mortada

prodject

Communications Specialist

• Built and ran digital marketing strategies across LinkedIn, Google, and Meta to boost brand visibility and engagement with our target audience.
• Managed paid search campaigns on Google and Meta, monitoring KPIs and optimizing targeting, creatives, and budget allocation for better conversion rates.
• Created and optimized blog and social media content using WordPress and Yoast SEO, collaborating with designers and software engineers to produce videos, visuals, and articles.
• Worked on email marketing campaigns through Mailchimp, targeting clients with newsletters, company announcements, and blog updates to drive engagement and maintain brand presence.
• Coordinated cross-functional teams including designers, developers, and marketing coordinators to deliver aligned, on-brand, and data-informed campaigns.
• Used performance analytics to refine tactics, improve ROI, and support business objectives.
• Managed digital marketing budgets, tracking spend and reallocating resources to high-performing channels.
• Supported brand visibility by organizing and promoting company events, integrating them into broader digital campaigns for maximum reach.

Natgaz

• Planned and executed marketing strategies for new and existing products, driving audience growth and visibility — with a strong focus on Meta Ads campaigns for brand awareness and lead generation.
• Led development of the company’s marketing plan by collaborating with management, creative, and content teams to ensure alignment and measurable impact.
• Oversaw social media marketing strategy and ad implementation across Facebook and Instagram, increasing engagement and reach.
• Supported the promotion and adoption of the Natgaz mobile app, coordinating targeted campaigns to drive downloads and user engagement.
• Built and strengthened brand positioning through consistent messaging and targeted campaigns.
• Managed and guided the marketing team to ensure high performance and on-time campaign delivery.
• Supervised advertising, product design, and other marketing activities to maintain brand consistency and quality.
• Organized events that amplified product launches and enhanced company visibility.

Senior Marketing Coordinator

• Supported marketing projects through market research, campaign scheduling, and coordination between internal teams and external creative agencies.
• Managed the creation of marketing materials such as portfolios, info packs, newsletters, presentations, and videos in partnership with the creative agency.
• Conducted daily audits of social media pages to ensure quality, accuracy, and alignment with brand standards.
• Assisted in executing social media ad campaigns to support product launches and seasonal promotions.
• Maintained strong relationships with external agencies to streamline communications and deliverables.

Marketing Coordinator

Marketing only works when it’s both smart and creative, and that’s the space I work in every day. 
As a digital marketing specialist, I build strategy, target the right audience, and work with designers and content teams to make sure every campaign is as effective as it is eye-catching.

Over the past six years, I’ve worked with B2B and B2C brands from tech and SaaS to consumer products, helping them launch in new markets, refresh their online presence, and connect with customers. I’m comfortable managing both lean and high-value budgets, and I look for smart, efficient ways to get the most out of every channel.

Core Expertise & Tools:
• Paid Media: Google Ads, Meta Ads Manager, LinkedIn Ads
• SEO & SEM: On-page, off-page, technical SEO, keyword strategy
• CRM & Automation: HubSpot, Salesforce, email automation
• Analytics: Google Analytics 4, A/B testing
• Content Strategy: Multi-platform, integrated campaigns

I’m currently open to digital marketing and performance marketing roles across MENA, the USA, and Europe. If you’re looking for someone who can connect creative ideas to measurable results, let’s talk.

taplio

The Battle

Mohammad Mortada

Randi M.

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?