Berytech

In this job, I engage with programmatic teams to address their communication requirements, timelines, and deliverables. I integrate essential digital marketing technology and user experience design to enhance Berytech's website and mobile application, fulfilling programmatic, stakeholder, and organizational necessities. I devise a targeted email marketing strategy that caters to stakeholder needs. I implement data-driven integration of various digital tools for improved efficiency. Additionally, I provide training to assistants to drive efficiency in marketing operations and facilitate smoother departmental workflows.
Some of my key realizations for this job are here.
• Ensured seamless incorporation of informative videos by monitoring user interactions on landing pages through Google Analytics and revealing brief browsing durations despite extensive content.
• Identified a high email unsubscribe rate of 5% by overhauling CRM and email strategy with more targeted newsletters.
• Enhanced paid ad performance by 12% through improved targeting and content recommendations.
• Reviewed  Berytech CRM strategy and renewed plan in accordance with departmental needs and available resources.
• Developed Berytech SEO strategy and aligned it with the content strategy in collaboration with the content unit.

Digital Marketing Specialist

In this job, I led the creation of effective digital marketing strategies across platforms like Instagram, Twitter, Facebook, LinkedIn, and YouTube for Berytech's programs. I collaborated with the team, analyzed engagement data for the Impact Report, and produced high-quality content on topics such as agrifood and women's empowerment. I also organized various events and workshops to engage the community. Furthermore, I took charge of managing events and fostering community engagement by coordinating corporate and community events, training sessions, workshops, hackathons, and ideation camps.
Some of my crucial achievements for this job are here.
• Launched the first Agrifood Innovation Award, by overseeing marketing strategy, branding, and web design and development, resulting in 23,351 public votes and 67 agrifood production companies' participation with 128 products submitted.
• Orchestrated communications for various programs, including the Lebanon Export Academy in collaboration with UNIDO, UNDP, and Berytech under the joint UN - Productive Sectors Development Program funded by the Government of Canada.
• Spearheaded BASATINE, a four-year Consortium program supported by l'Agence française de développement (AFD), the QOOT Cluster funded by the Kingdom of the Netherlands, and Cluster4Green, supported by the European Union (ENI CBC Med Programme), all aimed at aiding small farms and promoting sustainability in the agrifood sector.

Communication and Marketing Specialist

Flow Development

In this job, I create a digital framework for a medical technology distributor from the ground up. Likewise, I play a key role in rebranding with a new style guide, overhauling the website using Adobe XD, setting up an e-commerce platform, and constructing a full sales funnel using a combination of Funnelytics, WordPress, ConvertKit, and Zapier. I provide strategic guidance in entrepreneurship and marketing in collaboration with organizations such as Unicef, The Nawaya Network, and SPARK.
Some of my key attainments for this job are here.
• Tripled revenues for a fashion retailer within three months through a targeted marketing strategy and training initiative.
• Designed and launched over 10 WordPress websites for clients in Lebanon and the GCC, enhancing their online presence.
• Rebranded and established a new digital presence for a medical technology distributor, including a comprehensive e-commerce solution.

Marketing Consultant

QOOT Cluster

Lebanese International University

As Head of Events and Communications at the Lebanese International University, I managed a team comprising four professionals, assistants, and student volunteers. Together, we revamped and organized the structure of LIU's website, which consisted of over 300 pages, to improve user experience and accessibility. Additionally, I formulated three guidelines and policy documents to streamline communication protocols within the organization, ensuring efficient operations and clarity in messaging.
Some of my key achievements for this job are here.
• Improved design and usability through Adobe XD which ultimately enhanced the website's user experience.
• Established strong partnerships and increased university visibility among potential applicants by executing successful communication and outreach plans in high schools.

Head of Events and Communications

In this job, I manage an average of four courses per semester with 35 students per section to offer personalized attention and create an engaging learning atmosphere. I teach diverse courses such as Marketing Principles, Integrated Marketing Communications, Design Software, and Educational Media and Technology to provide a fresh perspective and engage students from various backgrounds. As a Lecturer at Lebanese International University, I revamp instructional approaches to inspire and equip students with knowledge and skills vital for success in their fields.
Some of my notable contributions to this job are here.
• Earned student evaluation scores ranking consistently in the top 25% with a minimum of 82% to showcase teaching effectiveness and dedication to high-quality instruction.
• Created personalized learning experiences and maintained an interactive classroom environment through strategic teaching.

Lecturer in Marketing

Throughout this job, I oversaw a team of five assistants and 12 volunteers at the Lebanese International University, focusing on digital marketing initiatives to enhance our online presence and enrollment strategies. We coordinated events, encouraged online community participation, and utilized Asana to manage a consistent social media calendar for publishing student-generated content, fostering a lively digital ecosystem. Additionally, I spearheaded a comprehensive online enrollment campaign, resulting in 3,000 messaging conversations via the ManyChat messenger bot and contributing to a 3% increase in enrollment.
Some of my notable successes for this job are here.
• Grew the university's Facebook page from 16,000 to 87,000 followers by implementing a community-based content strategy, creating engaging content that connected with the target audience and led to substantial organic growth.
• Enhanced the university's online community and social media presence by publishing student-generated content,

Digital Marketing Manager

In this job, I crafted design pieces based on briefs averaging 70 monthly. Fashioned five university magazine editions with Adobe Creative Suite. Moreover, I enhanced marketing materials & incorporated logos for five LIU schools.

Graphic Designer

As a seasoned marketing professional, I bring a wealth of experience and a proven track record of driving successful campaigns and initiatives across diverse industries. With a keen understanding of both traditional and digital marketing channels, I specialize in crafting innovative strategies to elevate brand visibility, engage target audiences, and boost revenue streams.

My expertise extends across the spectrum of marketing disciplines, including branding, social media, content creation, SEO, email marketing, and more. I excel in leveraging data-driven insights to optimize campaign performance and deliver measurable results.

As a collaborative leader, I thrive in cross-functional environments, fostering strong relationships with internal teams and external partners to execute projects with precision and efficiency. I am committed to staying ahead of industry trends and continuously refining my skills to meet the evolving demands of the market.

Driven by a passion for creativity and a dedication to achieving tangible business outcomes, I am eager to contribute my expertise to forward-thinking organizations seeking to make a meaningful impact in the ever-changing world of marketing. Let's connect and explore how we can collaborate to achieve your marketing goals.

Mohammad Mortada

AB & Associates - Middle East

-	Executing comprehensive corporate communication strategies, ensuring alignment with 
        organizational goals and brand identity.
-	Identifying and pursuing new business opportunities in the MENA market to drive revenue growth.
-	Building and nurturing relationships with clients, partners, and stakeholders for fostering 
        collaboration.
-	Scheduling and conducting client meetings and presentations to showcase our services and secure 
        new business
-	Researching and evaluating new industry events & conferences for potential participation
-	Supervising content across all channels, guaranteeing consistency with company objectives and 
        messaging including social media,
-	email, and public relations, to enhance brand visibility & stakeholders engagement.     
-	Optimizing social media strategies to drive engagement and brand awareness
-	Developing marketing materials that support business development including presentations & 
         proposals matching our company’s 
-	value proposition.
-	Analyzing key performance metrics and prepare comprehensive reports to evaluate the 
        effectiveness of communication strategies 
-	and campaigns.
-	Performing thorough competitor analysis to uncover areas for growth, leading to strategic 
        adjustments in communication tactics.
-	Staying abreast of digital marketing trends to innovate and enhance communication strategies, 
        including regular updates to 
-	targeted markets.
-	Utilizing tools such as Google Analytics and Google Search Console to monitor website traffic and 
        user behavior, implementing 
-	optimization strategies based on analysis.
-	Conducting regular SEO audits and keyword research, making recommendations that improve 
        search engine rankings and online 
-	visibility.
-	Leading some of our Public Projects & coordinating cross-functional teams to ensure timely and 
        successful execution.

Senior Corporate Communication Specialist

-  Identifying and pursuing new business opportunities through market research
-  Managing communication channels, including social media, email and PR
-  Developing and executing social media Strategies that drive engagement and increase brand awareness.
-  Developing marketing materials including presentations, proposals, etc.
-  Building and maintaining relationships with clients, partners, and stakeholders
-  Conducting thorough market research to identify industry trends and opportunities
-  Analyzing key performance metrics to determine effectiveness
-  Conducting competitor analysis to identify areas for growth and improvement
-  Staying up-to-date with Digital Marketing Trends
-  Identifying  potential areas for growth and sustainability & target markets
- Monitoring and analyzing website traffic and user behavior using tools such as Google Analytics & 
   Google Search Console
- Regularly analyzing and reporting on the website's search engine ranking, identifying areas for 
   improvement, and making recommendations for optimization.
- Ensuring that all social media content is consistent with brand guidelines
- Conducting regular keyword research and implementing changes to improve the website's search engine 
   ranking.

Corporate Communications Specialist

- Build and execute social media strategy through competitive research, platform determination, 
   benchmarking, messaging and audience identification
- Generate, edit, publish and share daily content that builds meaningful connections and encourages 
   community members to take action
- Set up and optimize company pages within each platform to increase the visibility of company’s social 
   content
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and 
    best practices, and then acting on the information
- Collaborate with other departments to manage reputation, identify key players and coordinate actions.
- Develop, implement and manage social media strategy
- Researching & Developing content
- Writing, develop, and strategize online content production and scheduling
- Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize 
   this information to positively affect future outcomes.
- Design social media posts that will sustain the curiosity of readers and create a buzz around any new 
  products or services
- Create engaging learning activities and compelling course content.
- State instructional end goals and create content that matches the company's objective.
- Visualize instructional graphics, the user interface and the finished product.

Social Media & Public Relations Specialist

- Creating and Administering content on social media platforms.
- Developing, implementing and managing social media strategy
- Researching & Developing content
- Writing, develop, and strategize online content production and scheduling
- Defining most important social media KPIs
- Measuring the success of every social media campaign
- Developing and delivering social media optimization 
- Tracking and analyzing analytics reports to gain insight on traffic & demographics for an affective future 
   outcomes.

Social Media Coordinator

YouTube

- Designing visual content matching our Target Audience interests
- Filming, Editing, and Producing video blogs
- Conducting Research 
- Editing video clips for social media platforms
- Writing Scripts

Content Creator

Raya CX

- Managing the flow of day-to-day operations
- Creating Reports to update the company on the team's progress.
- Monitoring team members' participation to ensure the training's effectiveness & to acknowledge 
   if they need any additional training. 
- Reporting directly to the client.
- Setting clear team goals
- Delegating tasks and setting deadlines
- Listening to team members’ feedback and resolve any issues or conflicts
- Recognizing high performance and reward accomplishments

Team Leader

- Handling Angry Customers and Managing Supervisory Calls.
- Answering or making calls to clients to learn about their challenges
- Addressing their needs, complaints, or other issues with products or services.
- Managing and Resolve customer complaints.
- Understanding and striving to meet or exceed call center metrics while providing excellent consistent 
  customer service.
- Responding efficiently and accurately to callers, explaining possible solutions, 
- Ensuring that clients feel supported and valued.

Account Advisor

- Maintaining class attendance and performance records of agents in training
- Finding new ways to be more effective in the delivery of the training to the agents. 
- Learn new techniques to improve classroom facilitation skills.
- Conducting role-playing activities to develop interpersonal skills 
   (e.g. negotiation, teamwork and conflict management).
- Facilitating classroom training to teach program product knowledge, call handling skills, customer 
  service/sales skills and program process and procedures.
- Monitoring agent calls and agent performance to identify training gaps.
- Coordinating efforts with the Quality Team to assist in the quality improvement process of the agents.
- Attending regular Training and Quality meetings, responds to emails and phone calls to insure all 
  program information is up to date and documented

taplio

The Battle

Mohammad Mortada

Reem Mostafa

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