Berytech

In this job, I engage with programmatic teams to address their communication requirements, timelines, and deliverables. I integrate essential digital marketing technology and user experience design to enhance Berytech's website and mobile application, fulfilling programmatic, stakeholder, and organizational necessities. I devise a targeted email marketing strategy that caters to stakeholder needs. I implement data-driven integration of various digital tools for improved efficiency. Additionally, I provide training to assistants to drive efficiency in marketing operations and facilitate smoother departmental workflows.
Some of my key realizations for this job are here.
• Ensured seamless incorporation of informative videos by monitoring user interactions on landing pages through Google Analytics and revealing brief browsing durations despite extensive content.
• Identified a high email unsubscribe rate of 5% by overhauling CRM and email strategy with more targeted newsletters.
• Enhanced paid ad performance by 12% through improved targeting and content recommendations.
• Reviewed  Berytech CRM strategy and renewed plan in accordance with departmental needs and available resources.
• Developed Berytech SEO strategy and aligned it with the content strategy in collaboration with the content unit.

Digital Marketing Specialist

In this job, I led the creation of effective digital marketing strategies across platforms like Instagram, Twitter, Facebook, LinkedIn, and YouTube for Berytech's programs. I collaborated with the team, analyzed engagement data for the Impact Report, and produced high-quality content on topics such as agrifood and women's empowerment. I also organized various events and workshops to engage the community. Furthermore, I took charge of managing events and fostering community engagement by coordinating corporate and community events, training sessions, workshops, hackathons, and ideation camps.
Some of my crucial achievements for this job are here.
• Launched the first Agrifood Innovation Award, by overseeing marketing strategy, branding, and web design and development, resulting in 23,351 public votes and 67 agrifood production companies' participation with 128 products submitted.
• Orchestrated communications for various programs, including the Lebanon Export Academy in collaboration with UNIDO, UNDP, and Berytech under the joint UN - Productive Sectors Development Program funded by the Government of Canada.
• Spearheaded BASATINE, a four-year Consortium program supported by l'Agence française de développement (AFD), the QOOT Cluster funded by the Kingdom of the Netherlands, and Cluster4Green, supported by the European Union (ENI CBC Med Programme), all aimed at aiding small farms and promoting sustainability in the agrifood sector.

Communication and Marketing Specialist

Flow Development

In this job, I create a digital framework for a medical technology distributor from the ground up. Likewise, I play a key role in rebranding with a new style guide, overhauling the website using Adobe XD, setting up an e-commerce platform, and constructing a full sales funnel using a combination of Funnelytics, WordPress, ConvertKit, and Zapier. I provide strategic guidance in entrepreneurship and marketing in collaboration with organizations such as Unicef, The Nawaya Network, and SPARK.
Some of my key attainments for this job are here.
• Tripled revenues for a fashion retailer within three months through a targeted marketing strategy and training initiative.
• Designed and launched over 10 WordPress websites for clients in Lebanon and the GCC, enhancing their online presence.
• Rebranded and established a new digital presence for a medical technology distributor, including a comprehensive e-commerce solution.

Marketing Consultant

QOOT Cluster

Lebanese International University

As Head of Events and Communications at the Lebanese International University, I managed a team comprising four professionals, assistants, and student volunteers. Together, we revamped and organized the structure of LIU's website, which consisted of over 300 pages, to improve user experience and accessibility. Additionally, I formulated three guidelines and policy documents to streamline communication protocols within the organization, ensuring efficient operations and clarity in messaging.
Some of my key achievements for this job are here.
• Improved design and usability through Adobe XD which ultimately enhanced the website's user experience.
• Established strong partnerships and increased university visibility among potential applicants by executing successful communication and outreach plans in high schools.

Head of Events and Communications

In this job, I manage an average of four courses per semester with 35 students per section to offer personalized attention and create an engaging learning atmosphere. I teach diverse courses such as Marketing Principles, Integrated Marketing Communications, Design Software, and Educational Media and Technology to provide a fresh perspective and engage students from various backgrounds. As a Lecturer at Lebanese International University, I revamp instructional approaches to inspire and equip students with knowledge and skills vital for success in their fields.
Some of my notable contributions to this job are here.
• Earned student evaluation scores ranking consistently in the top 25% with a minimum of 82% to showcase teaching effectiveness and dedication to high-quality instruction.
• Created personalized learning experiences and maintained an interactive classroom environment through strategic teaching.

Lecturer in Marketing

Throughout this job, I oversaw a team of five assistants and 12 volunteers at the Lebanese International University, focusing on digital marketing initiatives to enhance our online presence and enrollment strategies. We coordinated events, encouraged online community participation, and utilized Asana to manage a consistent social media calendar for publishing student-generated content, fostering a lively digital ecosystem. Additionally, I spearheaded a comprehensive online enrollment campaign, resulting in 3,000 messaging conversations via the ManyChat messenger bot and contributing to a 3% increase in enrollment.
Some of my notable successes for this job are here.
• Grew the university's Facebook page from 16,000 to 87,000 followers by implementing a community-based content strategy, creating engaging content that connected with the target audience and led to substantial organic growth.
• Enhanced the university's online community and social media presence by publishing student-generated content,

Digital Marketing Manager

In this job, I crafted design pieces based on briefs averaging 70 monthly. Fashioned five university magazine editions with Adobe Creative Suite. Moreover, I enhanced marketing materials & incorporated logos for five LIU schools.

Graphic Designer

As a seasoned marketing professional, I bring a wealth of experience and a proven track record of driving successful campaigns and initiatives across diverse industries. With a keen understanding of both traditional and digital marketing channels, I specialize in crafting innovative strategies to elevate brand visibility, engage target audiences, and boost revenue streams.

My expertise extends across the spectrum of marketing disciplines, including branding, social media, content creation, SEO, email marketing, and more. I excel in leveraging data-driven insights to optimize campaign performance and deliver measurable results.

As a collaborative leader, I thrive in cross-functional environments, fostering strong relationships with internal teams and external partners to execute projects with precision and efficiency. I am committed to staying ahead of industry trends and continuously refining my skills to meet the evolving demands of the market.

Driven by a passion for creativity and a dedication to achieving tangible business outcomes, I am eager to contribute my expertise to forward-thinking organizations seeking to make a meaningful impact in the ever-changing world of marketing. Let's connect and explore how we can collaborate to achieve your marketing goals.

Mohammad Mortada

Tetra Tech

Business Development Associate

►Leading the SME Department’s Program Support and Innovation Unit which main purpose is to lead all programmatic operations (4 programs within the Department), reporting directly to the Director. 
►Developing training material, presentations, and technical reports as requested by the program managers.
►Implementing flagship topic-centric events and leading on content development and organization.                                          
►Creating and fostering synergies between programs by disseminating data, information, lessons, best practices, and maintaining constant coordination.

Senior Program Officer

Program Officer to the UN WFP's Food System Challenge program
►Managed and coordinated all the program’s aspects: procurement, finance, communication, monitoring and evaluation, donors and partners, external consultants and experts, and awarded companies. 
►Conducted research on market trends and best practices in economic development to develop concept notes integrating new processes within the program and new services tracks within the organization. 
►Developed and participated in the design of proposals addressed to international organizations (USAID, GIZ, WFP). 
►Developed monitoring and evaluation processes for the program.

Program Officer

Boutique Digital Marketing 

►Boutique Digital Marketing is a digital marketing startup based in the US. I assisted the founder in creating content, developing customers persona for clients’ businesses, client acquisition, and setting growth strategies.

Content Writer

Water and Energy for Food Grand Challenge

►Contracted by WE4F’s US-AID Secretariat to perform data collection for one of the program’s innovators.
►Received excellent feedback from the Monitoring & Evaluation (M&E) team for the detailed work delivered.

External Surveyor

MID - MEA 

►Developed more than 60 technical and safety data sheets following the European Chemical Association (ECHA) for the company’s new launch of detergent products.
►Assisted the lab technician in laboratory analysis.

Research And Development Engineer

Lebanon Water Project (LWP) funded by USAID

►Won a $5000 research grant offered by United State Agency for International Development (US-AID) through the Lebanon Water Project (LWP) and was the youngest grantee among the graduate and PhD students. 
►Conducted a research entitled “Feasibility of Industrial Wastewater Treatment: Legislative, Economic and Social Approach” with a case study on the Dairy Industry in Lebanon and an emphasis on SMEs.
►Conducted a detailed theoretical literature review over industrial wastewater management techniques.
►Performed direct cost studies and economic analysis on successful wastewater treatment stations at dairies in Lebanon. 
►Conducted and designed open-ended surveys passed to dairy industrialists in different rural and urban regions in Lebanon.
►Collected qualitative data from different stakeholders in wastewater management: solution providers from the private sector (innovators and entrepreneurs), officials and consultants from the relevant ministries (Ministry of Environment, Ministry of Industry, Industrial Research Institute IRI, Lebanese Cleaner Production Centre LCPC), industrialists, and independent experts in the field of wastewater management. 
►Assessed the current legal framework to evaluate whether it constitutes a rigid one, and performed a comparative study with neighbour countries in the legal scope.
►Scanned the best available technologies provided for industrial wastewater management in Lebanon in the report and presented their direct economic studies.
►Calculated the additional processing cost brought by wastewater management to assess how industrial wastewater management at small and medium dairies affects the cost of the final product. 
►Assessed all the social factors preventing industrialists from adopting greener production techniques. 
►Presented the road map for strategic solutions for industrial wastewater management.

Independent Consultant

Notre Dame University - Louaize (NDU)

►Completed administrative work, produced power point presentations, and reviewed various types of documents.

Assistant, Mission Office 

Nestlé Waters

►Rotated between the Safety, Health and Environment (SHE) department and Quality department.
►Conducted retail’s lines machinery task assessments and sensory tests for employees.
►Created and updated Standards of Operating Procedures Sheets (SOPs).
►Conducted surveys passed to the local community about water stewardship as part of the company’s community engagement strategic plan.

Intern 

A multidisciplinary, result-driven chemical engineer, passionate about research, with keen interest in energy management, having 2 years of experience working with international agencies (USAID, UN-WFP) on topics related to water, energy, and food security, and possessing experience with quantitative and qualitative data collection and analysis techniques (thematic analysis and statistical analysis), research, surveying, technical report and proposal writing. 

Being a structured person, with the ability to see the big picture and to demystify complex problems, I bring forth value and provide creative solutions to optimize results, catalyze, and generate growth. 

I have specific interest in Artificial Intelligence, Business Development and Strategy, Communication Strategy, and Neuropsychology.
 
Skills: Project management - Business analytics - Research - Data collection and analysis - Technical report and proposal writing.

taplio

The Battle

Mohammad Mortada

Samar Yammine

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